{"id":"https://openalex.org/W4386578896","doi":"https://doi.org/10.21608/ejsc.2023.314896","title":"\u0627\u0644\u062a\u0639\u0631\u0636 \u0644\u0644\u0645\u0624\u062b\u0631\u064a\u0646 \u0639\u0628\u0631 \u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0648\u0627\u0646\u0639\u0643\u0627\u0633\u0647 \u0639\u0644\u0649 \u0627\u0644\u0646\u0633\u0642 \u0627\u0644\u0642\u064a\u0645\u064a","display_name":"\u0627\u0644\u062a\u0639\u0631\u0636 \u0644\u0644\u0645\u0624\u062b\u0631\u064a\u0646 \u0639\u0628\u0631 \u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0648\u0627\u0646\u0639\u0643\u0627\u0633\u0647 \u0639\u0644\u0649 \u0627\u0644\u0646\u0633\u0642 \u0627\u0644\u0642\u064a\u0645\u064a","publication_year":2023,"publication_date":"2023-04-01","ids":{"openalex":"https://openalex.org/W4386578896","doi":"https://doi.org/10.21608/ejsc.2023.314896"},"language":"ar","primary_location":{"id":"doi:10.21608/ejsc.2023.314896","doi":"https://doi.org/10.21608/ejsc.2023.314896","is_oa":true,"landing_page_url":"http://dx.doi.org/10.21608/ejsc.2023.314896","pdf_url":"https://ejsc.journals.ekb.eg/article_314896_809e8669c1f64488eb1d1a2bbf55164c.pdf","source":{"id":"https://openalex.org/S4210189080","display_name":"Al-Ma\u01e7allah Al-Mi\u1e63riyya\u1e97 Li-Bu\u1e25\u016b\u1e6f Al-I\u02bfl\u0101m","issn_l":"1110-5836","issn":["1110-5836","2682-4647"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"\u0627\u0644\u0645\u062c\u0644\u0629 \u0627\u0644\u0645\u0635\u0631\u064a\u0629 \u0644\u0628\u062d\u0648\u062b \u0627\u0644\u0623\u0639\u0644\u0627\u0645","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://ejsc.journals.ekb.eg/article_314896_809e8669c1f64488eb1d1a2bbf55164c.pdf","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5032895263","display_name":"\u0633\u0627\u0631\u0629 \u0645\u062d\u0645\u0648\u062f \u0639\u0628\u062f \u0627\u0644\u0639\u0632\u064a\u0632","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I84058292","display_name":"Helwan University","ror":"https://ror.org/00h55v928","country_code":"EG","type":"education","lineage":["https://openalex.org/I84058292"]}],"countries":["EG"],"is_corresponding":true,"raw_author_name":"\u0633\u0627\u0631\u0629 \u0645\u062d\u0645\u0648\u062f \u0639\u0628\u062f \u0627\u0644\u0639\u0632\u064a\u0632","raw_affiliation_strings":["\u0645\u062f\u0631\u0633 \u0628\u0642\u0633\u0645 \u0627\u0644\u0625\u0639\u0644\u0627\u0645 \u0628\u0643\u0644\u064a\u0629 \u0627\u0644\u0623\u062f\u0627\u0628 \u2013 \u062c\u0627\u0645\u0639\u0629 \u062d\u0644\u0648\u0627\u0646"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"\u0645\u062f\u0631\u0633 \u0628\u0642\u0633\u0645 \u0627\u0644\u0625\u0639\u0644\u0627\u0645 \u0628\u0643\u0644\u064a\u0629 \u0627\u0644\u0623\u062f\u0627\u0628 \u2013 \u062c\u0627\u0645\u0639\u0629 \u062d\u0644\u0648\u0627\u0646","institution_ids":["https://openalex.org/I84058292"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5032895263"],"corresponding_institution_ids":["https://openalex.org/I84058292"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"2023","issue":"83","first_page":"441","last_page":"526"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9653000235557556,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9653000235557556,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10355","display_name":"Impact of Technology on