{"id":"https://openalex.org/W4386965246","doi":"https://doi.org/10.31219/osf.io/g8dbu","title":"Dances, Duets, and Debates: Analysing political communication and viewer engagement on TikTok","display_name":"Dances, Duets, and Debates: Analysing political communication and viewer engagement on TikTok","publication_year":2023,"publication_date":"2023-09-21","ids":{"openalex":"https://openalex.org/W4386965246","doi":"https://doi.org/10.31219/osf.io/g8dbu"},"language":"en","primary_location":{"id":"doi:10.31219/osf.io/g8dbu","doi":"https://doi.org/10.31219/osf.io/g8dbu","is_oa":true,"landing_page_url":"https://doi.org/10.31219/osf.io/g8dbu","pdf_url":"https://osf.io/g8dbu/download","source":null,"license":null,"license_id":null,"version":"acceptedVersion","is_accepted":true,"is_published":false,"raw_source_name":null,"raw_type":"posted-content"},"volume":null,"type":"preprint","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://osf.io/g8dbu/download","any_repository_has_fulltext":null},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5033047166","display_name":"Natalia Umansky","orcid":"https://orcid.org/0000-0002-8059-5328","observed_orcids":["https://orcid.org/0000-0002-8059-5328"]},"institutions":[{"id":"https://openalex.org/I202697423","display_name":"University of Zurich","ror":"https://ror.org/02crff812","country_code":"CH","type":"education","lineage":["https://openalex.org/I202697423"]}],"countries":["CH"],"is_corresponding":true,"raw_author_name":"Natalia Umansky","raw_affiliation_strings":["University of Z\u00fcrich, Department of Political Science"],"raw_orcid":"https://orcid.org/0000-0002-8059-5328","affiliations":[{"raw_affiliation_string":"University of Z\u00fcrich, Department of Political Science","institution_ids":["https://openalex.org/I202697423"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5034464160","display_name":"Christian Pipal","orcid":"https://orcid.org/0000-0002-5395-2035","observed_orcids":["https://orcid.org/0000-0002-5395-2035"]},"institutions":[{"id":"https://openalex.org/I202697423","display_name":"University of Zurich","ror":"https://ror.org/02crff812","country_code":"CH","type":"education","lineage":["https://openalex.org/I202697423"]}],"countries":["CH"],"is_corresponding":false,"raw_author_name":"Christian Pipal","raw_affiliation_strings":["University of Z\u00fcrich, Department of Communication and Media Research"],"raw_orcid":"https://orcid.org/0000-0002-5395-2035","affiliations":[{"raw_affiliation_string":"University of Z\u00fcrich, Department of Communication and Media Research","institution_ids":["https://openalex.org/I202697423"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5033047166"],"corresponding_institution_ids":["https://openalex.org/I202697423"],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":true,"cited_by_count":12,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10557","display_name":"Social Media and Politics","score":0.9980000257492065,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10557","display_name":"Social Media and Politics","score":0.9980000257492065,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10133","display_name":"Media Studies and Communication","score":0.0006000000284984708,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13745","display_name":"Media and Digital Communication","score":0.00039999998989515007,"subfield":{"id":"https://openalex.org/subfields/1705","display_name":"Computer Networks and Communications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/tiktok","display_name":"TikTok","score":0.9909999966621399},{"id":"https://openalex.org/keywords/political-communication","display_name":"political communication","score":0.9710000157356262},{"id":"https://openalex.org/keywords/governors","display_name":"governors","score":0.5070000290870667},{"id":"https://openalex.org/keywords/members-of-congress","display_name":"members of Congress","score":0.972000002861023},{"id":"https://openalex.org/keywords/audience-engagement","display_name":"audience engagement","score":0.7070000171661377},{"id":"https://openalex.org/keywords/political-humor","display_name":"political humor","score":0.6890000104904175},{"id":"https://openalex.org/keywords/gender-differences","display_name":"gender differences","score":0.6159999966621399},{"id":"https://openalex.org/keywords/multimodal-communication","display_name":"multimodal communication","score":0.8100000023841858},{"id":"https://openalex.org/keywords/short-form-video","display_name":"short-form