{"id":"https://openalex.org/W4386325449","doi":"https://doi.org/10.3390/su151713115","title":"The Intertwining Effect of Visual Perception of the Reusable Packaging and Type of Logo Simplification on Consumers\u2019 Sustainable Awareness","display_name":"The Intertwining Effect of Visual Perception of the Reusable Packaging and Type of Logo Simplification on Consumers\u2019 Sustainable Awareness","publication_year":2023,"publication_date":"2023-08-31","ids":{"openalex":"https://openalex.org/W4386325449","doi":"https://doi.org/10.3390/su151713115"},"language":"en","primary_location":{"id":"doi:10.3390/su151713115","doi":"https://doi.org/10.3390/su151713115","is_oa":true,"landing_page_url":"https://doi.org/10.3390/su151713115","pdf_url":"https://www.mdpi.com/2071-1050/15/17/13115/pdf?version=1693469584","source":{"id":"https://openalex.org/S10134376","display_name":"Sustainability","issn_l":"2071-1050","issn":["2071-1050"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-class-a","anvur-scientific","cwts-core","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Sustainability","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://www.mdpi.com/2071-1050/15/17/13115/pdf?version=1693469584","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5075341241","display_name":"Tseng-Ping Chiu","orcid":"https://orcid.org/0000-0001-9047-5461","observed_orcids":["https://orcid.org/0000-0001-9047-5461"]},"institutions":[{"id":"https://openalex.org/I91807558","display_name":"National Cheng Kung University","ror":"https://ror.org/01b8kcc49","country_code":"TW","type":"education","lineage":["https://openalex.org/I91807558"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"Tseng-Ping Chiu","raw_affiliation_strings":["Department of Industrial Design, National Cheng Kung University, Tainan City 701, Taiwan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Industrial Design, National Cheng Kung University, Tainan City 701, Taiwan","institution_ids":["https://openalex.org/I91807558"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5079062151","display_name":"Derrick Jessey Yang","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I91807558","display_name":"National Cheng Kung University","ror":"https://ror.org/01b8kcc49","country_code":"TW","type":"education","lineage":["https://openalex.org/I91807558"]}],"countries":["TW"],"is_corresponding":true,"raw_author_name":"Derrick Jessey Yang","raw_affiliation_strings":["Department of Industrial Design, National Cheng Kung University, Tainan City 701, Taiwan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Industrial Design, National Cheng Kung University, Tainan City 701, Taiwan","institution_ids":["https://openalex.org/I91807558"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5002427669","display_name":"Min\u2010Yuan Ma","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I91807558","display_name":"National Cheng Kung University","ror":"https://ror.org/01b8kcc49","country_code":"TW","type":"education","lineage":["https://openalex.org/I91807558"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"Min-Yuan Ma","raw_affiliation_strings":["Department of Industrial Design, National Cheng Kung University, Tainan City 701, Taiwan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Industrial Design, National Cheng Kung University, Tainan City 701, Taiwan","institution_ids":["https://openalex.org/I91807558"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5079062151"],"corresponding_institution_ids":["https://openalex.org/I91807558"],"apc_list":{"value":2200,"currency":"CHF","value_usd":2447},"apc_paid":{"value":2200,"currency":"CHF","value_usd":2447},"fwci":2.6444,"has_fulltext":true,"cited_by_count":10,"citation_normalized_percentile":{"value":0.91413919,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":94,"max":98},"biblio":{"volume":"15","issue":"17","first_page":"13115","last_page":"13115"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14055","display_name":"Consumer Packaging Perceptions and Trends","score":0.9771000146865845,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14055","display_name":"Consumer Packaging Perceptions and Trends","score":0.9771000146865845,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.020500000566244125,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.0005000000237487257,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/reusable-packaging","display_name":"reusable packaging","score":1.0},{"id":"https://openalex.org/keywords/sustainability-consciousness","display_name":"sustainability awareness","score":0.5889999866485596},{"id":"https://openalex.org/keywords/visual-attention","display_name":"visual attention","score":0.6869999766349792},{"id":"https://openalex.org/keywords/visual-appeal","display_name":"visual appeal","score":0.6759999990463257},{"id":"https://openalex.org/keywords/eye-tracking","display_name":"eye tracking","score":0.8109999895095825},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.42399999499320984},{"id":"https://openalex.org/keywords/packaging-design","display_name":"packaging