{"id":"https://openalex.org/W4386735888","doi":"https://doi.org/10.1108/ijsms-03-2022-0082","title":"Once upon a time: using brand stories to sell signature sneakers","display_name":"Once upon a time: using brand stories to sell signature sneakers","publication_year":2023,"publication_date":"2023-09-14","ids":{"openalex":"https://openalex.org/W4386735888","doi":"https://doi.org/10.1108/ijsms-03-2022-0082"},"language":"en","primary_location":{"id":"doi:10.1108/ijsms-03-2022-0082","doi":"https://doi.org/10.1108/ijsms-03-2022-0082","is_oa":false,"landing_page_url":"https://doi.org/10.1108/ijsms-03-2022-0082","pdf_url":null,"source":{"id":"https://openalex.org/S205950374","display_name":"International Journal of Sports Marketing and Sponsorship","issn_l":"1464-6668","issn":["1464-6668","2515-7841"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","jufo-1","norway-1","poland-40","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Sports Marketing and Sponsorship","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5007372440","display_name":"Antonio S. Williams","orcid":"https://orcid.org/0000-0002-1485-1274","observed_orcids":["https://orcid.org/0000-0002-1485-1274"]},"institutions":[{"id":"https://openalex.org/I4210119109","display_name":"Indiana University Bloomington","ror":"https://ror.org/02k40bc56","country_code":"US","type":"education","lineage":["https://openalex.org/I4210119109","https://openalex.org/I592451"]},{"id":"https://openalex.org/I592451","display_name":"Indiana University","ror":"https://ror.org/01kg8sb98","country_code":"US","type":"education","lineage":["https://openalex.org/I592451"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Antonio Williams","raw_affiliation_strings":["Department of Kinesiology, Indiana University Bloomington, Bloomington, Indiana, USA"],"raw_orcid":"https://orcid.org/0000-0002-1485-1274","affiliations":[{"raw_affiliation_string":"Department of Kinesiology, Indiana University Bloomington, Bloomington, Indiana, USA","institution_ids":["https://openalex.org/I4210119109","https://openalex.org/I592451"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5080508525","display_name":"Yoon Heo","orcid":"https://orcid.org/0000-0003-0134-5230","observed_orcids":["https://orcid.org/0000-0003-0134-5230"]},"institutions":[{"id":"https://openalex.org/I4210119109","display_name":"Indiana University Bloomington","ror":"https://ror.org/02k40bc56","country_code":"US","type":"education","lineage":["https://openalex.org/I4210119109","https://openalex.org/I592451"]},{"id":"https://openalex.org/I592451","display_name":"Indiana University","ror":"https://ror.org/01kg8sb98","country_code":"US","type":"education","lineage":["https://openalex.org/I592451"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Yoon Heo","raw_affiliation_strings":["Department of Kinesiology, Indiana University Bloomington, Bloomington, Indiana, USA"],"raw_orcid":"https://orcid.org/0000-0003-0134-5230","affiliations":[{"raw_affiliation_string":"Department of Kinesiology, Indiana University Bloomington, Bloomington, Indiana, USA","institution_ids":["https://openalex.org/I4210119109","https://openalex.org/I592451"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.8991,"has_fulltext":false,"cited_by_count":12,"citation_normalized_percentile":{"value":0.88059848,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":98},"biblio":{"volume":"24","issue":"5","first_page":"950","last_page":"966"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9014000296592712,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9014000296592712,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14035","display_name":"Literature, Culture, and Aesthetics","score":0.0568000003695488,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.01360000018030405,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-storytelling","display_name":"brand storytelling","score":0.8460000157356262},{"id":"https://openalex.org/keywords/sports-marketing","display_name":"sports marketing","score":0.7160000205039978},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":0.7730000019073486},{"id":"https://openalex.org/keywords/product-involvement","display_name":"product