{"id":"https://openalex.org/W4388913288","doi":"https://doi.org/10.33272/2522-9729-2023-6(213)-5-11","title":"Innovative marketing on the educational services market","display_name":"Innovative marketing on the educational services market","publication_year":2023,"publication_date":"2023-11-22","ids":{"openalex":"https://openalex.org/W4388913288","doi":"https://doi.org/10.33272/2522-9729-2023-6(213)-5-11"},"language":"en","primary_location":{"id":"doi:10.33272/2522-9729-2023-6(213)-5-11","doi":"https://doi.org/10.33272/2522-9729-2023-6(213)-5-11","is_oa":true,"landing_page_url":"https://doi.org/10.33272/2522-9729-2023-6(213)-5-11","pdf_url":"http://isp.poippo.pl.ua/article/download/290921/284840/673204","source":{"id":"https://openalex.org/S4210204002","display_name":"Image of the modern pedagogue","issn_l":"2522-9729","issn":["2522-9729"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["erih-plus"],"host_organization":"https://openalex.org/I4210137446","host_organization_name":"M.V. \u041estrohradskyi Poltava Academy of Continuous Education","host_organization_lineage":["https://openalex.org/I4210137446"],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IMAGE OF THE MODERN PEDAGOGU","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"http://isp.poippo.pl.ua/article/download/290921/284840/673204","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5060441571","display_name":"Zoya Ryabova","orcid":"https://orcid.org/0000-0001-9373-7121","observed_orcids":["https://orcid.org/0000-0001-9373-7121"]},"institutions":[{"id":"https://openalex.org/I4210158089","display_name":"National Academy of Educational Sciences of Ukraine","ror":"https://ror.org/05h1pdj54","country_code":"UA","type":"nonprofit","lineage":["https://openalex.org/I4210158089","https://openalex.org/I4405256466"]},{"id":"https://openalex.org/I4387154000","display_name":"University of Educational Management","ror":"https://ror.org/056reh520","country_code":"UA","type":"education","lineage":["https://openalex.org/I4210158089","https://openalex.org/I4387154000","https://openalex.org/I4405256466"]}],"countries":["UA"],"is_corresponding":true,"raw_author_name":"Zoya Ryabova","raw_affiliation_strings":["Doctor of Pedagogical Sciences, Professor,","Head at the Department of Management Education, State Higher Educational Institution \u00abUniversity of Educational Management\u00bb of the National Academy of Educational Sciences of Ukraine, Ukraine"],"raw_orcid":"https://orcid.org/0000-0001-9373-7121","affiliations":[{"raw_affiliation_string":"Doctor of Pedagogical Sciences, Professor,","institution_ids":[]},{"raw_affiliation_string":"Head at the Department of Management Education, State Higher Educational Institution \u00abUniversity of Educational Management\u00bb of the National Academy of Educational Sciences of Ukraine, Ukraine","institution_ids":["https://openalex.org/I4210158089","https://openalex.org/I4387154000"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5060441571"],"corresponding_institution_ids":["https://openalex.org/I4210158089","https://openalex.org/I4387154000"],"apc_list":null,"apc_paid":null,"fwci":0.4692,"has_fulltext":true,"cited_by_count":3,"citation_normalized_percentile":{"value":0.67834499,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":95},"biblio":{"volume":"1","issue":"6","first_page":"5","last_page":"11"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.8651999831199646,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.8651999831199646,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13626","display_name":"Educational and Organizational Development","score":0.06629999727010727,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14130","display_name":"Healthcare, Law, Governance, and Management Studies","score":0.007799999788403511,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/innovative-marketing","display_name":"innovative