{"id":"https://openalex.org/W4386576202","doi":"https://doi.org/10.21608/ejsc.2023.314904","title":"\u0623\u062b\u0631 \u0631\u0639\u0627\u064a\u0629 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0644\u0644\u0623\u062d\u062f\u0627\u062b \u0627\u0644\u062e\u0627\u0635\u0629 \u0639\u0644\u064a \u0642\u064a\u0645\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0627\u0644\u0648\u0644\u0627\u0621 \u0644\u0647\u0627: \u0628\u0637\u0648\u0644\u0629 \u0643\u0623\u0633 \u0627\u0644\u0639\u0627\u0644\u0645 \u0644\u0643\u0631\u0629 \u0627\u0644\u0642\u062f\u0645 2022 \u0646\u0645\u0648\u0630\u062c\u0627","display_name":"\u0623\u062b\u0631 \u0631\u0639\u0627\u064a\u0629 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0644\u0644\u0623\u062d\u062f\u0627\u062b \u0627\u0644\u062e\u0627\u0635\u0629 \u0639\u0644\u064a \u0642\u064a\u0645\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0627\u0644\u0648\u0644\u0627\u0621 \u0644\u0647\u0627: \u0628\u0637\u0648\u0644\u0629 \u0643\u0623\u0633 \u0627\u0644\u0639\u0627\u0644\u0645 \u0644\u0643\u0631\u0629 \u0627\u0644\u0642\u062f\u0645 2022 \u0646\u0645\u0648\u0630\u062c\u0627","publication_year":2023,"publication_date":"2023-04-01","ids":{"openalex":"https://openalex.org/W4386576202","doi":"https://doi.org/10.21608/ejsc.2023.314904"},"language":"ar","primary_location":{"id":"doi:10.21608/ejsc.2023.314904","doi":"https://doi.org/10.21608/ejsc.2023.314904","is_oa":true,"landing_page_url":"http://dx.doi.org/10.21608/ejsc.2023.314904","pdf_url":"https://ejsc.journals.ekb.eg/article_314904_97feb3aaebf10d06a42968f7f501c453.pdf","source":{"id":"https://openalex.org/S4210189080","display_name":"Al-Ma\u01e7allah Al-Mi\u1e63riyya\u1e97 Li-Bu\u1e25\u016b\u1e6f Al-I\u02bfl\u0101m","issn_l":"1110-5836","issn":["1110-5836","2682-4647"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"\u0627\u0644\u0645\u062c\u0644\u0629 \u0627\u0644\u0645\u0635\u0631\u064a\u0629 \u0644\u0628\u062d\u0648\u062b \u0627\u0644\u0623\u0639\u0644\u0627\u0645","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://ejsc.journals.ekb.eg/article_314904_97feb3aaebf10d06a42968f7f501c453.pdf","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5032711537","display_name":"\u0645\u062d\u0645\u062f \u0641\u0624\u0627\u062f \u0645\u062d\u0645\u062f \u0627\u0644\u062f\u0647\u0631\u0627\u0648\u064a","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210161182","display_name":"Al Azhar University","ror":"https://ror.org/02pwa4b62","country_code":"QA","type":"education","lineage":["https://openalex.org/I4210161182"]}],"countries":["QA"],"is_corresponding":false,"raw_author_name":"\u0645\u062d\u0645\u062f \u0641\u0624\u0627\u062f \u0645\u062d\u0645\u062f \u0627\u0644\u062f\u0647\u0631\u0627\u0648\u064a","raw_affiliation_strings":["\u0623\u0633\u062a\u0627\u0630 \u0645\u0633\u0627\u0639\u062f \u0628\u0642\u0633\u0645 \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0627\u0645\u0629 \u0648\u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0628\u0643\u0644\u064a\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0645 - \u062c\u0627\u0645\u0639\u0629 \u0627\u0644\u0623\u0632\u0647\u0631"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"\u0623\u0633\u062a\u0627\u0630 \u0645\u0633\u0627\u0639\u062f \u0628\u0642\u0633\u0645 \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0627\u0645\u0629 \u0648\u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0628\u0643\u0644\u064a\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0645 - \u062c\u0627\u0645\u0639\u0629 \u0627\u0644\u0623\u0632\u0647\u0631","institution_ids":["https://openalex.org/I4210161182"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5092833776","display_name":"\u0647\u0646\u0627\u0621 \u062d\u0645\u062f\u064a \u0623\u062d\u0645\u062f \u0628\u064a\u0648\u0645\u064a","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I145487455","display_name":"Cairo University","ror":"https://ror.org/03q21mh05","country_code":"EG","type":"education","lineage":["https://openalex.org/I145487455"]}],"countries":["EG"],"is_corresponding":false,"raw_author_name":"\u0647\u0646\u0627\u0621 \u062d\u0645\u062f\u064a \u0623\u062d\u0645\u062f \u0628\u064a\u0648\u0645\u064a","raw_affiliation_strings":["\u0645\u062f\u0631\u0633 \u0628\u0642\u0633\u0645 \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0627\u0645\u0629 \u0648\u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0628\u0643\u0644\u064a\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0645 -  \u062c\u0627\u0645\u0639\u0629 \u0627\u0644\u0642\u0627\u0647\u0631\u0629\u0628\u0643\u0644\u064a\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0645 -  \u062c\u0627\u0645\u0639\u0629 \u0627\u0644\u0642\u0627\u0647\u0631\u0629"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"\u0645\u062f\u0631\u0633 \u0628\u0642\u0633\u0645 \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0627\u0645\u0629 \u0648\u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0628\u0643\u0644\u064a\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0645 -  \u062c\u0627\u0645\u0639\u0629 \u0627\u0644\u0642\u0627\u0647\u0631\u0629\u0628\u0643\u0644\u064a\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0645 -  \u062c\u0627\u0645\u0639\u0629 \u0627\u0644\u0642\u0627\u0647\u0631\u0629","institution_ids":["https://openalex.org/I145487455"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"2023","issue":"83","first_page":"565","last_page":"627"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9678000211715698,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9678000211715698,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.020999999716877937,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11474","display_name":"Sport and Mega-Event Impacts","score":0.003100000089034438,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/corporate-sponsorship","display_name":"corporate sponsorship","score":0.6740000247955322},{"id":"https://openalex.org/keywords/brand-equity","display_name":"brand equity","score":0.5630000233650208},{"id":"https://openalex.org/keywords/brand-loyalty","display_name":"brand loyalty","score":0.9959999918937683},{"id":"https://openalex.org/keywords/2022-fifa-world-cup","display_name":"2022 FIFA World Cup","score":0.9010000228881836},{"id":"https://openalex.org/keywords/event-sponsorship","display_name":"event sponsorship","score":0.7239999771118164},{"id":"https://openalex.org/keywords/brand-congruence","display_name":"brand congruence","score":0.6100000143051147},{"id":"https://openalex.org/keywords/sports-sponsorship","display_name":"sports