involvement","score":0.9649999737739563},{"id":"https://openalex.org/keywords/sports-consumers","display_name":"sports consumers","score":0.6700000166893005}],"concepts":[{"id":"https://openalex.org/C2776538412","wikidata":"https://www.wikidata.org/wiki/Q989963","display_name":"Storytelling","level":3,"score":0.8922044038772583},{"id":"https://openalex.org/C93225998","wikidata":"https://www.wikidata.org/wiki/Q1941972","display_name":"Moderation","level":2,"score":0.6607668995857239},{"id":"https://openalex.org/C2776950860","wikidata":"https://www.wikidata.org/wiki/Q2914681","display_name":"Originality","level":3,"score":0.609560489654541},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6018442511558533},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5911471247673035},{"id":"https://openalex.org/C12713177","wikidata":"https://www.wikidata.org/wiki/Q1900281","display_name":"Perspective (graphical)","level":2,"score":0.5494956374168396},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5414933562278748},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.5076051950454712},{"id":"https://openalex.org/C545824763","wikidata":"https://www.wikidata.org/wiki/Q3321471","display_name":"Sports marketing","level":4,"score":0.46081751585006714},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.42493927478790283},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.40368393063545227},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.32738223671913147},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.19493216276168823},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.14181271195411682},{"id":"https://openalex.org/C54649085","wikidata":"https://www.wikidata.org/wiki/Q574424","display_name":"Relationship marketing","level":3,"score":0.13324066996574402},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.11375510692596436},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.09997570514678955},{"id":"https://openalex.org/C153349607","wikidata":"https://www.wikidata.org/wiki/Q36649","display_name":"Visual arts","level":1,"score":0.08991590142250061},{"id":"https://openalex.org/C199033989","wikidata":"https://www.wikidata.org/wiki/Q1318295","display_name":"Narrative","level":2,"score":0.08117851614952087},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C11012388","wikidata":"https://www.wikidata.org/wiki/Q170658","display_name":"Creativity","level":2,"score":0.0},{"id":"https://openalex.org/C124952713","wikidata":"https://www.wikidata.org/wiki/Q8242","display_name":"Literature","level":1,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/ijsms-03-2022-0082","doi":"https://doi.org/10.1108/ijsms-03-2022-0082","is_oa":false,"landing_page_url":"https://doi.org/10.1108/ijsms-03-2022-0082","pdf_url":null,"source":{"id":"https://openalex.org/S205950374","display_name":"International Journal of Sports Marketing and Sponsorship","issn_l":"1464-6668","issn":["1464-6668","2515-7841"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","jufo-1","norway-1","poland-40","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Sports Marketing and Sponsorship","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":68,"referenced_works":["https://openalex.org/W188817949","https://openalex.org/W1527638746","https://openalex.org/W1539896512","https://openalex.org/W1588544206","https://openalex.org/W1592634398","https://openalex.org/W1967270708","https://openalex.org/W1971116432","https://openalex.org/W1978707393","https://openalex.org/W1981404628","https://openalex.org/W1981979218","https://openalex.org/W1984426948","https://openalex.org/W1989299947","https://openalex.org/W1989521938","https://openalex.org/W1989616171","https://openalex.org/W1997909028","https://openalex.org/W1999960666","https://openalex.org/W2013372156","https://openalex.org/W2019028265","https://openalex.org/W2019589260","https://openalex.org/W2020302573","https://openalex.org/W2027509306","https://openalex.org/W2030493238","https://openalex.org/W2038223765","https://openalex.org/W2053110613","https://openalex.org/W2053608618","https://openalex.org/W2063841303","https://openalex.org/W2064311303","https://openalex.org/W2068516786","https://openalex.org/W2080413749","https://openalex.org/W2086440179","https://openalex.org/W2092696917","https://openalex.org/W2093676305","