{"id":"https://openalex.org/W4388550871","doi":"https://doi.org/10.1057/s41599-023-02323-4","title":"Female Instagram elderly influencers countering the ageing narratives","display_name":"Female Instagram elderly influencers countering the ageing narratives","publication_year":2023,"publication_date":"2023-11-09","ids":{"openalex":"https://openalex.org/W4388550871","doi":"https://doi.org/10.1057/s41599-023-02323-4"},"language":"en","primary_location":{"id":"doi:10.1057/s41599-023-02323-4","doi":"https://doi.org/10.1057/s41599-023-02323-4","is_oa":true,"landing_page_url":"https://doi.org/10.1057/s41599-023-02323-4","pdf_url":"https://www.nature.com/articles/s41599-023-02323-4.pdf","source":{"id":"https://openalex.org/S4210206302","display_name":"Humanities and Social Sciences Communications","issn_l":"2055-1045","issn":["2055-1045","2662-9992"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["anvur-class-a","anvur-scientific","cwts-core","doaj","jufo-1","ki-jl-1","norway-1","poland-20","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319702","host_organization_name":"Palgrave Macmillan","host_organization_lineage":["https://openalex.org/P4310319702","https://openalex.org/P4310319964"],"host_organization_lineage_names":["Palgrave Macmillan","Macmillan Publishers"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Humanities and Social Sciences Communications","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://www.nature.com/articles/s41599-023-02323-4.pdf","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5062531579","display_name":"Munmun Ghosh","orcid":"https://orcid.org/0000-0003-3197-3967","observed_orcids":["https://orcid.org/0000-0003-3197-3967"]},"institutions":[{"id":"https://openalex.org/I244572783","display_name":"Symbiosis International University","ror":"https://ror.org/005r2ww51","country_code":"IN","type":"education","lineage":["https://openalex.org/I244572783"]}],"countries":["IN"],"is_corresponding":true,"raw_author_name":"Munmun Ghosh","raw_affiliation_strings":["Symbiosis Institute of Media & Communication, Symbiosis International (Deemed) University, Pune, 412115, Maharashtra, India"],"raw_orcid":"https://orcid.org/0000-0003-3197-3967","affiliations":[{"raw_affiliation_string":"Symbiosis Institute of Media & Communication, Symbiosis International (Deemed) University, Pune, 412115, Maharashtra, India","institution_ids":["https://openalex.org/I244572783"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5062531579"],"corresponding_institution_ids":["https://openalex.org/I244572783"],"apc_list":{"value":1590,"currency":"USD","value_usd":1590},"apc_paid":{"value":1590,"currency":"USD","value_usd":1590},"fwci":13.9885,"has_fulltext":true,"cited_by_count":24,"citation_normalized_percentile":{"value":0.98894463,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":96,"max":100},"biblio":{"volume":"10","issue":"1","first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11977","display_name":"Technology Use by Older Adults","score":0.7612000107765198,"subfield":{"id":"https://openalex.org/subfields/3317","display_name":"Demography"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11977","display_name":"Technology Use by Older Adults","score":0.7612000107765198,"subfield":{"id":"https://openalex.org/subfields/3317","display_name":"Demography"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11265","display_name":"Aging and Gerontology Research","score":0.1843000054359436,"subfield":{"id":"https://openalex.org/subfields/3206","display_name":"Neuropsychology and Physiological Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13695","display_name":"Aging, Elder Care, and Social Issues","score":0.018699999898672104,"subfield":{"id":"https://openalex.org/subfields/3600","display_name":"General Health Professions"},"field":{"id":"https://openalex.org/fields/36","display_name":"Health Professions"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/older-women","display_name":"older