{"id":"https://openalex.org/W4386799347","doi":"https://doi.org/10.46273/jobe.v10i2.310","title":"ENTREPRENEURIAL MARKETING: CONCEPTUALIZATIONS, DIMENSIONAL PECULIARITIES AND RESEARCH INSTRUMENTATION","display_name":"ENTREPRENEURIAL MARKETING: CONCEPTUALIZATIONS, DIMENSIONAL PECULIARITIES AND RESEARCH INSTRUMENTATION","publication_year":2022,"publication_date":"2022-12-25","ids":{"openalex":"https://openalex.org/W4386799347","doi":"https://doi.org/10.46273/jobe.v10i2.310"},"language":"en","primary_location":{"id":"doi:10.46273/jobe.v10i2.310","doi":"https://doi.org/10.46273/jobe.v10i2.310","is_oa":true,"landing_page_url":"http://dx.doi.org/10.46273/jobe.v10i2.310","pdf_url":"https://ojs.sampoernauniversity.ac.id/index.php/JOBE/article/download/310/174","source":{"id":"https://openalex.org/S4387292020","display_name":"Journal of Business And Entrepreneurship","issn_l":"2302-4119","issn":["2302-4119","2685-6255"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210165309","host_organization_name":"Sampoerna University","host_organization_lineage":["https://openalex.org/I4210165309"],"host_organization_lineage_names":[],"type":"journal"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Business And Entrepreneurship","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://ojs.sampoernauniversity.ac.id/index.php/JOBE/article/download/310/174","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5062527564","display_name":"Linus Osuagwu","orcid":"https://orcid.org/0000-0002-2922-912X","observed_orcids":["https://orcid.org/0000-0002-2922-912X"]},"institutions":[{"id":"https://openalex.org/I4210158569","display_name":"Veritas University","ror":"https://ror.org/04jr4s665","country_code":"NG","type":"education","lineage":["https://openalex.org/I4210158569"]}],"countries":["NG"],"is_corresponding":true,"raw_author_name":"Linus Osuagwu","raw_affiliation_strings":["Veritas University, Abuja, Nigeria"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Veritas University, Abuja, Nigeria","institution_ids":["https://openalex.org/I4210158569"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5062527564"],"corresponding_institution_ids":["https://openalex.org/I4210158569"],"apc_list":null,"apc_paid":null,"fwci":0.5539,"has_fulltext":true,"cited_by_count":4,"citation_normalized_percentile":{"value":0.69746341,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":95},"biblio":{"volume":"10","issue":"2","first_page":"122","last_page":"122"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10058","display_name":"Entrepreneurship Studies and Influences","score":0.8740000128746033,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10058","display_name":"Entrepreneurship Studies and Influences","score":0.8740000128746033,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.09109999984502792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13151","display_name":"Business Strategies and Innovation","score":0.013100000098347664,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/entrepreneurial-marketing","display_name":"entrepreneurial marketing","score":1.0},{"id":"https://openalex.org/keywords/conceptualization","display_name":"conceptualization","score":0.5759999752044678},{"id":"https://openalex.org/keywords/research-instrument-development","display_name":"research instrument development","score":0.5170000195503235},{"id":"https://openalex.org/keywords/research-agenda","display_name":"research agenda","score":0.6069999933242798},{"id":"https://openalex.org/keywords/marketing-innovation","display_name":"marketing innovation","score":0.6320000290870667},{"id":"https://openalex.org/keywords/market-segmentation","display_name":"market segmentation","score":0.5550000071525574},{"id":"https://openalex.org/keywords/cultural-context","display_name":"cultural context","score":0.5},{"id":"https://openalex.org/keywords/developing-countries","display_name":"developing countries","score":0.5889999866485596}],"concepts":[{"id":"https://openalex.org/C2780801425","wikidata":"https://www.wikidata.org/wiki/Q5164392","display_name":"Construct (python