{"id":"https://openalex.org/W4386568482","doi":"https://doi.org/10.55041/ijsrem25607","title":"A Study on Brand Awareness, Brand Loyalty and Brand Satisfaction towards Samsung Smartphone, Bengaluru","display_name":"A Study on Brand Awareness, Brand Loyalty and Brand Satisfaction towards Samsung Smartphone, Bengaluru","publication_year":2023,"publication_date":"2023-09-01","ids":{"openalex":"https://openalex.org/W4386568482","doi":"https://doi.org/10.55041/ijsrem25607"},"language":"en","primary_location":{"id":"doi:10.55041/ijsrem25607","doi":"https://doi.org/10.55041/ijsrem25607","is_oa":true,"landing_page_url":"https://doi.org/10.55041/ijsrem25607","pdf_url":"https://ijsrem.com/download/a-study-on-brand-awareness-brand-loyalty-and-brand-satisfaction-towards-samsung-smartphone-bengaluru/?wpdmdl=23790&refresh=653e976f90b9d1698600815","source":{"id":"https://openalex.org/S4210240841","display_name":"INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT","issn_l":"2582-3930","issn":["2582-3930"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"bronze","oa_url":"https://ijsrem.com/download/a-study-on-brand-awareness-brand-loyalty-and-brand-satisfaction-towards-samsung-smartphone-bengaluru/?wpdmdl=23790&refresh=653e976f90b9d1698600815","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5077075431","display_name":"Ashley Anoop","orcid":"https://orcid.org/0000-0003-1392-5742","observed_orcids":["https://orcid.org/0000-0003-1392-5742"]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Anoop A","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5077075431"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"07","issue":"09","first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.6122999787330627,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.6122999787330627,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.32100000977516174,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.04910000041127205,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-awareness","display_name":"brand awareness","score":0.9929999709129333},{"id":"https://openalex.org/keywords/brand-loyalty","display_name":"brand loyalty","score":1.0},{"id":"https://openalex.org/keywords/brand-satisfaction","display_name":"brand satisfaction","score":0.9629999995231628},{"id":"https://openalex.org/keywords/samsung-smartphones","display_name":"Samsung smartphones","score":0.9779999852180481},{"id":"https://openalex.org/keywords/customer-satisfaction","display_name":"customer satisfaction","score":0.6389999985694885},{"id":"https://openalex.org/keywords/perceived-quality","display_name":"perceived quality","score":0.9190000295639038},{"id":"https://openalex.org/keywords/brand-perception","display_name":"brand perception","score":0.6039999723434448},{"id":"https://openalex.org/keywords/repurchase-intention","display_name":"repurchase intention","score":0.7059999704360962}],"concepts":[{"id":"https://openalex.org/C2780144342","wikidata":"https://www.wikidata.org/wiki/Q1900653","display_name":"Brand loyalty","level":2,"score":0.7413265109062195},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.7110724449157715},{"id":"https://openalex.org/C152455256","wikidata":"https://www.wikidata.org/wiki/Q1900597","display_name":"Brand awareness","level":2,"score":0.6710877418518066},{"id":"https://openalex.org/C2778813691","wikidata":"https://www.wikidata.org/wiki/Q1369832","display_name":"Purchasing","level":2,"score":0.6523464918136597},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6372916102409363},{"id":"https://openalex.org/C57375061","wikidata":"https://www.wikidata.org/wiki/Q453181","display_name":"Brand management","level":2,"score":0.5418418645858765},{"id":"https://openalex.org/C205971072","wikidata":"https://www.wikidata.org/wiki/Q513100","display_name":"Brand equity","level":2,"score":0.5343939661979675},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.4888731837272644},{"id":"https://openalex.org/C2776967331","wikidata":"https://www.wikidata.org/wiki/Q1132131","display_name":"Loyalty","level":2,"score":0.47840771079063416},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.45737671852111816},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.4538901150226593},{"id":"https://openalex.org/C71508700","wikidata":"https://www.wikidata.org/wiki/Q866188","display_name":"Brand