Adolescents","score":0.008700000122189522,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13745","display_name":"Media and Digital Communication","score":0.0066999997943639755,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/social-media-influencers","display_name":"social media influencers","score":0.8289999961853027},{"id":"https://openalex.org/keywords/value-orientations","display_name":"value orientations","score":0.4269999861717224},{"id":"https://openalex.org/keywords/egyptian-youth","display_name":"Egyptian youth","score":0.6539999842643738},{"id":"https://openalex.org/keywords/uses-and-gratifications-theory","display_name":"uses and gratifications theory","score":0.7710000276565552},{"id":"https://openalex.org/keywords/influencer-credibility","display_name":"influencer credibility","score":0.824999988079071},{"id":"https://openalex.org/keywords/economic-value","display_name":"economic value","score":0.6549999713897705},{"id":"https://openalex.org/keywords/social-values","display_name":"social values","score":0.9860000014305115},{"id":"https://openalex.org/keywords/moral-values","display_name":"moral values","score":0.9369999766349792},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.40299999713897705},{"id":"https://openalex.org/keywords/tiktok","display_name":"TikTok","score":0.7960000038146973},{"id":"https://openalex.org/keywords/youtube","display_name":"YouTube","score":0.7239999771118164},{"id":"https://openalex.org/keywords/facebook","display_name":"Facebook","score":0.6510000228881836},{"id":"https://openalex.org/keywords/twitter","display_name":"Twitter","score":0.41999998688697815},{"id":"https://openalex.org/keywords/youtube-shorts","display_name":"YouTube Shorts","score":0.44699999690055847},{"id":"https://openalex.org/keywords/instagram-stories","display_name":"Instagram Stories","score":0.5099999904632568}],"concepts":[{"id":"https://openalex.org/C127313418","wikidata":"https://www.wikidata.org/wiki/Q1069","display_name":"Geology","level":0,"score":0.2986757159233093}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.21608/ejsc.2023.314896","doi":"https://doi.org/10.21608/ejsc.2023.314896","is_oa":true,"landing_page_url":"http://dx.doi.org/10.21608/ejsc.2023.314896","pdf_url":"https://ejsc.journals.ekb.eg/article_314896_809e8669c1f64488eb1d1a2bbf55164c.pdf","source":{"id":"https://openalex.org/S4210189080","display_name":"Al-Ma\u01e7allah Al-Mi\u1e63riyya\u1e97 Li-Bu\u1e25\u016b\u1e6f Al-I\u02bfl\u0101m","issn_l":"1110-5836","issn":["1110-5836","2682-4647"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"\u0627\u0644\u0645\u062c\u0644\u0629 \u0627\u0644\u0645\u0635\u0631\u064a\u0629 \u0644\u0628\u062d\u0648\u062b \u0627\u0644\u0623\u0639\u0644\u0627\u0645","raw_type":"journal-article"},{"id":"pmh:oai:doaj.org/article:f1ae2faa3d5a496b8e68fd322988a2d5","doi":null,"is_oa":true,"landing_page_url":"https://doaj.org/article/f1ae2faa3d5a496b8e68fd322988a2d5","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"\u0627\u0644\u0645\u062c\u0644\u0629 \u0627\u0644\u0645\u0635\u0631\u064a\u0629 \u0644\u0628\u062d\u0648\u062b \u0627\u0644\u0625\u0639\u0644\u0627\u0645, Vol 2023, Iss 83, Pp 441-526 (2023)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.21608/ejsc.2023.314896","doi":"https://doi.org/10.21608/ejsc.2023.314896","is_oa":true,"landing_page_url":"http://dx.doi.org/10.21608/ejsc.2023.314896","pdf_url":"https://ejsc.journals.ekb.eg/article_314896_809e8669c1f64488eb1d1a2bbf55164c.pdf","source":{"id":"https://openalex.org/S4210189080","display_name":"Al-Ma\u01e7allah