{"id":"https://openalex.org/W4387119259","doi":"https://doi.org/10.3390/agriculture13101897","title":"Analysis of Influencing Factors on the Willingness and Behavioral Consistency of Chinese Consumers to Purchase Tea via E-Commerce Platforms","display_name":"Analysis of Influencing Factors on the Willingness and Behavioral Consistency of Chinese Consumers to Purchase Tea via E-Commerce Platforms","publication_year":2023,"publication_date":"2023-09-27","ids":{"openalex":"https://openalex.org/W4387119259","doi":"https://doi.org/10.3390/agriculture13101897"},"language":"en","primary_location":{"id":"doi:10.3390/agriculture13101897","doi":"https://doi.org/10.3390/agriculture13101897","is_oa":true,"landing_page_url":"https://doi.org/10.3390/agriculture13101897","pdf_url":"https://www.mdpi.com/2077-0472/13/10/1897/pdf?version=1695826207","source":{"id":"https://openalex.org/S4210202585","display_name":"Agriculture","issn_l":"2077-0472","issn":["2077-0472"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["anvur-scientific","cwts-core","doaj","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Agriculture","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://www.mdpi.com/2077-0472/13/10/1897/pdf?version=1695826207","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5079306079","display_name":"Kexiao Xie","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I61057504","display_name":"Fujian Agriculture and Forestry University","ror":"https://ror.org/04kx2sy84","country_code":"CN","type":"education","lineage":["https://openalex.org/I61057504"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Kexiao Xie","raw_affiliation_strings":["Anxi College of Tea Science, Fujian Agriculture and Forestry University, Quanzhou 362406, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Anxi College of Tea Science, Fujian Agriculture and Forestry University, Quanzhou 362406, China","institution_ids":["https://openalex.org/I61057504"]}]},{"author_position":"middle","author":{"id":null,"display_name":"Dongkai Lin","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I61057504","display_name":"Fujian Agriculture and Forestry University","ror":"https://ror.org/04kx2sy84","country_code":"CN","type":"education","lineage":["https://openalex.org/I61057504"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Dongkai Lin","raw_affiliation_strings":["Anxi College of Tea Science, Fujian Agriculture and Forestry University, Quanzhou 362406, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Anxi College of Tea Science, Fujian Agriculture and Forestry University, Quanzhou 362406, China","institution_ids":["https://openalex.org/I61057504"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5101249596","display_name":"Weihan Zhu","orcid":"https://orcid.org/0009-0000-5996-8436","observed_orcids":["https://orcid.org/0009-0000-5996-8436"]},"institutions":[{"id":"https://openalex.org/I61057504","display_name":"Fujian Agriculture and Forestry University","ror":"https://ror.org/04kx2sy84","country_code":"CN","type":"education","lineage":["https://openalex.org/I61057504"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Weihan Zhu","raw_affiliation_strings":["Anxi College of Tea Science, Fujian Agriculture and Forestry University, Quanzhou 362406, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Anxi College of Tea Science, Fujian Agriculture and Forestry University, Quanzhou 362406, China","institution_ids":["https://openalex.org/I61057504"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5070014225","display_name":"Yongqiang Ma","orcid":"https://orcid.org/0009-0007-8376-8718","observed_orcids":["https://orcid.org/0009-0007-8376-8718"]},"institutions":[{"id":"https://openalex.org/I61057504","display_name":"Fujian Agriculture and Forestry University","ror":"https://ror.org/04kx2sy84","country_code":"CN","type":"education","lineage":["https://openalex.org/I61057504"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Yongqiang Ma","raw_affiliation_strings":["Anxi College of Tea Science, Fujian Agriculture and Forestry University, Quanzhou 362406, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Anxi College of Tea Science, Fujian Agriculture and Forestry University, Quanzhou 362406, China","institution_ids":["https://openalex.org/I61057504"]}]},{"author_position":"middle","author":{"id":null,"display_name":"Jiaxiong Qiu","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I61057504","display_name":"Fujian Agriculture and Forestry University","ror":"https://ror.org/04kx2sy84","country_code":"CN","type":"education","lineage":["https://openalex.org/I61057504"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Jiaxiong Qiu","raw_affiliation_strings":["Anxi College of Tea Science, Fujian Agriculture and Forestry University, Quanzhou 