library)","level":2,"score":0.7270299196243286},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6532444357872009},{"id":"https://openalex.org/C132829578","wikidata":"https://www.wikidata.org/wiki/Q581151","display_name":"Situated","level":2,"score":0.6337915062904358},{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.5957693457603455},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.5567646026611328},{"id":"https://openalex.org/C84309077","wikidata":"https://www.wikidata.org/wiki/Q3908516","display_name":"Entrepreneurship","level":2,"score":0.5205265283584595},{"id":"https://openalex.org/C187452473","wikidata":"https://www.wikidata.org/wiki/Q2897903","display_name":"Goods and services","level":2,"score":0.5188630819320679},{"id":"https://openalex.org/C127107974","wikidata":"https://www.wikidata.org/wiki/Q350884","display_name":"Business marketing","level":3,"score":0.48283132910728455},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.48196837306022644},{"id":"https://openalex.org/C15306905","wikidata":"https://www.wikidata.org/wiki/Q6770925","display_name":"Marketing science","level":4,"score":0.4511116147041321},{"id":"https://openalex.org/C98716237","wikidata":"https://www.wikidata.org/wiki/Q193959","display_name":"Marketing mix","level":2,"score":0.43155306577682495},{"id":"https://openalex.org/C182306322","wikidata":"https://www.wikidata.org/wiki/Q1779371","display_name":"Order (exchange)","level":2,"score":0.43115681409835815},{"id":"https://openalex.org/C98045186","wikidata":"https://www.wikidata.org/wiki/Q205663","display_name":"Process (computing)","level":2,"score":0.41989535093307495},{"id":"https://openalex.org/C54649085","wikidata":"https://www.wikidata.org/wiki/Q574424","display_name":"Relationship marketing","level":3,"score":0.3925301134586334},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.35619229078292847},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.17790305614471436},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.13659653067588806},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0},{"id":"https://openalex.org/C34447519","wikidata":"https://www.wikidata.org/wiki/Q179522","display_name":"Market economy","level":1,"score":0.0},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.46273/jobe.v10i2.310","doi":"https://doi.org/10.46273/jobe.v10i2.310","is_oa":true,"landing_page_url":"http://dx.doi.org/10.46273/jobe.v10i2.310","pdf_url":"https://ojs.sampoernauniversity.ac.id/index.php/JOBE/article/download/310/174","source":{"id":"https://openalex.org/S4387292020","display_name":"Journal of Business And Entrepreneurship","issn_l":"2302-4119","issn":["2302-4119","2685-6255"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210165309","host_organization_name":"Sampoerna University","host_organization_lineage":["https://openalex.org/I4210165309"],"host_organization_lineage_names":[],"type":"journal"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Business And Entrepreneurship","raw_type":"journal-article"},{"id":"pmh:oai:ojs2.ojs.sampoernauniversity.ac.id:article/310","doi":null,"is_oa":true,"landing_page_url":"https://ojs.sampoernauniversity.ac.id/index.php/JOBE/article/view/310","pdf_url":null,"source":{"id":"https://openalex.org/S4387292020","display_name":"Journal of Business And Entrepreneurship","issn_l":"2302-4119","issn":["2302-4119","2685-6255"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210165309","host_organization_name":"Sampoerna University","host_organization_lineage":["https://openalex.org/I4210165309"],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"10.46273/w3hxry52","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"doi:10.46273/jobe.v10i2.310","doi":"https://doi.org/10.46273/jobe.v10i2.310","is_oa":true,"landing_page_url":"http://dx.doi.org/10.46273/jobe.v10i2.310","pdf_url":"https://ojs.sampoernauniversity.ac.id/index.php/JOBE/article/download/310/174","source":{"id":"https://openalex.org/S4387292020","display_name":"Journal of Business And Entrepreneurship","issn_l":"2302-4119","issn":["2302-4119","2685-6255"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210165309","host_organization_name":"Sampoerna University","host_organization_lineage":["https://openalex.org/I4210165309"],"host_organization_lineage_names":[],"type":"journal"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Business And