{"id":"https://openalex.org/W4386767663","doi":null,"title":"La strat\u00e9gie Bottom of the Pyramid au service des pays d\u00e9velopp\u00e9s ? Une illustration par la r\u00e9utilisation des donn\u00e9es qualitatives de l\u2019\u00e9tude de cas Danone en Pologne","display_name":"La strat\u00e9gie Bottom of the Pyramid au service des pays d\u00e9velopp\u00e9s ? Une illustration par la r\u00e9utilisation des donn\u00e9es qualitatives de l\u2019\u00e9tude de cas Danone en Pologne","publication_year":2023,"publication_date":"2023-01-01","ids":{"openalex":"https://openalex.org/W4386767663"},"language":"fr","primary_location":{"id":"pmh:oai:HAL:hal-04208150v1","doi":null,"is_oa":false,"landing_page_url":"https://ube.hal.science/hal-04208150","pdf_url":null,"source":{"id":"https://openalex.org/S4306402512","display_name":"HAL","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405252976","host_organization_name":"Centre pour la Communication Scientifique Directe","host_organization_lineage":["https://openalex.org/I4405252976"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Mutations soci\u00e9tales et organisations : Des rep\u00e8res th\u00e9oriques et pratiques pour pr\u00e9parer les organisations au monde qui advient, Questions de soci\u00e9t\u00e9 (ISSN 1777-439X), \u00c9ditions EMS, pp.105-120, 2023, 978-2-37687-776-9","raw_type":"info:eu-repo/semantics/bookPart"},"volume":null,"type":"book-chapter","indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5054068880","display_name":"Herv\u00e9 Cheillan","orcid":"https://orcid.org/0000-0001-9569-9114","observed_orcids":["https://orcid.org/0000-0001-9569-9114"]},"institutions":[{"id":"https://openalex.org/I177064439","display_name":"Universit\u00e9 de Bourgogne","ror":"https://ror.org/03k1bsr36","country_code":"FR","type":"education","lineage":["https://openalex.org/I177064439","https://openalex.org/I4405253280"]},{"id":"https://openalex.org/I2800745255","display_name":"Universit\u00e9 de Haute-Alsace","ror":"https://ror.org/04k8k6n84","country_code":"FR","type":"education","lineage":["https://openalex.org/I2800745255"]},{"id":"https://openalex.org/I4387156270","display_name":"Centre de REcherche En Gestion des Organisations","ror":"https://ror.org/0292fgv83","country_code":"FR","type":"facility","lineage":["https://openalex.org/I2800745255","https://openalex.org/I4387156270","https://openalex.org/I4405253280","https://openalex.org/I4405256580"]},{"id":"https://openalex.org/I90843659","display_name":"Universit\u00e9 de Franche-Comt\u00e9","ror":"https://ror.org/03pcc9z86","country_code":"FR","type":"education","lineage":["https://openalex.org/I4405256580","https://openalex.org/I90843659"]}],"countries":["FR"],"is_corresponding":false,"raw_author_name":"Cheillan, Herv\u00e9","raw_affiliation_strings":["CREGO - Centre de Recherche en Gestion des Organisations (Universit\u00e9 de Bourgogne - P\u00f4le d'\u00e9conomie et de gestion - 2 boulevard Gabriel - BP 26611 - 21066 DIJON CEDEX; Universit\u00e9 de Franche Comt\u00e9 - 1 rue Goudimel - 25030 Besan\u00e7on cedex ; \r\nUniversit\u00e9 de Haute-Alsace - 16 rue de la Fonderie - 68093 MULHOUSE Cedex - France)"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"CREGO - Centre de Recherche en Gestion des Organisations (Universit\u00e9 de Bourgogne - P\u00f4le d'\u00e9conomie et de gestion - 2 boulevard Gabriel - BP 26611 - 21066 DIJON CEDEX; Universit\u00e9 de Franche Comt\u00e9 - 1 rue Goudimel - 25030 Besan\u00e7on cedex ; \r\nUniversit\u00e9 de Haute-Alsace - 16 rue de la Fonderie - 68093 MULHOUSE Cedex - France)","institution_ids":["https://openalex.org/I177064439","https://openalex.org/I2800745255","https://openalex.org/I4387156270","https://openalex.org/I90843659"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5062407232","display_name":"Samuel Mercier","orcid":"https://orcid.org/0000-0003-0667-5079","observed_orcids":["https://orcid.org/0000-0003-0667-5079"]},"institutions":[{"id":"https://openalex.org/I177064439","display_name":"Universit\u00e9 de Bourgogne","ror":"https://ror.org/03k1bsr36","country_code":"FR","type":"education","lineage":["https://openalex.org/I177064439","https://openalex.org/I4405253280"]},{"id":"https://openalex.org/I2800745255","display_name":"Universit\u00e9 de Haute-Alsace","ror":"https://ror.org/04k8k6n84","country_code":"FR","type":"education","lineage":["https://openalex.org/I2800745255"]},{"id":"https://openalex.org/I4387156270","display_name":"Centre de REcherche En Gestion des Organisations","ror":"https://ror.org/0292fgv83","country_code":"FR","type":"facility","lineage":["https://openalex.org/I2800745255","https://openalex.org/I4387156270","https://openalex.org/I4405253280","https://openalex.org/I4405256580"]},{"id":"https://openalex.org/I90843659","display_name":"Universit\u00e9 de