{"id":"https://openalex.org/W4388048191","doi":"https://doi.org/10.18267/j.cebr.343","title":"Potential Effects of Instagram Usage on Conspicuous Consumption of Premium Luxurious Fashion Products among Bulgarians","display_name":"Potential Effects of Instagram Usage on Conspicuous Consumption of Premium Luxurious Fashion Products among Bulgarians","publication_year":2023,"publication_date":"2023-10-31","ids":{"openalex":"https://openalex.org/W4388048191","doi":"https://doi.org/10.18267/j.cebr.343"},"language":"en","primary_location":{"id":"doi:10.18267/j.cebr.343","doi":"https://doi.org/10.18267/j.cebr.343","is_oa":true,"landing_page_url":"https://doi.org/10.18267/j.cebr.343","pdf_url":"https://cebr.vse.cz/doi/10.18267/j.cebr.343.pdf","source":{"id":"https://openalex.org/S2764472888","display_name":"Central European Business Review","issn_l":"1805-4854","issn":["1805-4854","1805-4862"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["erih-plus","poland-20","russia-white-list-2"],"host_organization":"https://openalex.org/P4310314199","host_organization_name":"Prague University of Economics and Business","host_organization_lineage":["https://openalex.org/P4310314199"],"host_organization_lineage_names":["Prague University of Economics and Business"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Central European Business Review","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://cebr.vse.cz/doi/10.18267/j.cebr.343.pdf","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5032371319","display_name":"\u0412\u043b\u0430\u0434\u0438\u043c\u0438\u0440 \u0421\u0430\u0448\u043e\u0432 \u0416\u0435\u0447\u0435\u0432","orcid":"https://orcid.org/0000-0001-6677-9537","observed_orcids":["https://orcid.org/0000-0001-6677-9537"]},"institutions":[{"id":"https://openalex.org/I124938932","display_name":"University of Economics Varna","ror":"https://ror.org/03g67sb77","country_code":"BG","type":"education","lineage":["https://openalex.org/I124938932"]}],"countries":["BG"],"is_corresponding":false,"raw_author_name":"Vladimir Zhechev","raw_affiliation_strings":["University of Economics-Varna, Faculty of Management, Department of Marketing, Varna, Bulgaria, vladimir.zhechev@ue-varna.bg","/ University of Economics-Varna, Faculty of Management, Department of Marketing, Address: 77 Knyaz Boris I blvd., Varna, Bulgaria","Zhechev, V., Sekulova, D"],"raw_orcid":"https://orcid.org/0000-0001-6677-9537","affiliations":[{"raw_affiliation_string":"University of Economics-Varna, Faculty of Management, Department of Marketing, Varna, Bulgaria, vladimir.zhechev@ue-varna.bg","institution_ids":["https://openalex.org/I124938932"]},{"raw_affiliation_string":"/ University of Economics-Varna, Faculty of Management, Department of Marketing, Address: 77 Knyaz Boris I blvd., Varna, Bulgaria","institution_ids":["https://openalex.org/I124938932"]},{"raw_affiliation_string":"Zhechev, V., Sekulova, D","institution_ids":[]}]},{"author_position":"last","author":{"id":null,"display_name":"Daniela Sekulova","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I124938932","display_name":"University of Economics Varna","ror":"https://ror.org/03g67sb77","country_code":"BG","type":"education","lineage":["https://openalex.org/I124938932"]}],"countries":["BG"],"is_corresponding":false,"raw_author_name":"Daniela Sekulova","raw_affiliation_strings":["University of Economics-Varna, Faculty of Management, Department of Marketing, Varna, Bulgaria, sekulova.daniela@outlook.com","/ University of Economics-Varna, Faculty of Management, Department of Marketing, Address: 77 Knyaz Boris I blvd., Varna, Bulgaria","Zhechev, V., Sekulova, D"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Economics-Varna, Faculty of Management, Department of Marketing, Varna, Bulgaria, sekulova.daniela@outlook.com","institution_ids":["https://openalex.org/I124938932"]},{"raw_affiliation_string":"/ University of Economics-Varna, Faculty of Management, Department of Marketing, Address: 77 Knyaz Boris I blvd., Varna, Bulgaria","institution_ids":["https://openalex.org/I124938932"]},{"raw_affiliation_string":"Zhechev, V., Sekulova, D","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I124938932"],"apc_list":null,"apc_paid":null,"fwci":1.8438,"has_fulltext":true,"cited_by_count":7,"citation_normalized_percentile":{"value":0.89227421,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":98},"biblio":{"volume":"13","issue":"2","first_page":"1","last_page":"25"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9550999999046326,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9550999999046326,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13169","display_name":"Consumer