{"id":"https://openalex.org/W4388312846","doi":"https://doi.org/10.33857/pajoco.v2i2.614","title":"Penerapan Marketing Mix dalam Perspektif Islam pada Usaha Mikro, Kecil dan Menengah di Kelurahan Ngade Kota Ternate","display_name":"Penerapan Marketing Mix dalam Perspektif Islam pada Usaha Mikro, Kecil dan Menengah di Kelurahan Ngade Kota Ternate","publication_year":2022,"publication_date":"2022-10-27","ids":{"openalex":"https://openalex.org/W4388312846","doi":"https://doi.org/10.33857/pajoco.v2i2.614"},"language":"id","primary_location":{"id":"doi:10.33857/pajoco.v2i2.614","doi":"https://doi.org/10.33857/pajoco.v2i2.614","is_oa":true,"landing_page_url":"http://dx.doi.org/10.33857/pajoco.v2i2.614","pdf_url":"https://ejournal.patria-artha.ac.id/index.php/pajoco/article/download/614/472","source":{"id":"https://openalex.org/S4210225086","display_name":"Patria Artha Journal of Community (PKM)","issn_l":"2809-0055","issn":["2809-0055"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210116728","host_organization_name":"Universitas Patria Artha","host_organization_lineage":["https://openalex.org/I4210116728"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Patria Artha Journal of Community (PKM)","raw_type":"journal-article"},"parent_works":[],"lineage":["https://openalex.org/W4388312846"],"child_works_count":0,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://ejournal.patria-artha.ac.id/index.php/pajoco/article/download/614/472","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5049153695","display_name":"Abdul Rahman Jannang","orcid":"https://orcid.org/0000-0003-1877-6387","observed_orcids":["https://orcid.org/0000-0003-1877-6387"]},"institutions":[{"id":"https://openalex.org/I3130536011","display_name":"Khairun University","ror":"https://ror.org/02azr0g93","country_code":"ID","type":"education","lineage":["https://openalex.org/I3130536011"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Abdul Rahman Jannang","raw_affiliation_strings":["Universitas Khairun"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Khairun","institution_ids":["https://openalex.org/I3130536011"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5090287405","display_name":"Abdul Hadi Sirat","orcid":"https://orcid.org/0000-0003-0850-2729","observed_orcids":["https://orcid.org/0000-0003-0850-2729"]},"institutions":[{"id":"https://openalex.org/I3130536011","display_name":"Khairun University","ror":"https://ror.org/02azr0g93","country_code":"ID","type":"education","lineage":["https://openalex.org/I3130536011"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Abdul Hadi Sirat","raw_affiliation_strings":["Universitas Khairun"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Khairun","institution_ids":["https://openalex.org/I3130536011"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5055796402","display_name":"Marwa Marwa","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405260532","display_name":"Institut Agama Islam Negeri Ternate","ror":"https://ror.org/03wzcyy58","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405260532"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Marwa Marwa","raw_affiliation_strings":["IAIN Ternate"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"IAIN Ternate","institution_ids":["https://openalex.org/I4405260532"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.5494,"has_fulltext":true,"cited_by_count":2,"citation_normalized_percentile":{"value":0.6246424,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":93,"max":95},"biblio":{"volume":"2","issue":"2","first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.6298999786376953,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.6298999786376953,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12651","display_name":"Halal products and consumer behavior","score":0.3564000129699707,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.00570000009611249,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/marketing-mix","display_name":"marketing mix","score":0.9950000047683716},{"id":"https://openalex.org/keywords/islamic-perspective","display_name":"Islamic perspective","score":0.7829999923706055},{"id":"https://openalex.org/keywords/micro-small-and-medium-enterprises","display_name":"micro, small and medium enterprises","score":0.968999981880188},{"id":"https://openalex.org/keywords/customer-retention","display_name":"customer retention","score":0.6510000228881836},{"id":"https://openalex.org/keywords/customer-growth","display_name":"customer