Entrepreneurship","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4386799347.pdf","grobid_xml":"https://content.openalex.org/works/W4386799347.grobid-xml"},"referenced_works_count":51,"referenced_works":["https://openalex.org/W561189273","https://openalex.org/W1490397452","https://openalex.org/W1499913709","https://openalex.org/W1526941025","https://openalex.org/W1593186263","https://openalex.org/W1598696276","https://openalex.org/W1874335416","https://openalex.org/W2008301356","https://openalex.org/W2008831043","https://openalex.org/W2009855430","https://openalex.org/W2009990582","https://openalex.org/W2013961971","https://openalex.org/W2020678508","https://openalex.org/W2055744075","https://openalex.org/W2062651224","https://openalex.org/W2069408993","https://openalex.org/W2073176346","https://openalex.org/W2080039638","https://openalex.org/W2098156352","https://openalex.org/W2116006659","https://openalex.org/W2128887457","https://openalex.org/W2156521706","https://openalex.org/W2221993701","https://openalex.org/W2301297955","https://openalex.org/W2412662201","https://openalex.org/W2482952573","https://openalex.org/W2567205375","https://openalex.org/W2735872034","https://openalex.org/W2776071905","https://openalex.org/W2780649022","https://openalex.org/W2884850872","https://openalex.org/W2889319137","https://openalex.org/W2897768292","https://openalex.org/W2947135033","https://openalex.org/W2961150894","https://openalex.org/W2984781427","https://openalex.org/W3012858992","https://openalex.org/W3014306239","https://openalex.org/W3021295266","https://openalex.org/W3021924862","https://openalex.org/W3043329549","https://openalex.org/W3090789781","https://openalex.org/W3118492455","https://openalex.org/W3123235383","https://openalex.org/W3136492245","https://openalex.org/W3150778347","https://openalex.org/W4205450506","https://openalex.org/W4210433278","https://openalex.org/W4252621673","https://openalex.org/W4280643096","https://openalex.org/W4293187481"],"related_works":["https://openalex.org/W2488375393","https://openalex.org/W2566893347","https://openalex.org/W7099590805","https://openalex.org/W2098156352","https://openalex.org/W2146312436","https://openalex.org/W7110469231","https://openalex.org/W2049737757","https://openalex.org/W578472514","https://openalex.org/W4400107253","https://openalex.org/W3016453345"],"abstract_inverted_index":{"Marketing":[0],"and":[1,26,36,59,65,70,82,98,105,111,139,155,162,174,177,181],"entrepreneurship":[2],"are":[3],"interrelated":[4],"business":[5,34,154,178,183],"activities.":[6],"The":[7,158],"entrepreneurial":[8,19,93,132],"marketing":[9,20,30,94,102,133],"construct":[10,151],"has":[11,160],"been":[12,117],"associated":[13],"with":[14,48,52],"myriad":[15],"of":[16,43,72,101,113,165],"conceptualizations.":[17],"Generally,":[18],"is":[21,46,95],"a":[22,85,141,145],"creative,":[23],"mainly":[24],"unstructured,":[25],"vital":[27],"practice":[28],"for":[29],"decision-makers":[31],"to":[32,67,76,107,129,148],"achieve":[33],"efficiency":[35],"effective":[37],"within":[38,170],"their":[39],"relevant":[40,126],"contextual":[41],"settings":[42],"operations.":[44],"It":[45],"concerned":[47],"doing":[49],"something":[50],"new":[51,86],"ideas,":[53,62],"goods,":[54,63,103],"services,":[55,104],"processes,":[56],"or":[57,87],"technology":[58],"refining":[60],"these":[61],"services":[64],"processes":[66],"market":[68,79,109],"segments":[69,110],"environments":[71,112],"interest":[73,114],"in":[74,84,152],"order":[75],"meet":[77],"the":[78,131,150],"needs,":[80],"demands,":[81],"opportunities":[83],"different":[88,153,171],"way.":[89],"This":[90,120],"means":[91],"that":[92,115],"an":[96],"innovative":[97],"creative":[99],"process":[100],"ideas":[106],"target":[108],"have":[116],"hitherto":[118],"unexploited.":[119],"conceptual":[121],"paper":[122,159],"synthesizes":[123],"materials":[124],"from":[125],"extant":[127],"literature":[128],"conceptualize":[130],"construct,":[134],"presents":[135],"its":[136],"dimensional":[137],"peculiarities,":[138],"proposes":[140],"research":[142,146],"agenda":[143],"(with":[144],"instrument)":[147],"investigate":[149],"cultural":[156,172],"settings.":[157],"theoretical":[161],"practical":[163],"forms":[164],"values,":[166],"especially":[167],"when":[168],"situated":[169],"(developed":[173],"developing":[175],"countries)":[176],"contexts":[179],"(small":[180],"large":[182],"organizations).":[184]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":1}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2023-09-17T00:00:00"}