362406, China","Fujian Anxi Tieguanyin Tea Science and Technology Backyard, Quanzhou 362406, China","Anxi College of Tea Science, Fujian Agriculture and Forestry University, Quanzhou 362406, China; Fujian Anxi Tieguanyin Tea Science and Technology Backyard, Quanzhou 362406, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Anxi College of Tea Science, Fujian Agriculture and Forestry University, Quanzhou 362406, China","institution_ids":["https://openalex.org/I61057504"]},{"raw_affiliation_string":"Fujian Anxi Tieguanyin Tea Science and Technology Backyard, Quanzhou 362406, China","institution_ids":[]},{"raw_affiliation_string":"Anxi College of Tea Science, Fujian Agriculture and Forestry University, Quanzhou 362406, China; Fujian Anxi Tieguanyin Tea Science and Technology Backyard, Quanzhou 362406, China","institution_ids":["https://openalex.org/I61057504"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5024727604","display_name":"Youcheng Chen","orcid":"https://orcid.org/0000-0002-9323-7386","observed_orcids":["https://orcid.org/0000-0002-9323-7386"]},"institutions":[{"id":"https://openalex.org/I61057504","display_name":"Fujian Agriculture and Forestry University","ror":"https://ror.org/04kx2sy84","country_code":"CN","type":"education","lineage":["https://openalex.org/I61057504"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Youcheng Chen","raw_affiliation_strings":["Anxi College of Tea Science, Fujian Agriculture and Forestry University, Quanzhou 362406, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Anxi College of Tea Science, Fujian Agriculture and Forestry University, Quanzhou 362406, China","institution_ids":["https://openalex.org/I61057504"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5088777848","display_name":"Zhidan Chen","orcid":"https://orcid.org/0000-0002-3748-493X","observed_orcids":["https://orcid.org/0000-0002-3748-493X"]},"institutions":[{"id":"https://openalex.org/I61057504","display_name":"Fujian Agriculture and Forestry University","ror":"https://ror.org/04kx2sy84","country_code":"CN","type":"education","lineage":["https://openalex.org/I61057504"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Zhidan Chen","raw_affiliation_strings":["Anxi College of Tea Science, Fujian Agriculture and Forestry University, Quanzhou 362406, China","Engineering Technology and Research Center of Fujian Tea Industry, Fuzhou 350002, China","Fujian Anxi Collaborative Innovation Center of Modern Agricultural Industrial Park, Quanzhou 362406, China","Fujian Anxi Tieguanyin Tea Science and Technology Backyard, Quanzhou 362406, China","Anxi College of Tea Science, Fujian Agriculture and Forestry University, Quanzhou 362406, China; Engineering Technology and Research Center of Fujian Tea Industry, Fuzhou 350002, China; Fujian Anxi Collaborative Innovation Center of Modern Agricultural Industrial Park, Quanzhou 362406, China; Fujian Anxi Tieguanyin Tea Science and Technology Backyard, Quanzhou 362406, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Anxi College of Tea Science, Fujian Agriculture and Forestry University, Quanzhou 362406, China","institution_ids":["https://openalex.org/I61057504"]},{"raw_affiliation_string":"Engineering Technology and Research Center of Fujian Tea Industry, Fuzhou 350002, China","institution_ids":[]},{"raw_affiliation_string":"Fujian Anxi Collaborative Innovation Center of Modern Agricultural Industrial Park, Quanzhou 362406, China","institution_ids":[]},{"raw_affiliation_string":"Fujian Anxi Tieguanyin Tea Science and Technology Backyard, Quanzhou 362406, China","institution_ids":[]},{"raw_affiliation_string":"Anxi College of Tea Science, Fujian Agriculture and Forestry University, Quanzhou 362406, China; Engineering Technology and Research Center of Fujian Tea Industry, Fuzhou 350002, China; Fujian Anxi Collaborative Innovation Center of Modern Agricultural Industrial Park, Quanzhou 362406, China; Fujian Anxi Tieguanyin Tea Science and Technology Backyard, Quanzhou 362406, China","institution_ids":["https://openalex.org/I61057504"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5088777848"],"corresponding_institution_ids":["https://openalex.org/I61057504"],"apc_list":{"value":2000,"currency":"CHF","value_usd":2224},"apc_paid":{"value":2000,"currency":"CHF","value_usd":2224},"fwci":2.1155,"has_fulltext":true,"cited_by_count":8,"citation_normalized_percentile":{"value":0.90069673,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":97},"biblio":{"volume":"13","issue":"10","first_page":"1897","last_page":"1897"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.8871999979019165,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.8871999979019165,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.0869000032544136,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.005499999970197678,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/online-purchase-intention","display_name":"online