{"id":"https://openalex.org/W4388908997","doi":"https://doi.org/10.4324/9781003458890-7","title":"Sports Sponsorship and Brand Value","display_name":"Sports Sponsorship and Brand Value","publication_year":2023,"publication_date":"2023-11-22","ids":{"openalex":"https://openalex.org/W4388908997","doi":"https://doi.org/10.4324/9781003458890-7"},"language":"en","primary_location":{"id":"doi:10.4324/9781003458890-7","doi":"https://doi.org/10.4324/9781003458890-7","is_oa":false,"landing_page_url":"https://doi.org/10.4324/9781003458890-7","pdf_url":null,"source":{"id":"https://openalex.org/S4306463855","display_name":"Routledge eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319847","host_organization_name":"Routledge","host_organization_lineage":["https://openalex.org/P4310319847","https://openalex.org/P4310320547"],"host_organization_lineage_names":["Routledge","Taylor & Francis"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Sports Sponsorship and Branding","raw_type":"book-chapter"},"volume":{"id":"https://openalex.org/W4388901950","display_name":"Sports Sponsorship and Branding"},"type":"book-chapter","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5042467216","display_name":"\u00d6zlem I\u015f\u0131k \u0130nan","orcid":"https://orcid.org/0000-0001-8431-0070","observed_orcids":["https://orcid.org/0000-0001-8431-0070"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"\u00d6zlem I\u015f\u0131k \u0130nan","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0001-8431-0070","affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5069196330","display_name":"Yeter Ayt\u00fcl Da\u011fl\u0131 Ekmek\u00e7i","orcid":"https://orcid.org/0000-0003-0540-6379","observed_orcids":["https://orcid.org/0000-0003-0540-6379"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Yeter Ayt\u00fcl Da\u011fl\u0131 Ekmek\u00e7i","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0003-0540-6379","affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"89","last_page":"105"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9911999702453613,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9911999702453613,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.0066999997943639755,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.0006000000284984708,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/sports-sponsorship","display_name":"sports sponsorship","score":0.9980000257492065},{"id":"https://openalex.org/keywords/brand-value","display_name":"brand value","score":0.9940000176429749},{"id":"https://openalex.org/keywords/sports-marketing","display_name":"sports marketing","score":0.7910000085830688},{"id":"https://openalex.org/keywords/sports-industry","display_name":"sports industry","score":0.8090000152587891},{"id":"https://openalex.org/keywords/sports-fans","display_name":"sports fans","score":0.8330000042915344}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6493569612503052},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5392132997512817},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.5009703636169434},{"id":"https://openalex.org/C205971072","wikidata":"https://www.wikidata.org/wiki/Q513100","display_name":"Brand equity","level":2,"score":0.42758625745773315},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3771042227745056},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.1398017406463623},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.061145126819610596}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.4324/9781003458890-7","doi":"https://doi.org/10.4324/9781003458890-7","is_oa":false,"landing_page_url":"https://doi.org/10.4324/9781003458890-7","pdf_url":null,"source":{"id":"https://openalex.org/S4306463855","display_name":"Routledge eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319847","host_organization_name":"Routledge","host_organization_lineage":["https://openalex.org/P4310319847","https://openalex.org/P4310320547"],"host_organization_lineage_names":["Routledge","Taylor & Francis"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Sports Sponsorship and Branding","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W4232290197","https://openalex.org/W7222842173","https://openalex.org/W7009289485","https://openalex.org/W2143392058","https://openalex.org/W2376067900","https://openalex.org/W4388535519","https://openalex.org/W3154853486","https://openalex.org/W6996219007","https://openalex.org/W7071606692","https://openalex.org/W2236949395"],"abstract_inverted_index":{"It":[0],"is":[1,56,121,124],"seen":[2,125],"that":[3,40,126],"sport":[4,115],"with":[5],"many":[6],"different":[7],"sub-branches":[8],"and":[9,24,38,64,79,87,105,131],"categories":[10],"has":[11,48,128],"become":[12,49],"an":[13],"important":[14],"branch":[15],"of":[16,20,30,36,53,76,92,114],"industry":[17],"in":[18],"terms":[19],"providing":[21],"economic":[22],"gain":[23],"creating":[25],"employment.":[26],"With":[27],"the":[28,31,34,59,74,77,82,98,111,118],"growth":[29],"sports":[32,47,62,85],"industry,":[33],"marketing":[35],"goods":[37],"services":[39],"are":[41],"directly":[42],"or":[43],"indirectly":[44],"related":[45],"to":[46,57,72,80,103,117],"remarkable.":[50],"The":[51,67],"aim":[52],"this":[54],"study":[55],"reveal":[58],"relationship":[60,83],"between":[61,84],"sponsorship":[63,86,116],"brand":[65,88,119],"value.":[66,89],"questionnaire":[68],"method":[69],"was":[70],"used":[71],"learn":[73],"opinions":[75],"fans":[78],"measure":[81],"A":[90],"total":[91],"697":[93],"data":[94],"sets":[95],"obtained":[96],"from":[97],"five":[99],"competitions":[100],"were":[101],"subjected":[102],"correlation":[104],"regression":[106],"analysis.":[107],"In":[108],"general,":[109],"when":[110],"whole":[112],"effect":[113],"value":[120],"analyzing,":[122],"it":[123,127],"a":[129],"moderate":[130],"positive":[132],"effect.":[133]},"counts_by_year":[],"updated_date":"2026-11-10T11:39:43.021295","created_date":"2023-11-23T00:00:00"}
