{"id":"https://openalex.org/W4388026760","doi":"https://doi.org/10.2991/978-2-38476-132-6_50","title":"Effective Social Marketing Strategies for Social Changes","display_name":"Effective Social Marketing Strategies for Social Changes","publication_year":2023,"publication_date":"2023-01-01","ids":{"openalex":"https://openalex.org/W4388026760","doi":"https://doi.org/10.2991/978-2-38476-132-6_50"},"language":"en","primary_location":{"id":"doi:10.2991/978-2-38476-132-6_50","doi":"https://doi.org/10.2991/978-2-38476-132-6_50","is_oa":true,"landing_page_url":"https://doi.org/10.2991/978-2-38476-132-6_50","pdf_url":"https://www.atlantis-press.com/article/125993577.pdf","source":{"id":"https://openalex.org/S4393919366","display_name":"Advances in Social Science, Education and Humanities Research/Advances in social science, education and humanities research","issn_l":"2352-5398","issn":["2352-5398","2731-8060"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["ddh","doaj","vabb-shw"],"host_organization":"https://openalex.org/P4310315540","host_organization_name":"Atlantis Press","host_organization_lineage":["https://openalex.org/P4310315540"],"host_organization_lineage_names":["Atlantis Press"],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Advances in Social Science, Education and Humanities Research","raw_type":"book-chapter"},"volume":{"id":"https://openalex.org/W4388026725","display_name":"Proceedings of the International Conference on Vocational Education Applied Science and Technology (ICVEAST 2023)"},"type":"conference-paper","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://www.atlantis-press.com/article/125993577.pdf","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5048683394","display_name":"Mareta Maulidiyanti","orcid":"https://orcid.org/0000-0002-8817-0682","observed_orcids":["https://orcid.org/0000-0002-8817-0682"]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Mareta Maulidiyanti","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5057451726","display_name":"Lydia Freyani Hawadi","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I29617571","display_name":"University of Indonesia","ror":"https://ror.org/0116zj450","country_code":"ID","type":"education","lineage":["https://openalex.org/I29617571"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Lydia Freyani Hawadi","raw_affiliation_strings":["Psychology Faculty , Universitas Indonesia Depok , West Java , Indonesia , 16424"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Psychology Faculty , Universitas Indonesia Depok , West Java , Indonesia , 16424","institution_ids":["https://openalex.org/I29617571"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5039715862","display_name":"Pijar Suciati","orcid":"https://orcid.org/0000-0002-8735-8966","observed_orcids":["https://orcid.org/0000-0002-8735-8966"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Pijar Suciati","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5038598945","display_name":"Ngurah Rangga Wiwesa","orcid":"https://orcid.org/0000-0002-7322-7885","observed_orcids":["https://orcid.org/0000-0002-7322-7885"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Ngurah Rangga Wiwesa","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5048683394"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.7606,"has_fulltext":true,"cited_by_count":4,"citation_normalized_percentile":{"value":0.8655914,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":96},"biblio":{"volume":null,"issue":null,"first_page":"575","last_page":"583"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11542","display_name":"Behavioral Health and Interventions","score":0.2515000104904175,"subfield":{"id":"https://openalex.org/subfields/3202","display_name":"Applied Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11542","display_name":"Behavioral Health and Interventions","score":0.2515000104904175,"subfield":{"id":"https://openalex.org/subfields/3202","display_name":"Applied Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12196","display_name":"Community Health and Development","score":0.1597999930381775,"subfield":{"id":"https://openalex.org/subfields/3600","display_name":"General Health Professions"},"field":{"id":"https://openalex.org/fields/36","display_name":"Health Professions"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}},{"id":"https://openalex.org/T12041","display_name":"Public Health Policies and Education","score":0.11069999635219574,"subfield":{"id":"https://openalex.org/subfields/3600","display_name":"General Health Professions"},"field":{"id":"https://openalex.org/fields/36","display_name":"Health Professions"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/social-marketing","display_name":"social marketing","score":0.9700000286102295},{"id":"https://openalex.org/keywords/social-change","display_name":"social change","score":0.9449999928474426},{"id":"https://openalex.org/keywords/social-marketing-strategy","display_name":"social marketing strategy","score":0.7020000219345093},{"id":"https://openalex.org/keywords/social-behavior-change","display_name":"social behavior change","score":0.6190000176429749},{"id":"https://openalex.org/keywords/social-problems","display_name":"social problems","score":0.5860000252723694},{"id":"https://openalex.org/keywords/change-agents","display_name":"change