design","score":0.6919999718666077},{"id":"https://openalex.org/keywords/covid-19","display_name":"COVID-19 pandemic","score":0.7450000047683716},{"id":"https://openalex.org/keywords/online-shopping","display_name":"online shopping","score":0.8429999947547913},{"id":"https://openalex.org/keywords/environmental-awareness","display_name":"environmental awareness","score":0.8399999737739563}],"concepts":[{"id":"https://openalex.org/C2778720087","wikidata":"https://www.wikidata.org/wiki/Q201436","display_name":"Logo (programming language)","level":2,"score":0.774107813835144},{"id":"https://openalex.org/C56461940","wikidata":"https://www.wikidata.org/wiki/Q970687","display_name":"Eye tracking","level":2,"score":0.6660659313201904},{"id":"https://openalex.org/C2778364177","wikidata":"https://www.wikidata.org/wiki/Q2247133","display_name":"Attraction","level":2,"score":0.5921183228492737},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.5706360340118408},{"id":"https://openalex.org/C198531522","wikidata":"https://www.wikidata.org/wiki/Q485146","display_name":"Sample (material)","level":2,"score":0.5223742127418518},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4904801547527313},{"id":"https://openalex.org/C89623803","wikidata":"https://www.wikidata.org/wiki/Q12184","display_name":"Pandemic","level":5,"score":0.4704650342464447},{"id":"https://openalex.org/C2779662365","wikidata":"https://www.wikidata.org/wiki/Q5416694","display_name":"Event (particle physics)","level":2,"score":0.46585068106651306},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4464628994464874},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3901676535606384},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3802931606769562},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.3560243546962738},{"id":"https://openalex.org/C107457646","wikidata":"https://www.wikidata.org/wiki/Q207434","display_name":"Human\u2013computer interaction","level":1,"score":0.35594257712364197},{"id":"https://openalex.org/C3008058167","wikidata":"https://www.wikidata.org/wiki/Q84263196","display_name":"Coronavirus disease 2019 (COVID-19)","level":4,"score":0.3301716446876526},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.18632224202156067},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.0},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0},{"id":"https://openalex.org/C524204448","wikidata":"https://www.wikidata.org/wiki/Q788926","display_name":"Infectious disease (medical specialty)","level":3,"score":0.0},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0},{"id":"https://openalex.org/C43617362","wikidata":"https://www.wikidata.org/wiki/Q170050","display_name":"Chromatography","level":1,"score":0.0},{"id":"https://openalex.org/C2779134260","wikidata":"https://www.wikidata.org/wiki/Q12136","display_name":"Disease","level":2,"score":0.0},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C142724271","wikidata":"https://www.wikidata.org/wiki/Q7208","display_name":"Pathology","level":1,"score":0.0},{"id":"https://openalex.org/C62520636","wikidata":"https://www.wikidata.org/wiki/Q944","display_name":"Quantum mechanics","level":1,"score":0.0},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.0},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.3390/su151713115","doi":"https://doi.org/10.3390/su151713115","is_oa":true,"landing_page_url":"https://doi.org/10.3390/su151713115","pdf_url":"https://www.mdpi.com/2071-1050/15/17/13115/pdf?version=1693469584","source":{"id":"https://openalex.org/S10134376","display_name":"Sustainability","issn_l":"2071-1050","issn":["2071-1050"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-class-a","anvur-scientific","cwts-core","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Sustainability","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:gam:jsusta:v:15:y:2023:i:17:p:13115-:d:1229892","doi":null,"is_oa":false,"landing_page_url":"https://www.mdpi.com/2071-1050/15/17/13115/","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":{"id":"doi:10.3390/su151713115","doi":"https://doi.org/10.3390/su151713115","is_oa":true,"landing_page_url":"https://doi.org/10.3390/su151713115","pdf_url":"https://www.mdpi.com/2071-1050/15/17/13115/pdf?version=1693469584","source":{"id":"https://openalex.org/S10134376","display_name":"Sustainability","issn_l":"2071-1050","issn":["2071-1050"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-class-a","anvur-scientific","cwts-core","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Sustainability","raw_type":"journal-article"},"sustainable_development_goals":[{"display_name":"Responsible consumption and production","id":"https://metadata.un.org/sdg/12","score":1.0}],"sustainable_development_goals_aurora":[{"display_name":"Life on