{"id":"https://openalex.org/W4388078944","doi":"https://doi.org/10.1002/cb.2274","title":"Female advertising models and their body mass index ( BMI ): How does BMI similarity affect perceived product quality?","display_name":"Female advertising models and their body mass index ( BMI ): How does BMI similarity affect perceived product quality?","publication_year":2023,"publication_date":"2023-10-31","ids":{"openalex":"https://openalex.org/W4388078944","doi":"https://doi.org/10.1002/cb.2274"},"language":"en","primary_location":{"id":"doi:10.1002/cb.2274","doi":"https://doi.org/10.1002/cb.2274","is_oa":false,"landing_page_url":"https://doi.org/10.1002/cb.2274","pdf_url":null,"source":{"id":"https://openalex.org/S41958068","display_name":"Journal of Consumer Behaviour","issn_l":"1472-0817","issn":["1472-0817","1479-1838"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-scientific","cwts-core","fnege-3","jufo-1","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320595","host_organization_name":"Wiley","host_organization_lineage":["https://openalex.org/P4310320595"],"host_organization_lineage_names":["Wiley"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Consumer Behaviour","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5090586436","display_name":"Erik Ernesto Vazquez","orcid":"https://orcid.org/0000-0002-7592-1571","observed_orcids":["https://orcid.org/0000-0002-7592-1571"]},"institutions":[{"id":"https://openalex.org/I4210121459","display_name":"P\u00f4le L\u00e9onard de Vinci","ror":"https://ror.org/02setav13","country_code":"FR","type":"education","lineage":["https://openalex.org/I4210121459"]}],"countries":["FR"],"is_corresponding":true,"raw_author_name":"Erik Ernesto Vazquez","raw_affiliation_strings":["L\u00e9onard De Vinci P\u00f4le Universitaire, Research Center  Paris La D\u00e9fense France"],"raw_orcid":"https://orcid.org/0000-0002-7592-1571","affiliations":[{"raw_affiliation_string":"L\u00e9onard De Vinci P\u00f4le Universitaire, Research Center  Paris La D\u00e9fense France","institution_ids":["https://openalex.org/I4210121459"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5043441608","display_name":"Reto Felix","orcid":"https://orcid.org/0000-0002-3864-2397","observed_orcids":["https://orcid.org/0000-0002-3864-2397"]},"institutions":[{"id":"https://openalex.org/I2802326326","display_name":"The University of Texas Rio Grande Valley","ror":"https://ror.org/02p5xjf12","country_code":"US","type":"education","lineage":["https://openalex.org/I2802326326"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Reto Felix","raw_affiliation_strings":["Robert C. Vackar College of Business and Entrepreneurship, University of Texas Rio Grande Valley, Edinburg, Texas, USA"],"raw_orcid":"https://orcid.org/0000-0002-3864-2397","affiliations":[{"raw_affiliation_string":"Robert C. Vackar College of Business and Entrepreneurship, University of Texas Rio Grande Valley, Edinburg, Texas, USA","institution_ids":["https://openalex.org/I2802326326"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5092076435","display_name":"Lorena Siliceo","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210113355","display_name":"Universidad An\u00e1huac","ror":"https://ror.org/02z9t1k38","country_code":"MX","type":"education","lineage":["https://openalex.org/I4210113355"]}],"countries":["MX"],"is_corresponding":false,"raw_author_name":"Lorena Siliceo","raw_affiliation_strings":["Universidad An\u00e1huac M\u00e9xico Facultad de Econom\u00eda y Negocios  Huixquilucan Estado de M\u00e9xico Mexico"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universidad An\u00e1huac M\u00e9xico Facultad de Econom\u00eda y Negocios  Huixquilucan Estado de M\u00e9xico Mexico","institution_ids":["https://openalex.org/I4210113355"]}]}],"institutions":[],"countries_distinct_count":3,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5090586436"],"corresponding_institution_ids":["https://openalex.org/I4210121459"],"apc_list":{"value":3040,"currency":"USD","value_usd":3040},"apc_paid":null,"fwci":3.3279,"has_fulltext":false,"cited_by_count":11,"citation_normalized_percentile":{"value":0.92106231,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":93,"max":98},"biblio":{"volume":"23","issue":"3","first_page":"1251","last_page":"1269"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12908","display_name":"Media, Gender, and Advertising","score":0.4041000008583069,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12908","display_name":"Media, Gender, and Advertising","score":0.4041000008583069,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13169","display_name":"Consumer Perception and Purchasing Behavior","score":0.3003000020980835,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.13269999623298645,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/product-quality-perception","display_name":"perceived product quality","score":0.9769999980926514},{"id":"https://openalex.org/keywords/perceived-reliability","display_name":"perceived