{"id":"https://openalex.org/W4388749892","doi":"https://doi.org/10.1016/j.jbusres.2023.114366","title":"Shaping extendibility: The influence of circular versus angular shapes on consumer brand extension evaluation","display_name":"Shaping extendibility: The influence of circular versus angular shapes on consumer brand extension evaluation","publication_year":2023,"publication_date":"2023-11-17","ids":{"openalex":"https://openalex.org/W4388749892","doi":"https://doi.org/10.1016/j.jbusres.2023.114366"},"language":"en","primary_location":{"id":"doi:10.1016/j.jbusres.2023.114366","doi":"https://doi.org/10.1016/j.jbusres.2023.114366","is_oa":false,"landing_page_url":"https://doi.org/10.1016/j.jbusres.2023.114366","pdf_url":null,"source":{"id":"https://openalex.org/S93284759","display_name":"Journal of Business Research","issn_l":"0148-2963","issn":["0148-2963","1873-7978"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-2","ki-jl-2","norway-2","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Business Research","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5032339639","display_name":"Yi Fang Wu","orcid":"https://orcid.org/0000-0002-0655-9601","observed_orcids":["https://orcid.org/0000-0002-0655-9601"]},"institutions":[{"id":"https://openalex.org/I66867065","display_name":"East China Normal University","ror":"https://ror.org/02n96ep67","country_code":"CN","type":"education","lineage":["https://openalex.org/I66867065"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Yi Wu","raw_affiliation_strings":["Faculty of Economics and Management, Asia Europe Business School, East China Normal University, Shanghai 200241, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Economics and Management, Asia Europe Business School, East China Normal University, Shanghai 200241, China","institution_ids":["https://openalex.org/I66867065"]}]},{"author_position":"middle","author":{"id":null,"display_name":"Yuanyuan Cai","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I113940042","display_name":"Shanghai University","ror":"https://ror.org/006teas31","country_code":"CN","type":"education","lineage":["https://openalex.org/I113940042"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Yuanyuan Cai","raw_affiliation_strings":["SILC Business School, Shanghai Univeristy, Shanghai 201800, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"SILC Business School, Shanghai Univeristy, Shanghai 201800, China","institution_ids":["https://openalex.org/I113940042"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5102580341","display_name":"Xiaohan Zhou","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Xiaohan Zhou","raw_affiliation_strings":["Data Consulting Manager of Artefact, Shanghai Office, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Data Consulting Manager of Artefact, Shanghai Office, China","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5103057730","display_name":"Xinyi Huang","orcid":"https://orcid.org/0009-0006-6129-4091","observed_orcids":["https://orcid.org/0009-0006-6129-4091"]},"institutions":[{"id":"https://openalex.org/I66867065","display_name":"East China Normal University","ror":"https://ror.org/02n96ep67","country_code":"CN","type":"education","lineage":["https://openalex.org/I66867065"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Xinyi Huang","raw_affiliation_strings":["Faculty of Economics and Management, Asia Europe Business School, East China Normal University, Shanghai 200241, China"],"raw_orcid":"https://orcid.org/0009-0006-6129-4091","affiliations":[{"raw_affiliation_string":"Faculty of Economics and Management, Asia Europe Business School, East China Normal University, Shanghai 200241, China","institution_ids":["https://openalex.org/I66867065"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I113940042"],"apc_list":{"value":3540,"currency":"USD","value_usd":3540},"apc_paid":null,"fwci":1.2661,"has_fulltext":false,"cited_by_count":8,"citation_normalized_percentile":{"value":0.84038418,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":95,"max":98},"biblio":{"volume":"171","issue":null,"first_page":"114366","last_page":"114366"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9926999807357788,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9926999807357788,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.0019000000320374966,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14055","display_name":"Consumer Packaging Perceptions and Trends","score":0.0012000000569969416,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-extension","display_name":"brand extension","score":0.9290000200271606},{"id":"https://openalex.org/keywords/shape-cues","display_name":"shape cues","score":0.7419999837875366},{"id":"https://openalex.org/keywords/sensory-marketing","display_name":"sensory marketing","score":0.781000018119812},{"id":"https://openalex.org/keywords/cognitive-flexibility","display_name":"cognitive flexibility","score":0.8149999976158142},{"id":"https://openalex.org/keywords/consumer-evaluation","display_name":"consumer evaluation","score":0.597000002861023}],"concepts":[{"id":"https://openalex.org/C71508700","wikidata":"https://www.wikidata.org/wiki/Q866188","display_name":"Brand extension","level":3,"score":0.6279779672622681},{"id":"https://openalex.org/C2780598303","wikidata":"https://www.wikidata.org/wiki/Q65921492","display_name":"Flexibility (engineering)","level":2,"score":0.6270530819892883},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.5853305459022522},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5652567744255066},{"id":"https://openalex.org/C2778029271","wikidata":"https://www.wikidata.org/wiki/Q5421931","display_name":"Extension (predicate logic)","level":2,"score":0.5607671141624451},{"id":"https://openalex.org/C169900460","wikidata":"https://www.wikidata.org/wiki/Q2200417","display_name":"Cognition","level":2,"score":0.4868163764476776},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.4772182106971741},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.44032472372055054},{"id":"https://openalex.org/C2988046880","wikidata":"https://www.wikidata.org/wiki/Q3084961","display_name":"Product line","level":2,"score":0.41943731904029846},{"id":"https://openalex.org/C180747234","wikidata":"https://www.wikidata.org/wiki/Q23373","display_name":"Cognitive