agents","score":0.8240000009536743},{"id":"https://openalex.org/keywords/local-culture","display_name":"local culture","score":0.9800000190734863},{"id":"https://openalex.org/keywords/social-welfare","display_name":"social welfare","score":0.5360000133514404}],"concepts":[{"id":"https://openalex.org/C2777754422","wikidata":"https://www.wikidata.org/wiki/Q17081927","display_name":"Social marketing","level":2,"score":0.6599740386009216},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.528670072555542},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4930867850780487}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.2991/978-2-38476-132-6_50","doi":"https://doi.org/10.2991/978-2-38476-132-6_50","is_oa":true,"landing_page_url":"https://doi.org/10.2991/978-2-38476-132-6_50","pdf_url":"https://www.atlantis-press.com/article/125993577.pdf","source":{"id":"https://openalex.org/S4393919366","display_name":"Advances in Social Science, Education and Humanities Research/Advances in social science, education and humanities research","issn_l":"2352-5398","issn":["2352-5398","2731-8060"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["ddh","doaj","vabb-shw"],"host_organization":"https://openalex.org/P4310315540","host_organization_name":"Atlantis Press","host_organization_lineage":["https://openalex.org/P4310315540"],"host_organization_lineage_names":["Atlantis Press"],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Advances in Social Science, Education and Humanities Research","raw_type":"book-chapter"}],"best_oa_location":{"id":"doi:10.2991/978-2-38476-132-6_50","doi":"https://doi.org/10.2991/978-2-38476-132-6_50","is_oa":true,"landing_page_url":"https://doi.org/10.2991/978-2-38476-132-6_50","pdf_url":"https://www.atlantis-press.com/article/125993577.pdf","source":{"id":"https://openalex.org/S4393919366","display_name":"Advances in Social Science, Education and Humanities Research/Advances in social science, education and humanities research","issn_l":"2352-5398","issn":["2352-5398","2731-8060"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["ddh","doaj","vabb-shw"],"host_organization":"https://openalex.org/P4310315540","host_organization_name":"Atlantis Press","host_organization_lineage":["https://openalex.org/P4310315540"],"host_organization_lineage_names":["Atlantis Press"],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Advances in Social Science, Education and Humanities Research","raw_type":"book-chapter"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4388026760.pdf","grobid_xml":"https://content.openalex.org/works/W4388026760.grobid-xml"},"referenced_works_count":12,"referenced_works":["https://openalex.org/W1981197533","https://openalex.org/W2171884968","https://openalex.org/W2562654199","https://openalex.org/W2964523010","https://openalex.org/W3000235744","https://openalex.org/W3004025010","https://openalex.org/W3025114813","https://openalex.org/W3089618812","https://openalex.org/W3126371408","https://openalex.org/W3159517726","https://openalex.org/W3160402603","https://openalex.org/W3196273879"],"related_works":["https://openalex.org/W2134097097","https://openalex.org/W1564323719","https://openalex.org/W2066655538","https://openalex.org/W1970952342","https://openalex.org/W4312824721","https://openalex.org/W2508353627","https://openalex.org/W4411021921","https://openalex.org/W2052584330","https://openalex.org/W6996624077","https://openalex.org/W7046650961"],"abstract_inverted_index":{"Social":[0],"marketing":[1,7,24,35,52,76,86,124,152],"aims":[2],"for":[3],"social":[4,6,23,34,51,71,92,96,98,123,130,136,151,169],"change.However":[5],"often":[8],"has":[9],"ineffective":[10],"and":[11,50,94,117,138,163],"unmeasurable":[12],"results.The":[13],"purpose":[14],"of":[15,47,105,114,122,135,150],"this":[16],"research":[17,31,146],"is":[18,43],"to":[19,37,66,90,101,141,159,167],"understand":[20,102],"why":[21],"many":[22],"campaigns":[25],"produce":[26],"poor":[27],"results":[28,68],"dan":[29],"unmeasurable.This":[30],"also":[32],"proposes":[33],"strategies":[36,153],"improve":[38,164,168],"the":[39,44,80,103,106,112,129,148,165],"program":[40],"outcomes.The":[41],"methodology":[42],"literature":[45,54],"review":[46,55],"previous":[48],"articles":[49,60],"programs.The":[53],"was":[56],"carried":[57,82],"out":[58,83],"on":[59],"that":[61,79],"were":[62],"published":[63],"from":[64],"2010":[65],"2023.The":[67],"obtained":[69],"include":[70],"marketers":[72],"trapped":[73],"in":[74],"con-ventional":[75],"principles":[77],"so":[78],"programs":[81],"are":[84,109],"like":[85],"commercial":[87],"products.In":[88],"fact,":[89],"change":[91,115],"behavior":[93],"solve":[95],"problems,":[97],"campaigners":[99],"need":[100],"root":[104],"problem":[107],"they":[108],"facing.Besides":[110],"that,":[111],"involvement":[113],"agents":[116],"involving":[118],"local":[119],"culture.The":[120],"outcomes":[121],"can":[125],"be":[126],"improved":[127],"if":[128],"marketer":[131],"identifies":[132],"upstream":[133],"causes":[134],"problems":[137],"find":[139],"ways":[140,158],"reduce":[142],"their":[143],"harm-ful":[144],"effects.This":[145],"describes":[147],"limitations":[149,162],"as":[154,156],"well":[155],"pro-poses":[157],"remove":[160],"these":[161],"ability":[166],"welfare.":[170]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":1}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2023-11-01T00:00:00"}