reliability","score":0.7609999775886536},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":0.9950000047683716},{"id":"https://openalex.org/keywords/plus-size-models","display_name":"plus-size models","score":0.7059999704360962}],"concepts":[{"id":"https://openalex.org/C2779812341","wikidata":"https://www.wikidata.org/wiki/Q5891525","display_name":"Homophily","level":2,"score":0.956109881401062},{"id":"https://openalex.org/C103278499","wikidata":"https://www.wikidata.org/wiki/Q254465","display_name":"Similarity (geometry)","level":3,"score":0.7242343425750732},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.6210465431213379},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.562168538570404},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5420116186141968},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.5264176726341248},{"id":"https://openalex.org/C71104824","wikidata":"https://www.wikidata.org/wiki/Q1476639","display_name":"Structural equation modeling","level":2,"score":0.5066626667976379},{"id":"https://openalex.org/C2780148112","wikidata":"https://www.wikidata.org/wiki/Q1432581","display_name":"Proxy (statistics)","level":2,"score":0.5044976472854614},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.46608537435531616},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.458109587430954},{"id":"https://openalex.org/C2776035688","wikidata":"https://www.wikidata.org/wiki/Q1606558","display_name":"Affect (linguistics)","level":2,"score":0.44180142879486084},{"id":"https://openalex.org/C2780221984","wikidata":"https://www.wikidata.org/wiki/Q131191","display_name":"Body mass index","level":2,"score":0.4168434739112854},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.2013877034187317},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.14477887749671936},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.12565293908119202},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.10676112771034241},{"id":"https://openalex.org/C46312422","wikidata":"https://www.wikidata.org/wiki/Q11024","display_name":"Communication","level":1,"score":0.08301064372062683},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.07065901160240173},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.0661507248878479},{"id":"https://openalex.org/C115961682","wikidata":"https://www.wikidata.org/wiki/Q860623","display_name":"Image (mathematics)","level":2,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C142724271","wikidata":"https://www.wikidata.org/wiki/Q7208","display_name":"Pathology","level":1,"score":0.0},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1002/cb.2274","doi":"https://doi.org/10.1002/cb.2274","is_oa":false,"landing_page_url":"https://doi.org/10.1002/cb.2274","pdf_url":null,"source":{"id":"https://openalex.org/S41958068","display_name":"Journal of Consumer Behaviour","issn_l":"1472-0817","issn":["1472-0817","1479-1838"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-scientific","cwts-core","fnege-3","jufo-1","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320595","host_organization_name":"Wiley","host_organization_lineage":["https://openalex.org/P4310320595"],"host_organization_lineage_names":["Wiley"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Consumer Behaviour","raw_type":"journal-article"},{"id":"pmh:oai:scholarworks.utrgv.edu:marketing_fac-1129","doi":null,"is_oa":false,"landing_page_url":"https://scholarworks.utrgv.edu/marketing_fac/129","pdf_url":null,"source":{"id":"https://openalex.org/S4306402611","display_name":"ScholarWorks @ UTRGV (The University of Texas Rio Grande Valley)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I2802326326","host_organization_name":"The University of Texas Rio Grande Valley","host_organization_lineage":["https://openalex.org/I2802326326"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Marketing Faculty Publications and Presentations","raw_type":"text"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":109,"referenced_works":["https://openalex.org/W1545866204","https://openalex.org/W1590306037","https://openalex.org/W1590506945","https://openalex.org/W1599808469","https://openalex.org/W1886378479","https://openalex.org/W1964924375","https://openalex.org/W1968821805","https://openalex.org/W1969338137","https://openalex.org/W1977118015","https://openalex.org/W1979007288","https://openalex.org/W1984888878","https://openalex.org/W1985419904","https://openalex.org/W1986608136","https://openalex.org/W1998284588","https://openalex.org/W2000159472","https://openalex.org/W2000647275","https://openalex.org/W2000997123","https://openalex.org/W2006992911","https://openalex.org/W2007549820","https://openalex.org/W2010955376","https://openalex.org/W2015316645","https://openalex.org/W2017356504","https://openalex.org/W2032634059","https://openalex.org/W2045096296","https://openalex.org/W2053058317","https://openalex.org/W2058911366","https://openalex.org/W2063656449","https://openalex.org/W2065350773","https://openalex.org/W2066723368","https://openalex.org/W2069519622","https://openalex.org/W2075966817","https://openalex.org/W2084399600","https://openalex.org/W2089102558","https://openalex.org/W2110