Al-Mi\u1e63riyya\u1e97 Li-Bu\u1e25\u016b\u1e6f Al-I\u02bfl\u0101m","issn_l":"1110-5836","issn":["1110-5836","2682-4647"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"\u0627\u0644\u0645\u062c\u0644\u0629 \u0627\u0644\u0645\u0635\u0631\u064a\u0629 \u0644\u0628\u062d\u0648\u062b \u0627\u0644\u0623\u0639\u0644\u0627\u0645","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4386578896.pdf","grobid_xml":"https://content.openalex.org/works/W4386578896.grobid-xml"},"referenced_works_count":1,"referenced_works":["https://openalex.org/W4210456397"],"related_works":["https://openalex.org/W4390846385","https://openalex.org/W4399540784","https://openalex.org/W4285616120","https://openalex.org/W4226366195","https://openalex.org/W7217102165","https://openalex.org/W3090941253","https://openalex.org/W3061829848","https://openalex.org/W4394626055","https://openalex.org/W7154890369","https://openalex.org/W4405672457"],"abstract_inverted_index":{"\u0627\u0633\u062a\u0647\u062f\u0641\u062a":[0],"\u0627\u0644\u062f\u0631\u0627\u0633\u0629":[1,19,33,56,65,214],"\u0641\u062d\u0635":[2],"\u0627\u0644\u0639\u0644\u0627\u0642\u0629":[3],"\u0628\u064a\u0646":[4,132,206],"\u062a\u0639\u0631\u0636":[5,72,91],"\u0627\u0644\u0634\u0628\u0627\u0628":[6,38,73,92],"\u0627\u0644\u0645\u0635\u0631\u0649":[7,39,74,93,212],"\u0644\u0644\u0645\u0624\u062b\u0631\u064a\u0646":[8,75],"Influencer":[9,50,137],"\u0639\u0628\u0631":[10,77,95,138],"\u0645\u0648\u0627\u0642\u0639":[11,45,78,96,139],"\u0627\u0644\u062a\u0648\u0627\u0635\u0644":[12,46,79,97,140],"\u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u0649\u060c":[13,141],"\u0648\u0627\u0644\u0646\u0633\u0642":[14],"\u0627\u0644\u0642\u064a\u0645\u0649":[15,209],"\u0627\u0644\u0645\u062a\u0634\u0643\u0644":[16],"\u0644\u062f\u064a\u0647\u0645\u060c":[17],"\u0648\u0627\u0639\u062a\u0645\u062f\u062a":[18],"\u0639\u0644\u0649":[20,34],"\u0645\u0646\u0647\u062c":[21],"\u0627\u0644\u0645\u0633\u062d":[22],"\u0641\u0649":[23,85,128,155,168,190,202,225],"\u0636\u0648\u0621":[24],"\u0646\u0645\u0648\u0630\u062c":[25],"\u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0627\u062a":[26],"\u0648\u0627\u0644\u062a\u0623\u062b\u064a\u0631\u0627\u062aUses":[27],"and":[28],"Effect":[29],"Model\u060c":[30],"\u0648\u062a\u0645":[31],"\u062a\u0637\u0628\u064a\u0642":[32],"\u0639\u064a\u0646\u0629":[35,213],"\u0639\u0645\u062f\u064a\u0629":[36],"\u0645\u0646":[37,43,59,131,166,205],"\u0642\u0648\u0627\u0645\u0647\u0627":[40],"(400)":[41],"\u0645\u0641\u0631\u062f\u0629":[42],"\u062c\u0645\u0647\u0648\u0631":[44],"\u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u0649":[47],"\u0645\u062a\u0627\u0628\u0639\u0649":[48],"\u0627\u0644\u0645\u0624\u062b\u0631\u064a\u0646":[49,136],"\u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645":[51],"\u0635\u062d\u064a\u0641\u0629":[52],"\u0627\u0644\u0625\u0633\u062a\u0642\u0635\u0627\u0621\u060c":[53],"\u0648\u0642\u062f":[54,105],"\u0623\u062c\u0631\u064a\u062a":[55],"\u062e\u0644\u0627\u0644":[57],"\u0627\u0644\u0641\u062a\u0631\u0629":[58,62],"1\\8\\2022":[60],"\u0625\u0644\u0649":[61,66,182],"31\\10\\2022.":[63],"\u0648\u062e\u0644\u0635\u062a":[64],"\u0639\u062f\u0629":[67],"\u0646\u062a\u0627\u0626\u062c":[68],"\u0623\u0647\u0645\u0647\u0627:-":[69],"\u0627\u0631\u062a\u0641\u0627\u0639":[70],"\u0645\u0639\u062f\u0644":[71],"Influencers":[76],"\u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u060c":[80],"\u062d\u064a\u062b":[81,147,176],"\u062c\u0627\u0621":[82,106],"\u0627\u0644\u0645\u0633\u062a\u0648\u0649":[83],"\u0627\u0644\u0645\u0631\u062a\u0641\u0639":[84],"\u0627\u0644\u0645\u0631\u062a\u0628\u0629":[86,129,156,169,191,203,226,238],"\u0627\u0644\u0623\u0648\u0644\u0649":[87,130,157,192,204],"\u0628\u0646\u0633\u0628\u0629":[88],"37.5%.