{"id":"https://openalex.org/W4387914795","doi":"https://doi.org/10.24235/amwal.v15i1.12017","title":"Marketplace Strategic Positioning Analysis","display_name":"Marketplace Strategic Positioning Analysis","publication_year":2023,"publication_date":"2023-06-26","ids":{"openalex":"https://openalex.org/W4387914795","doi":"https://doi.org/10.24235/amwal.v15i1.12017"},"language":"ms","primary_location":{"id":"doi:10.24235/amwal.v15i1.12017","doi":"https://doi.org/10.24235/amwal.v15i1.12017","is_oa":true,"landing_page_url":"https://doi.org/10.24235/amwal.v15i1.12017","pdf_url":"https://syekhnurjati.ac.id/jurnal/index.php/amwal/article/download/12017/5338","source":{"id":"https://openalex.org/S4210209739","display_name":"Al-Amwal Jurnal Ekonomi dan Perbankan Syari ah","issn_l":"2303-1573","issn":["2303-1573","2527-3876"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315313","host_organization_name":"IAIN Syekh Nurjati Cirebon","host_organization_lineage":["https://openalex.org/P4310315313"],"host_organization_lineage_names":["IAIN Syekh Nurjati Cirebon"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Al-Amwal : Jurnal Ekonomi dan Perbankan Syari'ah","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://syekhnurjati.ac.id/jurnal/index.php/amwal/article/download/12017/5338","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5046237405","display_name":"Yasir Maulana","orcid":"https://orcid.org/0000-0002-1850-7091","observed_orcids":["https://orcid.org/0000-0002-1850-7091"]},"institutions":[{"id":"https://openalex.org/I4210101559","display_name":"Universitas Kuningan","ror":"https://ror.org/0194nje30","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210101559"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Yasir Maulana","raw_affiliation_strings":["Universitas Kuningan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Kuningan","institution_ids":["https://openalex.org/I4210101559"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5086091386","display_name":"Ayus Ahmad Yusuf","orcid":"https://orcid.org/0000-0003-0253-8675","observed_orcids":["https://orcid.org/0000-0003-0253-8675"]},"institutions":[{"id":"https://openalex.org/I4394709102","display_name":"IAIN Syekh Nurjati Cirebon","ror":"https://ror.org/02x2eem98","country_code":"ID","type":"education","lineage":["https://openalex.org/I4394709102"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Ayus Ahmad Yusuf","raw_affiliation_strings":["IAIN Syekh Nurjati"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"IAIN Syekh Nurjati","institution_ids":["https://openalex.org/I4394709102"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5009852563","display_name":"Puspo Dewi Dirgantari","orcid":"https://orcid.org/0000-0002-4414-8395","observed_orcids":["https://orcid.org/0000-0002-4414-8395"]},"institutions":[{"id":"https://openalex.org/I130218214","display_name":"Indonesia University of Education","ror":"https://ror.org/044b0xj37","country_code":"ID","type":"education","lineage":["https://openalex.org/I130218214"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Puspo Dewi Dirgantari","raw_affiliation_strings":["Universitas Pendidikan Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Pendidikan Indonesia","institution_ids":["https://openalex.org/I130218214"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5007695229","display_name":"Ratih Hurriyati","orcid":"https://orcid.org/0000-0002-7792-360X","observed_orcids":["https://orcid.org/0000-0002-7792-360X"]},"institutions":[{"id":"https://openalex.org/I130218214","display_name":"Indonesia University of Education","ror":"https://ror.org/044b0xj37","country_code":"ID","type":"education","lineage":["https://openalex.org/I130218214"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Ratih Hurriyati","raw_affiliation_strings":["Universitas Pendidikan Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Pendidikan Indonesia","institution_ids":["https://openalex.org/I130218214"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.9496,"has_fulltext":true,"cited_by_count":6,"citation_normalized_percentile":{"value":0.80433504,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":91,"max":96},"biblio":{"volume":"15","issue":"1","first_page":"101","last_page":"101"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.00019999999494757503,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/positioning-strategy","display_name":"positioning