{"id":"https://openalex.org/W4387959596","doi":"https://doi.org/10.55454/rcsas.3.10.2023.002","title":"A Study of Dwelling Opportunities for Social Media Marketing Influencer on the Buying Decision of People of Rural Areas","display_name":"A Study of Dwelling Opportunities for Social Media Marketing Influencer on the Buying Decision of People of Rural Areas","publication_year":2023,"publication_date":"2023-10-01","ids":{"openalex":"https://openalex.org/W4387959596","doi":"https://doi.org/10.55454/rcsas.3.10.2023.002"},"language":"en","primary_location":{"id":"doi:10.55454/rcsas.3.10.2023.002","doi":"https://doi.org/10.55454/rcsas.3.10.2023.002","is_oa":true,"landing_page_url":"http://doi.org/10.55454/rcsas.3.10.2023.002","pdf_url":"http://dx.doi.org/10.55454/rcsas.3.10.2023.002","source":{"id":"https://openalex.org/S4387279224","display_name":"The Review of Contemporary Scientific and Academic Studies","issn_l":"2583-1380","issn":["2583-1380"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"The Review of Contemporary Scientific and Academic Studies","raw_type":"journal-article"},"parent_works":[],"lineage":["https://openalex.org/W4387959596"],"child_works_count":0,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"bronze","oa_url":"http://dx.doi.org/10.55454/rcsas.3.10.2023.002","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5035896405","display_name":"Nirmala Kumari","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Nirmala Kumari","raw_affiliation_strings":["Hajipur , Bihar , India","J L College, Hajipur, Bihar, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Hajipur , Bihar , India","institution_ids":[]},{"raw_affiliation_string":"J L College, Hajipur, Bihar, India","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5035896405"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"3","issue":"10","first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9976000189781189,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9976000189781189,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.002099999925121665,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/influencer-marketing","display_name":"influencer marketing","score":0.9070000052452087},{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"social media marketing","score":0.9879999756813049},{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.6269999742507935},{"id":"https://openalex.org/keywords/rural-consumers","display_name":"rural consumers","score":0.996999979019165},{"id":"https://openalex.org/keywords/rural-markets","display_name":"rural markets","score":0.7540000081062317},{"id":"https://openalex.org/keywords/consumer-trust-in-influencers","display_name":"consumer trust in influencers","score":0.828000009059906},{"id":"https://openalex.org/keywords/online-advertising","display_name":"online advertising","score":0.7559999823570251}],"concepts":[{"id":"https://openalex.org/C26011011","wikidata":"https://www.wikidata.org/wiki/Q6030243","display_name":"Influencer marketing","level":4,"score":0.7069578170776367},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6364442110061646},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6249983310699463},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.5205067992210388},{"id":"https://openalex.org/C2985889538","wikidata":"https://www.wikidata.org/wiki/Q267114","display_name":"Social media marketing","level":3,"score":0.45700064301490784},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3644399642944336},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.24796339869499207},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.226179838180542},{"id":"https://openalex.org/C54649085","wikidata":"https://www.wikidata.org/wiki/Q574424","display_name":"Relationship marketing","level":3,"score":0.13980072736740112},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.09973359107971191},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.55454/rcsas.3.10.2023.002","doi":"https://doi.org/10.55454/rcsas.3.10.2023.002","is_oa":true,"landing_page_url":"http://doi.org/10.55454/rcsas.3.10.2023.002","pdf_url":"http://dx.doi.org/10.55454/rcsas.3.10.2023.002","source":{"id":"https://openalex.org/S4387279224","display_name":"The Review of Contemporary Scientific and Academic Studies","issn_l":"2583-1380","issn":["2583-1380"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"The Review of Contemporary Scientific and Academic Studies","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.55454/rcsas.3.10.2023.002","doi":"https://doi.org/10.55454/rcsas.3.10.2023.002","is_oa":true,"landing_page_url":"http://doi.org/10.55454/rcsas.3.10.2023.002","pdf_url":"http://dx.doi.org/10.55454/rcsas.3.10.2023.002","source":{"id":"https://openalex.org/S4387279224","display_name":"The Review of Contemporary Scientific and Academic Studies","issn_l":"2583-1380","issn":["2583-1380"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"The Review of Contemporary Scientific and Academic Studies","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4387959596.pdf","grobid_xml":"https://content.openalex.org/works/W4387959596.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W4405137568","https://openalex.org/W4416380851","https://openalex.org/W4412613487","https://openalex.org/W4411173970","https://openalex.org/W7127048481","https://openalex.org/W7167902002","https://openalex.org/W2905766030","https://openalex.org/W7153217922","https://openalex.org/W3197823284","https://openalex.org/W7204758152"],"abstract_inverted_index":{"Social":[0],"media":[1,23,34,54,86],"influences":[2],"on":[3,39,61,84,90],"marketing":[4,56,92],"as":[5,119],"a":[6,50,120],"recent":[7,13],"innovation":[8],"of":[9,49,65,79,100,102,116],"digital":[10],"advertising.The":[11],"most":[12],"data":[14],"predict":[15],"that":[16,80],"there":[17],"will":[18],"be":[19],"4.89":[20],"billion":[21],"social":[22,85],"users":[24],"worldwide":[25],"in":[26],"2023,":[27],"up":[28],"6.5%":[29],"from":[30],"the":[31,62,71,97,108,113],"previous":[32],"year.Social":[33],"advertising":[35],"has":[36,57],"done":[37],"extremely":[38],"large":[40],"scale":[41],"to":[42,110],"expand":[43],"business":[44],"by":[45],"affecting":[46],"consumers'":[47],"impression":[48],"company":[51],"or":[52],"product.Social":[53],"influencer":[55,78,91,124],"long":[58],"lasting":[59],"effect":[60],"public":[63],"because":[64],"their":[66],"trust":[67,76],"and":[68,75,93],"faith":[69],"for":[70,112,123],"influencers.They":[72],"choose":[73],"popular":[74],"worthy":[77],"particular":[81],"target":[82],"customers":[83],"platforms.The":[87],"paper":[88],"focuses":[89],"how":[94],"it":[95],"affects":[96],"buying":[98],"decision":[99],"people":[101],"rural":[103,117],"area.The":[104],"study":[105],"also":[106],"recommends":[107],"brands":[109],"go":[111],"future":[114],"potentials":[115],"areas":[118],"great":[121],"market":[122],"marketing.":[125]},"counts_by_year":[],"updated_date":"2026-11-05T12:25:35.769452","created_date":"2023-10-27T00:00:00"}