-":[89],"\u062f\u0648\u0627\u0641\u0639":[90,103],"\u0644\u0644\u0645\u0624\u062b\u0631\u064a\u0646Influencers":[94],"\u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a":[98],"\u0647\u064a":[99],"\u0641\u064a":[100,117],"\u0627\u0644\u0645\u0642\u0627\u0645":[101],"\u0627\u0644\u0623\u0648\u0644":[102],"\u0646\u0641\u0639\u064a\u0629\u061b":[104],"\u062f\u0627\u0641\u0639":[107],"\"":[108,116,124,126,150,164,179,189,197,200,221,224],"\u0627\u0643\u062a\u0633\u0627\u0628":[109],"\u062e\u0628\u0631\u0629":[110],"\u0648\u0645\u0639\u0644\u0648\u0645\u0627\u062a":[111],"\u0639\u0646":[112],"\u0627\u0644\u0633\u0644\u0639":[113],"\u0648\u0627\u0644\u062e\u062f\u0645\u0627\u062a":[114],"\u0627\u0644\u062c\u062f\u064a\u062f\u0629":[115],"\u0645\u0642\u062f\u0645\u0629":[118],"\u0627\u0644\u062f\u0648\u0627\u0641\u0639":[119],"\u0627\u0644\u0646\u0641\u0639\u064a\u0629-":[120],"\u062a\u0628\u064a\u0646":[121],"\u0623\u0646":[122,196],"\u0633\u0645\u0629":[123,163],"\u0627\u0644\u062c\u0627\u0630\u0628\u064a\u0629":[125],"\u062c\u0627\u0621\u062a":[127,148,162,177,201,234],"\u0639\u0646\u0627\u0635\u0631":[133,207],"\u0623\u0628\u0639\u0627\u062f":[134],"\u0645\u0635\u062f\u0627\u0642\u064a\u0629":[135],"\u0648\u0630\u0644\u0643":[142,171,215,228,241],"\u0628\u0645\u062a\u0648\u0633\u0637":[143,158,172,193,216,229,242],"\u062d\u0633\u0627\u0628\u0649":[144,159,173,194,217,230,243],"\u0642\u062f\u0631\u0647":[145,174,218,231,244],"1975.\u060c":[146],"\u0639\u0628\u0627\u0631\u0629":[149,178],"\u064a\u062a\u0645\u062a\u0639":[151],"\u0627\u0644\u0645\u0624\u062b\u0631\u0648\u0646":[152],"\u0628\u0634\u062e\u0635\u064a\u0629":[153],"\u0645\u0631\u062d\u0629\"":[154],"4900.\u060c":[160],"\u0628\u064a\u0646\u0645\u0627":[161,233],"\u0627\u0644\u0642\u0631\u0628":[165],"\u0627\u0644\u0645\u0624\u062b\u0631\"":[167],"\u0627\u0644\u0623\u062e\u064a\u0631\u0629":[170],"0650.-\u060c":[175],"\u0628\u0648\u0633\u0639\u0649":[180],"\u0627\u0644\u0648\u0635\u0644":[181],"\u0645\u0627":[183,188],"\u0648\u0635\u0644":[184],"\u0625\u0644\u064a\u0647":[185],"\u0627\u0644\u0645\u0624\u062b\u0631":[186],"\u064a\u0648\u0645\u0627\u064b":[187],"3250.-":[195],"\u0627\u0644\u0642\u064a\u0645":[198,222],"\u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629":[199],"\u0627\u0644\u0646\u0633\u0642":[208],"\u0627\u0644\u0645\u062a\u0639\u0644\u0642":[210],"\u0628\u0627\u0644\u0634\u0628\u0627\u0628":[211],"2.5150\u060c":[219],"\u064a\u0644\u064a\u0647\u0627":[220],"\u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629":[223],"\u0627\u0644\u062b\u0627\u0646\u064a\u0629":[227],"2.3775\u060c":[232],"\"\u0627\u0644\u0642\u064a\u0645":[235],"\u0627\u0644\u0623\u062e\u0644\u0627\u0642\u064a\u0629":[236],"\"\u0641\u0649":[237],"\u0627\u0644\u062e\u0627\u0645\u0633\u0629":[239],"\u0648\u0627\u0644\u0623\u062e\u064a\u0631\u0629":[240],"2.0150.":[245]},"counts_by_year":[],"updated_date":"2026-11-10T11:39:43.021295","created_date":"2023-09-10T00:00:00"}
