{"id":"https://openalex.org/W4388095732","doi":"https://doi.org/10.25126/jtiik.20231056569","title":"Segmentasi Pelanggan B2B dengan Model LRFM Menggunakan Algoritma Fuzzy C-Means pada Rotte Bakery","display_name":"Segmentasi Pelanggan B2B dengan Model LRFM Menggunakan Algoritma Fuzzy C-Means pada Rotte Bakery","publication_year":2023,"publication_date":"2023-10-17","ids":{"openalex":"https://openalex.org/W4388095732","doi":"https://doi.org/10.25126/jtiik.20231056569"},"language":"id","primary_location":{"id":"doi:10.25126/jtiik.20231056569","doi":"https://doi.org/10.25126/jtiik.20231056569","is_oa":true,"landing_page_url":"http://dx.doi.org/10.25126/jtiik.20231056569","pdf_url":null,"source":{"id":"https://openalex.org/S4210196574","display_name":"Jurnal Teknologi Informasi dan Ilmu Komputer","issn_l":"2355-7699","issn":["2355-7699","2528-6579"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":"https://openalex.org/P4310314997","host_organization_name":"Brawijaya University","host_organization_lineage":["https://openalex.org/P4310314997"],"host_organization_lineage_names":["Brawijaya University"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Teknologi Informasi dan Ilmu Komputer","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"http://dx.doi.org/10.25126/jtiik.20231056569","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5057028237","display_name":"Dea Putri Ananda","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210103357","display_name":"Universitas Islam Negeri Sultan Syarif Kasim Riau","ror":"https://ror.org/01dtbtf55","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210103357"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Dea Putri Ananda","raw_affiliation_strings":["Universitas Islam Negeri Sultan Syarif Kasim, Riau"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Islam Negeri Sultan Syarif Kasim, Riau","institution_ids":["https://openalex.org/I4210103357"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5042039578","display_name":"Siti Monalisa","orcid":"https://orcid.org/0000-0001-7174-4021","observed_orcids":["https://orcid.org/0000-0001-7174-4021"]},"institutions":[{"id":"https://openalex.org/I4210103357","display_name":"Universitas Islam Negeri Sultan Syarif Kasim Riau","ror":"https://ror.org/01dtbtf55","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210103357"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Siti Monalisa","raw_affiliation_strings":["Universitas Islam Negeri Sultan Syarif Kasim, Riau"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Islam Negeri Sultan Syarif Kasim, Riau","institution_ids":["https://openalex.org/I4210103357"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4210103357"],"apc_list":{"value":1000000,"currency":"IDR","value_usd":65},"apc_paid":{"value":1000000,"currency":"IDR","value_usd":65},"fwci":0.2644,"has_fulltext":true,"cited_by_count":1,"citation_normalized_percentile":{"value":0.68991686,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":90,"max":94},"biblio":{"volume":"10","issue":"5","first_page":"1139","last_page":"1148"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":0.9976000189781189,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":0.9976000189781189,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13373","display_name":"Data Mining and Machine Learning Applications","score":0.002400000113993883,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10637","display_name":"Advanced Clustering Algorithms Research","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/fuzzy-c-means-clustering","display_name":"fuzzy c-means clustering","score":0.9490000009536743},{"id":"https://openalex.org/keywords/customer-lifetime-value","display_name":"customer lifetime value","score":0.4880000054836273},{"id":"https://openalex.org/keywords/marketing-strategy","display_name":"marketing strategy","score":0.5730000138282776},{"id":"https://openalex.org/keywords/davies-bouldin-index","display_name":"Davies-Bouldin index","score":0.753000020980835},{"id":"https://openalex.org/keywords/number-of-clusters-estimation","display_name":"optimal number of clusters","score":0.7300000190734863},{"id":"https://openalex.org/keywords/customer-retention","display_name":"customer retention","score":0.5419999957084656},{"id":"https://openalex.org/keywords/customer-acquisition","display_name":"customer acquisition","score":0.597000002861023}],"concepts":[{"id":"https://openalex.org/C2985066332","wikidata":"https://www.wikidata.org/wiki/Q556441","display_name":"Customer