{"id":"https://openalex.org/W4388687941","doi":"https://doi.org/10.11594/ijmaber.04.10.25","title":"Assessing the Factors Influencing Consumer Behaviour in E-Commerce Platforms","display_name":"Assessing the Factors Influencing Consumer Behaviour in E-Commerce Platforms","publication_year":2023,"publication_date":"2023-10-23","ids":{"openalex":"https://openalex.org/W4388687941","doi":"https://doi.org/10.11594/ijmaber.04.10.25"},"language":"en","primary_location":{"id":"doi:10.11594/ijmaber.04.10.25","doi":"https://doi.org/10.11594/ijmaber.04.10.25","is_oa":true,"landing_page_url":"https://doi.org/10.11594/ijmaber.04.10.25","pdf_url":"https://ijmaberjournal.org/index.php/ijmaber/article/download/1244/765","source":{"id":"https://openalex.org/S4210198981","display_name":"International Journal of Multidisciplinary Applied Business and Education Research","issn_l":"2774-5368","issn":["2774-5368"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Multidisciplinary: Applied Business and Education Research","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref","datacite"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://ijmaberjournal.org/index.php/ijmaber/article/download/1244/765","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5088430516","display_name":"Sean Calvin Shin Ching Yong","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I2802910988","display_name":"University of Cyberjaya","ror":"https://ror.org/04f1eek20","country_code":"MY","type":"education","lineage":["https://openalex.org/I2802910988"]}],"countries":["MY"],"is_corresponding":false,"raw_author_name":"Sean Calvin Shin Ching Yong","raw_affiliation_strings":["Centre for Research and Graduate Studies, University of Cyberjaya, 63000 Cyberjaya, Selangor, Malaysia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Centre for Research and Graduate Studies, University of Cyberjaya, 63000 Cyberjaya, Selangor, Malaysia","institution_ids":["https://openalex.org/I2802910988"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5093265527","display_name":"Rui Tian Huan","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I55285296","display_name":"UCSI University","ror":"https://ror.org/019787q29","country_code":"MY","type":"education","lineage":["https://openalex.org/I55285296"]}],"countries":["MY"],"is_corresponding":false,"raw_author_name":"Rui Tian Huan","raw_affiliation_strings":["UCSI Graduate Business School, UCSI University, 56000 Cheras Kuala Lumpur, Malaysia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"UCSI Graduate Business School, UCSI University, 56000 Cheras Kuala Lumpur, Malaysia","institution_ids":["https://openalex.org/I55285296"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5092396636","display_name":"Wen Sern Poh","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Wen Sern Poh","raw_affiliation_strings":["Graduate Student Services, Intown Design and Marketing Solutions Sdn. Bhd., 56000 Cheras, Kuala Lumpur, Malaysia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Graduate Student Services, Intown Design and Marketing Solutions Sdn. Bhd., 56000 Cheras, Kuala Lumpur, Malaysia","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5088093842","display_name":"Muzaini Osman","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I40798026","display_name":"Nilai University","ror":"https://ror.org/037zqsm37","country_code":"MY","type":"education","lineage":["https://openalex.org/I40798026"]}],"countries":["MY"],"is_corresponding":false,"raw_author_name":"Muzaini Osman","raw_affiliation_strings":["School of Accounting and Finance, Nilai University, 71800 Negeri Sembilan, Malaysia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Accounting and Finance, Nilai University, 71800 Negeri Sembilan, Malaysia","institution_ids":["https://openalex.org/I40798026"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5023981463","display_name":"Dany Chi Wai Ng -","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Dany Chi Wai Ng","raw_affiliation_strings":["DCentre for Postgraduate Studies, Douglas Business School, 999077 Tsim Sha Tsui, Hong Kong PRC"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"DCentre for Postgraduate Studies, Douglas Business School, 999077 Tsim Sha Tsui, Hong Kong PRC","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.5826,"has_fulltext":true,"cited_by_count":10,"citation_normalized_percentile":{"value":0.86439515,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":95,"max":99},"biblio":{"volume":"4","issue":"10","first_page":"3725","last_page":"3735"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9437999725341797,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9437999725341797,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.027899999171495438,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.01140000019222498,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":1.0},{"id":"https://openalex.org/keywords/e-commerce-platforms","display_name":"e-commerce platforms","score":0.875},{"id":"https://openalex.org/keywords/online-retail","display_name":"online retail","score":0.9070000052452087},{"id":"https://openalex.org/keywords/sales-and-promotion","display_name":"sales and promotion","score":0.8799999952316284},{"id":"https://openalex.org/keywords/retailer-reputation","display_name":"retailer reputation","score":0.9729999899864197},{"id":"https://openalex.org/keywords/user-experience","display_name":"user experience","score":0.9860000014305115}],"concepts":[{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.634397566318512},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6241868138313293},{"id":"https://openalex.org/C78597825","wikidata":"https://www.wikidata.org/wiki/Q484847","display_name":"E-commerce","level":2,"score":0.6239574551582336},{"id":"https://openalex.org/C48798503","wikidata":"https://www.wikidata.org/wiki/Q877546","display_name":"Reputation","level":2,"score":0.6029027700424194},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.5901756882667542},{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.5742635130882263},{"id":"https://openalex.org/C2778757428","wikidata":"https://www.wikidata.org/wiki/Q1250464","display_name":"Realm","level":2,"score":0.5484699010848999},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.546907365322113},{"id":"https://openalex.org/C30772137","wikidata":"https://www.wikidata.org/wiki/Q5164762","display_name":"Consumption (sociology)","level":2,"score":0.4666440784931183},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3910384476184845},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.10635247826576233},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.08326104283332825},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.0},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.11594/ijmaber.04.10.25","doi":"https://doi.org/10.11594/ijmaber.04.10.25","is_oa":true,"landing_page_url":"https://doi.org/10.11594/ijmaber.04.10.25","pdf_url":"https://ijmaberjournal.org/index.php/ijmaber/article/download/1244/765","source":{"id":"https://openalex.org/S4210198981","display_name":"International Journal of Multidisciplinary Applied Business and Education Research","issn_l":"2774-5368","issn":["2774-5368"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Multidisciplinary: Applied Business and Education Research","raw_type":"journal-article"},{"id":"doi:10.60692/e21vw-vr051","doi":"https://doi.org/10.60692/e21vw-vr051","is_oa":true,"landing_page_url":"https://doi.org/10.60692/e21vw-vr051","pdf_url":null,"source":{"id":"https://openalex.org/S7407051682","display_name":"Greater South Information System","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article-journal"},{"id":"doi:10.60692/h2ebd-7ht48","doi":"https://doi.org/10.60692/h2ebd-7ht48","is_oa":true,"landing_page_url":"https://doi.org/10.60692/h2ebd-7ht48","pdf_url":null,"source":{"id":"https://openalex.org/S7407051682","display_name":"Greater South Information System","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article-journal"}],"best_oa_location":{"id":"doi:10.11594/ijmaber.04.10.25","doi":"https://doi.org/10.11594/ijmaber.04.10.25","is_oa":true,"landing_page_url":"https://doi.org/10.11594/ijmaber.04.10.25","pdf_url":"https://ijmaberjournal.org/index.php/ijmaber/article/download/1244/765","source":{"id":"https://openalex.org/S4210198981","display_name":"International Journal of Multidisciplinary Applied Business and Education Research","issn_l":"2774-5368","issn":["2774-5368"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Multidisciplinary: Applied Business and Education Research","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4388687941.pdf","grobid_xml":"https://content.openalex.org/works/W4388687941.grobid-xml"},"referenced_works_count":27,"referenced_works":["https://openalex.org/W957206343","https://openalex.org/W1204157142","https://openalex.org/W2047036688","https://openalex.org/W2064652801","https://openalex.org/W2090653907","https://openalex.org/W2097726984","https://openalex.org/W2098605947","https://openalex.org/W2492447482","https://openalex.org/W2535427723","https://openalex.org/W2614357462","https://openalex.org/W2622902877","https://openalex.org/W2802083434","https://openalex.org/W2810584117","https://openalex.org/W2891136952","https://openalex.org/W2922502720","https://openalex.org/W2922712555","https://openalex.org/W2973087344","https://openalex.org/W3024439809","https://openalex.org/W3037244491","https://openalex.org/W3133615795","https://openalex.org/W3173758732","https://openalex.org/W4250727580","https://openalex.org/W4405139060","https://openalex.org/W4411656747","https://openalex.org/W6743681256","https://openalex.org/W6748787380","https://openalex.org/W6760690908"],"related_works":["https://openalex.org/W4407416290","https://openalex.org/W6949725435","https://openalex.org/W7221259964","https://openalex.org/W4367050291","https://openalex.org/W4412083178","https://openalex.org/W2493707097","https://openalex.org/W4406226498","https://openalex.org/W4393359559","https://openalex.org/W7221192671","https://openalex.org/W4410745978"],"abstract_inverted_index":{"This":[0,44,136],"paper":[1],"examined":[2],"the":[3,8,18,29,32,49,78,128,141,161,167],"various":[4,97],"factors":[5,118,143],"proposed":[6],"in":[7,39],"literature":[9],"that":[10,75,110,144,157],"have":[11,108],"potential":[12,162],"to":[13,41,80,89,148,163,166],"impact":[14,82],"consumer":[15,26,83,111,152],"behaviour":[16,27,112],"within":[17,48],"context":[19],"of":[20,25,31,36,51,65,99,127,170],"e-commerce":[21,52,76,129,146,173],"platforms.":[22],"The":[23],"field":[24],"involves":[28],"analysis":[30,100],"actions":[33],"and":[34,53,69,92,104,122,131],"reactions":[35],"individual":[37],"consumers":[38],"response":[40],"business":[42],"practises.":[43],"is":[45,72,155],"particularly":[46],"pertinent":[47],"realm":[50],"online":[54],"retail,":[55],"as":[56,102,120],"they":[57],"differentiate":[58],"themselves":[59],"from":[60],"traditional":[61],"commerce":[62],"by":[63,95,117],"virtue":[64],"their":[66],"unique":[67],"functionalities":[68],"characteristics.":[70],"It":[71,154],"worth":[73],"noting":[74],"has":[77,138],"ability":[79],"distinctly":[81],"behaviour.":[84,153],"By":[85],"employing":[86],"questionnaire":[87],"surveys":[88],"gather":[90],"data":[91],"evidence,":[93],"followed":[94],"conducting":[96],"forms":[98],"such":[101,119],"descriptive":[103],"inferential":[105],"analysis,":[106],"we":[107],"ascertained":[109],"can":[113],"be":[114],"positively":[115],"influenced":[116],"sales":[121],"promotion,":[123],"a":[124,132],"favourable":[125],"reputation":[126],"retailer,":[130],"satisfactory":[133],"user":[134],"experience.":[135],"study":[137],"effectively":[139],"identified":[140],"distinctive":[142],"empower":[145],"retailers":[147],"exert":[149],"influence":[150],"over":[151],"suggested":[156],"these":[158],"findings":[159],"possess":[160],"contribute":[164],"significantly":[165],"current":[168],"body":[169],"knowledge":[171],"on":[172],"retailing.":[174]},"counts_by_year":[{"year":2025,"cited_by_count":7},{"year":2024,"cited_by_count":3}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2023-11-16T00:00:00"}
