{"id":"https://openalex.org/W4386652046","doi":"https://doi.org/10.46914/1562-2959-2022-1-1-119-128","title":"Modern marketing concept of alternative energy management","display_name":"Modern marketing concept of alternative energy management","publication_year":2022,"publication_date":"2022-03-28","ids":{"openalex":"https://openalex.org/W4386652046","doi":"https://doi.org/10.46914/1562-2959-2022-1-1-119-128"},"language":"en","primary_location":{"id":"doi:10.46914/1562-2959-2022-1-1-119-128","doi":"https://doi.org/10.46914/1562-2959-2022-1-1-119-128","is_oa":true,"landing_page_url":"https://doi.org/10.46914/1562-2959-2022-1-1-119-128","pdf_url":"https://vestnik.turan-edu.kz/jour/article/download/2358/1427","source":{"id":"https://openalex.org/S4210226624","display_name":"Bulletin of Turan University","issn_l":"1562-2959","issn":["1562-2959","2959-1236"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I3130777500","host_organization_name":"Turan University","host_organization_lineage":["https://openalex.org/I3130777500"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Bulletin of \"Turan\" University","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://vestnik.turan-edu.kz/jour/article/download/2358/1427","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5062895756","display_name":"\u0410. \u0410. Demesinova","orcid":"https://orcid.org/0000-0003-3811-9114","observed_orcids":["https://orcid.org/0000-0003-3811-9114"]},"institutions":[{"id":"https://openalex.org/I4210151108","display_name":"M.Auezov South Kazakhstan State University","ror":"https://ror.org/05xzaq362","country_code":"KZ","type":"education","lineage":["https://openalex.org/I4210151108"]}],"countries":["KZ"],"is_corresponding":false,"raw_author_name":"A. A. Demessinova","raw_affiliation_strings":["M. Auezov South Kazakhstan University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"M. Auezov South Kazakhstan University","institution_ids":["https://openalex.org/I4210151108"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5041057746","display_name":"Aina B. Aidarova","orcid":"https://orcid.org/0000-0002-5503-641X","observed_orcids":["https://orcid.org/0000-0002-5503-641X"]},"institutions":[{"id":"https://openalex.org/I4210151108","display_name":"M.Auezov South Kazakhstan State University","ror":"https://ror.org/05xzaq362","country_code":"KZ","type":"education","lineage":["https://openalex.org/I4210151108"]}],"countries":["KZ"],"is_corresponding":false,"raw_author_name":"\u0410. B. Aidarova","raw_affiliation_strings":["M. Auezov South Kazakhstan University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"M. Auezov South Kazakhstan University","institution_ids":["https://openalex.org/I4210151108"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5092325164","display_name":"G. T. Apsenbetova","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210151108","display_name":"M.Auezov South Kazakhstan State University","ror":"https://ror.org/05xzaq362","country_code":"KZ","type":"education","lineage":["https://openalex.org/I4210151108"]}],"countries":["KZ"],"is_corresponding":false,"raw_author_name":"G. T. Apsenbetova","raw_affiliation_strings":["M. Auezov South Kazakhstan University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"M. Auezov South Kazakhstan University","institution_ids":["https://openalex.org/I4210151108"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4210151108"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":"1","first_page":"119","last_page":"128"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.6807000041007996,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.6807000041007996,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12883","display_name":"Sustainable Development and Environmental Management","score":0.08250000327825546,"subfield":{"id":"https://openalex.org/subfields/2308","display_name":"Management, Monitoring, Policy and Law"},"field":{"id":"https://openalex.org/fields/23","display_name":"Environmental Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T13603","display_name":"Corporate Social Responsibility and Sustainability","score":0.03370000049471855,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/alternative-energy-sources","display_name":"alternative energy","score":0.734000027179718},{"id":"https://openalex.org/keywords/energy-marketing","display_name":"energy marketing","score":0.6959999799728394},{"id":"https://openalex.org/keywords/natural-resource-depletion","display_name":"natural resource