women","score":0.8109999895095825},{"id":"https://openalex.org/keywords/instagram","display_name":"Instagram","score":0.9440000057220459},{"id":"https://openalex.org/keywords/age-stereotypes","display_name":"age stereotypes","score":0.8579999804496765},{"id":"https://openalex.org/keywords/online-identity","display_name":"online identity","score":0.9229999780654907},{"id":"https://openalex.org/keywords/self-presentation","display_name":"self-presentation","score":0.7329999804496765},{"id":"https://openalex.org/keywords/empowerment","display_name":"empowerment","score":0.5109999775886536},{"id":"https://openalex.org/keywords/social-media","display_name":"social media","score":0.4699999988079071}],"concepts":[{"id":"https://openalex.org/C26011011","wikidata":"https://www.wikidata.org/wiki/Q6030243","display_name":"Influencer marketing","level":4,"score":0.9634155631065369},{"id":"https://openalex.org/C153206804","wikidata":"https://www.wikidata.org/wiki/Q3083754","display_name":"Netnography","level":3,"score":0.8236054182052612},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.6445419788360596},{"id":"https://openalex.org/C313442","wikidata":"https://www.wikidata.org/wiki/Q778556","display_name":"Persona","level":2,"score":0.5052130818367004},{"id":"https://openalex.org/C199033989","wikidata":"https://www.wikidata.org/wiki/Q1318295","display_name":"Narrative","level":2,"score":0.5047036409378052},{"id":"https://openalex.org/C20555606","wikidata":"https://www.wikidata.org/wiki/Q868575","display_name":"Empowerment","level":2,"score":0.4823605418205261},{"id":"https://openalex.org/C2778355321","wikidata":"https://www.wikidata.org/wiki/Q17079427","display_name":"Identity (music)","level":2,"score":0.4187725782394409},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.3960971534252167},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.34599101543426514},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3343251347541809},{"id":"https://openalex.org/C107038049","wikidata":"https://www.wikidata.org/wiki/Q35986","display_name":"Aesthetics","level":1,"score":0.18700969219207764},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.14144831895828247},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.13863936066627502},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.12030059099197388},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.11770766973495483},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.11727526783943176},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C78519656","wikidata":"https://www.wikidata.org/wiki/Q101333","display_name":"Mechanical engineering","level":1,"score":0.0},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.0},{"id":"https://openalex.org/C54649085","wikidata":"https://www.wikidata.org/wiki/Q574424","display_name":"Relationship marketing","level":3,"score":0.0},{"id":"https://openalex.org/C124952713","wikidata":"https://www.wikidata.org/wiki/Q8242","display_name":"Literature","level":1,"score":0.0},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.0},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.1057/s41599-023-02323-4","doi":"https://doi.org/10.1057/s41599-023-02323-4","is_oa":true,"landing_page_url":"https://doi.org/10.1057/s41599-023-02323-4","pdf_url":"https://www.nature.com/articles/s41599-023-02323-4.pdf","source":{"id":"https://openalex.org/S4210206302","display_name":"Humanities and Social Sciences Communications","issn_l":"2055-1045","issn":["2055-1045","2662-9992"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["anvur-class-a","anvur-scientific","cwts-core","doaj","jufo-1","ki-jl-1","norway-1","poland-20","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319702","host_organization_name":"Palgrave Macmillan","host_organization_lineage":["https://openalex.org/P4310319702","https://openalex.org/P4310319964"],"host_organization_lineage_names":["Palgrave Macmillan","Macmillan Publishers"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Humanities and Social Sciences