{"id":"https://openalex.org/W4386480286","doi":"https://doi.org/10.1080/08841241.2023.2253743","title":"Missing link in \u2018new-normal\u2019 for higher education: nexus between online experiential marketing, perceived-harm, social distancing concern and university brand evangelism in China","display_name":"Missing link in \u2018new-normal\u2019 for higher education: nexus between online experiential marketing, perceived-harm, social distancing concern and university brand evangelism in China","publication_year":2023,"publication_date":"2023-09-05","ids":{"openalex":"https://openalex.org/W4386480286","doi":"https://doi.org/10.1080/08841241.2023.2253743"},"language":"en","primary_location":{"id":"doi:10.1080/08841241.2023.2253743","doi":"https://doi.org/10.1080/08841241.2023.2253743","is_oa":false,"landing_page_url":"https://doi.org/10.1080/08841241.2023.2253743","pdf_url":null,"source":{"id":"https://openalex.org/S40814766","display_name":"Journal of Marketing for HIGHER EDUCATION","issn_l":"0884-1241","issn":["0884-1241","1540-7144"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","cwts-core","jufo-1","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Marketing for Higher Education","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://eprints.staffs.ac.uk/7901/1/Revised%20Manuscript%20v.2023.pdf","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5018445603","display_name":"Murat Aktan","orcid":"https://orcid.org/0000-0003-3683-7796","observed_orcids":["https://orcid.org/0000-0003-3683-7796"]},"institutions":[{"id":"https://openalex.org/I79946792","display_name":"Mu\u011fla University","ror":"https://ror.org/05n2cz176","country_code":"TR","type":"education","lineage":["https://openalex.org/I79946792"]}],"countries":["TR"],"is_corresponding":false,"raw_author_name":"Murat Aktan","raw_affiliation_strings":["Mugla Sitki Kocman University","Faculty of Economics and Administrative Sciences, Mugla Sitki Kocman University, Mugla, Republic of Turkey"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Mugla Sitki Kocman University","institution_ids":["https://openalex.org/I79946792"]},{"raw_affiliation_string":"Faculty of Economics and Administrative Sciences, Mugla Sitki Kocman University, Mugla, Republic of Turkey","institution_ids":["https://openalex.org/I79946792"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5028946423","display_name":"Mahwish Anjam","orcid":"https://orcid.org/0000-0001-8579-5452","observed_orcids":["https://orcid.org/0000-0001-8579-5452"]},"institutions":[{"id":"https://openalex.org/I205640436","display_name":"Curtin University","ror":"https://ror.org/02n415q13","country_code":"AU","type":"education","lineage":["https://openalex.org/I205640436"]}],"countries":["AU"],"is_corresponding":false,"raw_author_name":"Mahwish Anjam","raw_affiliation_strings":["Curtin University Dubai","Faculty of Business and Law, Curtin University Dubai, Dubai, United Arab Emirates"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Curtin University Dubai","institution_ids":["https://openalex.org/I205640436"]},{"raw_affiliation_string":"Faculty of Business and Law, Curtin University Dubai, Dubai, United Arab Emirates","institution_ids":["https://openalex.org/I205640436"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5006708779","display_name":"Umer Zaman","orcid":"https://orcid.org/0000-0002-3729-3543","observed_orcids":["https://orcid.org/0000-0002-3729-3543"]},"institutions":[{"id":"https://openalex.org/I85389745","display_name":"Woosong University","ror":"https://ror.org/02srty072","country_code":"KR","type":"education","lineage":["https://openalex.org/I85389745"]}],"countries":["KR"],"is_corresponding":true,"raw_author_name":"Umer Zaman","raw_affiliation_strings":["Woosong University","Endicott College of International Studies, Woosong University, Daejeon, Republic of Korea"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Woosong University","institution_ids":["https://openalex.org/I85389745"]},{"raw_affiliation_string":"Endicott College of International Studies, Woosong University, Daejeon, Republic of Korea","institution_ids":["https://openalex.org/I85389745"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5062198728","display_name":"Muddasar Ghani