land","id":"https://metadata.un.org/sdg/15","score":0.46000000834465027}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4386325449.pdf","grobid_xml":"https://content.openalex.org/works/W4386325449.grobid-xml"},"referenced_works_count":96,"referenced_works":["https://openalex.org/W1483048574","https://openalex.org/W1502478889","https://openalex.org/W1736631686","https://openalex.org/W1969942773","https://openalex.org/W1970573054","https://openalex.org/W1973855196","https://openalex.org/W1977514866","https://openalex.org/W1980665706","https://openalex.org/W1980667529","https://openalex.org/W1981932863","https://openalex.org/W1987015068","https://openalex.org/W1994728567","https://openalex.org/W1999140319","https://openalex.org/W2003039660","https://openalex.org/W2011826874","https://openalex.org/W2018239874","https://openalex.org/W2018451258","https://openalex.org/W2024456099","https://openalex.org/W2030672296","https://openalex.org/W2035998023","https://openalex.org/W2040485296","https://openalex.org/W2042379996","https://openalex.org/W2048988518","https://openalex.org/W2054191430","https://openalex.org/W2072617359","https://openalex.org/W2074024497","https://openalex.org/W2080918372","https://openalex.org/W2083515851","https://openalex.org/W2101235766","https://openalex.org/W2104609554","https://openalex.org/W2121569296","https://openalex.org/W2135263646","https://openalex.org/W2136580022","https://openalex.org/W2148572807","https://openalex.org/W2155252468","https://openalex.org/W2166263224","https://openalex.org/W2180934077","https://openalex.org/W2224139967","https://openalex.org/W2249190077","https://openalex.org/W2287962306","https://openalex.org/W2340501487","https://openalex.org/W2346745854","https://openalex.org/W2353190107","https://openalex.org/W2590114070","https://openalex.org/W2591911323","https://openalex.org/W2610337414","https://openalex.org/W2616189804","https://openalex.org/W2775003764","https://openalex.org/W2789937386","https://openalex.org/W2790004227","https://openalex.org/W2799401779","https://openalex.org/W2810989163","https://openalex.org/W2811350121","https://openalex.org/W2897315757","https://openalex.org/W2906476960","https://openalex.org/W2908957679","https://openalex.org/W2910674354","https://openalex.org/W2918890796","https://openalex.org/W2951010613","https://openalex.org/W2955074308","https://openalex.org/W2971224916","https://openalex.org/W2989229990","https://openalex.org/W2993988987","https://openalex.org/W2994395295","https://openalex.org/W3005919122","https://openalex.org/W3022679513","https://openalex.org/W3023895620","https://openalex.org/W3033365660","https://openalex.org/W3041122723","https://openalex.org/W3046815711","https://openalex.org/W3064989742","https://openalex.org/W3155583503","https://openalex.org/W3155622907","https://openalex.org/W3168219937","https://openalex.org/W3184590943","https://openalex.org/W3185153074","https://openalex.org/W3195607989","https://openalex.org/W3202413639","https://openalex.org/W3215922277","https://openalex.org/W4220698385","https://openalex.org/W4224326574","https://openalex.org/W4280593997","https://openalex.org/W4289520237","https://openalex.org/W4289886687","https://openalex.org/W4292003763","https://openalex.org/W4302307945","https://openalex.org/W4303453733","https://openalex.org/W4311194873","https://openalex.org/W4311903670","https://openalex.org/W4318203587","https://openalex.org/W4320487286","https://openalex.org/W4320495672","https://openalex.org/W4320518695","https://openalex.org/W4353032088","https://openalex.org/W4361027296","https://openalex.org/W4380569812"],"related_works":["https://openalex.org/W2615215223","https://openalex.org/W7128994179","https://openalex.org/W2338851274","https://openalex.org/W4415555384","https://openalex.org/W4221092077","https://openalex.org/W7046600000","https://openalex.org/W2914601257","https://openalex.org/W2991647149","https://openalex.org/W6989222328","https://openalex.org/W7065086936"],"abstract_inverted_index":{"The":[0,56],"COVID-19":[1],"pandemic":[2],"started":[3],"toward":[4],"the":[5,17,25,72,76,83,95],"end":[6],"of":[7,20,75],"2019":[8],"and":[9,35,43,46,52,66,86],"social":[10],"distancing":[11],"requirements":[12],"imposed":[13],"worldwide":[14],"led":[15],"to":[16,39],"rapid":[18],"growth":[19],"online":[21],"shopping,":[22],"adversely":[23],"impacted":[24],"global":[26],"efforts":[27],"for":[28],"environmental":[29,47],"protection.":[30],"This":[31],"study":[32],"examines":[33],"packaging":[34,61,85,106],"logos":[36],"as":[37],"stimuli":[38],"explore":[40],"visual":[41],"attention":[42,65,92],"attraction,":[44],"arousal,":[45],"awareness":[48],"using":[49],"eye":[50,77],"tracking":[51],"a":[53,69],"survey":[54],"questionnaire.":[55],"results":[57],"suggest":[58],"that":[59,82,104],"reusable":[60,84,105],"can":[62,89,107],"enhance":[63],"both":[64],"attraction.":[67],"As":[68],"result,":[70],"through":[71],"comprehensive":[73],"data":[74],"tracker,":[78],"it":[79],"was":[80],"found":[81],"monotone":[87],"logo":[88],"attract":[90],"consumers\u2019":[91],"faster":[93],"than":[94],"original":[96],"packaging.":[97],"Post-event":[98],"independent":[99],"sample":[100],"t-tests":[101],"should":[102],"prove":[103],"positively":[108],"impact":[109],"consumers.":[110]},"counts_by_year":[{"year":2026,"cited_by_count":3},{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":5}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2023-09-01T00:00:00"}