sponsorship","score":0.37700000405311584}],"concepts":[{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.2544187009334564}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.21608/ejsc.2023.314904","doi":"https://doi.org/10.21608/ejsc.2023.314904","is_oa":true,"landing_page_url":"http://dx.doi.org/10.21608/ejsc.2023.314904","pdf_url":"https://ejsc.journals.ekb.eg/article_314904_97feb3aaebf10d06a42968f7f501c453.pdf","source":{"id":"https://openalex.org/S4210189080","display_name":"Al-Ma\u01e7allah Al-Mi\u1e63riyya\u1e97 Li-Bu\u1e25\u016b\u1e6f Al-I\u02bfl\u0101m","issn_l":"1110-5836","issn":["1110-5836","2682-4647"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"\u0627\u0644\u0645\u062c\u0644\u0629 \u0627\u0644\u0645\u0635\u0631\u064a\u0629 \u0644\u0628\u062d\u0648\u062b \u0627\u0644\u0623\u0639\u0644\u0627\u0645","raw_type":"journal-article"},{"id":"pmh:oai:doaj.org/article:3943b95466404b50b11ebfdebbc5269a","doi":null,"is_oa":true,"landing_page_url":"https://doaj.org/article/3943b95466404b50b11ebfdebbc5269a","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"\u0627\u0644\u0645\u062c\u0644\u0629 \u0627\u0644\u0645\u0635\u0631\u064a\u0629 \u0644\u0628\u062d\u0648\u062b \u0627\u0644\u0625\u0639\u0644\u0627\u0645, Vol 2023, Iss 83, Pp 565-627 (2023)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.21608/ejsc.2023.314904","doi":"https://doi.org/10.21608/ejsc.2023.314904","is_oa":true,"landing_page_url":"http://dx.doi.org/10.21608/ejsc.2023.314904","pdf_url":"https://ejsc.journals.ekb.eg/article_314904_97feb3aaebf10d06a42968f7f501c453.pdf","source":{"id":"https://openalex.org/S4210189080","display_name":"Al-Ma\u01e7allah Al-Mi\u1e63riyya\u1e97 Li-Bu\u1e25\u016b\u1e6f Al-I\u02bfl\u0101m","issn_l":"1110-5836","issn":["1110-5836","2682-4647"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"\u0627\u0644\u0645\u062c\u0644\u0629 \u0627\u0644\u0645\u0635\u0631\u064a\u0629 \u0644\u0628\u062d\u0648\u062b \u0627\u0644\u0623\u0639\u0644\u0627\u0645","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4386576202.pdf","grobid_xml":"https://content.openalex.org/works/W4386576202.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W3212455538","https://openalex.org/W3136157465","https://openalex.org/W6903576392","https://openalex.org/W4205569405","https://openalex.org/W6979861376","https://openalex.org/W2236949395","https://openalex.org/W3111445841","https://openalex.org/W2252751408","https://openalex.org/W2744299906","https://openalex.org/W4412117552"],"abstract_inverted_index":{"\u0627\u0633\u062a\u0647\u062f\u0641\u062a":[0],"\u0627\u0644\u062f\u0631\u0627\u0633\u0629":[1],"\u0642\u064a\u0627\u0633":[2],"\u0623\u062b\u0631":[3],"\u0641\u0627\u0639\u0644\u064a\u0629":[4],"\u0631\u0639\u0627\u064a\u0629":[5],"\u0627\u0644\u0634\u0631\u0643\u0627\u062a":[6],"\u0644\u0628\u0637\u0648\u0644\u0629":[7,124],"\u0643\u0623\u0633":[8,125],"\u0627\u0644\u0639\u0627\u0644\u0645":[9,126],"\u0644\u0643\u0631\u0629":[10],"\u0627\u0644\u0642\u062f\u0645":[11],"2022":[12],"\u0639\u0644\u064a":[13,20,26,75,102],"\u0642\u064a\u0645\u0629":[14,76],"\u0627\u0644\u0639\u0644\u0627\u0645\u0629":[15,77,157],"\u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629":[16,121],"\u0648\u0627\u0644\u0648\u0644\u0627\u0621":[17,140,172],"\u0644\u0647\u0627\u060c":[18],"\u0627\u0639\u062a\u0645\u062f\u062a":[19],"\u0645\u0646\u0647\u062c":[21],"\u0627