Communications","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:pal:palcom:v:10:y:2023:i:1:d:10.1057_s41599-023-02323-4","doi":null,"is_oa":false,"landing_page_url":"http://link.springer.com/10.1057/s41599-023-02323-4","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"},{"id":"pmh:oai:doaj.org/article:f7dc508c352a4cac969e0c2b9182e939","doi":null,"is_oa":true,"landing_page_url":"https://doaj.org/article/f7dc508c352a4cac969e0c2b9182e939","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Humanities & Social Sciences Communications, Vol 10, Iss 1, Pp 1-10 (2023)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.1057/s41599-023-02323-4","doi":"https://doi.org/10.1057/s41599-023-02323-4","is_oa":true,"landing_page_url":"https://doi.org/10.1057/s41599-023-02323-4","pdf_url":"https://www.nature.com/articles/s41599-023-02323-4.pdf","source":{"id":"https://openalex.org/S4210206302","display_name":"Humanities and Social Sciences Communications","issn_l":"2055-1045","issn":["2055-1045","2662-9992"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["anvur-class-a","anvur-scientific","cwts-core","doaj","jufo-1","ki-jl-1","norway-1","poland-20","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319702","host_organization_name":"Palgrave Macmillan","host_organization_lineage":["https://openalex.org/P4310319702","https://openalex.org/P4310319964"],"host_organization_lineage_names":["Palgrave Macmillan","Macmillan Publishers"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Humanities and Social Sciences Communications","raw_type":"journal-article"},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/5","display_name":"Gender equality","score":0.6025999784469604}],"sustainable_development_goals_aurora":[{"id":"https://metadata.un.org/sdg/5","display_name":"Gender equality","score":0.6100000143051147}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4388550871.pdf","grobid_xml":"https://content.openalex.org/works/W4388550871.grobid-xml"},"referenced_works_count":52,"referenced_works":["https://openalex.org/W81685006","https://openalex.org/W377384883","https://openalex.org/W1518983875","https://openalex.org/W1969197624","https://openalex.org/W1973069887","https://openalex.org/W1981323906","https://openalex.org/W1981586778","https://openalex.org/W1992553866","https://openalex.org/W2034328075","https://openalex.org/W2081234186","https://openalex.org/W2082389197","https://openalex.org/W2088273490","https://openalex.org/W2093848374","https://openalex.org/W2106376872","https://openalex.org/W2167311298","https://openalex.org/W2265482988","https://openalex.org/W2317460986","https://openalex.org/W2410576452","https://openalex.org/W2503448840","https://openalex.org/W2560311480","https://openalex.org/W2595601952","https://openalex.org/W2750109079","https://openalex.org/W2767377524","https://openalex.org/W2783975362","https://openalex.org/W2794568510","https://openalex.org/W2808115171","https://openalex.org/W2883147592","https://openalex.org/W2891966433","https://openalex.org/W2902218899","https://openalex.org/W2902884202","https://openalex.org/W2921258288","https://openalex.org/W2951253957","https://openalex.org/W2967733973","https://openalex.org/W3000294150","https://openalex.org/W3016072141","https://openalex.org/W3080425549","https://openalex.org/W3083284701","https://openalex.org/W3083505223","https://openalex.org/W3124172573","https://openalex.org/W3133758397","https://openalex.org/W3136464327","https://openalex.org/W3142907618","https://openalex.org/W3142997674","https://openalex.org/W3158516097","https://openalex.org/W3182256473","https://openalex.org/W3198451432","https://openalex.org/W4200562050","https://openalex.org/W4220743400","https://openalex.org/W4241447483","https://openalex.org/W4252469496","https://openalex.org/W4312080238","https://openalex.org/W6632109837"],"related_works":["https://openalex.org/W4399817113","https://openalex.org/W4283743470","https://openalex.org/W7214964488","https://openalex.org/W7136985232","https://openalex.org/W4225153375","https://openalex.org/W7217836145","https://openalex.org/W7036550