{"id":"https://openalex.org/W4386747534","doi":"https://doi.org/10.59670/jns.v35i.4236","title":"Evolution Study Of Mass Customization And Its SWOT Analysis For Business Management Practices","display_name":"Evolution Study Of Mass Customization And Its SWOT Analysis For Business Management Practices","publication_year":2023,"publication_date":"2023-08-10","ids":{"openalex":"https://openalex.org/W4386747534","doi":"https://doi.org/10.59670/jns.v35i.4236"},"language":"en","primary_location":{"id":"doi:10.59670/jns.v35i.4236","doi":"https://doi.org/10.59670/jns.v35i.4236","is_oa":true,"landing_page_url":"http://dx.doi.org/10.59670/jns.v35i.4236","pdf_url":"https://namibian-studies.com/index.php/JNS/article/download/4236/2912","source":{"id":"https://openalex.org/S2764480288","display_name":"Journal of Namibian Studies History Politics Culture","issn_l":"1863-5954","issn":["1863-5954","2197-5523"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["norway-1","poland-20","russia-white-list-1","vabb-shw"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Namibian Studies : History Politics Culture","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"bronze","oa_url":"https://namibian-studies.com/index.php/JNS/article/download/4236/2912","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5092872704","display_name":"Yagnesh Purohit","orcid":"https://orcid.org/0000-0001-7649-8958","observed_orcids":["https://orcid.org/0000-0001-7649-8958"]},"institutions":[{"id":"https://openalex.org/I244572783","display_name":"Symbiosis International University","ror":"https://ror.org/005r2ww51","country_code":"IN","type":"education","lineage":["https://openalex.org/I244572783"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Yagnesh Purohit,","raw_affiliation_strings":["Symbiosis Institute of Business Management , Pune ( SIBM","Symbiosis Institute of Business Management, Pune (SIBM P). Maharastra, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Symbiosis Institute of Business Management , Pune ( SIBM","institution_ids":[]},{"raw_affiliation_string":"Symbiosis Institute of Business Management, Pune (SIBM P). Maharastra, India","institution_ids":["https://openalex.org/I244572783"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5002205947","display_name":"Shilpa Parkhi","orcid":"https://orcid.org/0000-0001-9227-4671","observed_orcids":["https://orcid.org/0000-0001-9227-4671"]},"institutions":[{"id":"https://openalex.org/I244572783","display_name":"Symbiosis International University","ror":"https://ror.org/005r2ww51","country_code":"IN","type":"education","lineage":["https://openalex.org/I244572783"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Shilpa Parkhi","raw_affiliation_strings":["P) . Maharastra , India","Symbiosis Institute of Business Management , Pune ( SIBM","Symbiosis Institute of Business Management, Pune (SIBM P). Maharastra, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"P) . Maharastra , India","institution_ids":[]},{"raw_affiliation_string":"Symbiosis Institute of Business Management , Pune ( SIBM","institution_ids":[]},{"raw_affiliation_string":"Symbiosis Institute of Business Management, Pune (SIBM P). Maharastra, India","institution_ids":["https://openalex.org/I244572783"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I244572783"],"apc_list":null,"apc_paid":null,"fwci":0.9384,"has_fulltext":true,"cited_by_count":5,"citation_normalized_percentile":{"value":0.79307777,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":97},"biblio":{"volume":"35","issue":null,"first_page":"3413","last_page":"3428"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11729","display_name":"Product Development and Customization","score":0.9970999956130981,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11729","display_name":"Product Development and Customization","score":0.9970999956130981,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12594","display_name":"Collaboration in agile enterprises","score":0.0005000000237487257,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13706","display_name":"Management and Optimization Techniques","score":0.0005000000237487257,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/mass-customization","display_name":"mass customization","score":1.0},{"id":"https://openalex.org/keywords/business-management-practices","display_name":"business management practices","score":0.8370000123977661},{"id":"https://openalex.org/keywords/swot-analysis","display_name":"SWOT analysis","score":0.8050000071525574},{"id":"https://openalex.org/keywords/mass-production","display_name":"mass