Khwaja","orcid":"https://orcid.org/0000-0002-9970-773X","observed_orcids":["https://orcid.org/0000-0002-9970-773X"]},"institutions":[{"id":"https://openalex.org/I198012923","display_name":"University of Staffordshire","ror":"https://ror.org/00d6k8y35","country_code":"GB","type":"education","lineage":["https://openalex.org/I198012923"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Muddasar Ghani Khwaja","raw_affiliation_strings":["Staffordshire University","Department of Business and Law, School of Justice, Security and Sustainability, Staffordshire University, Stoke-on-Trent, UK"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Staffordshire University","institution_ids":["https://openalex.org/I198012923"]},{"raw_affiliation_string":"Department of Business and Law, School of Justice, Security and Sustainability, Staffordshire University, Stoke-on-Trent, UK","institution_ids":["https://openalex.org/I198012923"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5044603891","display_name":"Umair Akram","orcid":"https://orcid.org/0000-0002-9980-6164","observed_orcids":["https://orcid.org/0000-0002-9980-6164"]},"institutions":[{"id":"https://openalex.org/I157358134","display_name":"RMIT Vietnam","ror":"https://ror.org/004axh929","country_code":"VN","type":"education","lineage":["https://openalex.org/I157358134","https://openalex.org/I82951845"]},{"id":"https://openalex.org/I82951845","display_name":"RMIT University","ror":"https://ror.org/04ttjf776","country_code":"AU","type":"education","lineage":["https://openalex.org/I82951845"]}],"countries":["AU","VN"],"is_corresponding":false,"raw_author_name":"Umair Akram","raw_affiliation_strings":["RMIT University","The Business School, RMIT University, Ho Chi Minh, Vietnam"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"RMIT University","institution_ids":["https://openalex.org/I82951845"]},{"raw_affiliation_string":"The Business School, RMIT University, Ho Chi Minh, Vietnam","institution_ids":["https://openalex.org/I157358134"]}]}],"institutions":[],"countries_distinct_count":5,"institutions_distinct_count":6,"corresponding_author_ids":["https://openalex.org/A5006708779"],"corresponding_institution_ids":["https://openalex.org/I85389745"],"apc_list":null,"apc_paid":null,"fwci":1.8767,"has_fulltext":true,"cited_by_count":12,"citation_normalized_percentile":{"value":0.87451794,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":93,"max":98},"biblio":{"volume":"35","issue":"3","first_page":"646","last_page":"671"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.8554999828338623,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.8554999828338623,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.09380000084638596,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.032499998807907104,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/perceived-harm","display_name":"perceived harm","score":0.7509999871253967},{"id":"https://openalex.org/keywords/covid-19","display_name":"COVID-19 pandemic","score":0.9779999852180481},{"id":"https://openalex.org/keywords/new-normal","display_name":"new normal","score":0.6650000214576721},{"id":"https://openalex.org/keywords/higher-education-marketing","display_name":"higher education marketing","score":0.9039999842643738},{"id":"https://openalex.org/keywords/college-students","display_name":"university students","score":0.6940000057220459},{"id":"https://openalex.org/keywords/chinese-universities","display_name":"Chinese universities","score":0.5849999785423279},{"id":"https://openalex.org/keywords/moderating-effect","display_name":"moderating effect","score":0.6100000143051147}],"concepts":[{"id":"https://openalex.org/C95201565","wikidata":"https://www.wikidata.org/wiki/Q373069","display_name":"Evangelism","level":2,"score":0.8919247388839722},{"id":"https://openalex.org/C37228920","wikidata":"https://www.wikidata.org/wiki/Q1307600","display_name":"Experiential learning","level":2,"score":0.649384081363678},{"id":"https://openalex.org/C120912362","wikidata":"https://www.wikidata.org/wiki/Q136822","display_name":"Higher