\u0644\u0645\u0633\u062d":[22],"\u0648\u0623\u062f\u0627\u0629":[23],"\u0627\u0644\u0627\u0633\u062a\u0628\u064a\u0627\u0646\u060c":[24],"\u0648\u0637\u0628\u0642\u062a":[25],"\u0639\u064a\u0646\u0629":[27],"\u0639\u0645\u062f\u064a\u0629":[28],"\u0645\u062a\u0627\u062d\u0629":[29],"\u0642\u0648\u0627\u0645\u0647\u0627":[30],"500":[31],"\u0645\u0641\u0631\u062f\u0629":[32],"\u0645\u0646":[33,40],"\u0645\u062a\u0627\u0628\u0639\u064a":[34],"\u0627\u0644\u0628\u0637\u0648\u0644\u0629\u060c":[35],"\u0648\u0630\u0644\u0643":[36],"\u062e\u0644\u0627\u0644":[37],"\u0627\u0644\u0641\u062a\u0631\u0629":[38],"\u0627\u0644\u0632\u0645\u0646\u064a\u0629":[39],"1":[41],"\u062f\u064a\u0633\u0645\u0628\u0631":[42,45],"\u062d\u062a\u064a":[43],"22":[44],"2022\u0645.":[46],"\u0648\u062e\u0644\u0635\u062a":[47],"\u0625\u0644\u064a":[48],"\u0639\u062f\u0629":[49],"\u0646\u062a\u0627\u0626\u062c":[50],"\u0623\u0647\u0645\u0647\u0627:\u062b\u0628\u062a":[51],"\u0635\u062d\u0629":[52,79,107,128,143,159],"\u0627\u0644\u0641\u0631\u0636":[53,80,108,129,144,160],"\u0627\u0644\u0642\u0627\u0626\u0644":[54,81,109,130,145,161],"\u0628\u0648\u062c\u0648\u062f":[55,82,110,131,146,162],"\u062a\u0623\u062b\u064a\u0631":[56,83],"\u0645\u0639\u0646\u0648\u064a":[57,84],"\u0644\u0631\u0639\u0627\u064a\u0629":[58,85],"\u0627\u0644\u062d\u062f\u062b":[59,72,86,99],"\u0628\u0623\u0628\u0639\u0627\u062f\u0647":[60,87],"\u0627\u0644\u0623\u0631\u0628\u0639\u0629":[61,88],"(\u0627\u0644\u0627\u062a\u062c\u0627\u0647":[62,89],"\u0646\u062d\u0648":[63,66,90,93],"\u0627\u0644\u062d\u062f\u062b\u060c":[64,67,70,91,94,97],"\u0627\u0644\u0627\u0646\u0641\u0639\u0627\u0644\u0627\u062a":[65,92],"\u0627\u0644\u0627\u0646\u063a\u0645\u0627\u0633":[68,95],"\u0641\u064a":[69,96],"\u062a\u0648\u0627\u0641\u0642":[71,98],"\u0645\u0639":[73,100],"\u0627\u0644\u0639\u0644\u0627\u0645\u0629)":[74,101],"\u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.\u062b\u0628\u062a":[78,105,142],"\u0627\u0644\u0648\u0644\u0627\u0621":[103],"\u0644\u0644\u0639\u0644\u0627\u0645\u0629":[104,141,173],"\u062c\u0632\u0626\u064a\u0627":[106],"\u0641\u0631\u0648\u0642":[111,132],"\u0630\u0627\u062a":[112,133,149,165],"\u062f\u0644\u0627\u0644\u0629":[113,134,150,166],"\u0625\u062d\u0635\u0627\u0626\u064a\u0629":[114,135,151,167],"\u0628\u064a\u0646":[115,136,152,168],"\u0627\u0644\u062e\u0635\u0627\u0626\u0635":[116,137],"\u0627\u0644\u062f\u064a\u0645\u0648\u062c\u0631\u0627\u0641\u064a\u0629":[117,138],"\u0644\u0644\u0645\u0628\u062d\u0648\u062b\u064a\u0646":[118,139],"\u0648\u0625\u062f\u0631\u0627\u0643":[119],"\u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a":[120],"\u0644\u0644\u0634\u0631\u0643\u0627\u062a":[122],"\u0627\u0644\u0631\u0627\u0639\u064a\u0629":[123],"2022\u0645.\u062b\u0628\u062a":[127],"\u0639\u0644\u0627\u0642\u0629":[147,163],"\u0627\u0631\u062a\u0628\u0627\u0637\u064a\u0629":[148,164],"\u0643\u062b\u0627\u0641\u0629":[153,169],"\u0627\u0644\u062a\u0639\u0631\u0636":[154,170],"\u0644\u0644\u062d\u062f\u062b":[155,171],"\u0648\u0642\u064a\u0645\u0629":[156],"\u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.\u062a\u062b\u0628\u062a":[158],"\u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.":[174]},"counts_by_year":[],"updated_date":"2026-11-10T11:39:43.021295","created_date":"2023-09-10T00:00:00"}