value","level":3,"score":0.6899757385253906},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5620896220207214},{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.4908345341682434},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.38863298296928406},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.3560372591018677},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.08556902408599854},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.05382239818572998},{"id":"https://openalex.org/C181622380","wikidata":"https://www.wikidata.org/wiki/Q26911","display_name":"Profit (economics)","level":2,"score":0.0}],"mesh":[],"locations_count":5,"locations":[{"id":"doi:10.25126/jtiik.20231056569","doi":"https://doi.org/10.25126/jtiik.20231056569","is_oa":true,"landing_page_url":"http://dx.doi.org/10.25126/jtiik.20231056569","pdf_url":null,"source":{"id":"https://openalex.org/S4210196574","display_name":"Jurnal Teknologi Informasi dan Ilmu Komputer","issn_l":"2355-7699","issn":["2355-7699","2528-6579"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":"https://openalex.org/P4310314997","host_organization_name":"Brawijaya University","host_organization_lineage":["https://openalex.org/P4310314997"],"host_organization_lineage_names":["Brawijaya University"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Teknologi Informasi dan Ilmu Komputer","raw_type":"journal-article"},{"id":"doi:10.25126/jtiik.2023106569","doi":"https://doi.org/10.25126/jtiik.2023106569","is_oa":true,"landing_page_url":"https://doi.org/10.25126/jtiik.2023106569","pdf_url":"https://jtiik.ub.ac.id/index.php/jtiik/article/download/6569/1190","source":{"id":"https://openalex.org/S4210196574","display_name":"Jurnal Teknologi Informasi dan Ilmu Komputer","issn_l":"2355-7699","issn":["2355-7699","2528-6579"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":"https://openalex.org/P4310314997","host_organization_name":"Brawijaya University","host_organization_lineage":["https://openalex.org/P4310314997"],"host_organization_lineage_names":["Brawijaya University"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Teknologi Informasi dan Ilmu Komputer","raw_type":"journal-article"},{"id":"pmh:oai:repository.uin-suska.ac.id:62764","doi":null,"is_oa":false,"landing_page_url":"http://repository.uin-suska.ac.id/62764/1/SKRIPSI%20LENGKAP%20KECUALI%20BAB%20IV.pdf","pdf_url":"http://repository.uin-suska.ac.id/62764/1/SKRIPSI%20LENGKAP%20KECUALI%20BAB%20IV.pdf","source":{"id":"https://openalex.org/S4306401398","display_name":"Analisis Harga Pokok Produksi Rumah Pada (UIN Syarif Hidayatullah Jakarta)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I3129486149","host_organization_name":"Universitas Jember","host_organization_lineage":["https://openalex.org/I3129486149"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"acceptedVersion","is_accepted":true,"is_published":false,"raw_source_name":"","raw_type":"Thesis"},{"id":"pmh:oai:doaj.org/article:210184a970f44a35b4f08e5904465271","doi":null,"is_oa":true,"landing_page_url":"https://doaj.org/article/210184a970f44a35b4f08e5904465271","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Jurnal Teknologi Informasi dan Ilmu Komputer, Vol 10, Iss 5 (2023)","raw_type":"article"},{"id":"pmh:oai:doaj.org/article:f2d77de5c46b4aa1a9586a3bcd4d168d","doi":null,"is_oa":true,"landing_page_url":"https://doaj.org/article/f2d77de5c46b4aa1a9586a3bcd4d168d","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Jurnal Teknologi Informasi dan Ilmu Komputer, Vol 10, Iss 5 (2023)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.25126/jtiik.20231056569","doi":"https://doi.org/10.25126/jtiik.20231056569","is_oa":true,"landing_page_url":"http://dx.doi.org/10.25126/jtiik.20231056569","pdf_url":null,"source":{"id":"https://openalex.org/S4210196574","display_name":"Jurnal Teknologi Informasi dan Ilmu Komputer","issn_l":"2355-7699","issn":["2355-7699","2528-6579"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":"https://openalex.org/P4310314997","host_organization_name":"Brawijaya University","host_organization_lineage":["https://openalex.org/P4310314997"],"host_organization_lineage_names":["Brawijaya University"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Teknologi Informasi dan Ilmu