growth","score":0.5540000200271606}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.5002405643463135},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3901631236076355},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.3576606512069702},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.254514217376709}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.33857/pajoco.v2i2.614","doi":"https://doi.org/10.33857/pajoco.v2i2.614","is_oa":true,"landing_page_url":"http://dx.doi.org/10.33857/pajoco.v2i2.614","pdf_url":"https://ejournal.patria-artha.ac.id/index.php/pajoco/article/download/614/472","source":{"id":"https://openalex.org/S4210225086","display_name":"Patria Artha Journal of Community (PKM)","issn_l":"2809-0055","issn":["2809-0055"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210116728","host_organization_name":"Universitas Patria Artha","host_organization_lineage":["https://openalex.org/I4210116728"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Patria Artha Journal of Community (PKM)","raw_type":"journal-article"},{"id":"pmh:oai:ejournal.patria-artha.ac.id:article/614","doi":null,"is_oa":true,"landing_page_url":"https://ejournal.patria-artha.ac.id/index.php/pajoco/article/view/614","pdf_url":null,"source":{"id":"https://openalex.org/S4210225086","display_name":"Patria Artha Journal of Community (PKM)","issn_l":"2809-0055","issn":["2809-0055"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210116728","host_organization_name":"Universitas Patria Artha","host_organization_lineage":["https://openalex.org/I4210116728"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"10.33857/pajoco.v2i2","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"doi:10.33857/pajoco.v2i2.614","doi":"https://doi.org/10.33857/pajoco.v2i2.614","is_oa":true,"landing_page_url":"http://dx.doi.org/10.33857/pajoco.v2i2.614","pdf_url":"https://ejournal.patria-artha.ac.id/index.php/pajoco/article/download/614/472","source":{"id":"https://openalex.org/S4210225086","display_name":"Patria Artha Journal of Community (PKM)","issn_l":"2809-0055","issn":["2809-0055"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210116728","host_organization_name":"Universitas Patria Artha","host_organization_lineage":["https://openalex.org/I4210116728"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Patria Artha Journal of Community (PKM)","raw_type":"journal-article"},"sustainable_development_goals":[{"display_name":"Decent work and economic growth","id":"https://metadata.un.org/sdg/8","score":1.0}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4388312846.pdf","grobid_xml":"https://content.openalex.org/works/W4388312846.grobid-xml"},"referenced_works_count":6,"referenced_works":["https://openalex.org/W2209724818","https://openalex.org/W2794582506","https://openalex.org/W2808934635","https://openalex.org/W2810789284","https://openalex.org/W2906336896","https://openalex.org/W3169808243"],"related_works":["https://openalex.org/W7220021070","https://openalex.org/W4410419340","https://openalex.org/W7215220886","https://openalex.org/W4409661682","https://openalex.org/W2281684518","https://openalex.org/W4413031825","https://openalex.org/W4389313522","https://openalex.org/W4391750663","https://openalex.org/W2775322663","https://openalex.org/W7220220315"],"abstract_inverted_index":{"Usaha":[0,27,87],"Mikro,":[1],"Kecil":[2],"dan":[3,9,107,111],"Menengah":[4],"(UMKM)":[5],"mempunyai":[6],"peran":[7],"penting":[8],"strategis":[10],"bagi":[11],"pertumbuhan":[12,85],"ekonomi":[13],"suatu":[14],"negara,":[15],"baik":[16],"itu":[17],"negara":[18,23],"yang":[19,24,37,40,52,59,96],"sedang":[20],"berkembang":[21],"maupun":[22],"sudah":[25],"maju.":[26],"pengolahan":[28,70,88],"produk":[29,56,71,89],"lokal":[30,57,72,90],"diyakini":[31],"sebagai":[32],"salah":[33,93],"satu":[34,94],"bentuk":[35],"usaha":[36,55],"memiliki":[38],"prospek":[39],"cukup":[41],"bagus,":[42],"bahkan":[43],"dalam":[44,50],"kondisi":[45],"krisis":[46],"sekalipun.":[47],"Namun":[48],"demikian":[49],"periode":[51],"sama":[53],"banyak":[54],"tersebut":[58,91],"gulung":[60],"tikar,":[61],"karena":[62],"tidak":[63,73],"mampu":[64,99],"mempertahankan":[65],"jumlah":[66,77],"pengunjungnya.":[67],"Sukses":[68],"dibidang":[69],"hanya":[74],"ditentukan":[75,81],"oleh":[76,82],"pengunjungnya,":[78],"tetapi":[79],"juga":[80],"kemampuan":[83],"meningkatkan":[84],"pelanggannya.":[86],"merupakan":[92],"sektor":[95],"nantinya":[97],"diharapkan":[98],"mendukung":[100],"perkembangan":[101],"pembangunan":[102],"daerah":[103],"dengan":[104],"cara":[105],"pemberdayaan":[106],"peningkatan":[108],"kesejahteraan":[109],"masyarakat,":[110],"memperluas":[112],"lapangan":[113],"pekerjaan.":[114]},"counts_by_year":[{"year":2023,"cited_by_count":2}],"updated_date":"2026-10-07T09:51:55.459714","created_date":"2023-11-04T00:00:00"}