video","score":0.6909999847412109},{"id":"https://openalex.org/keywords/political-activism","display_name":"political activism","score":0.4830000102519989},{"id":"https://openalex.org/keywords/online-political-communication","display_name":"online political communication","score":0.35499998927116394}],"concepts":[{"id":"https://openalex.org/C2780586970","wikidata":"https://www.wikidata.org/wiki/Q1357284","display_name":"Popularity","level":2,"score":0.6554837226867676},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.6203835606575012},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.5694535374641418},{"id":"https://openalex.org/C512170562","wikidata":"https://www.wikidata.org/wiki/Q173799","display_name":"Entertainment","level":2,"score":0.5386322736740112},{"id":"https://openalex.org/C2776650110","wikidata":"https://www.wikidata.org/wiki/Q12891156","display_name":"Seriousness","level":2,"score":0.5054807662963867},{"id":"https://openalex.org/C158071213","wikidata":"https://www.wikidata.org/wiki/Q7257","display_name":"Ideology","level":3,"score":0.44042107462882996},{"id":"https://openalex.org/C108827166","wikidata":"https://www.wikidata.org/wiki/Q175975","display_name":"Internet privacy","level":1,"score":0.4355354905128479},{"id":"https://openalex.org/C29595303","wikidata":"https://www.wikidata.org/wiki/Q165650","display_name":"Media studies","level":1,"score":0.432881236076355},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.4280673861503601},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.3791080713272095},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.3731965124607086},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.19386041164398193},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.18051555752754211}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.31219/osf.io/g8dbu","doi":"https://doi.org/10.31219/osf.io/g8dbu","is_oa":true,"landing_page_url":"https://doi.org/10.31219/osf.io/g8dbu","pdf_url":"https://osf.io/g8dbu/download","source":null,"license":null,"license_id":null,"version":"acceptedVersion","is_accepted":true,"is_published":false,"raw_source_name":null,"raw_type":"posted-content"},{"id":"pmh:oai:share.osf.io:9614254b-5c67-494d-9dc6-d36067baefd2","doi":null,"is_oa":false,"landing_page_url":"https://osf.io/g8dbu","pdf_url":null,"source":{"id":"https://openalex.org/S4306401127","display_name":"OSF Preprints (OSF Preprints)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I2799848540","host_organization_name":"Center for Open Science","host_organization_lineage":["https://openalex.org/I2799848540"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Preprint"}],"best_oa_location":{"id":"doi:10.31219/osf.io/g8dbu","doi":"https://doi.org/10.31219/osf.io/g8dbu","is_oa":true,"landing_page_url":"https://doi.org/10.31219/osf.io/g8dbu","pdf_url":"https://osf.io/g8dbu/download","source":null,"license":null,"license_id":null,"version":"acceptedVersion","is_accepted":true,"is_published":false,"raw_source_name":null,"raw_type":"posted-content"},"sustainable_development_goals":[{"score":0.5473999977111816,"display_name":"Peace, justice, and strong institutions","id":"https://metadata.un.org/sdg/16"}],"sustainable_development_goals_aurora":[{"score":0.6600000262260437,"display_name":"Gender equality","id":"https://metadata.un.org/sdg/5"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4386965246.pdf","grobid_xml":"https://content.openalex.org/works/W4386965246.grobid-xml"},"referenced_works_count":52,"referenced_works":["https://openalex.org/W1985749074","https://openalex.org/W2075327455","https://openalex.org/W2077742072","https://openalex.org/W2102861279","https://openalex.org/W2107259495","https://openalex.org/W2116530430","https://openalex.org/W2122578646","https://openalex.org/W2126183427","https://openalex.org/W2156720077","https://openalex.org/W2162753584","https://openalex.org/W2164777277","https://openalex.org/W2165911397","https://openalex.org/W2257959469","https://openalex.org/W2347073209","https://openalex.org/W2555036989","https://openalex.org/W2611885487","https://openalex.org/W2623560974","https://openalex.org/W2751060673","https://openalex.org/W2762563926","https://openalex.org/W2766080391","https://openalex.org/W2766265131","https://openalex.org/W2782068342","https://openalex.org/W2788887700","https://openalex.org/W2790383179","https://openalex.org/W2884978681","https://openalex.org/W2898441677","https://openalex.org