Perception and Purchasing Behavior","score":0.01549999974668026,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.013299999758601189,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/conspicuous-consumption","display_name":"conspicuous consumption","score":0.9570000171661377},{"id":"https://openalex.org/keywords/instagram","display_name":"Instagram","score":0.8930000066757202},{"id":"https://openalex.org/keywords/luxury-fashion","display_name":"luxury fashion","score":0.8190000057220459},{"id":"https://openalex.org/keywords/social-media-use","display_name":"social media use","score":0.609000027179718},{"id":"https://openalex.org/keywords/social-comparison","display_name":"social comparison","score":0.9800000190734863},{"id":"https://openalex.org/keywords/symbolic-consumption","display_name":"symbolic consumption","score":0.625},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.6240000128746033},{"id":"https://openalex.org/keywords/need-for-uniqueness","display_name":"need for uniqueness","score":0.6190000176429749},{"id":"https://openalex.org/keywords/conformity","display_name":"conformity","score":0.5550000071525574},{"id":"https://openalex.org/keywords/young-consumers","display_name":"young consumers","score":0.503000020980835}],"concepts":[{"id":"https://openalex.org/C124062932","wikidata":"https://www.wikidata.org/wiki/Q1360134","display_name":"Conspicuous consumption","level":3,"score":0.8628166913986206},{"id":"https://openalex.org/C16215860","wikidata":"https://www.wikidata.org/wiki/Q1074135","display_name":"Veblen good","level":2,"score":0.7524650692939758},{"id":"https://openalex.org/C30772137","wikidata":"https://www.wikidata.org/wiki/Q5164762","display_name":"Consumption (sociology)","level":2,"score":0.6892251372337341},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.6438472867012024},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4635101854801178},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.45006006956100464},{"id":"https://openalex.org/C2994288755","wikidata":"https://www.wikidata.org/wiki/Q949715","display_name":"Luxury goods","level":2,"score":0.41768917441368103},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3855133652687073},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.3795861303806305},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.322739839553833},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.2747039198875427},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.1787584125995636},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.17692559957504272},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.14109906554222107},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.1128544807434082},{"id":"https://openalex.org/C121087249","wikidata":"https://www.wikidata.org/wiki/Q546395","display_name":"Emerging markets","level":2,"score":0.09218496084213257},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.18267/j.cebr.343","doi":"https://doi.org/10.18267/j.cebr.343","is_oa":true,"landing_page_url":"https://doi.org/10.18267/j.cebr.343","pdf_url":"https://cebr.vse.cz/doi/10.18267/j.cebr.343.pdf","source":{"id":"https://openalex.org/S2764472888","display_name":"Central European Business Review","issn_l":"1805-4854","issn":["1805-4854","1805-4862"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["erih-plus","poland-20","russia-white-list-2"],"host_organization":"https://openalex.org/P4310314199","host_organization_name":"Prague University of Economics and Business","host_organization_lineage":["https://openalex.org/P4310314199"],"host_organization_lineage_names":["Prague University of Economics and Business"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Central European Business Review","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:prg:jnlcbr:v:2024:y:2024:i:2:id:343:p:1-25","doi":null,"is_oa":false,"landing_page_url":"http://cebr.vse.cz/doi/10.18267/j.cebr.343.html","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":{"id":"doi:10.18267/j.cebr.343","doi":"https://doi.org/10.18267/j.cebr.343","is_oa":true,"landing_page_url":"https://doi.org/10.18267/j.cebr.343","pdf_url":"https://cebr.vse.cz/doi/10.18267/j.cebr.343.pdf","source":{"id":"https://openalex.org/S2764472888","display_name":"Central