{"id":"https://openalex.org/W4387861063","doi":"https://doi.org/10.55903/juria.v2i2.77","title":"Pengaruh Sosial Media Marketing dan Brand Awareness Terhadap Purchase Intention","display_name":"Pengaruh Sosial Media Marketing dan Brand Awareness Terhadap Purchase Intention","publication_year":2023,"publication_date":"2023-07-25","ids":{"openalex":"https://openalex.org/W4387861063","doi":"https://doi.org/10.55903/juria.v2i2.77"},"language":"id","primary_location":{"id":"doi:10.55903/juria.v2i2.77","doi":"https://doi.org/10.55903/juria.v2i2.77","is_oa":true,"landing_page_url":"https://doi.org/10.55903/juria.v2i2.77","pdf_url":"https://jurnal.astinamandiri.com/index.php/juria/article/download/77/77","source":{"id":"https://openalex.org/S4387281832","display_name":"Jurnal Ekonomi Utama","issn_l":"2829-7652","issn":["2829-7652"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Ekonomi Utama","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://jurnal.astinamandiri.com/index.php/juria/article/download/77/77","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5093109219","display_name":"Nia Nur Kholifah","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210148622","display_name":"Universitas Kadiri","ror":"https://ror.org/040n9c877","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210148622"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Nia Nur Kholifah","raw_affiliation_strings":["Fakultas Ekonomi dan Bisnis, Universitas Kadiri, Kediri, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Fakultas Ekonomi dan Bisnis, Universitas Kadiri, Kediri, Indonesia","institution_ids":["https://openalex.org/I4210148622"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5004287847","display_name":"Gandung Satriyono","orcid":"https://orcid.org/0000-0002-8800-6567","observed_orcids":["https://orcid.org/0000-0002-8800-6567"]},"institutions":[{"id":"https://openalex.org/I4210148622","display_name":"Universitas Kadiri","ror":"https://ror.org/040n9c877","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210148622"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Gandung Satriyono","raw_affiliation_strings":["Fakultas Ekonomi dan Bisnis, Universitas Kadiri, Kediri, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Fakultas Ekonomi dan Bisnis, Universitas Kadiri, Kediri, Indonesia","institution_ids":["https://openalex.org/I4210148622"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5009496413","display_name":"Ria Lestari Pangastuti","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210148622","display_name":"Universitas Kadiri","ror":"https://ror.org/040n9c877","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210148622"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Ria Lestari Pangastuti","raw_affiliation_strings":["Fakultas Ekonomi dan Bisnis, Universitas Kadiri, Kediri, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Fakultas Ekonomi dan Bisnis, Universitas Kadiri, Kediri, Indonesia","institution_ids":["https://openalex.org/I4210148622"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4210148622"],"apc_list":null,"apc_paid":null,"fwci":1.4244,"has_fulltext":true,"cited_by_count":9,"citation_normalized_percentile":{"value":0.85232433,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":93,"max":98},"biblio":{"volume":"2","issue":"2","first_page":"180","last_page":"187"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.7416999936103821,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.7416999936103821,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.24330000579357147,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.008899999782443047,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"social media marketing","score":1.0},{"id":"https://openalex.org/keywords/brand-awareness","display_name":"brand