{"id":"https://openalex.org/W4388408339","doi":"https://doi.org/10.15549/jeecar.v10i6.1512","title":"Promotion and experiential marketing on purchasing decisions mediated by e-WOM in coffee SMEs","display_name":"Promotion and experiential marketing on purchasing decisions mediated by e-WOM in coffee SMEs","publication_year":2023,"publication_date":"2023-11-05","ids":{"openalex":"https://openalex.org/W4388408339","doi":"https://doi.org/10.15549/jeecar.v10i6.1512"},"language":"en","primary_location":{"id":"doi:10.15549/jeecar.v10i6.1512","doi":"https://doi.org/10.15549/jeecar.v10i6.1512","is_oa":true,"landing_page_url":"https://doi.org/10.15549/jeecar.v10i6.1512","pdf_url":"https://www.ieeca.org/journal/index.php/JEECAR/article/download/1512/542","source":{"id":"https://openalex.org/S4210205371","display_name":"Journal of Eastern European and Central Asian Research (JEECAR)","issn_l":"2328-8272","issn":["2328-8272","2328-8280"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["poland-20","russia-white-list-2"],"host_organization":"https://openalex.org/P4310315617","host_organization_name":"IEECA","host_organization_lineage":["https://openalex.org/P4310315617"],"host_organization_lineage_names":["IEECA"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Eastern European and Central Asian Research (JEECAR)","raw_type":"journal-article"},"parent_works":[],"lineage":["https://openalex.org/W4388408339"],"child_works_count":0,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://www.ieeca.org/journal/index.php/JEECAR/article/download/1512/542","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5000272161","display_name":"Nizar Alam Hamdani","orcid":"https://orcid.org/0000-0003-3072-239X","observed_orcids":["https://orcid.org/0000-0003-3072-239X"]},"institutions":[{"id":"https://openalex.org/I4210121505","display_name":"Universitas Garut","ror":"https://ror.org/02pa24904","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210121505"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Nizar Alam Hamdani","raw_affiliation_strings":["Universitas Garut"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Garut","institution_ids":["https://openalex.org/I4210121505"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5093204276","display_name":"Noviearti Widiasih","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210121505","display_name":"Universitas Garut","ror":"https://ror.org/02pa24904","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210121505"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Noviearti Widiasih","raw_affiliation_strings":["Universitas Garut"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Garut","institution_ids":["https://openalex.org/I4210121505"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5061389705","display_name":"Irfan Rizki Gumilar","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210121505","display_name":"Universitas Garut","ror":"https://ror.org/02pa24904","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210121505"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Irfan Rizki Gumilar","raw_affiliation_strings":["Universitas Garut"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Garut","institution_ids":["https://openalex.org/I4210121505"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5051740485","display_name":"Anggun Oktavia Herlianti","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210121505","display_name":"Universitas Garut","ror":"https://ror.org/02pa24904","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210121505"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Anggun Oktavia Herlianti","raw_affiliation_strings":["Universitas Garut"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Garut","institution_ids":["https://openalex.org/I4210121505"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5057405131","display_name":"Soni Mulyawan Setiana","orcid":"https://orcid.org/0000-0002-4570-5106","observed_orcids":["https://orcid.org/0000-0002-4570-5106"]},"institutions":[{"id":"https://openalex.org/I4210117444","display_name":"Universitas Komputer Indonesia","ror":"https://ror.org/02j652854","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210117444"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Soni Mulyawan Setiana","raw_affiliation_strings":["Universitas Komputer Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Komputer Indonesia","institution_ids":["https://openalex.org/I4210117444"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":{"value":750,"currency":"USD","value_usd":750},"apc_paid":{"value":750,"currency":"USD","value_usd":750},"fwci":1.54,"has_fulltext":true,"cited_by_count":10,"citation_normalized_percentile":{"value":0.85326517,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":95,"max":98},"biblio":{"volume":"10","issue":"6","first_page":"900","last_page":"910"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9301999807357788,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9301999807357788,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.0568000003695488,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.009100000374019146,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/promotion","display_name":"promotion","score":0.9660000205039978},{"id":"https://openalex.org/keywords/experiential-marketing","display_name":"experiential marketing","score":1.0},{"id":"https://openalex.org/keywords/electronic-word-of-mouth","display_name":"electronic word of mouth","score":0.8820000290870667},{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.890999972820282},{"id":"https://openalex.org/keywords/small-and-medium-sized-enterprises","display_name":"small and medium-sized enterprises","score":0.7540000081062317},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.75},{"id":"https://openalex.org/keywords/mediating-effect","display_name":"mediating effect","score":0.4699999988079071}],"concepts":[{"id":"https://openalex.org/C37228920","wikidata":"https://www.wikidata.org/wiki/Q1307600","display_name":"Experiential learning","level":2,"score":0.7512830495834351},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.712727427482605},{"id":"https://openalex.org/C2778813691","wikidata":"https://www.wikidata.org/wiki/Q1369832","display_name":"Purchasing","level":2,"score":0.6756162047386169},{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.6582317352294922},{"id":"https://openalex.org/C105776082","wikidata":"https://www.wikidata.org/wiki/Q617473","display_name":"Likert