{"id":"https://openalex.org/W4387310983","doi":"https://doi.org/10.35870/jpni.v4i3.443","title":"Pemanfaatan Google My Business Sebagai Alat Promosi UMKM pada Pembuatan Tempe di Desa Paya Gambar","display_name":"Pemanfaatan Google My Business Sebagai Alat Promosi UMKM pada Pembuatan Tempe di Desa Paya Gambar","publication_year":2023,"publication_date":"2023-09-30","ids":{"openalex":"https://openalex.org/W4387310983","doi":"https://doi.org/10.35870/jpni.v4i3.443"},"language":"en","primary_location":{"id":"doi:10.35870/jpni.v4i3.443","doi":"https://doi.org/10.35870/jpni.v4i3.443","is_oa":true,"landing_page_url":"https://doi.org/10.35870/jpni.v4i3.443","pdf_url":"https://www.journal.amikindonesia.ac.id/index.php/jpni/article/download/443/324","source":{"id":"https://openalex.org/S4210204538","display_name":"Jurnal Pengabdian Nasional (JPN) Indonesia","issn_l":"2723-7060","issn":["2723-7060","2776-8066"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Pengabdian Nasional (JPN) Indonesia","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://www.journal.amikindonesia.ac.id/index.php/jpni/article/download/443/324","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5092646269","display_name":"Sunilfa Maharani Tanjung","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210137904","display_name":"Universitas Islam Negeri Sumatera Utara","ror":"https://ror.org/03z1wm043","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210137904"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Sunilfa Maharani Tanjung","raw_affiliation_strings":["Universitas Islam Negeri Sumatera Utara"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Islam Negeri Sumatera Utara","institution_ids":["https://openalex.org/I4210137904"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5111218000","display_name":"Muhammad Oemar Abdillah","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210137904","display_name":"Universitas Islam Negeri Sumatera Utara","ror":"https://ror.org/03z1wm043","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210137904"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"M. Oemar Abdillah","raw_affiliation_strings":["Universitas Islam Negeri Sumatera Utara"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Islam Negeri Sumatera Utara","institution_ids":["https://openalex.org/I4210137904"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5092995371","display_name":"Muhammad Jaffar Rayhannur","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210137904","display_name":"Universitas Islam Negeri Sumatera Utara","ror":"https://ror.org/03z1wm043","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210137904"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"M. Jaffar Rayhannur","raw_affiliation_strings":["Universitas Islam Negeri Sumatera Utara"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Islam Negeri Sumatera Utara","institution_ids":["https://openalex.org/I4210137904"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5092995372","display_name":"Laura Melsya","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210137904","display_name":"Universitas Islam Negeri Sumatera Utara","ror":"https://ror.org/03z1wm043","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210137904"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Laura Melsya","raw_affiliation_strings":["Universitas Islam Negeri Sumatera Utara"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Islam Negeri Sumatera Utara","institution_ids":["https://openalex.org/I4210137904"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5092646249","display_name":"Farhan Rusdy Asyhary Lubis","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210137904","display_name":"Universitas Islam Negeri Sumatera Utara","ror":"https://ror.org/03z1wm043","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210137904"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Farhan Rusdy Asyhary Lubis","raw_affiliation_strings":["Universitas Islam Negeri Sumatera Utara"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Islam Negeri Sumatera Utara","institution_ids":["https://openalex.org/I4210137904"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5075978084","display_name":"Usiono","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210137904","display_name":"Universitas