education","level":2,"score":0.5419039130210876},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.4562548100948334},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.37931013107299805},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.36494553089141846},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.34874671697616577},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.21798285841941833},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.2018720507621765},{"id":"https://openalex.org/C19417346","wikidata":"https://www.wikidata.org/wiki/Q7922","display_name":"Pedagogy","level":1,"score":0.17385166883468628},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1080/08841241.2023.2253743","doi":"https://doi.org/10.1080/08841241.2023.2253743","is_oa":false,"landing_page_url":"https://doi.org/10.1080/08841241.2023.2253743","pdf_url":null,"source":{"id":"https://openalex.org/S40814766","display_name":"Journal of Marketing for HIGHER EDUCATION","issn_l":"0884-1241","issn":["0884-1241","1540-7144"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","cwts-core","jufo-1","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Marketing for Higher Education","raw_type":"journal-article"},{"id":"pmh:oai:eprints.staffs.ac.uk:7901","doi":null,"is_oa":true,"landing_page_url":"http://orcid.org/0000-0002-9970-773X>","pdf_url":"https://eprints.staffs.ac.uk/7901/1/Revised%20Manuscript%20v.2023.pdf","source":{"id":"https://openalex.org/S4306401113","display_name":"Staffordshire Online Repository (Staffordshire University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I198012923","host_organization_name":"University of Staffordshire","host_organization_lineage":["https://openalex.org/I198012923"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Article"}],"best_oa_location":{"id":"pmh:oai:eprints.staffs.ac.uk:7901","doi":null,"is_oa":true,"landing_page_url":"http://orcid.org/0000-0002-9970-773X>","pdf_url":"https://eprints.staffs.ac.uk/7901/1/Revised%20Manuscript%20v.2023.pdf","source":{"id":"https://openalex.org/S4306401113","display_name":"Staffordshire Online Repository (Staffordshire University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I198012923","host_organization_name":"University of Staffordshire","host_organization_lineage":["https://openalex.org/I198012923"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Article"},"sustainable_development_goals":[{"score":0.4156000018119812,"id":"https://metadata.un.org/sdg/4","display_name":"Quality education"}],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4386480286.pdf","grobid_xml":"https://content.openalex.org/works/W4386480286.grobid-xml"},"referenced_works_count":98,"referenced_works":["https://openalex.org/W41382579","https://openalex.org/W62824994","https://openalex.org/W152375512","https://openalex.org/W1549830233","https://openalex.org/W1567889462","https://openalex.org/W1976134388","https://openalex.org/W1997603162","https://openalex.org/W2010262563","https://openalex.org/W2024442924","https://openalex.org/W2048361026","https://openalex.org/W2051025232","https://openalex.org/W2052194544","https://openalex.org/W2052734753","https://openalex.org/W2062261506","https://openalex.org/W2070364796","https://openalex.org/W2077804534","https://openalex.org/W2118338381","https://openalex.org/W2125474646","https://openalex.org/W2132565334","https://openalex.org/W2149497986","https://openalex.org/W2175217829","https://openalex.org/W2274038552","https://openalex.org/W2280465155","https://openalex.org/W2523132328","https://openalex.org/W2571236129","https://openalex.org/W2611276455","https://openalex.org/W2756257054","https://openalex.org/W2800700836","https://openalex.org/W2913579339","https://openalex.org/W2944017572","https://openalex.org/W2948404312","https://openalex.org/W2966860299","https://openalex.org/W2995065029","https://openalex.org/W2995516828","https://openalex.org/W2996635581","https://openalex.org/W3004869872","https://openalex.org/W3005788537","https://openalex.org/W3013114250","https://openalex.org/W3014154344","https://openalex.org/W3014364737","https://openalex.org/W3016603339","https://openalex.org/W3026304861","https://openalex.org/W3027011700","https://openalex.org/W3027747257","https://openalex.org/W3033668954","https://openalex.org/W3042017052","https://openalex.org/W3042229470","https://openalex.org/W3045048660","https://openalex.org/W3046102819","https://openalex.org/W3048843671","https://openalex.org/W3070229931","https://openalex.org/W3081977670","https://openalex.org/W3083961662","https://openalex.org/W3086066649","https://openalex.org/W3086421641","https://openalex.org/W3087759467","https://openalex.org/W3094079085","https://openalex.org/W3094137770","https://openalex.org/W3105354722","https://openalex.org/W3107160530","https://openalex.org/W3107753950","https://openalex.org/W3121958491","https://openalex.org/W3123833354","https://openalex.org/W3125842030","https://openalex.org/W3127698421","https://openalex.org/W3128534499","https://openalex.org/W3129007377","https://openalex.org/W3132894412","https://openalex.org/W3133972231","https://openalex.org/W3153839422","https://openalex.org/W3164387020","https://openalex.org/W3213451270","https://openalex.org/W3214514478","https://openalex.org/W4207078262","https://openalex.org/W4213104624","https://openalex.org/W4213169337","https://openalex.org/W4220809413","https://openalex.org/W4221160704","https://openalex.org/W4225133999","https://openalex.org/W4225864189","https://openalex.org/W4225978070","https://openalex.org/W4229025449","https://openalex.org/W4231077521","https://openalex.org/W4233677625","https://openalex.org/W4240230096","https://openalex.org/W4280596276","https://openalex.org/W4281768789","https://openalex.org/W4285172945","https://openalex.org/W4295046593","https://openalex.org/W4304187581","https://openalex.org/W4310027106","https://openalex.org/W4312253785","https://openalex.org/W4313310852","https://openalex.org/W4313430316","https://openalex.org/W4318820977","https://openalex.org/W4327810068","https://openalex.org/W4365135892","https://openalex.org/W4365512480"],"related_works":["https://openalex.org/W3214514478","https://openalex.org/W3209603610","https://openalex.org/W4289524525","https://openalex.org/W4380839233","https://openalex.org/W4406680617","https://openalex.org/W4308599541","https://openalex.org/W4400778488","https://openalex.org/W4389313578","https://openalex.org/W3114799124","https://openalex.org/W3129007377"],"abstract_inverted_index":{"Chinese":[0,151],"universities":[1],"were":[2,100],"the":[3,7,12,27,33,55,59,79,90,121,150,179,194],"first":[4,60],"to":[5,47,61,172,186],"experience":[6],"massive":[8],"shock":[9],"waves":[10],"of":[11,36,82,107,157,160,182],"COVID-19":[13,161],"pandemic":[14],"that":[15,124],"disrupted":[16],"higher":[17,24],"education":[18,25],"globally.":[19],"Despite":[20],"extensive":[21],"research":[22,53],"on":[23,32,89,104],"in":[26,66,110,141],"\u2018new":[28],"normal\u2019,":[29],"empirical":[30],"evidence":[31],"potential":[34],"role":[35],"online":[37,74,93,125,183],"experiential":[38,75,94,126,184],"marketing":[39,95,127,185],"and":[40,68,85,96,115,133,162,175,192],"university":[41,63,97,108,138,189,198],"brand":[42,64,98,139,199],"evangelism":[43,65,99,140,200],"is":[44,58,71],"still":[45],"little":[46],"none.":[48],"To":[49],"address":[50],"this":[51,144],"critical":[52],"gap,":[54],"present":[56],"study":[57],"explore":[62],"China":[67,111],"how":[69],"it":[70],"influenced":[72],"by":[73],"marketing.":[76],"In":[77],"addition,":[78],"moderating":[80],"effects":[81],"perceived":[83,158],"harm":[84,159],"social":[86,163],"distancing":[87,164],"concern":[88],"relationship":[91,145],"between":[92],"also":[101],"tested.":[102],"Based":[103],"a":[105,154],"sample":[106],"students":[109,152],"(N":[112],"=":[113],"242)":[114],"covariance-based":[116],"structural":[117],"equation":[118],"modeling":[119],"(CB-SEM),":[120],"findings":[122,168],"revealed":[123],"(including":[128],"sense,":[129],"feel,":[130],"think,":[131],"act,":[132],"relate":[134],"dimensions)":[135],"significantly":[136],"magnifies":[137],"China.":[142],"Interestingly,":[143],"becomes":[146],"more":[147,201],"strengthened":[148],"when":[149],"have":[153],"high":[155],"intensity":[156],"concerns.":[165],"These":[166],"novel":[167],"provide":[169],"new":[170],"insights":[171],"both":[173],"policymakers":[174],"marketers":[176],"globally":[177],"about":[178],"powerful":[180],"medium":[181],"successfully":[187],"promote":[188],"brands":[190],"(during":[191],"after":[193],"global":[195],"pandemic)":[196],"using":[197],"strategically.":[202]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":5},{"year":2023,"cited_by_count":3}],"updated_date":"2026-11-10T11:39:43.021295","created_date":"2023-09-07T00:00:00"}
