{"id":"https://openalex.org/W4387905976","doi":"https://doi.org/10.1515/9783111323749-015","title":"15 Utilizing AI technologies to enhance e-commerce business operations","display_name":"15 Utilizing AI technologies to enhance e-commerce business operations","publication_year":2023,"publication_date":"2023-10-23","ids":{"openalex":"https://openalex.org/W4387905976","doi":"https://doi.org/10.1515/9783111323749-015"},"language":"en","primary_location":{"id":"doi:10.1515/9783111323749-015","doi":"https://doi.org/10.1515/9783111323749-015","is_oa":false,"landing_page_url":"https://doi.org/10.1515/9783111323749-015","pdf_url":null,"source":{"id":"https://openalex.org/S4306463091","display_name":"De Gruyter eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310313990","host_organization_name":"De Gruyter","host_organization_lineage":["https://openalex.org/P4310313990"],"host_organization_lineage_names":["De Gruyter"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Toward Artificial General Intelligence","raw_type":"book-chapter"},"volume":{"id":"https://openalex.org/W4387904952","display_name":"Toward Artificial General Intelligence"},"type":"book-chapter","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5034398085","display_name":"S. Rajeshwari","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"S. Rajeshwari","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5038777205","display_name":"D. Praveenadevi","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"D. Praveenadevi","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5062727751","display_name":"S. Revathy","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"S. Revathy","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5079938630","display_name":"S. P. Sreekala","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"S. P. Sreekala","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":12.8973,"has_fulltext":false,"cited_by_count":19,"citation_normalized_percentile":{"value":0.98681618,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":99},"biblio":{"volume":null,"issue":null,"first_page":"309","last_page":"330"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12128","display_name":"AI in Service Interactions","score":0.5249000191688538,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12128","display_name":"AI in Service Interactions","score":0.5249000191688538,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12885","display_name":"Digital Innovation in Industries","score":0.32179999351501465,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13904","display_name":"Artificial Intelligence Applications","score":0.08470000326633453,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"artificial intelligence","score":0.9160000085830688},{"id":"https://openalex.org/keywords/e-commerce","display_name":"e-commerce","score":0.9319999814033508},{"id":"https://openalex.org/keywords/machine-learning","display_name":"machine learning","score":0.7200000286102295},{"id":"https://openalex.org/keywords/deep-learning","display_name":"deep learning","score":0.9829999804496765},{"id":"https://openalex.org/keywords/personalized-product-recommendations","display_name":"personalized product recommendations","score":0.9169999957084656},{"id":"https://openalex.org/keywords/customer-service-automation","display_name":"customer service automation","score":0.9679999947547913},{"id":"https://openalex.org/keywords/search-optimization","display_name":"search optimization","score":0.875},{"id":"https://openalex.org/keywords/user-interface-optimization","display_name":"user interface optimization","score":0.7820000052452087},{"id":"https://openalex.org/keywords/e-commerce-security","display_name":"e-commerce security","score":0.8339999914169312},{"id":"https://openalex.org/keywords/customer-experience","display_name":"customer experience","score":0.9919999837875366},{"id":"https://openalex.org/keywords/operational-efficiency","display_name":"operational efficiency","score":0.7369999885559082},{"id":"https://openalex.org/keywords/cost-reduction","display_name":"cost reduction","score":0.8100000023841858}],"concepts":[{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5194991827011108},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.5168062448501587},{"id":"https://openalex.org/C2984334869","wikidata":"https://www.wikidata.org/wiki/Q1060653","display_name":"Customer service","level":3,"score":0.5075646638870239},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.49114271998405457},{"id":"https://openalex.org/C78597825","wikidata":"https://www.wikidata.org/wiki/Q484847","display_name":"E-commerce","level":2,"score":0.4591895639896393},{"id":"https://openalex.org/C110354214","wikidata":"https://www.wikidata.org/wiki/Q6314146","display_name":"Engineering management","level":1,"score":0.3542982339859009},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3456173539161682},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.2231726348400116},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.21779775619506836},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.16819998621940613},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1515/9783111323749-015","doi":"https://doi.org/10.1515/9783111323749-015","is_oa":false,"landing_page_url":"https://doi.org/10.1515/9783111323749-015","pdf_url":null,"source":{"id":"https://openalex.org/S4306463091","display_name":"De Gruyter eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310313990","host_organization_name":"De Gruyter","host_organization_lineage":["https://openalex.org/P4310313990"],"host_organization_lineage_names":["De Gruyter"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Toward Artificial General Intelligence","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.428600013256073,"display_name":"Industry, innovation and infrastructure","id":"https://metadata.un.org/sdg/9"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W7167364218","https://openalex.org/W4391854836","https://openalex.org/W4399374035","https://openalex.org/W7134938474","https://openalex.org/W4392081496","https://openalex.org/W7203483248","https://openalex.org/W6911886719","https://openalex.org/W4390508851","https://openalex.org/W7170218088","https://openalex.org/W4399362712"],"abstract_inverted_index":{"E-commerce":[0],"has":[1],"become":[2],"an":[3],"increasingly":[4],"important":[5],"sector":[6],"for":[7,56],"businesses,":[8],"offering":[9],"customers":[10],"convenient":[11],"and":[12,17,34,41,65,68,84],"fast":[13],"access":[14],"to":[15,32,47],"goods":[16],"services.":[18],"With":[19],"the":[20],"proliferation":[21],"of":[22],"technological":[23],"advancement,":[24],"particularly":[25],"Artificial":[26],"intelligence":[27],"(AI)":[28],"technology,":[29],"e-commerce":[30,49,75],"continues":[31],"develop":[33],"evolve.":[35],"AI":[36,73],"technologies":[37],"such":[38],"as":[39],"machine":[40],"deep":[42],"learning":[43],"can":[44,52,77],"be":[45],"utilized":[46],"enhance":[48],"operations.":[50],"Companies":[51],"employ":[53],"AI-based":[54],"solutions":[55],"personalized":[57],"product":[58],"recommendations,":[59],"automated":[60],"customer":[61,79],"service,":[62],"optimized":[63],"search":[64],"user":[66],"interfaces,":[67],"improved":[69],"security.":[70],"By":[71],"utilizing":[72],"technologies,":[74],"companies":[76],"improve":[78],"experiences,":[80],"reduce":[81],"operational":[82],"costs,":[83],"make":[85],"business":[86],"operations":[87],"more":[88],"efficient.":[89]},"counts_by_year":[{"year":2026,"cited_by_count":4},{"year":2025,"cited_by_count":5},{"year":2024,"cited_by_count":9},{"year":2023,"cited_by_count":1}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2023-10-25T00:00:00"}