Komputer","raw_type":"journal-article"},"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W4401051156","https://openalex.org/W4391358894","https://openalex.org/W4392296578","https://openalex.org/W1991898970","https://openalex.org/W6987106652","https://openalex.org/W7220765149","https://openalex.org/W7220812974","https://openalex.org/W7220798656","https://openalex.org/W4401045266","https://openalex.org/W7117361511"],"abstract_inverted_index":{"Pelanggan":[0],"B2B":[1,25,202,226,397],"(Business":[2,204],"to":[3,205,221,251,260,269,304,404],"Business)":[4,206],"merupakan":[5],"pelanggan":[6,24,35,50,55,116,124,138,158,187],"yang":[7,28,38,66,105,113,135,181],"membeli":[8],"produk":[9],"dari":[10],"suatu":[11],"perusahaan":[12,61],"dengan":[13,26,56,71,88,118,129,183],"tujuan":[14],"menjualnya":[15],"kembali":[16],"kepada":[17],"konsumen":[18],"akhir.":[19],"Oleh":[20,46],"karena":[21,47],"itu,":[22,48,157],"pengelolaan":[23],"strategi":[27,64,179],"baik":[29,192],"dan":[30,44,69,86,153,170],"tepat":[31],"sangatlah":[32],"penting.":[33],"Setiap":[34],"memiliki":[36,126],"karakteristik":[37,57,184],"berbeda,":[39],"termasuk":[40],"perilaku":[41],"pembelian,":[42],"demografi,":[43],"geografi.":[45],"segmentasi":[49,94],"perlu":[51],"dilakukan":[52],"untuk":[53,92,101,115,137],"mengelompokkan":[54],"serupa.":[58],"Dengan":[59],"demikian,":[60],"dapat":[62],"menerapkan":[63],"pemasaran":[65,180],"lebih":[67],"efektif":[68],"sesuai":[70,182],"kebutuhan":[72],"setiap":[73],"segmen":[74,186],"pelanggan.":[75,95],"Dalam":[76],"penelitian":[77],"ini,":[78],"kami":[79,176],"menggunakan":[80],"model":[81,283],"LRFM":[82,282],"(Length,":[83,284],"Recency,":[84,285],"Frequency,":[85,286],"Monetary)":[87,288],"Algoritma":[89],"Fuzzy":[90,291],"C-Means":[91,292],"melakukan":[93],"Metode":[96],"validasi":[97],"Davies":[98,298],"Bouldien-Index":[99,299],"digunakan":[100],"menentukan":[102],"jumlah":[103],"cluster":[104,112,128],"optimal.":[106],"Hasilnya":[107],"menunjukkan":[108],"bahwa":[109],"terdapat":[110],"lima":[111],"optimal":[114,307,318],"agen":[117,139],"nilai":[119,130],"DBI":[120,131,325,337],"sebesar":[121,132],"0,57,":[122],"sedangkan":[123],"outlet":[125,159,330,365],"empat":[127],"0,49.":[133],"Karakteristik":[134],"dihasilkan":[136],"adalah":[140],"Average":[141,349],"Value":[142,146,168,350,354,377],"Segment,":[143,150,152,163,165,351,358,360,372,374],"New":[144,148,166,352,356,375],"Low":[145,167,353,376],"Customer,":[147,169,355,378],"Dormant":[149,171,357,380],"Golden":[151,162,359,371],"Superstar":[154,164,362,373],"Segment.":[155,172,363,381],"Sementara":[156],"terbagi":[160],"menjadi":[161],"Berdasarkan":[173],"temuan":[174],"tersebut,":[175],"memberikan":[177],"usulan":[178],"masing-masing":[185],"B2B.":[188],"Usulan":[189],"ini":[190],"relevan":[191],"bagi":[193],"akademisi,":[194],"praktisi,":[195],"maupun":[196],"peneliti":[197],"dalam":[198],"bidang":[199],"pemasaran.":[200],"Abstract":[201],"customers":[203,208,227,253,322,331,346,366],"are":[207,316,347,367,402],"who":[209],"purchase":[210],"products":[211],"from":[212],"a":[213,324,336],"company":[214],"with":[215,228,254,289,323,335,392],"the":[216,270,281,290,306,348,370,393,410],"intention":[217],"of":[218,272,309,327,339,395,412],"reselling":[219],"them":[220],"end":[222],"consumers.":[223],"Therefore,":[224,246],"managing":[225],"effective":[229,263],"and":[230,244,264,287,361,379,407],"appropriate":[231],"strategies":[232,267,389],"is":[233,249],"crucial.":[234],"Each":[235],"customer":[236,247,274,295,398],"has":[237],"different":[238],"characteristics,":[239],"including":[240],"purchasing":[241],"behavior,":[242],"demographics,":[243],"geography.":[245],"segmentation":[248],"necessary":[250],"group":[252],"similar":[255],"characteristics.":[256],"This":[257],"enables":[258],"companies":[259],"implement":[261],"more":[262],"targeted":[265],"marketing":[266,388],"tailored":[268],"needs":[271],"each":[273,396],"segment.":[275,399],"In":[276],"this":[277],"study,":[278],"we":[279,386],"employed":[280],"algorithm":[293],"for":[294,320,344],"segmentation.":[296],"The":[297,311,341],"validation":[300],"method":[301],"was":[302],"used":[303],"determine":[305],"number":[308],"clusters.":[310],"results":[312],"revealed":[313],"that":[314,390],"there":[315],"five":[317],"clusters":[319,334],"agent":[321,345],"value":[326,338],"0.57,":[328],"while":[329],"have":[332],"four":[333],"0.49.":[340],"resulting":[342],"characteristics":[343,394],"Meanwhile,":[364],"divided":[368],"into":[369],"Based":[382],"on":[383],"these":[384],"findings,":[385],"propose":[387],"align":[391],"These":[400],"proposals":[401],"relevant":[403],"academics,":[405],"practitioners,":[406],"researchers":[408],"in":[409],"field":[411],"marketing.":[413]},"counts_by_year":[{"year":2025,"cited_by_count":1}],"updated_date":"2026-10-12T09:40:04.860316","created_date":"2023-11-01T00:00:00"}