awareness","score":1.0},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":1.0},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.8840000033378601}],"concepts":[{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.5040756464004517},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3812071979045868},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3800392150878906},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.36679592728614807}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.55903/juria.v2i2.77","doi":"https://doi.org/10.55903/juria.v2i2.77","is_oa":true,"landing_page_url":"https://doi.org/10.55903/juria.v2i2.77","pdf_url":"https://jurnal.astinamandiri.com/index.php/juria/article/download/77/77","source":{"id":"https://openalex.org/S4387281832","display_name":"Jurnal Ekonomi Utama","issn_l":"2829-7652","issn":["2829-7652"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Ekonomi Utama","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.55903/juria.v2i2.77","doi":"https://doi.org/10.55903/juria.v2i2.77","is_oa":true,"landing_page_url":"https://doi.org/10.55903/juria.v2i2.77","pdf_url":"https://jurnal.astinamandiri.com/index.php/juria/article/download/77/77","source":{"id":"https://openalex.org/S4387281832","display_name":"Jurnal Ekonomi Utama","issn_l":"2829-7652","issn":["2829-7652"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Ekonomi Utama","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4387861063.pdf","grobid_xml":"https://content.openalex.org/works/W4387861063.grobid-xml"},"referenced_works_count":16,"referenced_works":["https://openalex.org/W1927535523","https://openalex.org/W2464238462","https://openalex.org/W2748233178","https://openalex.org/W2797581079","https://openalex.org/W2803201735","https://openalex.org/W2818217062","https://openalex.org/W2954026862","https://openalex.org/W2965122937","https://openalex.org/W2976500140","https://openalex.org/W3089100769","https://openalex.org/W3106078635","https://openalex.org/W3117645321","https://openalex.org/W3127848319","https://openalex.org/W3202868878","https://openalex.org/W4246447715","https://openalex.org/W7030046268"],"related_works":["https://openalex.org/W4409559704","https://openalex.org/W3137362909","https://openalex.org/W4365799301","https://openalex.org/W7217065753","https://openalex.org/W7217468025","https://openalex.org/W7161642182","https://openalex.org/W6986257982","https://openalex.org/W6948906963","https://openalex.org/W4408130821","https://openalex.org/W4416837729"],"abstract_inverted_index":{"Penelitian":[0],"ini":[1,47,59],"bertujuan":[2],"1)":[3],"untuk":[4,14,23],"menguji":[5,15,24],"pengaruh":[6,16,25],"sosial":[7,26],"media":[8,27],"marketing":[9,28],"terhadap":[10,19,32,102,152,167],"purchase":[11,20,33,168],"intention,":[12,21],"2)":[13],"brand":[17,30],"awareness":[18,31],"3)":[22],"dan":[29,100,150],"intention.":[34,169],"Metode":[35],"pengumpulan":[36],"data":[37,52],"menggunakan":[38,53],"survei":[39],"dengan":[40],"instrumen":[41],"berupa":[42],"kuesioner":[43],"online.":[44],"Sampel":[45],"penelitian":[46,58],"adalah":[48,73,121],"100":[49],"responden.":[50],"Analisis":[51],"SPSS":[54],"22.":[55],"Hasil":[56,111],"dari":[57,86,135],"menunjukkan":[60],"bahwa":[61,92,143],"hasil":[62],"pengujian":[63,112],"hipotesis":[64,113],"variabel":[65,114],"Sosial":[66,93],"Media":[67,94],"Marketing":[68,95],"(X1)":[69],"menunjukan":[70,118],"nilai":[71,119],"t-hitung":[72],"8,023":[74],"sedangkan":[75,123],"t-tabel":[76],"yaitu":[77,126],"(0,025;97)":[78,127],"=":[79,128],"1,984":[80,129],"karena":[81,130],"t":[82,87,124,131,136],"hitung":[83,132],"(8,023)":[84],">":[85,134],"tabel":[88,125,137],"(1,984)":[89],"Makadapat":[90],"disimpulkan":[91,142],"secara":[96,146,165],"persial":[97,147],"berpengaruh":[98,148,164],"positif":[99,149],"signifikan":[101,151],"Purchase":[103,153],"Intention":[104,154],"pada":[105,155],"Es":[106,156],"Teh":[107,157],"Indonesia":[108,158],"Kebun":[109,159],"Nganjuk.":[110,160],"Brand":[115,144],"Awareness":[116,145],"(X2)":[117],"thitung":[120],"10,316":[122],"(2,974)":[133],"(1,984).":[138],".":[139],"Maka":[140],"dapat":[141],"Keduanya":[161],"juga":[162],"sama-sama":[163],"simultan":[166]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2025,"cited_by_count":5},{"year":2024,"cited_by_count":2}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2023-10-23T00:00:00"}