purchase intention","score":0.8539999723434448},{"id":"https://openalex.org/keywords/purchase-behavior","display_name":"purchase behavior","score":0.656000018119812},{"id":"https://openalex.org/keywords/intention-behavior-gap","display_name":"intention-behavior gap","score":0.7940000295639038},{"id":"https://openalex.org/keywords/online-shopping","display_name":"online shopping","score":0.3070000112056732},{"id":"https://openalex.org/keywords/consumer-education-level","display_name":"consumer education level","score":0.4399999976158142},{"id":"https://openalex.org/keywords/online-reviews","display_name":"online reviews","score":0.5460000038146973},{"id":"https://openalex.org/keywords/product-diversification","display_name":"product diversification","score":0.7319999933242798},{"id":"https://openalex.org/keywords/convenience","display_name":"convenience","score":0.5270000100135803},{"id":"https://openalex.org/keywords/information-reliability","display_name":"information reliability","score":0.8149999976158142},{"id":"https://openalex.org/keywords/agricultural-product-marketing","display_name":"agricultural product marketing","score":0.6660000085830688},{"id":"https://openalex.org/keywords/chinese-consumers","display_name":"Chinese consumers","score":0.8610000014305115}],"concepts":[{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6556332111358643},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.637047529220581},{"id":"https://openalex.org/C2778813691","wikidata":"https://www.wikidata.org/wiki/Q1369832","display_name":"Purchasing","level":2,"score":0.5823850631713867},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5630354285240173},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5256710648536682},{"id":"https://openalex.org/C2776436953","wikidata":"https://www.wikidata.org/wiki/Q5163215","display_name":"Consistency (knowledge bases)","level":2,"score":0.4312753975391388},{"id":"https://openalex.org/C165957694","wikidata":"https://www.wikidata.org/wiki/Q5421350","display_name":"Exploratory factor analysis","level":3,"score":0.4284823536872864},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.39778876304626465},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.11781841516494751},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.11143320798873901},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.3390/agriculture13101897","doi":"https://doi.org/10.3390/agriculture13101897","is_oa":true,"landing_page_url":"https://doi.org/10.3390/agriculture13101897","pdf_url":"https://www.mdpi.com/2077-0472/13/10/1897/pdf?version=1695826207","source":{"id":"https://openalex.org/S4210202585","display_name":"Agriculture","issn_l":"2077-0472","issn":["2077-0472"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["anvur-scientific","cwts-core","doaj","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Agriculture","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:gam:jagris:v:13:y:2023:i:10:p:1897-:d:1249337","doi":null,"is_oa":false,"landing_page_url":"https://www.mdpi.com/2077-0472/13/10/1897/","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"},{"id":"pmh:oai:doaj.org/article:533fc537eb8c453ba93ab954f5e93b1f","doi":null,"is_oa":true,"landing_page_url":"https://doaj.org/article/533fc537eb8c453ba93ab954f5e93b1f","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Agriculture, Vol 13, Iss 10, p 1897 (2023)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.3390/agriculture13101897","doi":"https://doi.org/10.3390/agriculture13101897","is_oa":true,"landing_page_url":"https://doi.org/10.3390/agriculture13101897","pdf_url":"https://www.mdpi.com/2077-0472/13/10/1897/pdf?version=1695826207","source":{"id":"https://openalex.org/S4210202585","display_name":"Agriculture","issn_l":"2077-0472","issn":["2077-0472"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["anvur-scientific","cwts-core","doaj","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Agriculture","raw_type":"journal-article"},"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[{"id":"https://openalex.org/F4320327287","display_name":"Ministry of Agriculture and Rural Affairs of the People's Republic of