https://openalex.org/W2099342631","https://openalex.org/W2101123891","https://openalex.org/W2115107456","https://openalex.org/W2141708418","https://openalex.org/W2146956332","https://openalex.org/W2154990482","https://openalex.org/W2166179744","https://openalex.org/W2170618579","https://openalex.org/W2171401743","https://openalex.org/W2186879947","https://openalex.org/W2271481652","https://openalex.org/W2319108267","https://openalex.org/W2327470083","https://openalex.org/W2394249043","https://openalex.org/W2405695272","https://openalex.org/W2512948749","https://openalex.org/W2552646986","https://openalex.org/W2579448560","https://openalex.org/W2595519040","https://openalex.org/W2611495889","https://openalex.org/W2616637679","https://openalex.org/W2743368151","https://openalex.org/W2899450918","https://openalex.org/W2919695301","https://openalex.org/W2945436424","https://openalex.org/W2950953079","https://openalex.org/W2965586640","https://openalex.org/W3004018303","https://openalex.org/W3037863702","https://openalex.org/W3065269566","https://openalex.org/W3080353666","https://openalex.org/W3089594710","https://openalex.org/W3123476072","https://openalex.org/W3129907791","https://openalex.org/W4200514857","https://openalex.org/W4235809384"],"related_works":["https://openalex.org/W2601338455","https://openalex.org/W7126135809","https://openalex.org/W3135883588","https://openalex.org/W2374065563","https://openalex.org/W4392880272","https://openalex.org/W2346436821","https://openalex.org/W7132421345","https://openalex.org/W7125204029","https://openalex.org/W4312141778","https://openalex.org/W3029867681"],"abstract_inverted_index":{"Purpose":[0],"Storytelling":[1],"has":[2,22,159,197],"long":[3],"been":[4,24],"a":[5,65,109,113,124,130,141,198],"popular":[6],"strategy":[7,135,205],"in":[8,17,123,152,165,175,184,206],"marketing.":[9],"Despite":[10],"its":[11],"ubiquity,":[12],"the":[13,18,31,40,50,57,101,105,118,144,148,161,185,194,203,207],"influence":[14,111],"of":[15,33,42,53,64,133,150,163,201,209],"storytelling":[16,43,60,134,151,164,204],"sport":[19,45,137,153],"marketing":[20,138],"literature":[21,158],"not":[23],"investigated,":[25],"especially":[26],"on":[27,44,56,112],"consumers'":[28],"perspective.":[29],"Thus,":[30,193],"purpose":[32],"this":[34],"study":[35,128,196],"is":[36],"to":[37],"(a)":[38],"examine":[39],"effect":[41,52,162],"consumers,":[46],"and":[47,61,104,189],"(b)":[48],"explore":[49],"moderation":[51],"product":[54,154,187],"involvement":[55],"relationship":[58],"between":[59],"purchase":[62,115],"intention":[63,116],"signature":[66],"sneaker.":[67],"Design/methodology/approach":[68],"Two":[69],"experiments":[70],"using":[71],"3":[72],"(storytelling:":[73],"bullet-point":[74,125],"type":[75],"vs.":[76,79,87],"athlete-based":[77,102],"story":[78,103,107],"product-based":[80,106],"story)":[81],"\u00d7":[82],"2":[83],"(product":[84],"involvement:":[85],"low":[86],"high)":[88],"between-subjects":[89],"experimental":[90],"design":[91],"were":[92],"conducted.":[93],"Findings":[94],"The":[95],"main":[96],"finding":[97],"illustrates":[98],"that":[99,120],"both":[100],"had":[108],"stronger":[110],"consumer's":[114],"than":[117],"information":[119],"was":[121],"given":[122],"condition.":[126],"This":[127],"provides":[129],"theoretical":[131],"implication":[132],"for":[136],"literature.":[139],"From":[140],"managerial":[142],"perspective,":[143],"authors":[145],"heavily":[146],"recommend":[147],"use":[149],"advertisements.":[155],"Originality/value":[156],"Previous":[157],"highlighted":[160],"sports":[166,171,186,210],"organization":[167],"such":[168],"as":[169,212,214],"professional":[170],"team":[172],"or":[173],"utilization":[174],"social":[176],"media.":[177],"However,":[178],"limited":[179],"studies":[180],"could":[181],"be":[182],"found":[183],"industry":[188],"consumer":[190],"behavior":[191],"sector.":[192],"current":[195],"significant":[199],"value":[200],"understanding":[202],"perspective":[208],"consumers":[211],"well":[213],"brand":[215],"marketers.":[216]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2025,"cited_by_count":5},{"year":2024,"cited_by_count":4},{"year":2023,"cited_by_count":1}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2023-09-15T00:00:00"}