strategy","score":0.8880000114440918},{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.9079999923706055},{"id":"https://openalex.org/keywords/online-marketplaces","display_name":"online marketplaces","score":0.921999990940094},{"id":"https://openalex.org/keywords/tokopedia","display_name":"Tokopedia","score":0.9570000171661377},{"id":"https://openalex.org/keywords/attributes","display_name":"attributes","score":0.5059999823570251},{"id":"https://openalex.org/keywords/benefits","display_name":"benefits","score":0.8799999952316284},{"id":"https://openalex.org/keywords/users","display_name":"users","score":0.8399999737739563},{"id":"https://openalex.org/keywords/competitors","display_name":"competitors","score":0.9929999709129333},{"id":"https://openalex.org/keywords/product-categories","display_name":"product categories","score":0.8180000185966492},{"id":"https://openalex.org/keywords/price","display_name":"price","score":0.9319999814033508},{"id":"https://openalex.org/keywords/college-students","display_name":"university students","score":0.4569999873638153}],"concepts":[{"id":"https://openalex.org/C127576917","wikidata":"https://www.wikidata.org/wiki/Q624630","display_name":"Competitor analysis","level":2,"score":0.864607572555542},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6236533522605896},{"id":"https://openalex.org/C198531522","wikidata":"https://www.wikidata.org/wiki/Q485146","display_name":"Sample (material)","level":2,"score":0.5811972618103027},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5685926675796509},{"id":"https://openalex.org/C152877465","wikidata":"https://www.wikidata.org/wiki/Q208042","display_name":"Regression analysis","level":2,"score":0.5510500073432922},{"id":"https://openalex.org/C2908647359","wikidata":"https://www.wikidata.org/wiki/Q2625603","display_name":"Population","level":2,"score":0.4750647246837616},{"id":"https://openalex.org/C133462117","wikidata":"https://www.wikidata.org/wiki/Q4929239","display_name":"Data collection","level":2,"score":0.4642444849014282},{"id":"https://openalex.org/C43214815","wikidata":"https://www.wikidata.org/wiki/Q7310987","display_name":"Reliability (semiconductor)","level":3,"score":0.4262266755104065},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4000208377838135},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.22483667731285095},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.1657850444316864},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.07513114809989929},{"id":"https://openalex.org/C62520636","wikidata":"https://www.wikidata.org/wiki/Q944","display_name":"Quantum mechanics","level":1,"score":0.0},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.0},{"id":"https://openalex.org/C43617362","wikidata":"https://www.wikidata.org/wiki/Q170050","display_name":"Chromatography","level":1,"score":0.0},{"id":"https://openalex.org/C99454951","wikidata":"https://www.wikidata.org/wiki/Q932068","display_name":"Environmental health","level":1,"score":0.0},{"id":"https://openalex.org/C163258240","wikidata":"https://www.wikidata.org/wiki/Q25342","display_name":"Power (physics)","level":2,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.24235/amwal.v15i1.12017","doi":"https://doi.org/10.24235/amwal.v15i1.12017","is_oa":true,"landing_page_url":"https://doi.org/10.24235/amwal.v15i1.12017","pdf_url":"https://syekhnurjati.ac.id/jurnal/index.php/amwal/article/download/12017/5338","source":{"id":"https://openalex.org/S4210209739","display_name":"Al-Amwal Jurnal Ekonomi dan Perbankan Syari ah","issn_l":"2303-1573","issn":["2303-1573","2527-3876"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315313","host_organization_name":"IAIN Syekh Nurjati Cirebon","host_organization_lineage":["https://openalex.org/P4310315313"],"host_organization_lineage_names":["IAIN Syekh Nurjati Cirebon"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Al-Amwal : Jurnal Ekonomi dan Perbankan