{"id":"https://openalex.org/W4388735576","doi":"https://doi.org/10.5209/arab.89009","title":"Sustainable Outdoor Advertising: The Importance of Digital Screens in Urban Sustainability and in Out-of-Home Advertising","display_name":"Sustainable Outdoor Advertising: The Importance of Digital Screens in Urban Sustainability and in Out-of-Home Advertising","publication_year":2023,"publication_date":"2023-11-03","ids":{"openalex":"https://openalex.org/W4388735576","doi":"https://doi.org/10.5209/arab.89009"},"language":"en","primary_location":{"id":"doi:10.5209/arab.89009","doi":"https://doi.org/10.5209/arab.89009","is_oa":true,"landing_page_url":"https://doi.org/10.5209/arab.89009","pdf_url":"https://revistas.ucm.es/index.php/ARAB/article/download/89009/4564456567273","source":{"id":"https://openalex.org/S4210236248","display_name":"\u00c1rea Abierta","issn_l":"1578-8393","issn":["1578-8393","2530-7592"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["ddh","doaj","erih-plus","fecyt-seal","latindex","poland-20","russia-white-list-4"],"host_organization":"https://openalex.org/P4310321038","host_organization_name":"Complutense University of Madrid","host_organization_lineage":["https://openalex.org/P4310321038"],"host_organization_lineage_names":["Complutense University of Madrid"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"\u00c1rea Abierta","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://revistas.ucm.es/index.php/ARAB/article/download/89009/4564456567273","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5073365202","display_name":"Jennifer Garc\u00eda Carrizo","orcid":"https://orcid.org/0000-0002-0264-1931","observed_orcids":["https://orcid.org/0000-0002-0264-1931"]},"institutions":[{"id":"https://openalex.org/I182083151","display_name":"Universidad Rey Juan Carlos","ror":"https://ror.org/01v5cv687","country_code":"ES","type":"education","lineage":["https://openalex.org/I182083151"]}],"countries":["ES"],"is_corresponding":true,"raw_author_name":"Jennifer Garc\u00eda Carrizo","raw_affiliation_strings":["Universidad Rey Juan Carlos"],"raw_orcid":"https://orcid.org/0000-0002-0264-1931","affiliations":[{"raw_affiliation_string":"Universidad Rey Juan Carlos","institution_ids":["https://openalex.org/I182083151"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5073365202"],"corresponding_institution_ids":["https://openalex.org/I182083151"],"apc_list":null,"apc_paid":null,"fwci":1.7667,"has_fulltext":true,"cited_by_count":3,"citation_normalized_percentile":{"value":0.87434128,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":97},"biblio":{"volume":"23","issue":"3","first_page":"185","last_page":"202"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13699","display_name":"Public Spaces through Art","score":0.5698000192642212,"subfield":{"id":"https://openalex.org/subfields/3322","display_name":"Urban Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13699","display_name":"Public Spaces through Art","score":0.5698000192642212,"subfield":{"id":"https://openalex.org/subfields/3322","display_name":"Urban Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13496","display_name":"Advertising and Communication Studies","score":0.19979999959468842,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.04529999941587448,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/digital-out-of-home-advertising","display_name":"digital out-of-home advertising","score":0.9890000224113464},{"id":"https://openalex.org/keywords/sustainable-advertising","display_name":"sustainable advertising","score":0.5370000004768372},{"id":"https://openalex.org/keywords/digital-screens","display_name":"digital screens","score":0.6880000233650208},{"id":"https://openalex.org/keywords/public-space","display_name":"public space","score":0.8149999976158142},{"id":"https://openalex.org/keywords/urban-sustainability","display_name":"urban sustainability","score":0.9789999723434448},{"id":"https://openalex.org/keywords/corporate-citizenship","display_name":"corporate citizenship","score":0.8790000081062317},{"id":"https://openalex.org/keywords/shared-values","display_name":"shared values","score":0.9750000238418579},{"id":"https://openalex.org/keywords/ecological-impacts","display_name":"ecological impacts","score":0.6909999847412109},{"id":"https://openalex.org/keywords/aesthetic-function","display_name":"aesthetic function","score":0.421999990940094},{"id":"https://openalex.org/keywords/symbolic-function","display_name":"symbolic function","score":0.7149999737739563},{"id":"https://openalex.org/keywords/citizen-participation","display_name":"citizen participation","score":0.8889999985694885},{"id":"https://openalex.org/keywords/urban-integration","display_name":"urban