Franche-Comt\u00e9","ror":"https://ror.org/03pcc9z86","country_code":"FR","type":"education","lineage":["https://openalex.org/I4405256580","https://openalex.org/I90843659"]}],"countries":["FR"],"is_corresponding":false,"raw_author_name":"Mercier, Samuel","raw_affiliation_strings":["CREGO - Centre de Recherche en Gestion des Organisations (Universit\u00e9 de Bourgogne - P\u00f4le d'\u00e9conomie et de gestion - 2 boulevard Gabriel - BP 26611 - 21066 DIJON CEDEX; Universit\u00e9 de Franche Comt\u00e9 - 1 rue Goudimel - 25030 Besan\u00e7on cedex ; \r\nUniversit\u00e9 de Haute-Alsace - 16 rue de la Fonderie - 68093 MULHOUSE Cedex - France)"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"CREGO - Centre de Recherche en Gestion des Organisations (Universit\u00e9 de Bourgogne - P\u00f4le d'\u00e9conomie et de gestion - 2 boulevard Gabriel - BP 26611 - 21066 DIJON CEDEX; Universit\u00e9 de Franche Comt\u00e9 - 1 rue Goudimel - 25030 Besan\u00e7on cedex ; \r\nUniversit\u00e9 de Haute-Alsace - 16 rue de la Fonderie - 68093 MULHOUSE Cedex - France)","institution_ids":["https://openalex.org/I177064439","https://openalex.org/I2800745255","https://openalex.org/I4387156270","https://openalex.org/I90843659"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":4,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.36389685,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"Questions de soci\u00e9t\u00e9 (ISSN 1777-439X)","issue":null,"first_page":"105","last_page":"120"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12786","display_name":"Innovation and Socioeconomic Development","score":0.9990000128746033,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12786","display_name":"Innovation and Socioeconomic Development","score":0.9990000128746033,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13151","display_name":"Business Strategies and Innovation","score":0.00019999999494757503,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14201","display_name":"Data Analysis and Archiving","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/bottom-of-the-pyramid","display_name":"bottom of the pyramid","score":0.8100000023841858},{"id":"https://openalex.org/keywords/developing-countries","display_name":"developing countries","score":0.6209999918937683},{"id":"https://openalex.org/keywords/multinational-corporations","display_name":"multinational corporations","score":0.5920000076293945},{"id":"https://openalex.org/keywords/business-strategy","display_name":"business strategy","score":0.7049999833106995},{"id":"https://openalex.org/keywords/danone","display_name":"Danone","score":0.8429999947547913},{"id":"https://openalex.org/keywords/case-studies","display_name":"case studies","score":0.44999998807907104}],"concepts":[{"id":"https://openalex.org/C142575187","wikidata":"https://www.wikidata.org/wiki/Q3358290","display_name":"Pyramid (geometry)","level":2,"score":0.5071957111358643},{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.47662198543548584},{"id":"https://openalex.org/C2779575352","wikidata":"https://www.wikidata.org/wiki/Q809829","display_name":"Bottom of the pyramid","level":2,"score":0.4274233281612396},{"id":"https://openalex.org/C127313418","wikidata":"https://www.wikidata.org/wiki/Q1069","display_name":"Geology","level":0,"score":0.3493438959121704},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.18610098958015442},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.15999668836593628},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.12715888023376465},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.06661266088485718},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"pmh:oai:HAL:hal-04208150v1","doi":null,"is_oa":false,"landing_page_url":"https://ube.hal.science/hal-04208150","pdf_url":null,"source":{"id":"https://openalex.org/S4306402512","display_name":"HAL","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405252976","host_organization_name":"Centre pour la Communication Scientifique Directe","host_organization_lineage":["https://openalex.org/I4405252976"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Mutations soci\u00e9tales et organisations : Des rep\u00e8res th\u00e9oriques et pratiques pour pr\u00e9parer les organisations au monde qui advient, Questions de soci\u00e9t\u00e9 (ISSN 1777-439X), \u00c9ditions EMS, pp.105-120, 2023, 978-2-37687-776-9","raw_type":"info:eu-repo/semantics/bookPart"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.41670000553131104,"id":"https://metadata.un.org/sdg/1","display_name":"No poverty"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W108459477","https://openalex.org/W4405130819","https://openalex.org/W2594546395","https://openalex.org/W7001765945","https://openalex.org/W4406121798","https://openalex.org/W1675153311","https://openalex.org/W3167131495","https://openalex.org/W2278240665","https://openalex.org/W2323491593","https://openalex.org/W4206872765"],"abstract_inverted_index":null,"counts_by_year":[],"updated_date":"2026-10-26T11:51:55.731654","created_date":"2023-09-16T00:00:00"}