Islam Negeri Sumatera Utara","ror":"https://ror.org/03z1wm043","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210137904"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Usiono","raw_affiliation_strings":["Universitas Islam Negeri Sumatera Utara"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Islam Negeri Sumatera Utara","institution_ids":["https://openalex.org/I4210137904"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4210137904"],"apc_list":null,"apc_paid":null,"fwci":3.5286,"has_fulltext":true,"cited_by_count":11,"citation_normalized_percentile":{"value":0.9418001,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":99},"biblio":{"volume":"4","issue":"3","first_page":"549","last_page":"556"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13744","display_name":"Financial Literacy and Behavior","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1402","display_name":"Accounting"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/google-my-business","display_name":"Google My Business","score":1.0},{"id":"https://openalex.org/keywords/micro-small-and-medium-enterprises","display_name":"micro, small and medium enterprises","score":0.9399999976158142},{"id":"https://openalex.org/keywords/digital-marketing","display_name":"digital marketing","score":0.7549999952316284},{"id":"https://openalex.org/keywords/tempeh-business","display_name":"tempeh business","score":0.6809999942779541},{"id":"https://openalex.org/keywords/business-promotion","display_name":"business promotion","score":0.5329999923706055},{"id":"https://openalex.org/keywords/online-visibility","display_name":"online visibility","score":0.6930000185966492},{"id":"https://openalex.org/keywords/google-maps","display_name":"Google Maps","score":0.675000011920929},{"id":"https://openalex.org/keywords/customer-reviews","display_name":"customer reviews","score":0.7929999828338623},{"id":"https://openalex.org/keywords/msme-competitiveness","display_name":"MSME competitiveness","score":0.7350000143051147},{"id":"https://openalex.org/keywords/local-economy","display_name":"local economy","score":0.7250000238418579}],"concepts":[{"id":"https://openalex.org/C2780073744","wikidata":"https://www.wikidata.org/wiki/Q4019783","display_name":"Tempe","level":2,"score":0.786986768245697},{"id":"https://openalex.org/C195487862","wikidata":"https://www.wikidata.org/wiki/Q850210","display_name":"Revenue","level":2,"score":0.7186048030853271},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6735382080078125},{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.6298800110816956},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.606463611125946},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.4627222418785095},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.43020930886268616},{"id":"https://openalex.org/C48879800","wikidata":"https://www.wikidata.org/wiki/Q622439","display_name":"Small and medium-sized enterprises","level":2,"score":0.41953301429748535},{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.34581777453422546},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.08215966820716858},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C142724271","wikidata":"https://www.wikidata.org/wiki/Q7208","display_name":"Pathology","level":1,"score":0.0},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.35870/jpni.v4i3.443","doi":"https://doi.org/10.35870/jpni.v4i3.443","is_oa":true,"landing_page_url":"https://doi.org/10.35870/jpni.v4i3.443","pdf_url":"https://www.journal.amikindonesia.ac.id/index.php/jpni/article/download/443/324","source":{"id":"https://openalex.org/S4210204538","display_name":"Jurnal Pengabdian Nasional (JPN) Indonesia","issn_l":"2723-7060","issn":["2723-7060","2776-8066"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Pengabdian Nasional (JPN) Indonesia","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.35870/jpni.v4i3.443","doi":"https://doi.org/10.35870/jpni.v4i3.443","is_oa":true,"landing_page_url":"https://doi.org/10.35870/jpni.v4i3.443","pdf_url":"https://www.journal.amikindonesia.ac.id/index.php/jpni/article/download/443/324","source":{"id":"https://openalex.org/S4210204538","display_name":"Jurnal Pengabdian Nasional (JPN) Indonesia","issn_l":"2723-7060","issn":["2723-7060","2776-8066"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Pengabdian Nasional (JPN) Indonesia","raw_type":"journal-article"},"sustainable_development_goals":[{"display_name":"Decent work and economic growth","id":"https://metadata.un.org/sdg/8","score":0.9211000204086304},{"display_name":"Industry, innovation and infrastructure","id":"https://metadata.un.org/sdg/9","score":0.8970999717712402}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4387310983.pdf","grobid_xml":"https://content.openalex.org/works/W4387310983.grobid-xml"},"referenced_works_count":9,"referenced_works":["https://openalex.org/W2176247761","https://openalex.org/W2997907536","https://openalex.org/W3045343623","https://openalex.org/W3083937021","https://openalex.org/W3108956585","https://openalex.org/W4283661129","https://openalex.org/W4386104603","https://openalex.org/W4391498009","https://openalex.org/W4392420556"],"related_works":["https://openalex.org/W4415554106","https://openalex.org/W7216935350","https://openalex.org/W7221177213","https://openalex.org/W4415493162","https://openalex.org/W7220614241","https://openalex.org/W7217179378","https://openalex.org/W7219892589","https://openalex.org/W7171845931","https://openalex.org/W7221421388","https://openalex.org/W7218235494"],"abstract_inverted_index":{"This":[0,178,238],"community":[1],"service":[2,51,179,203],"focuses":[3],"on":[4,37,62,95,121],"the":[5,50,55,85,169,181,196,215,222,241,248,256],"development":[6],"of":[7,49,57,87,161,183,201,210,217,224,244,259],"micro,":[8],"small":[9],"and":[10,30,41,66,78,99,110,130,145,149,157,173,194,208,235,251],"medium":[11],"enterprises":[12],"(MSMEs)":[13],"\u201cTempe":[14,80,211],"Endul\u201d":[15,81,212],"in":[16,69,168,246,255],"Paya":[17],"Gambar":[18],"Village,":[19],"Deli":[20],"Serdang":[21],"Regency.":[22],"Previously,":[23],"these":[24,93],"MSMEs":[25,58,82,94,165,213,227,245],"faced":[26],"barriers":[27],"to":[28,53,166,187],"promotion":[29],"sales":[31],"because":[32],"they":[33],"were":[34],"not":[35,43],"registered":[36],"Google":[38,63,96,122,135,218],"My":[39,64,97,136,219],"Business":[40,65,98,137],"did":[42],"use":[44,160],"digital":[45,71,88,162,185,225],"technology.":[46],"The":[47,159,199],"purpose":[48],"is":[52,118],"increase":[54,188,236],"visibility":[56,207],"by":[59],"registering":[60],"them":[61],"provide":[67],"support":[68],"implementing":[70],"marketing":[72,230],"strategies.":[73],"Through":[74],"mentoring,":[75],"field":[76],"observations":[77],"interviews,":[79],"can":[83,142,152,228],"understand":[84],"importance":[86,182],"marketing.":[89],"Loyalty":[90],"helps":[91],"register":[92],"optimize":[100,229],"their":[101,175],"business":[102,117],"profile":[103],"with":[104,124],"contact":[105,132],"information,":[106],"address,":[107,127],"product":[108],"photos,":[109],"customer":[111],"reviews.":[112],"As":[113],"a":[114,125],"result,":[115],"this":[116,150,202],"now":[119],"shown":[120],"Maps":[123],"clear":[126],"opening":[128],"hours":[129],"full":[131],"details.":[133],"Using":[134],"offers":[138],"significant":[139],"benefits.":[140],"Customers":[141],"easily":[143],"find":[144],"order":[146],"Endul":[147],"tempeh,":[148],"MSME":[151,189],"enhance":[153],"its":[154],"positive":[155],"image":[156],"revenue.":[158,237],"technology":[163,186],"enables":[164],"compete":[167],"industry":[170],"4.0":[171],"era":[172,258],"expand":[174],"market":[176],"reach.":[177],"illustrates":[180],"adopting":[184],"competitiveness,":[190],"overcome":[191],"advertising":[192],"limitations":[193],"boost":[195],"local":[197,249],"economy.":[198],"result":[200],"has":[204],"been":[205],"increased":[206],"performance":[209],"through":[214],"implementation":[216],"Business.":[220],"With":[221],"help":[223],"technology,":[226],"activities,":[231],"reach":[232],"more":[233],"customers,":[234],"move":[239],"reflects":[240],"strategic":[242],"potential":[243],"supporting":[247],"economy":[250],"overcoming":[252],"obstacles":[253],"encountered":[254],"current":[257],"digitalization.":[260]},"counts_by_year":[{"year":2026,"cited_by_count":3},{"year":2025,"cited_by_count":7},{"year":2024,"cited_by_count":1}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2023-10-04T00:00:00"}