scale","level":2,"score":0.6323379874229431},{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.544377326965332},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.49691084027290344},{"id":"https://openalex.org/C122980154","wikidata":"https://www.wikidata.org/wiki/Q205555","display_name":"Feeling","level":2,"score":0.4851018190383911},{"id":"https://openalex.org/C198531522","wikidata":"https://www.wikidata.org/wiki/Q485146","display_name":"Sample (material)","level":2,"score":0.45643508434295654},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.31054019927978516},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.07126426696777344},{"id":"https://openalex.org/C138496976","wikidata":"https://www.wikidata.org/wiki/Q175002","display_name":"Developmental psychology","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C145420912","wikidata":"https://www.wikidata.org/wiki/Q853077","display_name":"Mathematics education","level":1,"score":0.0},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.0},{"id":"https://openalex.org/C43617362","wikidata":"https://www.wikidata.org/wiki/Q170050","display_name":"Chromatography","level":1,"score":0.0},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.15549/jeecar.v10i6.1512","doi":"https://doi.org/10.15549/jeecar.v10i6.1512","is_oa":true,"landing_page_url":"https://doi.org/10.15549/jeecar.v10i6.1512","pdf_url":"https://www.ieeca.org/journal/index.php/JEECAR/article/download/1512/542","source":{"id":"https://openalex.org/S4210205371","display_name":"Journal of Eastern European and Central Asian Research (JEECAR)","issn_l":"2328-8272","issn":["2328-8272","2328-8280"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["poland-20","russia-white-list-2"],"host_organization":"https://openalex.org/P4310315617","host_organization_name":"IEECA","host_organization_lineage":["https://openalex.org/P4310315617"],"host_organization_lineage_names":["IEECA"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Eastern European and Central Asian Research (JEECAR)","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.15549/jeecar.v10i6.1512","doi":"https://doi.org/10.15549/jeecar.v10i6.1512","is_oa":true,"landing_page_url":"https://doi.org/10.15549/jeecar.v10i6.1512","pdf_url":"https://www.ieeca.org/journal/index.php/JEECAR/article/download/1512/542","source":{"id":"https://openalex.org/S4210205371","display_name":"Journal of Eastern European and Central Asian Research (JEECAR)","issn_l":"2328-8272","issn":["2328-8272","2328-8280"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["poland-20","russia-white-list-2"],"host_organization":"https://openalex.org/P4310315617","host_organization_name":"IEECA","host_organization_lineage":["https://openalex.org/P4310315617"],"host_organization_lineage_names":["IEECA"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Eastern European and Central Asian Research (JEECAR)","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4388408339.pdf","grobid_xml":"https://content.openalex.org/works/W4388408339.grobid-xml"},"referenced_works_count":33,"referenced_works":["https://openalex.org/W1971278678","https://openalex.org/W1998626472","https://openalex.org/W2004792309","https://openalex.org/W2088697777","https://openalex.org/W2161913533","https://openalex.org/W2244035662","https://openalex.org/W2313943995","https://openalex.org/W2581913814","https://openalex.org/W2606208399","https://openalex.org/W2679504544","https://openalex.org/W2738192571","https://openalex.org/W2791454807","https://openalex.org/W2796031975","https://openalex.org/W2884703524","https://openalex.org/W2886959768","https://openalex.org/W2905288825","https://openalex.org/W2921090232","https://openalex.org/W2956806853","https://openalex.org/W2967679250","https://openalex.org/W2982597583","https://openalex.org/W3036878422","https://openalex.org/W3100094206","https://openalex.org/W3101607599","https://openalex.org/W3135866301","https://openalex.org/W3164634905","https://openalex.org/W3181742765","https://openalex.org/W3195543142","https://openalex.org/W3210738026","https://openalex.org/W4236437541","https://openalex.org/W4281382161","https://openalex.org/W4281748582","https://openalex.org/W4400474711","https://openalex.org/W6773501224"],"related_works":["https://openalex.org/W7214955236","https://openalex.org/W2918586461","https://openalex.org/W7219419345","https://openalex.org/W7118168494","https://openalex.org/W4415412925","https://openalex.org/W4381052091","https://openalex.org/W7166673014","https://openalex.org/W4402423582","https://openalex.org/W7219110541","https://openalex.org/W7220223941"],"abstract_inverted_index":{"This":[0,23],"study":[1,45,73],"aimed":[2],"to":[3,101],"determine":[4],"the":[5,38,64,72],"effect":[6],"of":[7,66,71,122],"promotion":[8],"and":[9,49,93],"experiential":[10,82,87,111],"marketing":[11,106,117],"on":[12],"buying":[13],"decisions":[14,77],"mediated":[15],"by":[16,28,81,99,110],"electronic":[17],"Word-of-Mouth":[18],"(e-WOM)":[19],"in":[20,43],"coffee":[21,119],"SMEs.":[22],"research":[24,27,32],"is":[25,34,107],"quantitative":[26],"distributing":[29],"questionnaires.":[30],"The":[31,69],"sample":[33],"100":[35],"respondents":[36],"with":[37,63],"Cochran":[39],"formula.":[40],"Data":[41,56],"collection":[42],"this":[44],"used":[46,98],"an":[47],"ordinal":[48],"was":[50,58],"measured":[51],"using":[52,61],"a":[53],"Likert":[54],"scale.":[55],"analysis":[57],"carried":[59],"out":[60],"SEM-PLS":[62],"help":[65],"smart":[67],"PLS.":[68],"results":[70],"indicate":[74],"that":[75,115],"purchasing":[76],"are":[78,96],"significantly":[79,108],"impacted":[80,109],"marketing.":[83,112,124],"It":[84,113],"demonstrates":[85,114],"how":[86],"marketing's":[88],"sense,":[89],"feeling,":[90],"thinking,":[91],"acting,":[92],"relating":[94],"components":[95],"frequently":[97],"marketers":[100],"influence":[102],"consumer":[103],"decisions.":[104],"e-WOM":[105,123],"experience":[116],"impacts":[118],"SMEs'":[120],"use":[121]},"counts_by_year":[{"year":2026,"cited_by_count":4},{"year":2025,"cited_by_count":3},{"year":2024,"cited_by_count":3}],"updated_date":"2026-11-13T13:42:25.865203","created_date":"2023-11-07T00:00:00"}
