{"id":"https://openalex.org/W4387655151","doi":"https://doi.org/10.32493/drb.v6i5.30468","title":"Pengaruh Daya Tarik Iklan, Kualitas Produk dan Kepercayaan Konsumen terhadap Minat Beli di E-Commerce Shopee","display_name":"Pengaruh Daya Tarik Iklan, Kualitas Produk dan Kepercayaan Konsumen terhadap Minat Beli di E-Commerce Shopee","publication_year":2023,"publication_date":"2023-09-20","ids":{"openalex":"https://openalex.org/W4387655151","doi":"https://doi.org/10.32493/drb.v6i5.30468"},"language":"id","primary_location":{"id":"doi:10.32493/drb.v6i5.30468","doi":"https://doi.org/10.32493/drb.v6i5.30468","is_oa":true,"landing_page_url":"http://dx.doi.org/10.32493/drb.v6i5.30468","pdf_url":"http://openjournal.unpam.ac.id/index.php/DRB/article/download/30468/pdf","source":{"id":"https://openalex.org/S4210232197","display_name":"Jurnal Disrupsi Bisnis","issn_l":"2621-797X","issn":["2621-797X","2746-6841"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210157166","host_organization_name":"Universitas Pamulang","host_organization_lineage":["https://openalex.org/I4210157166"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Disrupsi Bisnis","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"http://openjournal.unpam.ac.id/index.php/DRB/article/download/30468/pdf","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5031820647","display_name":"Azizah Azizah","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210151508","display_name":"Universitas Putera Batam","ror":"https://ror.org/04r5fv176","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210151508"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Azizah Azizah","raw_affiliation_strings":["Universitas Putera Batam"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Putera Batam","institution_ids":["https://openalex.org/I4210151508"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5072860890","display_name":"Inda Sukati","orcid":"https://orcid.org/0000-0003-4568-1471","observed_orcids":["https://orcid.org/0000-0003-4568-1471"]},"institutions":[{"id":"https://openalex.org/I4210151508","display_name":"Universitas Putera Batam","ror":"https://ror.org/04r5fv176","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210151508"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Inda Sukati","raw_affiliation_strings":["Universitas Putera Batam"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Putera Batam","institution_ids":["https://openalex.org/I4210151508"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4210151508"],"apc_list":null,"apc_paid":null,"fwci":0.9496,"has_fulltext":true,"cited_by_count":6,"citation_normalized_percentile":{"value":0.80381236,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":98},"biblio":{"volume":"6","issue":"5","first_page":"522","last_page":"522"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/advertising-appeals","display_name":"advertising appeals","score":0.7549999952316284},{"id":"https://openalex.org/keywords/product-quality","display_name":"product quality","score":0.9990000128746033},{"id":"https://openalex.org/keywords/consumer-trust","display_name":"consumer trust","score":0.9959999918937683},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":0.9900000095367432},{"id":"https://openalex.org/keywords/e-commerce","display_name":"e-commerce","score":0.8700000047683716},{"id":"https://openalex.org/keywords/shopee","display_name":"Shopee","score":0.9900000095367432},{"id":"https://openalex.org/keywords/online-shopping","display_name":"online shopping","score":0.859000027179718}],"concepts":[{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.506763756275177},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.3218378722667694},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.2442491054534912}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.32493/drb.v6i5.30468","doi":"https://doi.org/10.32493/drb.v6i5.30468","is_oa":true,"landing_page_url":"http://dx.doi.org/10.32493/drb.v6i5.30468","pdf_url":"http://openjournal.unpam.ac.id/index.php/DRB/article/download/30468/pdf","source":{"id":"https://openalex.org/S4210232197","display_name":"Jurnal