production","score":0.722000002861023},{"id":"https://openalex.org/keywords/customized-manufacturing","display_name":"customized production","score":0.8930000066757202},{"id":"https://openalex.org/keywords/customer-delight","display_name":"customer delight","score":0.8899999856948853},{"id":"https://openalex.org/keywords/implementation-barriers","display_name":"implementation barriers","score":0.6589999794960022},{"id":"https://openalex.org/keywords/industry-4-0","display_name":"Industry 4.0","score":0.8510000109672546},{"id":"https://openalex.org/keywords/supply-chain-management","display_name":"supply chain management","score":0.8510000109672546},{"id":"https://openalex.org/keywords/productivity","display_name":"productivity","score":0.4480000138282776},{"id":"https://openalex.org/keywords/automotive-industry","display_name":"automotive industry","score":0.6869999766349792},{"id":"https://openalex.org/keywords/product-configuration","display_name":"product configuration","score":0.6420000195503235}],"concepts":[{"id":"https://openalex.org/C72414096","wikidata":"https://www.wikidata.org/wiki/Q1367461","display_name":"Mass customization","level":3,"score":0.8841224908828735},{"id":"https://openalex.org/C119059837","wikidata":"https://www.wikidata.org/wiki/Q175096","display_name":"SWOT analysis","level":2,"score":0.6904840469360352},{"id":"https://openalex.org/C195094911","wikidata":"https://www.wikidata.org/wiki/Q14167904","display_name":"Process management","level":1,"score":0.5934645533561707},{"id":"https://openalex.org/C183003079","wikidata":"https://www.wikidata.org/wiki/Q1000371","display_name":"Personalization","level":2,"score":0.5709344148635864},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.4804903566837311},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.45411044359207153},{"id":"https://openalex.org/C26713055","wikidata":"https://www.wikidata.org/wiki/Q245962","display_name":"Implementation","level":2,"score":0.44965860247612},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4075491428375244},{"id":"https://openalex.org/C110354214","wikidata":"https://www.wikidata.org/wiki/Q6314146","display_name":"Engineering management","level":1,"score":0.33194592595100403},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3070369362831116},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.1788419783115387},{"id":"https://openalex.org/C115903868","wikidata":"https://www.wikidata.org/wiki/Q80993","display_name":"Software engineering","level":1,"score":0.15863990783691406},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.59670/jns.v35i.4236","doi":"https://doi.org/10.59670/jns.v35i.4236","is_oa":true,"landing_page_url":"http://dx.doi.org/10.59670/jns.v35i.4236","pdf_url":"https://namibian-studies.com/index.php/JNS/article/download/4236/2912","source":{"id":"https://openalex.org/S2764480288","display_name":"Journal of Namibian Studies History Politics Culture","issn_l":"1863-5954","issn":["1863-5954","2197-5523"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["norway-1","poland-20","russia-white-list-1","vabb-shw"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Namibian Studies : History Politics Culture","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.59670/jns.v35i.4236","doi":"https://doi.org/10.59670/jns.v35i.4236","is_oa":true,"landing_page_url":"http://dx.doi.org/10.59670/jns.v35i.4236","pdf_url":"https://namibian-studies.com/index.php/JNS/article/download/4236/2912","source":{"id":"https://openalex.org/S2764480288","display_name":"Journal of Namibian Studies History Politics Culture","issn_l":"1863-5954","issn":["1863-5954","2197-5523"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["norway-1","poland-20","russia-white-list-1","vabb-shw"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Namibian Studies : History Politics Culture","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4386747534.pdf","grobid_xml":"https://content.openalex.org/works/W4386747534.grobid-xml"},"referenced_works_count":25,"referenced_works":["https://openalex.org/W1971164915","https://openalex.org/W1974243893","https://openalex.org/W1997656573","https://openalex.org/W1999650033","https://openalex.org/W2034328776","https://openalex.org/W2044077453","https://openalex.org/W2064067299","https://openalex.org/W2468153653","https://openalex.org/W2471028253","https://openalex.org/W2594185603","https://openalex.org/W2594467383","https://openalex.org/W2618803685","https://openalex.org/W2763046770","https://openalex.org/W2791918269","https://openalex.org/W2792006437","https://openalex.org/W2801524574","https://openalex.org/W2806670312","https://openalex.org/W2808907836","https