integration","score":0.4880000054836273}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.6398048400878906},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.3354756236076355},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.2080860137939453}],"mesh":[],"locations_count":5,"locations":[{"id":"doi:10.5209/arab.89009","doi":"https://doi.org/10.5209/arab.89009","is_oa":true,"landing_page_url":"https://doi.org/10.5209/arab.89009","pdf_url":"https://revistas.ucm.es/index.php/ARAB/article/download/89009/4564456567273","source":{"id":"https://openalex.org/S4210236248","display_name":"\u00c1rea Abierta","issn_l":"1578-8393","issn":["1578-8393","2530-7592"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["ddh","doaj","erih-plus","fecyt-seal","latindex","poland-20","russia-white-list-4"],"host_organization":"https://openalex.org/P4310321038","host_organization_name":"Complutense University of Madrid","host_organization_lineage":["https://openalex.org/P4310321038"],"host_organization_lineage_names":["Complutense University of Madrid"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"\u00c1rea Abierta","raw_type":"journal-article"},{"id":"pmh:oai:burjcdigital.urjc.es:10115/26827","doi":null,"is_oa":true,"landing_page_url":"https://doi.org/10.5209/arab.89009","pdf_url":null,"source":{"id":"https://openalex.org/S4377196484","display_name":"BURJC Digital (King Juan Carlos University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I182083151","host_organization_name":"Universidad Rey Juan Carlos","host_organization_lineage":["https://openalex.org/I182083151"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:doaj.org/article:d0d7f9b5e4424a51bef43caeffb5e5d6","doi":null,"is_oa":true,"landing_page_url":"https://doaj.org/article/d0d7f9b5e4424a51bef43caeffb5e5d6","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"\u00c1rea Abierta, Vol 23, Iss 3 (2023)","raw_type":"article"},{"id":"pmh:oai:eciencia.urjc.es:10115/26827","doi":null,"is_oa":true,"landing_page_url":"https://hdl.handle.net/10115/26827","pdf_url":null,"source":{"id":"https://openalex.org/S4377196484","display_name":"BURJC Digital (King Juan Carlos University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I182083151","host_organization_name":"Universidad Rey Juan Carlos","host_organization_lineage":["https://openalex.org/I182083151"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:hispana.mcu.es:61615777","doi":null,"is_oa":true,"landing_page_url":"https://doi.org/10.5209/arab.89009","pdf_url":null,"source":{"id":"https://openalex.org/S4377196108","display_name":"Hispana","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"doi:10.5209/arab.89009","doi":"https://doi.org/10.5209/arab.89009","is_oa":true,"landing_page_url":"https://doi.org/10.5209/arab.89009","pdf_url":"https://revistas.ucm.es/index.php/ARAB/article/download/89009/4564456567273","source":{"id":"https://openalex.org/S4210236248","display_name":"\u00c1rea Abierta","issn_l":"1578-8393","issn":["1578-8393","2530-7592"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["ddh","doaj","erih-plus","fecyt-seal","latindex","poland-20","russia-white-list-4"],"host_organization":"https://openalex.org/P4310321038","host_organization_name":"Complutense University of Madrid","host_organization_lineage":["https://openalex.org/P4310321038"],"host_organization_lineage_names":["Complutense University of Madrid"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"\u00c1rea Abierta","raw_type":"journal-article"},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/11","display_name":"Sustainable cities and communities","score":0.8787999749183655}],"study_designs":[],"awards":[{"id":"https://openalex.org/G1175115578","display_name":null,"funder_award_id":"AEI//10.13039/501100011033/","funder_id":"https://openalex.org/F4320335598","funder_display_name":"Agencia Estatal de Investigaci\u00f3n"},{"id":"https://openalex.org/G2262748287","display_name":null,"funder_award_id":"501100011033","funder_id":"https://openalex.org/F4320335598","funder_display_name":"Agencia Estatal de Investigaci\u00f3n"},{"id":"https://openalex.org/G2601397997","display_name":null,"funder_award_id":"10.13039/501100011033","funder_id":"https://openalex.org/F4320320300","funder_display_name":"European Commission"},{"id":"https://openalex.org/G300979063","display_name":null,"funder_award_id":"10.13039/501100011033","funder_id":"https://openalex.org/F4320335598","funder_display_name":"Agencia Estatal de Investigaci\u00f3n"},{"id":"https://openalex.org/G34346518","display_name":null,"funder_award_id":"MCIN/AEI/10.13039/501 100 011 