China","ror":null}],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4387119259.pdf","grobid_xml":"https://content.openalex.org/works/W4387119259.grobid-xml"},"referenced_works_count":40,"referenced_works":["https://openalex.org/W602490964","https://openalex.org/W1557992034","https://openalex.org/W1585159303","https://openalex.org/W1791587663","https://openalex.org/W1979832436","https://openalex.org/W1993410789","https://openalex.org/W2033943395","https://openalex.org/W2046752514","https://openalex.org/W2068801563","https://openalex.org/W2155361698","https://openalex.org/W2168569455","https://openalex.org/W2168578824","https://openalex.org/W2389542074","https://openalex.org/W2589205294","https://openalex.org/W2606215826","https://openalex.org/W2752153456","https://openalex.org/W2761454162","https://openalex.org/W2791581470","https://openalex.org/W2795280777","https://openalex.org/W2885518307","https://openalex.org/W2944364847","https://openalex.org/W2944941307","https://openalex.org/W2951451374","https://openalex.org/W3008473798","https://openalex.org/W3016428958","https://openalex.org/W3021650015","https://openalex.org/W3038554911","https://openalex.org/W3043209576","https://openalex.org/W3094229627","https://openalex.org/W3109160454","https://openalex.org/W3127967120","https://openalex.org/W3162439019","https://openalex.org/W3185879473","https://openalex.org/W4205309913","https://openalex.org/W4226445320","https://openalex.org/W4285042493","https://openalex.org/W4306362472","https://openalex.org/W4309734313","https://openalex.org/W4309848540","https://openalex.org/W6920816880"],"related_works":["https://openalex.org/W4403130745","https://openalex.org/W4414113826","https://openalex.org/W4416045476","https://openalex.org/W2154555027","https://openalex.org/W3038554911","https://openalex.org/W4393609176","https://openalex.org/W2353883478","https://openalex.org/W7215483527","https://openalex.org/W2082222849","https://openalex.org/W2762316771"],"abstract_inverted_index":{"Tea":[0],"is":[1,15,79,117,121,230],"a":[2,82,122,240],"global":[3],"economic":[4],"crop.":[5],"In":[6,185],"the":[7,11,70,89,106,137,153,173,188,245,258],"traditional":[8],"sales":[9],"model,":[10],"quality":[12],"of":[13,85,110,139,155,190,247],"tea":[14,74,92,133,248,270],"difficult":[16,59],"to":[17,28,62,72,177,221,243],"judge":[18],"via":[19],"external":[20,143],"clues,":[21],"and":[22,30,46,56,94,104,128,142,168,211,224,251,254],"it":[23,32,58,116],"basically":[24],"relies":[25],"on":[26,81,257],"consumers":[27,42,86,176],"taste":[29],"experience":[31],"firsthand.":[33],"However,":[34,135],"currently,":[35],"most":[36],"e-commerce":[37,249],"platforms":[38],"can":[39,217],"only":[40],"provide":[41,48,264],"with":[43,161,205],"product":[44,164,207],"information":[45,200],"cannot":[47],"experiential":[49],"services,":[50],"which":[51,261],"strengthens":[52],"consumers\u2019":[53,126,219],"purchasing":[54],"concerns":[55],"makes":[57],"for":[60,151,175,266,269],"them":[61],"take":[63],"practical":[64],"actions":[65],"even":[66],"if":[67],"they":[68],"have":[69],"desire":[71],"purchase":[73,180],"online.":[75],"Therefore,":[76],"this":[77],"article":[78],"based":[80,256],"questionnaire":[83],"survey":[84],"in":[87,130,214],"China,":[88],"world\u2019s":[90],"largest":[91],"producing":[93],"selling":[95],"country,":[96],"using":[97],"unordered":[98],"multi":[99],"classification":[100],"logistic":[101],"analysis":[102],"data":[103,114],"calculating":[105],"marginal":[107],"effect":[108],"proportion":[109],"consistency":[111],"occurrence.":[112],"Through":[113],"analysis,":[115],"shown":[118],"that":[119],"there":[120,145,229],"serious":[123],"inconsistency":[124],"between":[125],"willingness":[127,220],"behavior":[129],"choosing":[131],"online":[132,157,166,209,215,223],"purchases.":[134],"under":[136],"influence":[138],"some":[140],"internal":[141],"factors,":[144],"will":[146,171],"also":[147,263],"be":[148],"positive":[149],"changes;":[150],"example,":[152],"level":[154,189],"education,":[156],"shopping":[158,216],"age,":[159,194],"familiarity":[160,204],"tea,":[162,206],"convenience,":[163,199],"diversification,":[165],"evaluation,":[167,210],"other":[169,272],"variables":[170,191],"increase":[172],"motivation":[174],"convert":[178],"their":[179],"intention":[181,232],"into":[182],"actual":[183],"behavior.":[184,234],"addition,":[186],"increasing":[187],"such":[192],"as":[193],"cultural":[195,197],"association,":[196],"experience,":[198],"reliability,":[201],"award-winning":[202],"status,":[203],"diversity,":[208],"service":[212],"attitude":[213],"enhance":[218,244],"shop":[222],"reduce":[225],"extreme":[226],"situations":[227],"where":[228],"neither":[231],"nor":[233],"This":[235],"study":[236],"provides":[237],"evidence":[238],"from":[239],"consumer":[241],"perspective":[242],"efficiency":[246],"marketing":[250,267],"proposes":[252],"countermeasures":[253],"suggestions":[255],"research":[259],"results,":[260],"could":[262],"ideas":[265],"strategies":[268],"or":[271],"similar":[273],"agricultural":[274],"products.":[275]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":4},{"year":2023,"cited_by_count":1}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2023-09-29T00:00:00"}