extension","level":3,"score":0.42952167987823486},{"id":"https://openalex.org/C191511416","wikidata":"https://www.wikidata.org/wiki/Q999278","display_name":"Customer satisfaction","level":2,"score":0.4162292778491974},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.25236982107162476},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.55041/ijsrem25607","doi":"https://doi.org/10.55041/ijsrem25607","is_oa":true,"landing_page_url":"https://doi.org/10.55041/ijsrem25607","pdf_url":"https://ijsrem.com/download/a-study-on-brand-awareness-brand-loyalty-and-brand-satisfaction-towards-samsung-smartphone-bengaluru/?wpdmdl=23790&refresh=653e976f90b9d1698600815","source":{"id":"https://openalex.org/S4210240841","display_name":"INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT","issn_l":"2582-3930","issn":["2582-3930"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.55041/ijsrem25607","doi":"https://doi.org/10.55041/ijsrem25607","is_oa":true,"landing_page_url":"https://doi.org/10.55041/ijsrem25607","pdf_url":"https://ijsrem.com/download/a-study-on-brand-awareness-brand-loyalty-and-brand-satisfaction-towards-samsung-smartphone-bengaluru/?wpdmdl=23790&refresh=653e976f90b9d1698600815","source":{"id":"https://openalex.org/S4210240841","display_name":"INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT","issn_l":"2582-3930","issn":["2582-3930"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4386568482.pdf","grobid_xml":"https://content.openalex.org/works/W4386568482.grobid-xml"},"referenced_works_count":5,"referenced_works":["https://openalex.org/W2137170458","https://openalex.org/W2408947579","https://openalex.org/W2948351903","https://openalex.org/W3041638152","https://openalex.org/W3201579481"],"related_works":["https://openalex.org/W3119767185","https://openalex.org/W7017363957","https://openalex.org/W4404443985","https://openalex.org/W2575881924","https://openalex.org/W4289527342","https://openalex.org/W7154141418","https://openalex.org/W7070545771","https://openalex.org/W2790722340","https://openalex.org/W7215116103","https://openalex.org/W4413260549"],"abstract_inverted_index":{"The":[0,16,51,90,130],"research":[1],"study":[2,21,94,131],"is":[3,22],"based":[4],"on":[5],"Brand":[6,8,11,26,70,77],"Awareness,":[7,157],"Loyalty,":[9,159],"and":[10,31,45,72,117,150],"Satisfaction":[12],"towards":[13,48,75],"Samsung":[14,29,42,69,104],"Smartphones.":[15,89],"main":[17],"objective":[18],"of":[19,28,37,62,68,83,92,98,103,138],"the":[20,25,33,38,41,49,60,76,93,99,115,118,134,145,152],"to":[23,57,114,122,141],"assess":[24],"Awareness":[27],"Smartphones":[30,71],"analyze":[32],"overall":[34],"satisfaction":[35],"level":[36],"customers":[39,100],"regarding":[40],"Smartphone":[43],"Company":[44],"their":[46,73],"loyalty":[47],"Company.":[50],"Study":[52],"assists":[53],"us":[54],"in":[55,144],"assessing":[56],"what":[58],"extent":[59],"people":[61,86],"Bangalore":[63],"City":[64],"region":[65],"are":[66,101,112,120],"aware":[67,102],"perceptions":[74],"with":[78],"a":[79,108],"sample":[80],"size":[81],"consisting":[82],"125":[84],"random":[85],"who":[87],"use":[88],"findings":[91],"suggest":[95],"that":[96,133],"most":[97],"brand":[105,110,116,125],"Smartphones,":[106],"have":[107],"positive":[109],"perception,":[111],"loyal":[113],"majority":[119],"willing":[121],"consider":[123],"this":[124],"again":[126],"when":[127],"purchasing":[128],"smartphones.":[129],"concludes":[132],"company":[135],"must":[136],"think":[137],"taking":[139],"measures":[140],"maintain":[142],"consistency":[143],"quality":[146],"they":[147],"provide":[148],"now":[149],"improve":[151],"features.":[153],"Key":[154],"words:":[155],"Brand,":[156],"Satisfaction,":[158],"Customer,":[160],"Perceived":[161],"Quality":[162]},"counts_by_year":[],"updated_date":"2026-09-26T08:19:03.415552","created_date":"2023-09-10T00:00:00"}