psychology","level":1,"score":0.41241368651390076},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.393746942281723},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.37059903144836426},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.36396628618240356},{"id":"https://openalex.org/C152455256","wikidata":"https://www.wikidata.org/wiki/Q1900597","display_name":"Brand awareness","level":2,"score":0.34508201479911804},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.2776254117488861},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.11869660019874573},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.11555957794189453},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.08840951323509216},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0},{"id":"https://openalex.org/C117671659","wikidata":"https://www.wikidata.org/wiki/Q11049265","display_name":"Manufacturing engineering","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1016/j.jbusres.2023.114366","doi":"https://doi.org/10.1016/j.jbusres.2023.114366","is_oa":false,"landing_page_url":"https://doi.org/10.1016/j.jbusres.2023.114366","pdf_url":null,"source":{"id":"https://openalex.org/S93284759","display_name":"Journal of Business Research","issn_l":"0148-2963","issn":["0148-2963","1873-7978"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-2","ki-jl-2","norway-2","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Business Research","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:eee:jbrese:v:171:y:2024:i:c:s0148296323007257","doi":null,"is_oa":false,"landing_page_url":"http://www.sciencedirect.com/science/article/pii/S0148296323007257","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[{"id":"https://openalex.org/G2126219257","display_name":null,"funder_award_id":"2021ECNU-YYJ025","funder_id":"https://openalex.org/F4320335787","funder_display_name":"Fundamental Research Funds for the Central Universities"},{"id":"https://openalex.org/G2771118578","display_name":null,"funder_award_id":"22YJA630002","funder_id":"https://openalex.org/F4320335982","funder_display_name":"Humanities and Social Science Fund of Ministry of Education of China"},{"id":"https://openalex.org/G476352111","display_name":null,"funder_award_id":"2020ECNU-HLYT063","funder_id":"https://openalex.org/F4320335787","funder_display_name":"Fundamental Research Funds for the Central Universities"},{"id":"https://openalex.org/G692142397","display_name":null,"funder_award_id":"72102073","funder_id":"https://openalex.org/F4320321001","funder_display_name":"National Natural Science Foundation of China"},{"id":"https://openalex.org/G716191546","display_name":null,"funder_award_id":"2022QKT007","funder_id":"https://openalex.org/F4320335787","funder_display_name":"Fundamental Research Funds for the Central Universities"}],"funders":[{"id":"https://openalex.org/F4320321001","display_name":"National Natural Science Foundation of China","ror":"https://ror.org/01h0zpd94"},{"id":"https://openalex.org/F4320328119","display_name":"National University's Basic Research Foundation of China","ror":null},{"id":"https://openalex.org/F4320335787","display_name":"Fundamental Research Funds for the Central Universities","ror":null},{"id":"https://openalex.org/F4320335982","display_name":"Humanities and Social Science Fund of Ministry of Education of China","ror":null}],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":69,"referenced_works":["https://openalex.org/W49541035","https://openalex.org/W1959657221","https://openalex.org/W1964396601","https://openalex.org/W1976097260","https://openalex.org/W1983279047","https://openalex.org/W1985008672","https://openalex.org/W1991218014","https://openalex.org/W1993877206","https://openalex.org/W1996341448","https://openalex.org/W2002218385","https://openalex.org/W2007438247","https://openalex.org/W2013308486","https://openalex.org/W2015126037","https://openalex.org/W2023599320","https://openalex.org/W2027321110","https://openalex.org/W2028700506","https://openalex.org/W2030464297","https://openalex.org/W2036610118","https://openalex.org/W2038503333","https://openalex.org/W2042464431","https://openalex.org/W2043164521","https://openalex.org/W2045830397","https://openalex.org/W2047431989","https://openalex.org/W2061737517","https://openalex.org/W2062327702","https://openalex.org/W2062912008","https://openalex.org/W2063169022","https://openalex.org/W2067067933","https://openalex.org/W2069884160","https://openalex.org/W2076300620","https://openalex.org/W2086438570","https://openalex.org/W2094376507","https://openalex.org/W2095119641","https://openalex.org/W2096797882","https://openalex.org/W2100698103","https://openalex.org/W2104939248","https://openalex.org/W2110681334","https://openalex.org/W2112041999","https://openalex.org/W2116183406","https://openalex.org/W2122158748","https://openalex.org/W2128147496","https://openalex.org/W2140011420","https://openalex.org/W2141370068","https://openalex.org/W2145063139","https://openalex.org/W2150690631","https://openalex.org/W2152941631","https://openalex.org/W2161030805","https://openalex.org/W2171986682","https://openalex.org/W2219916801","https://openalex.org/W2266639535","https://openalex.org/W2321286446","https://openalex.org/W2561658384","https://openalex.org/W2562983080","https://openalex.org/W2797412359","https://openalex.org/W2927937673","https://openalex.org/W3022940702","https://openalex.org/W3036300550","https://openalex.org/W3039223519","https://openalex.org/W3081158673","https://openalex.org/W3092059386","https://openalex.org/W3120433194","https://openalex.org/W3173918706","https://openalex.org/W3195894133","https://openalex.org/W3208521660","https://openalex.org/W4200371907","https://openalex.org/W4233133297","https://openalex.org/W4309600414","https://openalex.org/W4323364985","https://openalex.org/W6782278230"],"related_works":["https://openalex.org/W49541035","https://openalex.org/W1247588789","https://openalex.org/W2566361594","https://openalex.org/W7112894218","https://openalex.org/W2059901660","https://openalex.org/W2744497315","https://openalex.org/W2128147496","https://openalex.org/W4250874098","https://openalex.org/W2904078140","https://openalex.org/W2026055877"],"abstract_inverted_index":null,"counts_by_year":[{"year":2025,"cited_by_count":5},{"year":2024,"cited_by_count":3}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2023-11-18T00:00:00"}