Disrupsi Bisnis","issn_l":"2621-797X","issn":["2621-797X","2746-6841"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210157166","host_organization_name":"Universitas Pamulang","host_organization_lineage":["https://openalex.org/I4210157166"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Disrupsi Bisnis","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.32493/drb.v6i5.30468","doi":"https://doi.org/10.32493/drb.v6i5.30468","is_oa":true,"landing_page_url":"http://dx.doi.org/10.32493/drb.v6i5.30468","pdf_url":"http://openjournal.unpam.ac.id/index.php/DRB/article/download/30468/pdf","source":{"id":"https://openalex.org/S4210232197","display_name":"Jurnal Disrupsi Bisnis","issn_l":"2621-797X","issn":["2621-797X","2746-6841"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210157166","host_organization_name":"Universitas Pamulang","host_organization_lineage":["https://openalex.org/I4210157166"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Disrupsi Bisnis","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4387655151.pdf","grobid_xml":"https://content.openalex.org/works/W4387655151.grobid-xml"},"referenced_works_count":5,"referenced_works":["https://openalex.org/W3036906200","https://openalex.org/W3100096430","https://openalex.org/W3114357952","https://openalex.org/W4310770708","https://openalex.org/W4311840899"],"related_works":["https://openalex.org/W7215680947","https://openalex.org/W7216112634","https://openalex.org/W4320714988","https://openalex.org/W4282962437","https://openalex.org/W4312607979","https://openalex.org/W4386460038","https://openalex.org/W2919245202","https://openalex.org/W4400931689","https://openalex.org/W7036299207","https://openalex.org/W4380610530"],"abstract_inverted_index":{"Penelitian":[0,59],"ini":[1,34,60],"bertujuan":[2],"untuk":[3,66],"mengevaluasi":[4],"dampak":[5],"dari":[6,85,145],"daya":[7,92,127,151],"tarik":[8,93,128,152],"iklan,":[9,129,153],"kualitas":[10,74,130,154],"produk":[11,103,131,155],"dan":[12,81,162],"kepercayaan":[13,112,133,157],"konsumen":[14,113,134,158],"terhadap":[15,99,108,118,164],"minat":[16,100,109,119,138,165],"beli":[17,139,166],"di":[18,40,140,167],"e-commerce":[19,38,141,168],"Shopee.":[20,142,169],"Metode":[21],"penelitian":[22,26,33],"yang":[23,50],"digunakan":[24],"adalah":[25,35],"deskriptif":[27],"dengan":[28,43,54,69],"pendekatan":[29],"kuantitatif.":[30],"Populasi":[31],"subjek":[32],"pengguna":[36],"aplikasi":[37],"Shopee":[39],"Kota":[41],"Batam":[42],"teknik":[44,56],"penentuan":[45],"sampel":[46],"menggunakan":[47,55,61],"rumus":[48],"Lameshow":[49],"menghasilkan":[51],"100":[52],"responden":[53],"purposive":[57],"sampling.":[58],"analisis":[62,71,86],"regresi":[63,87],"linier":[64,88],"berganda":[65,89],"menganalisis":[67],"data":[68,72],"metode":[70],"uji":[73,76,79,82],"data,":[75],"asumsi":[77],"klasik,":[78],"pengaruh,":[80],"hipotesis.":[83],"Hasil":[84,143],"menunjukkan":[90,125],"bahwa":[91,126],"iklan":[94],"memiliki":[95,104,114,159],"pengaruh":[96,105,115,160],"sebesar":[97,106,116],"23,0%":[98],"beli.":[101,120],"Kualitas":[102],"29,5%":[107],"beli,":[110],"sementara":[111],"21,1%":[117],"Analisis":[121],"koefisien":[122],"determinasi":[123],"(R2)":[124],"serta":[132,156],"dapat":[135],"menjelaskan":[136],"69,3%":[137],"temuan":[144],"pengujian":[146],"secara":[147],"parsial":[148],"maupun":[149],"simultan,":[150],"positif":[161],"signifikan":[163]},"counts_by_year":[{"year":2026,"cited_by_count":4},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":1}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2023-10-16T00:00:00"}