marketing","score":0.984000027179718},{"id":"https://openalex.org/keywords/educational-services-market","display_name":"educational services market","score":0.9449999928474426},{"id":"https://openalex.org/keywords/marketing-of-educational-services","display_name":"marketing of educational services","score":0.6240000128746033}],"concepts":[{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6151998043060303},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5854900479316711}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.33272/2522-9729-2023-6(213)-5-11","doi":"https://doi.org/10.33272/2522-9729-2023-6(213)-5-11","is_oa":true,"landing_page_url":"https://doi.org/10.33272/2522-9729-2023-6(213)-5-11","pdf_url":"http://isp.poippo.pl.ua/article/download/290921/284840/673204","source":{"id":"https://openalex.org/S4210204002","display_name":"Image of the modern pedagogue","issn_l":"2522-9729","issn":["2522-9729"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["erih-plus"],"host_organization":"https://openalex.org/I4210137446","host_organization_name":"M.V. \u041estrohradskyi Poltava Academy of Continuous Education","host_organization_lineage":["https://openalex.org/I4210137446"],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IMAGE OF THE MODERN PEDAGOGU","raw_type":"journal-article"},{"id":"pmh:oai:lib.iitta.gov.ua:739769","doi":null,"is_oa":true,"landing_page_url":"http://lib.iitta.gov.ua/739769/3/290921-%D0%A2%D0%B5%D0%BA%D1%81%D1%82%20%D1%81%D1%82%D0%B0%D1%82%D1%82%D1%96-673204-1-10-20231121.pdf","pdf_url":"http://lib.iitta.gov.ua/739769/3/290921-%D0%A2%D0%B5%D0%BA%D1%81%D1%82%20%D1%81%D1%82%D0%B0%D1%82%D1%82%D1%96-673204-1-10-20231121.pdf","source":{"id":"https://openalex.org/S4306400896","display_name":"Digital Library NAES of Ukraine (National Academy of Educational Sciences of Ukraine)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210158089","host_organization_name":"National Academy of Educational Sciences of Ukraine","host_organization_lineage":["https://openalex.org/I4210158089"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Article"}],"best_oa_location":{"id":"doi:10.33272/2522-9729-2023-6(213)-5-11","doi":"https://doi.org/10.33272/2522-9729-2023-6(213)-5-11","is_oa":true,"landing_page_url":"https://doi.org/10.33272/2522-9729-2023-6(213)-5-11","pdf_url":"http://isp.poippo.pl.ua/article/download/290921/284840/673204","source":{"id":"https://openalex.org/S4210204002","display_name":"Image of the modern pedagogue","issn_l":"2522-9729","issn":["2522-9729"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["erih-plus"],"host_organization":"https://openalex.org/I4210137446","host_organization_name":"M.V. \u041estrohradskyi Poltava Academy of Continuous Education","host_organization_lineage":["https://openalex.org/I4210137446"],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IMAGE OF THE MODERN PEDAGOGU","raw_type":"journal-article"},"sustainable_development_goals":[{"score":0.6164000034332275,"display_name":"Quality education","id":"https://metadata.un.org/sdg/4"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4388913288.pdf","grobid_xml":"https://content.openalex.org/works/W4388913288.grobid-xml"},"referenced_works_count":2,"referenced_works":["https://openalex.org/W2738890925","https://openalex.org/W3087600475"],"related_works":["https://openalex.org/W7055834894","https://openalex.org/W1416409383","https://openalex.org/W7026180653","https://openalex.org/W4232279978","https://openalex.org/W7218323572","https://openalex.org/W4246540107","https://openalex.org/W3036316621","https://openalex.org/W2527310802","https://openalex.org/W2597322077","https://openalex.org/W2558250040"],"abstract_inverted_index":{"\u0406\u041d\u041d\u041e\u0412\u0410\u0426\u0406\u0419\u041d\u0418\u0419":[0],"\u041c\u0410\u0420\u041a\u0415\u0422\u0418\u041d\u0413":[1],"\u041d\u0410":[2],"\u0420\u0418\u041d\u041a\u0423":[3]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":1}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2023-11-23T00:00:00"}
