{"id":"https://openalex.org/W4388409189","doi":"https://doi.org/10.1080/02650487.2023.2276625","title":"Is unfit CSR novel? Exploring the impact of CSR knowledge, brand\u2013cause fit, and perceived novelty on consumer response","display_name":"Is unfit CSR novel? Exploring the impact of CSR knowledge, brand\u2013cause fit, and perceived novelty on consumer response","publication_year":2023,"publication_date":"2023-11-06","ids":{"openalex":"https://openalex.org/W4388409189","doi":"https://doi.org/10.1080/02650487.2023.2276625"},"language":"en","primary_location":{"id":"doi:10.1080/02650487.2023.2276625","doi":"https://doi.org/10.1080/02650487.2023.2276625","is_oa":false,"landing_page_url":"https://doi.org/10.1080/02650487.2023.2276625","pdf_url":null,"source":{"id":"https://openalex.org/S19358283","display_name":"International Journal of Advertising","issn_l":"0265-0487","issn":["0265-0487","1759-3948"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-3","jufo-1","norway-1","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Advertising","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5047068455","display_name":"Rachel Esther Lim","orcid":"https://orcid.org/0000-0003-0778-2183","observed_orcids":["https://orcid.org/0000-0003-0778-2183"]},"institutions":[{"id":"https://openalex.org/I115475287","display_name":"Oklahoma State University","ror":"https://ror.org/01g9vbr38","country_code":"US","type":"education","lineage":["https://openalex.org/I115475287"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Rachel Esther Lim","raw_affiliation_strings":["School of Media &amp; Strategic Communications, College of Arts and Sciences, Oklahoma State University, Stillwater, Oklahoma, USA"],"raw_orcid":"https://orcid.org/0000-0003-0778-2183","affiliations":[{"raw_affiliation_string":"School of Media &amp; Strategic Communications, College of Arts and Sciences, Oklahoma State University, Stillwater, Oklahoma, USA","institution_ids":["https://openalex.org/I115475287"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5021362656","display_name":"Ji Mi Hong","orcid":"https://orcid.org/0000-0002-8156-2747","observed_orcids":["https://orcid.org/0000-0002-8156-2747"]},"institutions":[{"id":"https://openalex.org/I191879574","display_name":"Inha University","ror":"https://ror.org/01easw929","country_code":"KR","type":"education","lineage":["https://openalex.org/I191879574"]}],"countries":["KR"],"is_corresponding":false,"raw_author_name":"Ji Mi Hong","raw_affiliation_strings":["Department of International Business &amp; Trade, School of Global Convergence Studies, INHA University, Incheon, South Korea"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of International Business &amp; Trade, School of Global Convergence Studies, INHA University, Incheon, South Korea","institution_ids":["https://openalex.org/I191879574"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5047068455"],"corresponding_institution_ids":["https://openalex.org/I115475287"],"apc_list":null,"apc_paid":null,"fwci":2.6444,"has_fulltext":false,"cited_by_count":10,"citation_normalized_percentile":{"value":0.91517522,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":90,"max":99},"biblio":{"volume":"43","issue":"6","first_page":"1060","last_page":"1090"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.4120999872684479,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.4120999872684479,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10115","display_name":"Corporate Social Responsibility Reporting","score":0.39309999346733093,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13603","display_name":"Corporate Social Responsibility and Sustainability","score":0.14720000326633453,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/corporate-social-responsibility","display_name":"corporate social responsibility","score":0.9879999756813049},{"id":"https://openalex.org/keywords/csr-knowledge","display_name":"CSR knowledge","score":0.8550000190734863},{"id":"https://openalex.org/keywords/brand-cause-fit","display_name":"brand-cause fit","score":0.984000027179718},{"id":"https://openalex.org/keywords/perceived-novelty","display_name":"perceived novelty","score":0.9739999771118164},{"id":"https://openalex.org/keywords/consumer-attitudes","display_name":"consumer attitudes","score":0.6039999723434448},{"id":"https://openalex.org/keywords/csr-advertising","display_name":"CSR advertising","score":0.5389999747276306}],"concepts":[{"id":"https://openalex.org/C141261163","wikidata":"https://www.wikidata.org/wiki/Q218600","display_name":"Corporate social responsibility","level":2,"score":0.9324724674224854},{"id":"https://openalex.org/C2778738651","wikidata":"https://www.wikidata.org/wiki/Q16546687","display_name":"Novelty","level":2,"score":0.8237236738204956},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.586663007736206},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.45367783308029175},{"id":"https://openalex.org/C152455256","wikidata":"https://www.wikidata.org/wiki/Q1900597","display_name":"Brand awareness","level":2,"score":0.4361116588115692},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.40298762917518616},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.3206833302974701},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.12969446182250977},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.12558752298355103},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.07435321807861328}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1080/02650487.2023.2276625","doi":"https://doi.org/10.1080/02650487.2023.2276625","is_oa":false,"landing_page_url":"https://doi.org/10.1080/02650487.2023.2276625","pdf_url":null,"source":{"id":"https://openalex.org/S19358283","display_name":"International Journal of