879827","https://openalex.org/W2114626237","https://openalex.org/W2122859583","https://openalex.org/W2126451993","https://openalex.org/W2130354913","https://openalex.org/W2133551016","https://openalex.org/W2133686630","https://openalex.org/W2134052602","https://openalex.org/W2137429640","https://openalex.org/W2139599676","https://openalex.org/W2146923598","https://openalex.org/W2157300266","https://openalex.org/W2158476549","https://openalex.org/W2158924431","https://openalex.org/W2166872324","https://openalex.org/W2169090813","https://openalex.org/W2173765169","https://openalex.org/W2175764802","https://openalex.org/W2264277326","https://openalex.org/W2283857396","https://openalex.org/W2297036563","https://openalex.org/W2301957426","https://openalex.org/W2322817821","https://openalex.org/W2334763087","https://openalex.org/W2502088893","https://openalex.org/W2518441068","https://openalex.org/W2521076154","https://openalex.org/W2576804375","https://openalex.org/W2581057531","https://openalex.org/W2605328108","https://openalex.org/W2606798716","https://openalex.org/W2732115412","https://openalex.org/W2737270551","https://openalex.org/W2762501513","https://openalex.org/W2766210297","https://openalex.org/W2767531726","https://openalex.org/W2777211056","https://openalex.org/W2805185977","https://openalex.org/W2806001988","https://openalex.org/W2883098649","https://openalex.org/W2884271795","https://openalex.org/W2884615765","https://openalex.org/W2895871011","https://openalex.org/W2909029235","https://openalex.org/W2910397568","https://openalex.org/W2913701832","https://openalex.org/W2963835704","https://openalex.org/W2980659146","https://openalex.org/W2996863103","https://openalex.org/W2999077775","https://openalex.org/W3000230715","https://openalex.org/W3011626412","https://openalex.org/W3014261027","https://openalex.org/W3016134718","https://openalex.org/W3027136153","https://openalex.org/W3089878154","https://openalex.org/W3093372927","https://openalex.org/W3094615643","https://openalex.org/W3108819963","https://openalex.org/W3123259145","https://openalex.org/W3124961742","https://openalex.org/W3126055879","https://openalex.org/W3133943625","https://openalex.org/W3165504276","https://openalex.org/W3166801065","https://openalex.org/W3172274331","https://openalex.org/W3192487235","https://openalex.org/W3212041623","https://openalex.org/W4229001478","https://openalex.org/W4243667233","https://openalex.org/W4283258566","https://openalex.org/W4286432831","https://openalex.org/W4297910368","https://openalex.org/W4309979370","https://openalex.org/W4313703120","https://openalex.org/W4379179362"],"related_works":["https://openalex.org/W3088274874","https://openalex.org/W2289143575","https://openalex.org/W7132485869","https://openalex.org/W2075966817","https://openalex.org/W1687195854","https://openalex.org/W2627011998","https://openalex.org/W2083332271","https://openalex.org/W3016486487","https://openalex.org/W2296791875","https://openalex.org/W61523712"],"abstract_inverted_index":{"Abstract":[0],"Recent":[1],"research":[2],"has":[3],"pointed":[4],"out":[5],"the":[6,37,51,99,117,124],"importance":[7],"of":[8,15,32,39,53,71,77,120,170],"appearance":[9,34,72,121],"similarity":[10,25,55,65,87,103,128,151,159],"as":[11,26,161],"a":[12,27,68,78],"special":[13],"instance":[14],"homophily.":[16],"The":[17,133],"current":[18],"paper":[19],"introduces":[20],"body":[21,174],"mass":[22],"index":[23],"(BMI)":[24],"convenient":[28],"and":[29,47,74,92,104,113,129,168],"powerful":[30],"proxy":[31],"perceived":[33,75,89,130],"homophily":[35,73,122],"in":[36],"context":[38],"female":[40,79],"advertising":[41,80],"models":[42,171],"by":[43,148,178],"showing":[44],"process":[45],"evidence":[46],"boundary":[48],"conditions":[49],"for":[50,110,116,123],"effect":[52,119],"BMI":[54,64,86,102,127,150,158],"on":[56,141],"marketing\u2010relevant":[57],"downstream":[58],"variables.":[59],"Study":[60,82,107],"1":[61],"tests":[62,109],"how":[63,142],"relates":[66],"to":[67,143,165],"traditional":[69],"measure":[70],"reliability":[76],"model.":[81],"2":[83],"shows":[84],"that":[85],"influences":[88],"product":[90,105,131],"quality":[91],"purchase":[93],"intention.":[94],"Website":[95],"vividness":[96],"negatively":[97],"moderates":[98],"relationship":[100,125],"between":[101,126],"quality.":[106,132],"3":[108],"alternative":[111,163],"explanations":[112],"provides":[114],"support":[115],"mediating":[118],"findings":[134],"provide":[135],"marketing":[136,146,154],"managers":[137],"with":[138,172],"important":[139],"insights":[140],"increase":[144],"their":[145,153],"effectiveness":[147],"integrating":[149],"into":[152],"communications.":[155],"Additionally,":[156],"using":[157],"serves":[160],"an":[162],"way":[164],"promote":[166],"diversity":[167],"inclusion":[169],"plus\u2010size":[173],"type":[175],"often":[176],"sought":[177],"societal":[179],"brands.":[180]},"counts_by_year":[{"year":2026,"cited_by_count":3},{"year":2025,"cited_by_count":6},{"year":2024,"cited_by_count":2}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2023-11-01T00:00:00"}