European Business Review","issn_l":"1805-4854","issn":["1805-4854","1805-4862"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["erih-plus","poland-20","russia-white-list-2"],"host_organization":"https://openalex.org/P4310314199","host_organization_name":"Prague University of Economics and Business","host_organization_lineage":["https://openalex.org/P4310314199"],"host_organization_lineage_names":["Prague University of Economics and Business"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Central European Business Review","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4388048191.pdf","grobid_xml":"https://content.openalex.org/works/W4388048191.grobid-xml"},"referenced_works_count":92,"referenced_works":["https://openalex.org/W16967605","https://openalex.org/W48654019","https://openalex.org/W129332276","https://openalex.org/W1000922708","https://openalex.org/W1494972731","https://openalex.org/W1598833883","https://openalex.org/W1954108702","https://openalex.org/W1984733378","https://openalex.org/W2007586718","https://openalex.org/W2010947125","https://openalex.org/W2011552034","https://openalex.org/W2022473169","https://openalex.org/W2024811895","https://openalex.org/W2027555434","https://openalex.org/W2030216343","https://openalex.org/W2030580389","https://openalex.org/W2034776129","https://openalex.org/W2038053772","https://openalex.org/W2042421074","https://openalex.org/W2045907786","https://openalex.org/W2051997804","https://openalex.org/W2055078707","https://openalex.org/W2060326862","https://openalex.org/W2066973613","https://openalex.org/W2071885157","https://openalex.org/W2079655743","https://openalex.org/W2092972897","https://openalex.org/W2093086151","https://openalex.org/W2111223093","https://openalex.org/W2112073202","https://openalex.org/W2124405828","https://openalex.org/W2130003698","https://openalex.org/W2130564866","https://openalex.org/W2158757437","https://openalex.org/W2243976206","https://openalex.org/W2277165921","https://openalex.org/W2314794072","https://openalex.org/W2314940117","https://openalex.org/W2316179357","https://openalex.org/W2336667717","https://openalex.org/W2409006870","https://openalex.org/W2416050608","https://openalex.org/W2461399145","https://openalex.org/W2462959714","https://openalex.org/W2481594464","https://openalex.org/W2512228757","https://openalex.org/W2600965762","https://openalex.org/W2612879771","https://openalex.org/W2729795543","https://openalex.org/W2753674883","https://openalex.org/W2793299441","https://openalex.org/W2803420582","https://openalex.org/W2809919222","https://openalex.org/W2885324462","https://openalex.org/W2891976297","https://openalex.org/W2917967548","https://openalex.org/W2923877615","https://openalex.org/W2947638282","https://openalex.org/W2953789931","https://openalex.org/W2977939017","https://openalex.org/W3000418359","https://openalex.org/W3006698240","https://openalex.org/W3016115167","https://openalex.org/W3020126925","https://openalex.org/W3036265569","https://openalex.org/W3049843892","https://openalex.org/W3078912208","https://openalex.org/W3088619479","https://openalex.org/W3094261768","https://openalex.org/W3100682090","https://openalex.org/W3106863009","https://openalex.org/W3129572046","https://openalex.org/W3134049353","https://openalex.org/W3139756949","https://openalex.org/W3174266615","https://openalex.org/W3194520272","https://openalex.org/W3196760763","https://openalex.org/W3205063600","https://openalex.org/W4213077204","https://openalex.org/W4220724575","https://openalex.org/W4220753856","https://openalex.org/W4220785290","https://openalex.org/W4221137552","https://openalex.org/W4236163825","https://openalex.org/W4245902851","https://openalex.org/W4255599313","https://openalex.org/W4285744154","https://openalex.org/W4292542163","https://openalex.org/W4296608992","https://openalex.org/W4308487180","https://openalex.org/W4308795544","https://openalex.org/W4315491404"],"related_works":["https://openalex.org/W3134049353","https://openalex.org/W7215427939","https://openalex.org/W4386955063","https://openalex.org/W7214506738","https://openalex.org/W7116780434","https://openalex.org/W7062615934","https://openalex.org/W3164414197","https://openalex.org/W4392960751","https://openalex.org/W4312963565","https