/W2901691006","https://openalex.org/W2910470338","https://openalex.org/W2914211483","https://openalex.org/W2951762241","https://openalex.org/W2956617434","https://openalex.org/W2956747517","https://openalex.org/W2981754832","https://openalex.org/W3014292168","https://openalex.org/W3014461938","https://openalex.org/W3033045396","https://openalex.org/W3073969270","https://openalex.org/W3082030567","https://openalex.org/W3093922195","https://openalex.org/W3123415290","https://openalex.org/W3123772793","https://openalex.org/W3130557758","https://openalex.org/W3154698811","https://openalex.org/W3158066160","https://openalex.org/W4214874090","https://openalex.org/W4251768610","https://openalex.org/W4256293894","https://openalex.org/W4289260220","https://openalex.org/W4297534160","https://openalex.org/W4306254953","https://openalex.org/W4308385306","https://openalex.org/W7071958748"],"related_works":["https://openalex.org/W4402923046","https://openalex.org/W7169788607","https://openalex.org/W7107948187","https://openalex.org/W4363676009","https://openalex.org/W3015240284","https://openalex.org/W4403245927","https://openalex.org/W6887832444","https://openalex.org/W7126252360","https://openalex.org/W7125467132","https://openalex.org/W7046999362"],"abstract_inverted_index":{"Launched":[0],"in":[1,90,191,237],"2017,":[2],"TikTok":[3,99,119,156,229],"has":[4],"rapidly":[5],"gained":[6],"global":[7],"popularity,":[8],"extending":[9],"beyond":[10],"entertainment":[11],"to":[12,72,97,129,143,160,171,198],"become":[13],"a":[14,84,102,115,158,188,203],"hub":[15],"for":[16,69,183,205],"ideological":[17],"formation":[18],"and":[19,42,48,61,67,95,109,113,125,139,168,230,241],"political":[20,163,223],"activism,":[21],"revolutionizing":[22],"the":[23,88,98,176,211,231],"way":[24],"politicians":[25,70,93,153],"interact":[26],"with":[27,75,145,210],"constituents.":[28],"Yet,":[29],"despite":[30],"extensive":[31],"research":[32],"on":[33,225],"politicians\u2019":[34],"use":[35,133,155],"of":[36,87,118,127,233],"social":[37],"media":[38],"platforms":[39,227],"like":[40,228],"Twitter":[41],"Facebook,":[43],"TikTok\u2019s":[44],"distinct":[45],"platform-specific":[46],"languages":[47],"features":[49],"have":[50],"received":[51],"limited":[52],"attention.":[53],"Its":[54],"short":[55],"video":[56],"clips,":[57],"algorithmic":[58],"content":[59,196],"recommendations,":[60],"mobile-first":[62],"interface":[63],"present":[64],"new":[65],"challenges":[66],"opportunities":[68],"aiming":[71],"communicate":[73,161],"effectively":[74],"society.":[76],"This":[77,201],"paper":[78],"addresses":[79],"this":[80],"gap":[81],"by":[82,122],"providing":[83],"first":[85],"examination":[86],"ways":[89],"which":[91],"U.S.":[92,123,152],"embrace":[94],"adapt":[96],"platform.":[100],"Employing":[101],"multimodal":[103],"approach":[104],"that":[105,151],"studies":[106],"video,":[107],"text,":[108],"audio,":[110],"we":[111],"collect":[112],"analyse":[114],"novel":[116],"dataset":[117],"videos":[120],"created":[121],"Governors":[124],"Members":[126],"Congress":[128],"understand":[130],"how":[131],"they":[132],"comedic,":[134],"documentary,":[135],"communal,":[136],"explanatory,":[137],"interactive,":[138],"meta":[140],"communication":[141,224],"styles":[142,170],"connect":[144],"their":[146,173],"audience.":[147],"Our":[148,216],"analyses":[149],"reveal":[150],"primarily":[154],"as":[157],"platform":[159],"about":[162],"issues,":[164],"often":[165],"adopting":[166],"explanatory":[167],"documentary":[169],"articulate":[172],"policies.":[174],"However,":[175],"comedic":[177,195],"style":[178],"significantly":[179],"boosts":[180],"engagement,":[181],"especially":[182],"female":[184],"politicians,":[185],"who":[186],"see":[187],"fourfold":[189],"increase":[190],"engagement":[192],"when":[193],"producing":[194],"compared":[197],"male":[199],"counterparts.":[200],"presents":[202],"challenge":[204],"politicians:":[206],"balancing":[207],"humor's":[208],"allure":[209],"seriousness":[212],"expected":[213],"from":[214],"them.":[215],"findings":[217],"provide":[218],"valuable":[219],"insights":[220],"into":[221],"digital":[222],"emerging":[226],"role":[232],"multiple":[234],"message":[235],"modalities":[236],"harnessing":[238],"online":[239],"attention":[240],"engagement.":[242]},"counts_by_year":[{"year":2026,"cited_by_count":5},{"year":2025,"cited_by_count":5},{"year":2024,"cited_by_count":2}],"updated_date":"2026-10-31T12:09:11.096373","created_date":"2023-09-23T00:00:00"}