://openalex.org/W2811160609","https://openalex.org/W2891245394","https://openalex.org/W3123701850","https://openalex.org/W3203882619","https://openalex.org/W4240003247","https://openalex.org/W4252440809","https://openalex.org/W4403070331"],"related_works":["https://openalex.org/W6995437072","https://openalex.org/W2363328536","https://openalex.org/W1545067026","https://openalex.org/W7029219769","https://openalex.org/W2113735292","https://openalex.org/W1838016569","https://openalex.org/W4361004016","https://openalex.org/W32855520","https://openalex.org/W2353164837","https://openalex.org/W1988524692"],"abstract_inverted_index":{"This":[0],"paper":[1],"checks":[2],"challenges":[3,138],"and":[4,21,46,68,101,139,170,293,305,370],"prospectus":[5],"related":[6],"to":[7,61,110,177,253,263,270,310],"mass":[8,19,37,106,122,133,181,195,220,239,276,291,314,339,375],"customization":[9,38,107,123,134,182,196,221,240,277,340],"as":[10,199,201,226,245],"a":[11,209,230,259,323,359],"management":[12,55,95,152,185,317,345],"tool":[13,56,96],"for":[14,28,36,154,222,313],"growth":[15,188],"of":[16,30,88,114,119,151,189,194,224,238,258,288,307,338,344,356,368],"business.":[17,190],"The":[18,51,72,105,117,143,319],"production":[20,23,292],"customize":[22],"are":[24,43,241,273,301],"two":[25],"opposite":[26],"poles":[27],"style":[29],"production.":[31,295],"So,":[32],"when":[33],"we":[34],"going":[35],"that":[39,76,130,249],"means":[40],"both":[41,99],"extremities":[42],"getting":[44],"balanced":[45],"meeting":[47],"in":[48,148,187,232,279,316,341],"between":[49,290],"somewhere.":[50],"firms":[52,135],"need":[53],"some":[54,155],"which":[57],"can":[58,183,207,321,332,362],"enable":[59],"them":[60],"achieve":[62],"high":[63],"productivity":[64],"with":[65,78,335],"lean":[66],"losses":[67],"full":[69],"customer":[70,103,371],"delight.":[71,104],"managers":[73],"also":[74],"believe":[75],"along":[77],"external":[79,100],"customers,":[80],"the":[81,85,91,164,280,286,354],"internal":[82,102],"customership":[83],"contains":[84],"same":[86],"weightage":[87],"importance.":[89],"And":[90,127,330],"challenge":[92,113],"is,":[93],"this":[94,112,159,331],"should":[97],"support":[98],"has":[108],"capability":[109],"cater":[111],"modern":[115],"managers.":[116],"study":[118],"literature":[120,165],"about":[121],"was":[124],"carried":[125,175],"out.":[126],"it\u2019s":[128],"found":[129],"while":[131],"implementing":[132,374],"faced":[136],"many":[137,302],"ripped":[140],"advantages":[141],"too.":[142],"implementation":[144,193,206,337],"is":[145,174,197],"done":[146,334],"either":[147],"all":[149],"areas":[150],"or":[153,262],"localized":[156],"department.":[157],"For":[158],"research":[160],"paper,":[161],"based":[162],"on":[163],"review":[166],"Strength,":[167],"Weakness,":[168],"Opportunity":[169],"Threat":[171],"(SWOT)":[172],"analysis":[173,298],"out":[176,179],"check":[178],"how":[180],"enhance":[184],"results":[186],"A":[191],"successful":[192],"not":[198,274],"easy":[200],"it":[202,251],"looks,":[203],"but":[204,283],"its":[205],"be":[208,333,363],"game":[210],"changer.":[211],"Many":[212,235],"industries,":[213,216],"mainly":[214],"automobile":[215],"have":[217],"already":[218],"implemented":[219],"supply":[223,350],"parts":[225],"they":[227,284],"must":[228],"deliver":[229],"product":[231,247,261],"large":[233],"numbers.":[234],"other":[236],"implementations":[237],"operational":[242],"today,":[243],"such":[244],"software-based":[246],"configurations":[248],"make":[250],"possible":[252],"add":[254],"and/or":[255],"change":[256],"functionalities":[257],"core":[260],"build":[264],"fully":[265],"customized":[266,294],"assembled":[267],"products":[268],"start":[269],"end.":[271],"These":[272],"perfect":[275],"examples":[278,304],"original":[281],"sense,":[282],"achieved":[285,364],"point":[287],"balance":[289],"As":[296],"SWOT":[297],"reveals":[299],"there":[300],"strengthening":[303],"plenty":[306],"opportunities":[308],"waiting":[309],"get":[311],"explored":[312],"customizations":[315],"domain.":[318],"company":[320],"create":[322],"great":[324],"impact":[325],"by":[326,365,373],"developing":[327],"customer-trusted":[328],"brands.":[329],"strategic":[336],"different":[342],"domains":[343],"like":[346],"productivity,":[347],"resource":[348],"management,":[349],"chain":[351],"etc.":[352],"In":[353],"era":[355],"industry":[357],"4.0,":[358],"win-win":[360],"situation":[361],"achieving":[366],"economization":[367],"scale":[369],"delight":[372],"customization.":[376]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":4}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2023-09-15T00:00:00"}