033","funder_id":"https://openalex.org/F4320335598","funder_display_name":"Agencia Estatal de Investigaci\u00f3n"},{"id":"https://openalex.org/G3480869486","display_name":null,"funder_award_id":"13039","funder_id":"https://openalex.org/F4320335598","funder_display_name":"Agencia Estatal de Investigaci\u00f3n"},{"id":"https://openalex.org/G3681454997","display_name":null,"funder_award_id":"13039/501100011033","funder_id":"https://openalex.org/F4320320300","funder_display_name":"European Commission"},{"id":"https://openalex.org/G4042783231","display_name":null,"funder_award_id":"501100011033","funder_id":"https://openalex.org/F4320320300","funder_display_name":"European Commission"},{"id":"https://openalex.org/G425668148","display_name":null,"funder_award_id":".13039/501100011033","funder_id":"https://openalex.org/F4320335598","funder_display_name":"Agencia Estatal de Investigaci\u00f3n"},{"id":"https://openalex.org/G5080475149","display_name":null,"funder_award_id":"10.13039","funder_id":"https://openalex.org/F4320335598","funder_display_name":"Agencia Estatal de Investigaci\u00f3n"},{"id":"https://openalex.org/G752274234","display_name":null,"funder_award_id":"FJC2020-044083-I","funder_id":"https://openalex.org/F4320335598","funder_display_name":"Agencia Estatal de Investigaci\u00f3n"}],"funders":[{"id":"https://openalex.org/F4320320300","display_name":"European Commission","ror":"https://ror.org/00k4n6c32"},{"id":"https://openalex.org/F4320335598","display_name":"Agencia Estatal de Investigaci\u00f3n","ror":"https://ror.org/003x0zc53"},{"id":"https://openalex.org/F7311471023","display_name":"NextGenerationEU","ror":null}],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4388735576.pdf","grobid_xml":"https://content.openalex.org/works/W4388735576.grobid-xml"},"referenced_works_count":21,"referenced_works":["https://openalex.org/W8325566","https://openalex.org/W12163624","https://openalex.org/W1511039850","https://openalex.org/W1521814331","https://openalex.org/W1527520822","https://openalex.org/W1556831356","https://openalex.org/W2126385307","https://openalex.org/W2245264374","https://openalex.org/W2516618748","https://openalex.org/W2548375512","https://openalex.org/W2609621282","https://openalex.org/W2766912245","https://openalex.org/W2784678002","https://openalex.org/W2794630389","https://openalex.org/W2899107495","https://openalex.org/W2912007724","https://openalex.org/W2919572785","https://openalex.org/W2948430567","https://openalex.org/W3139253351","https://openalex.org/W4306876889","https://openalex.org/W7018241599"],"related_works":["https://openalex.org/W7206608790","https://openalex.org/W7223030821","https://openalex.org/W4414308933","https://openalex.org/W2903866894","https://openalex.org/W7207618631","https://openalex.org/W2791470005","https://openalex.org/W2804467381","https://openalex.org/W6999169577","https://openalex.org/W94146","https://openalex.org/W3173590952"],"abstract_inverted_index":{"This":[0],"research":[1],"explores":[2],"the":[3,44,85,96,125],"influence":[4],"of":[5,28,63,77,87,127,133],"digital":[6,88,99],"out-of-home":[7,89],"advertising":[8,33,90],"(DOOH":[9],"advertising)":[10],"on":[11,35,102],"public":[12,103,128],"spaces":[13,129],"from":[14],"multiple":[15],"angles,":[16],"including":[17],"aesthetic,":[18,109],"social,":[19],"symbolic,":[20],"and":[21,41,56,59,73,94,111,121,136],"environmental":[22],"perspectives.":[23],"It":[24],"proposes":[25],"a":[26,70,75,131],"model":[27],"sustainable":[29],"implementation":[30],"for":[31],"DOOH":[32],"based":[34],"five":[36],"pillars:":[37],"1)":[38],"urban":[39,92],"integration":[40],"adaptation":[42],"to":[43,66,116],"context,":[45],"2)":[46],"shared":[47],"value,":[48],"3)":[49],"long-term":[50],"sustainability,":[51],"4)":[52],"reduced":[53],"ecological":[54],"impact,":[55],"5)":[57],"cultural":[58],"symbolic":[60,112],"significance.":[61],"All":[62],"this":[64,82],"needs":[65],"be":[67],"addressed":[68],"in":[69,91,124],"systemic":[71],"way":[72],"through":[74],"perspective":[76],"corporate":[78],"citizenship.":[79],"In":[80],"addition,":[81],"work":[83],"analyses":[84],"importance":[86,123],"areas":[93],"studies":[95],"effects":[97],"that":[98],"screens":[100],"have":[101],"space":[104],"taking":[105],"into":[106],"account":[107],"their":[108,114,122],"social":[110,137],"function,":[113],"capacity":[115],"generate":[117],"an":[118],"innovative":[119],"image":[120],"sustainability":[126],"as":[130],"facilitator":[132],"citizen":[134],"engagement":[135],"gatherings.":[138]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2024,"cited_by_count":1}],"updated_date":"2026-10-04T09:36:47.201465","created_date":"2023-11-17T00:00:00"}