{"id":"https://openalex.org/W4387036178","doi":"https://doi.org/10.46772/jecma.v2i1.620","title":"Pengaruh Harga Jual dan Merek Produk terhadap Minat Beli Konsumen (Studi Kasus di Konter Andika Cell Losari)","display_name":"Pengaruh Harga Jual dan Merek Produk terhadap Minat Beli Konsumen (Studi Kasus di Konter Andika Cell Losari)","publication_year":2021,"publication_date":"2021-08-31","ids":{"openalex":"https://openalex.org/W4387036178","doi":"https://doi.org/10.46772/jecma.v2i1.620"},"language":"id","primary_location":{"id":"doi:10.46772/jecma.v2i1.620","doi":"https://doi.org/10.46772/jecma.v2i1.620","is_oa":true,"landing_page_url":"https://doi.org/10.46772/jecma.v2i1.620","pdf_url":null,"source":{"id":"https://openalex.org/S4210234840","display_name":"Journal of Economic and Management (JECMA)","issn_l":"2746-0568","issn":["2746-0568"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405274030","host_organization_name":"Universitas Muhadi Setiabudi","host_organization_lineage":["https://openalex.org/I4405274030"],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Economic and Management (JECMA)","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://doi.org/10.46772/jecma.v2i1.620","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5008735165","display_name":"Dumadi Dumadi","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Dumadi Dumadi","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5031538064","display_name":"Slamet Bambang Riono","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Slamet Bambang Riono","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5092940106","display_name":"Mulyamin Mulyamin","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Mulyamin Mulyamin","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.2588,"has_fulltext":false,"cited_by_count":9,"citation_normalized_percentile":{"value":0.84613937,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":90,"max":97},"biblio":{"volume":"3","issue":"2","first_page":"45","last_page":"56"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.00039999998989515007,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/selling-price","display_name":"selling price","score":0.9290000200271606},{"id":"https://openalex.org/keywords/product-brands","display_name":"product brands","score":0.9330000281333923},{"id":"https://openalex.org/keywords/consumer-purchase-intention","display_name":"consumer purchase intention","score":0.8069999814033508},{"id":"https://openalex.org/keywords/mobile-phone-retail","display_name":"mobile phone retail","score":0.777999997138977},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.6959999799728394}],"concepts":[{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.4323510229587555}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.46772/jecma.v2i1.620","doi":"https://doi.org/10.46772/jecma.v2i1.620","is_oa":true,"landing_page_url":"https://doi.org/10.46772/jecma.v2i1.620","pdf_url":null,"source":{"id":"https://openalex.org/S4210234840","display_name":"Journal of Economic and Management (JECMA)","issn_l":"2746-0568","issn":["2746-0568"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405274030","host_organization_name":"Universitas Muhadi Setiabudi","host_organization_lineage":["https://openalex.org/I4405274030"],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Economic and Management (JECMA)","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.46772/jecma.v2i1.620","doi":"https://doi.org/10.46772/jecma.v2i1.620","is_oa":true,"landing_page_url":"https://doi.org/10.46772/jecma.v2i1.620","pdf_url":null,"source":{"id":"https://openalex.org/S4210234840","display_name":"Journal of Economic and Management (JECMA)","issn_l":"2746-0568","issn":["2746-0568"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405274030","host_organization_name":"Universitas Muhadi Setiabudi","host_organization_lineage":["https://openalex.org/I4405274030"],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Economic and Management (JECMA)","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W4313162446","https://openalex.org/W4388693845","https://openalex.org/W2562444001","https://openalex.org/W1910773079","https://openalex.org/W7217381875","https://openalex.org/W3108996522","https://openalex.org/W7216094417","https://openalex.org/W2987812502","https://openalex.org/W4385611567","https://openalex.org/W3119532694"],"abstract_inverted_index":{"Riset":[0,19],"ini":[1,20,27],"tujuannya":[2],"untuk":[3],"mengetahui":[4],"pengaruhnya":[5,86],"harga":[6,75],"jual":[7,76],"dan":[8,64,77],"merek":[9,78],"produk":[10,79],"terhadap":[11,89],"minatbeli":[12],"konsumen":[13,92],"di":[14,38,93],"Konter":[15,39,94],"Andhika":[16,40],"Cell":[17,41,96],"Losari.":[18,97],"bagian":[21],"penelitian":[22],"kuantitatif.":[23],"Jumlah":[24],"populasi":[25],"riset":[26,73],"yaitu":[28],"333":[29],"diambil":[30,45],"dari":[31],"rata-rata":[32],"pengunjung":[33],"maupun":[34,83],"pembeli":[35],"handphone":[36],"perhari":[37],"setiap":[42],"bulan.":[43],"Sampel":[44],"dengan":[46,50,62],"memakai":[47],"rumus":[48],"slovin":[49],"teknik":[51],"insidental":[52],"sehingga":[53],"diperoleh":[54],"sampelnya":[55],"sebanyak":[56],"77":[57],"orang.":[58],"Cara":[59],"mengumpulan":[60],"data":[61,66],"kuesioner":[63],"analisis":[65,68],"menggunakan":[67],"regresi":[69],"linear":[70],"berganda.":[71],"Hasil":[72],"menunjukkan":[74],"baik":[80],"secara":[81,87],"individu":[82],"bersama":[84],"mempunyai":[85],"signifikan":[88],"minat":[90],"beli":[91],"Andika":[95]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2025,"cited_by_count":1},{"year":2023,"cited_by_count":3},{"year":2022,"cited_by_count":3}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2023-09-27T00:00:00"}