945","https://openalex.org/W4403783480","https://openalex.org/W6912232391","https://openalex.org/W7120417987"],"abstract_inverted_index":{"Abstract":[0],"Influencers":[1],"are":[2,15],"usually":[3],"associated":[4],"with":[5,233,249,267],"young":[6],"people":[7],"creating":[8,291],"waves":[9],"on":[10,37,47,102,169,310],"social":[11,83],"media.":[12],"However,":[13],"there":[14],"\u201cInfluencer\u201d":[16],"at":[17,320],"age":[18,104],"60":[19],"and":[20,35,52,98,105,119,143,190,206,245,253,255,290,303],"beyond.":[21],"This":[22,40],"study":[23,41,72,90],"unveils":[24],"\u2018Female":[25],"Instagram":[26,48,125,283],"Elderly":[27],"Influencers\u2019":[28],"who":[29],"inspire":[30],"every":[31],"generation":[32],"through":[33,178,201,259,297],"appeal":[34],"presence":[36],"the":[38,56,65,74,82,116,161,224],"platform.":[39],"explores":[42],"how":[43,53,271],"older":[44,281],"women":[45,78],"influencers":[46,126,172,229,284],"promote":[49],"themselves":[50,186],"online":[51,117,148,162,304],"they":[54,247],"challenge":[55,81,173],"stereotypes":[57,289],"about":[58,85,176],"ageing.":[59,86,106],"In":[60,87],"an":[61,112,183],"era":[62],"defined":[63],"by":[64,181],"growing":[66],"influence":[67],"of":[68,94,115,121,164,185,199,236,263,274,317],"digital":[69],"media,":[70],"this":[71,89,272,298],"reveals":[73],"unique":[75],"perspectives":[76,101],"these":[77,165,228],"use":[79],"to":[80,132,154,314],"assumptions":[84],"particular,":[88],"proposed":[91],"new":[92],"ways":[93],"ageing,":[95,311],"defying":[96],"gender":[97],"setting":[99],"newer":[100],"old":[103],"By":[107,238],"using":[108],"a":[109,155,194,234,250,292,307],"netnography":[110,299],"technique,":[111],"extensive":[113],"investigation":[114],"identities":[118],"discussions":[120],"eight":[122],"senior":[123],"female":[124,167,282],"was":[127],"conducted.":[128],"Netnography":[129],"has":[130],"allowed":[131],"delve":[133],"deeper":[134],"into":[135,146],"their":[136,140,147,179,202,210,231,240,268],"public":[137],"profiles,":[138],"observing":[139],"virtual":[141],"communities":[142],"providing":[144],"insights":[145],"identity.":[149],"The":[150,278],"results":[151],"draw":[152],"attention":[153],"few":[156],"key":[157],"characteristics":[158],"that":[159,227],"characterise":[160],"personas":[163],"\u201colder":[166],"influencers\u201d":[168],"Instagram.":[170],"These":[171],"preconceived":[174],"notions":[175],"ageing":[177],"profiles":[180],"projecting":[182],"image":[184],"as":[187],"vibrant,":[188],"engaged":[189],"active.":[191],"They":[192],"portray":[193],"colourful,":[195],"opportunity-filled":[196],"life":[197],"full":[198],"self-expression":[200],"carefully":[203],"chosen":[204],"texts":[205],"videos,":[207],"which":[208],"showcase":[209],"love":[211],"for":[212],"everything":[213],"around":[214],"them,":[215],"like":[216],"food,":[217],"travel,":[218],"fashion,":[219],"quick":[220],"tips,":[221],"etc.":[222],"Furthermore,":[223],"findings":[225],"suggest":[226],"provide":[230],"followers":[232],"sense":[235,273],"empowerment.":[237],"sharing":[239],"personal":[241],"day-to-day":[242],"experiences,":[243],"wisdom":[244],"advice,":[246],"interact":[248],"broad":[251],"audience":[252],"uplift":[254],"reassure":[256],"those":[257],"going":[258],"difficult":[260],"times.":[261],"People":[262],"all":[264],"ages":[265],"engage":[266],"content,":[269],"showing":[270],"community":[275,294],"is":[276,295],"\u2018ageless\u2019.":[277],"critical":[279],"role":[280],"play":[285],"in":[286],"eradicating":[287],"age-related":[288],"welcoming":[293],"revealed":[296],"investigation.":[300],"Their":[301],"experiences":[302],"persona":[305],"offer":[306],"nuanced":[308],"viewpoint":[309],"encouraging":[312],"individuals":[313],"take":[315],"advantage":[316],"life\u2019s":[318],"opportunities":[319],"any":[321],"age.":[322]},"counts_by_year":[{"year":2026,"cited_by_count":13},{"year":2025,"cited_by_count":8},{"year":2024,"cited_by_count":3}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2023-11-10T00:00:00"}