://openalex.org/W2950539070"],"abstract_inverted_index":{"In":[0],"the":[1,4,18,49,75,89,112,126,130,136,163,168,175,186,192,226,301,320,332,350,386],"days":[2],"when":[3],"notion":[5],"of":[6,22,29,48,51,88,93,97,116,138,146,152,162,172,178,188,194,273,283,287,303,323,331,336,362],"\u201ckeeping":[7,15],"up":[8,16],"with":[9,17],"Jonesses\u201d":[10],"is":[11,21,64,165,307,329],"stepping":[12],"back":[13],"to":[14,25,166,213,228,269,280],"network\u201d,":[19],"it":[20],"great":[23],"importance":[24],"seek":[26],"an":[27,139,214,257],"understanding":[28,282],"how":[30],"classical":[31],"theories":[32],"and":[33,70,73,79,95,110,124,154,185,221,234,263,278,349,373],"thoughts":[34],"(such":[35],"as":[36,45,66,196],"Veblen\u2019s":[37],"conspicuous":[38,59,90,117,173,231,304,321],"consumption":[39,60,91,105],"from":[40,107],"1899)":[41],"are":[42],"potentially":[43],"impacted":[44],"a":[46,67,85,197,230,270,308,315,339],"result":[47],"development":[50],"social":[52,56,68,71,80,182,189,199,209,250,253,264,276,354,364],"media":[53,57,183,251,277,355,365],"(SM).":[54],"Nowadays,":[55],"catalyses":[58],"while":[61],"expanding":[62],"what":[63],"considered":[65],"group,":[69],"classes":[72],"fuelling":[74],"aspirant":[76],"group":[77],"influence":[78],"comparison.":[81],"This":[82],"paper":[83,164],"provides":[84],"theoretical":[86],"framework":[87],"school":[92],"thought":[94],"characteristics":[96],"premium":[98,242,288],"luxury":[99,289],"fashion":[100,243,290,324],"goods.":[101],"It":[102,119],"traces":[103],"back-rooted":[104],"patterns":[106],"Bulgaria's":[108],"background":[109],"argues":[111],"potential":[113],"underlying":[114],"motives":[115],"consumption.":[118],"further":[120],"investigates":[121],"consumer":[122],"behaviour":[123],"addresses":[125],"existing":[127],"gaps":[128],"in":[129,191,223,256,300,311,345,356,367,375,385],"extant":[131,298],"academic":[132],"literature":[133,274,299],"by":[134,383],"discussing":[135],"results":[137],"online":[140],"survey":[141],"among":[142,342],"130":[143],"respondents":[144,147],"(53.1%":[145],"were":[148,156],"under/or":[149],"25":[150],"years":[151],"age,":[153],"46.9%":[155],"above":[157],"25).":[158],"The":[159,201,266,360],"main":[160],"objective":[161],"research":[167],"relationship":[169],"between":[170],"variables":[171],"consumption,":[174,305],"symbolic":[176],"value":[177],"displayed":[179],"images":[180],"online,":[181,233],"intensity":[184,207],"fulfilment":[187],"needs":[190],"context":[193],"Instagram":[195,206],"selected":[198],"media.":[200],"study":[202],"data":[203],"demonstrates":[204],"that":[205,249],"fosters":[208,252],"comparison,":[210,254],"which":[211,306,328],"leads":[212],"increased":[215,258],"need":[216,259],"for":[217,260,293,318,371],"uniqueness.":[218],"Younger":[219],"individuals":[220],"females,":[222],"general,":[224],"have":[225,247],"desire":[227],"project":[229],"image":[232],"they":[235],"would":[236],"most":[237,333,352],"likely":[238],"post":[239],"their":[240],"luxurious":[241],"products":[244],"online.":[245],"Findings":[246],"confirmed":[248],"resulting":[255],"differentiation,":[261],"uniqueness,":[262],"conformity.":[265],"findings":[267],"add":[268],"growing":[271],"body":[272],"on":[275,326,338],"substantially":[279],"our":[281],"Bulgarian":[284],"customers\u2019":[285],"perception":[286],"products.":[291],"Implications":[292],"Central":[294,368],"European":[295],"audience:":[296],"Builds":[297],"field":[302],"common":[309],"phenomenon":[310],"post-socialist":[312],"countries.":[313],"Provides":[314],"custom":[316],"methodology":[317],"studying":[319],"display":[322],"items":[325],"Instagram,":[327],"one":[330],"used":[334,382],"mediums":[335],"communication":[337],"regular":[340],"basis":[341],"young":[343],"people":[344],"CEE":[346],"(Eurostat,":[347],"2022)":[348],"second":[351],"popular":[353],"Europe":[357,369],"(Statcounter,":[358],"2022).":[359,378],"distribution":[361],"global":[363],"users":[366],"accounts":[370],"5.7%,":[372],"5%":[374],"Eastern":[376],"(Statista,":[377],"Results":[379],"can":[380],"be":[381],"companies":[384],"sector,":[387],"new":[388],"entrants,":[389],"influencers,":[390],"opinion":[391],"leaders,":[392],"etc.":[393]},"counts_by_year":[{"year":2026,"cited_by_count":4},{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":1}],"updated_date":"2026-10-30T12:39:25.321706","created_date":"2023-11-01T00:00:00"}