Syari'ah","raw_type":"journal-article"},{"id":"pmh:oai:ojs.journal1.uinssc.ac.id:article/12017","doi":null,"is_oa":true,"landing_page_url":"https://journal1.uinssc.ac.id/index.php/amwal/article/view/12017","pdf_url":"https://journal1.uinssc.ac.id/index.php/amwal/article/download/12017/5338","source":{"id":"https://openalex.org/S4210209739","display_name":"Al-Amwal Jurnal Ekonomi dan Perbankan Syari ah","issn_l":"2303-1573","issn":["2303-1573","2527-3876"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315313","host_organization_name":"IAIN Syekh Nurjati Cirebon","host_organization_lineage":["https://openalex.org/P4310315313"],"host_organization_lineage_names":["IAIN Syekh Nurjati Cirebon"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"10.24235/amwal.v1i1","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"doi:10.24235/amwal.v15i1.12017","doi":"https://doi.org/10.24235/amwal.v15i1.12017","is_oa":true,"landing_page_url":"https://doi.org/10.24235/amwal.v15i1.12017","pdf_url":"https://syekhnurjati.ac.id/jurnal/index.php/amwal/article/download/12017/5338","source":{"id":"https://openalex.org/S4210209739","display_name":"Al-Amwal Jurnal Ekonomi dan Perbankan Syari ah","issn_l":"2303-1573","issn":["2303-1573","2527-3876"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315313","host_organization_name":"IAIN Syekh Nurjati Cirebon","host_organization_lineage":["https://openalex.org/P4310315313"],"host_organization_lineage_names":["IAIN Syekh Nurjati Cirebon"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Al-Amwal : Jurnal Ekonomi dan Perbankan Syari'ah","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4387914795.pdf","grobid_xml":"https://content.openalex.org/works/W4387914795.grobid-xml"},"referenced_works_count":12,"referenced_works":["https://openalex.org/W2529990967","https://openalex.org/W2897213021","https://openalex.org/W2963028702","https://openalex.org/W3005734618","https://openalex.org/W3015829378","https://openalex.org/W3040782851","https://openalex.org/W3162318118","https://openalex.org/W3168995502","https://openalex.org/W3197974141","https://openalex.org/W4255434723","https://openalex.org/W4293421572","https://openalex.org/W4308793322"],"related_works":["https://openalex.org/W7117659845","https://openalex.org/W7133420165","https://openalex.org/W4393173951","https://openalex.org/W4401052371","https://openalex.org/W4405977786","https://openalex.org/W4402654618","https://openalex.org/W7221207833","https://openalex.org/W4401867077","https://openalex.org/W4412041914","https://openalex.org/W7212077514"],"abstract_inverted_index":{"This":[0],"study":[1,53,83],"aims":[2],"to":[3,76],"examine":[4],"the":[5,45,66,78,82,85,99,103,118,136],"impact":[6],"of":[7,12,58,124],"positioning":[8],"strategy":[9],"variables":[10,91,107],"consisting":[11],"Attributes,":[13,125],"Benefits,":[14,126],"Users,":[15],"Competitors,":[16],"Category,":[17],"and":[18,68,89,105,129],"Price":[19,106],"on":[20,81,95,114],"Consumer":[21],"Purchase":[22,96,115,133],"Decisions.":[23],"The":[24,34,48,121],"objects":[25],"in":[26,51,98,117,135],"this":[27,52],"Research":[28],"are":[29],"Uniku":[30,38],"management":[31,39],"department":[32,40],"students.":[33],"population":[35],"is":[36,54],"all":[37],"students":[41],"buying":[42],"stuff":[43],"from":[44],"online":[46],"marketplace.":[47],"sample":[49],"amount":[50],"140":[55],"respondents\u2014the":[56],"instrument":[57],"data":[59],"collection":[60],"using":[61],"questionnaires":[62],"that":[63],"have":[64,92,109],"fulfilled":[65],"validity":[67],"reliability":[69],"requirements.":[70],"We":[71],"use":[72],"multiple":[73],"linear":[74],"regression":[75,122],"analyze":[77],"impact.":[79],"Based":[80],"results,":[84],"Attribute,":[86],"User,":[87,127],"Competitor,":[88],"Category":[90],"no":[93],"effect":[94,113],"Decisions":[97,116,134],"Tokopedia":[100,119,137],"Marketplace.":[101,120],"Meanwhile,":[102],"Benefit":[104],"partially":[108],"a":[110],"significant":[111],"positive":[112],"coefficients":[123],"Categories,":[128],"Prices":[130],"simultaneously":[131],"affect":[132],"Marketplace":[138]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2024,"cited_by_count":3},{"year":2023,"cited_by_count":2}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2023-10-25T00:00:00"}