Advertising","issn_l":"0265-0487","issn":["0265-0487","1759-3948"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-3","jufo-1","norway-1","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Advertising","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":108,"referenced_works":["https://openalex.org/W44146536","https://openalex.org/W119893790","https://openalex.org/W1560719871","https://openalex.org/W1571316709","https://openalex.org/W1648316524","https://openalex.org/W1849190772","https://openalex.org/W1967371559","https://openalex.org/W1968509559","https://openalex.org/W1974065322","https://openalex.org/W1979410730","https://openalex.org/W1980492754","https://openalex.org/W1983279047","https://openalex.org/W1983937657","https://openalex.org/W1985347280","https://openalex.org/W1994685180","https://openalex.org/W1997015894","https://openalex.org/W2000186419","https://openalex.org/W2007684736","https://openalex.org/W2008544886","https://openalex.org/W2010366711","https://openalex.org/W2011519523","https://openalex.org/W2012227281","https://openalex.org/W2013308845","https://openalex.org/W2021540993","https://openalex.org/W2023252713","https://openalex.org/W2034689962","https://openalex.org/W2034933845","https://openalex.org/W2037772681","https://openalex.org/W2038336043","https://openalex.org/W2046173622","https://openalex.org/W2050314830","https://openalex.org/W2053204041","https://openalex.org/W2055584923","https://openalex.org/W2063169022","https://openalex.org/W2064982479","https://openalex.org/W2066979000","https://openalex.org/W2069024903","https://openalex.org/W2077597346","https://openalex.org/W2084348523","https://openalex.org/W2089322967","https://openalex.org/W2092322780","https://openalex.org/W2092696917","https://openalex.org/W2099697766","https://openalex.org/W2102292870","https://openalex.org/W2102788474","https://openalex.org/W2105326339","https://openalex.org/W2108860923","https://openalex.org/W2118451146","https://openalex.org/W2123218512","https://openalex.org/W2124708286","https://openalex.org/W2146365378","https://openalex.org/W2154076196","https://openalex.org/W2156022826","https://openalex.org/W2156925274","https://openalex.org/W2156936111","https://openalex.org/W2159915507","https://openalex.org/W2171336051","https://openalex.org/W2171900597","https://openalex.org/W2226337942","https://openalex.org/W2321286446","https://openalex.org/W2328660375","https://openalex.org/W2334626268","https://openalex.org/W2337439508","https://openalex.org/W2347111890","https://openalex.org/W2474476572","https://openalex.org/W2578897752","https://openalex.org/W2726010301","https://openalex.org/W2768493217","https://openalex.org/W2769114832","https://openalex.org/W2792227307","https://openalex.org/W2792304060","https://openalex.org/W2804359106","https://openalex.org/W2894231707","https://openalex.org/W2943605062","https://openalex.org/W3000858515","https://openalex.org/W3036907554","https://openalex.org/W3089158287","https://openalex.org/W3124409583","https://openalex.org/W3124751200","https://openalex.org/W3125577123","https://openalex.org/W3149493854","https://openalex.org/W3165779346","https://openalex.org/W3169452552","https://openalex.org/W3173066252","https://openalex.org/W3179375475","https://openalex.org/W3195110039","https://openalex.org/W3198080105","https://openalex.org/W3204838184","https://openalex.org/W4232476263","https://openalex.org/W4233133297","https://openalex.org/W4238722264","https://openalex.org/W4244774484","https://openalex.org/W4244821477","https://openalex.org/W4248939821","https://openalex.org/W4289315828","https://openalex.org/W4293152855","https://openalex.org/W4297006775","https://openalex.org/W4298138584","https://openalex.org/W4301394503","https://openalex.org/W4301958211","https://openalex.org/W4306971037","https://openalex.org/W4307348612","https://openalex.org/W4307563765","https://openalex.org/W4310012023","https://openalex.org/W4317106915","https://openalex.org/W4319841831","https://openalex.org/W4320517112","https://openalex.org/W4382489103"],"related_works":["https://openalex.org/W7007449728","https://openalex.org/W2050314830","https://openalex.org/W1564945544","https://openalex.org/W3194677943","https://openalex.org/W2012133721","https://openalex.org/W3157727400","https://openalex.org/W1498516494","https://openalex.org/W4297006775","https://openalex.org/W3087898601","https://openalex.org/W1576781642"],"abstract_inverted_index":{"Three":[0],"experimental":[1,116],"studies":[2,117],"were":[3],"carried":[4],"out":[5],"to":[6,19,57,133],"understand":[7],"how":[8,125],"consumer":[9,42],"knowledge":[10,40,52,67,127],"of":[11,37,79,99,113,128,140],"corporate":[12],"social":[13,22],"responsibility":[14],"(CSR)":[15],"affects":[16,130],"their":[17,131],"responses":[18,56],"a":[20,80,103],"brand\u2019s":[21,81],"initiatives":[23],"for":[24],"high":[25,58,65],"versus":[26],"low":[27,50,69],"brand\u2013cause":[28,59,70,141],"fit.":[29,142],"Studies":[30],"1":[31,45],"and":[32,92,106,121],"2":[33,101],"examined":[34],"the":[35,76,85,97,114],"effects":[36],"subjective":[38],"CSR":[39,51,66,82,109,129,134],"on":[41,88],"responses.":[43],"Study":[44,74,94,100],"indicated":[46],"that":[47],"consumers":[48,63],"with":[49,64],"showed":[53],"more":[54],"favorable":[55],"fit":[60,71],"CSR,":[61],"whereas":[62],"preferred":[68],"CSR.":[72],"In":[73],"2,":[75],"perceived":[77],"novelty":[78],"initiative":[83],"mediated":[84],"interaction":[86],"effect":[87],"attitudes":[89],"toward":[90],"advertisements":[91],"brands.":[93],"3":[95],"replicated":[96],"results":[98],"using":[102],"real":[104],"brand":[105],"measuring":[107],"objective":[108],"knowledge.":[110],"The":[111],"findings":[112],"three":[115],"provide":[118],"both":[119],"theoretical":[120],"practical":[122],"insights":[123],"into":[124],"consumers\u2019":[126],"response":[132],"initiatives,":[135],"especially":[136],"regarding":[137],"different":[138],"types":[139]},"counts_by_year":[{"year":2026,"cited_by_count":9},{"year":2025,"cited_by_count":1}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2023-11-07T00:00:00"}