depletion","score":0.7379999756813049},{"id":"https://openalex.org/keywords/climate-change","display_name":"climate change","score":0.9599999785423279},{"id":"https://openalex.org/keywords/greenhouse-gas-emissions-reduction","display_name":"greenhouse gas emissions reduction","score":0.9110000133514404},{"id":"https://openalex.org/keywords/energy-efficiency","display_name":"energy efficiency","score":0.9629999995231628},{"id":"https://openalex.org/keywords/energy-conservation","display_name":"energy conservation","score":0.9290000200271606},{"id":"https://openalex.org/keywords/alternative-fuels","display_name":"alternative fuels","score":0.6460000276565552},{"id":"https://openalex.org/keywords/energy-policy","display_name":"energy policy","score":0.33000001311302185},{"id":"https://openalex.org/keywords/emerging-energy-technologies","display_name":"new energy technologies","score":0.4699999988079071}],"concepts":[{"id":"https://openalex.org/C29985473","wikidata":"https://www.wikidata.org/wiki/Q188460","display_name":"Natural resource","level":2,"score":0.5706313848495483},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5074781775474548},{"id":"https://openalex.org/C134560507","wikidata":"https://www.wikidata.org/wiki/Q753291","display_name":"Environmental economics","level":1,"score":0.486160010099411},{"id":"https://openalex.org/C520301825","wikidata":"https://www.wikidata.org/wiki/Q380170","display_name":"Energy conservation","level":2,"score":0.4756174683570862},{"id":"https://openalex.org/C206345919","wikidata":"https://www.wikidata.org/wiki/Q20380951","display_name":"Resource (disambiguation)","level":2,"score":0.4746473431587219},{"id":"https://openalex.org/C186370098","wikidata":"https://www.wikidata.org/wiki/Q442787","display_name":"Energy (signal processing)","level":2,"score":0.4520761966705322},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.44594916701316833},{"id":"https://openalex.org/C47737302","wikidata":"https://www.wikidata.org/wiki/Q167336","display_name":"Greenhouse gas","level":2,"score":0.44194090366363525},{"id":"https://openalex.org/C2983390893","wikidata":"https://www.wikidata.org/wiki/Q1092582","display_name":"Logical analysis","level":3,"score":0.44080376625061035},{"id":"https://openalex.org/C104988666","wikidata":"https://www.wikidata.org/wiki/Q12705","display_name":"Alternative energy","level":3,"score":0.4385865330696106},{"id":"https://openalex.org/C182306322","wikidata":"https://www.wikidata.org/wiki/Q1779371","display_name":"Order (exchange)","level":2,"score":0.4157876670360565},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.3673977255821228},{"id":"https://openalex.org/C107826830","wikidata":"https://www.wikidata.org/wiki/Q929380","display_name":"Environmental resource management","level":1,"score":0.36360257863998413},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.29129913449287415},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.19150611758232117},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.1325443685054779},{"id":"https://openalex.org/C188573790","wikidata":"https://www.wikidata.org/wiki/Q12705","display_name":"Renewable energy","level":2,"score":0.12974318861961365},{"id":"https://openalex.org/C18903297","wikidata":"https://www.wikidata.org/wiki/Q7150","display_name":"Ecology","level":1,"score":0.0},{"id":"https://openalex.org/C119599485","wikidata":"https://www.wikidata.org/wiki/Q43035","display_name":"Electrical engineering","level":1,"score":0.0},{"id":"https://openalex.org/C31258907","wikidata":"https://www.wikidata.org/wiki/Q1301371","display_name":"Computer network","level":1,"score":0.0},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C6260981","wikidata":"https://www.wikidata.org/wiki/Q745328","display_name":"Mathematical statistics","level":2,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.46914/1562-2959-2022-1-1-119-128","doi":"https://doi.org/10.46914/1562-2959-2022-1-1-119-128","is_oa":true,"landing_page_url":"https://doi.org/10.46914/1562-2959-2022-1-1-119-128","pdf_url":"https://vestnik.turan-edu.kz/jour/article/download/2358/1427","source":{"id":"https://openalex.org/S4210226624","display_name":"Bulletin of Turan University","issn_l":"1562-2959","issn":["1562-2959","2959-1236"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I3130777500","host_organization_name":"Turan University","host_organization_lineage":["https://openalex.org/I3130777500"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Bulletin of \"Turan\" University","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.46914/1562-2959-2022-1-1-119-128","doi":"https://doi.org/10.46914/1562-2959-2022-1-1-119-128","is_oa":true,"landing_page_url":"https://doi.org/10.46914/1562-2959-2022-1-1-119-128","pdf_url":"https://vestnik.turan-edu.kz/jour/article/download/2358/1427","source":{"id":"https://openalex.org/S4210226624","display_name":"Bulletin of Turan University","issn_l":"1562-2959","issn":["1562-2959","2959-1236"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I3130777500","host_organization_name":"Turan University","host_organization_lineage":["https://openalex.org/I3130777500"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Bulletin of \"Turan\" University","raw_type":"journal-article"},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/13","display_name":"Climate action","score":0.9786999821662903},{"id":"https://metadata.un.org/sdg/7","display_name":"Affordable and clean energy","score":0.878000020980835},{"id":"https://metadata.un.org/sdg/12","display_name":"Responsible consumption and production","score":0.6000000238418579}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4386652046.pdf","grobid_xml":"https://content.openalex.org/works/W4386652046.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W3038877321","https://openalex.org/W2288051144","https://openalex.org/W4411035036","https://openalex.org/W3007130153","https://openalex.org/W153310220","https://openalex.org/W2793388743","https://openalex.org/W2896834053","https://openalex.org/W4412968749","https://openalex.org/W2186508186","https://openalex.org/W2781782932"],"abstract_inverted_index":{"The":[0,20,52,93,135,212],"article":[1,213],"examines":[2],"all":[3],"the":[4,15,28,45,48,55,85,97,121,126,131,148,152,182,202,222,238,266],"factors,":[5],"both":[6,241],"positive":[7],"and":[8,36,79,115,129,187,204,209,244,262,265],"negative,":[9],"that":[10,175],"have":[11],"an":[12,215],"impact":[13],"on":[14],"development":[16,46],"of":[17,27,33,47,54,87,96,103,108,123,133,150,184,206,218,224,230,240,256,259],"modern":[18,49],"energy.":[19],"natural":[21,34,153],"factor":[22],"is":[23,91,99],"considered":[24],"as":[25,82,84,189,246],"one":[26],"most":[29],"important":[30],"factors.":[31],"Depletion":[32],"resources":[35,154,264],"global":[37],"climate":[38,63],"change":[39],"pose":[40],"a":[41,100,167,171,190,247],"real":[42],"threat":[43],"to":[44,62,67,75,169,197,236,268],"energy":[50,77,80,89,127,210,252,263],"industry.":[51],"experience":[53],"world":[56],"community":[57],"in":[58,120,125,130,234,249,254],"solving":[59],"problems":[60,124],"related":[61],"change,":[64],"implementing":[65],"measures":[66,74],"reduce":[68],"greenhouse":[69],"gas":[70],"emissions,":[71],"developing":[72],"policy":[73],"improve":[76],"efficiency":[78],"conservation,":[81],"well":[83],"use":[86],"alternative":[88,159,207,272],"sources":[90],"analyzed.":[92],"methodological":[94],"basis":[95],"research":[98],"complex":[101],"system":[102,116],"scientific":[104],"methods,":[105],"including":[106],"methods":[107,117],"statistical":[109],"analysis,":[110],"observation,":[111],"comparison.":[112],"Historical-logical,":[113],"analytical":[114],"were":[118,139],"used":[119],"analysis":[122],"industry":[128],"formulation":[132],"conclusions.":[134],"marketing":[136,173,220],"concepts":[137],"which":[138,228],"developed":[140],"earlier":[141],"did":[142],"not":[143,180],"sufficiently":[144],"take":[145,177],"into":[146,178],"account":[147,179],"importance":[149],"replenishing":[151],"consumed":[155],"by":[156],"society":[157,188,245],"with":[158,271],"fuel":[160,208,261],"resources.":[161,211],"In":[162],"this":[163],"regard,":[164],"there":[165],"was":[166],"need":[168,267],"develop":[170,198],"new":[172],"concept":[174,217,223],"would":[176],"only":[181],"interests":[183],"individual":[185,242],"consumers":[186,243],"whole,":[191],"but":[192],"also":[193],"actively":[194],"orient":[195],"entrepreneurs":[196],"innovative":[199],"technologies":[200],"for":[201],"production":[203],"sale":[205],"proposes":[214],"expanded":[216],"socio-ethical":[219],"\u2013":[221],"environmental":[225],"resource":[226],"marketing,":[227],"consists":[229],"conducting":[231],"business":[232],"activities":[233],"order":[235],"meet":[237],"needs":[239],"whole":[248],"environmentally":[250],"friendly":[251],"products":[253],"conditions":[255],"severe":[257],"shortage":[258],"traditional":[260],"replenish":[269],"them":[270],"ones.":[273]},"counts_by_year":[],"updated_date":"2026-10-12T09:40:04.860316","created_date":"2023-09-13T00:00:00"}