{"id":"https://openalex.org/W4386214153","doi":"https://doi.org/10.1016/j.ejor.2023.08.042","title":"Optimal promotional mix and pricing when faced with uncertain product value","display_name":"Optimal promotional mix and pricing when faced with uncertain product value","publication_year":2023,"publication_date":"2023-08-28","ids":{"openalex":"https://openalex.org/W4386214153","doi":"https://doi.org/10.1016/j.ejor.2023.08.042"},"language":"en","primary_location":{"id":"doi:10.1016/j.ejor.2023.08.042","doi":"https://doi.org/10.1016/j.ejor.2023.08.042","is_oa":false,"landing_page_url":"https://doi.org/10.1016/j.ejor.2023.08.042","pdf_url":null,"source":{"id":"https://openalex.org/S103321696","display_name":"European Journal of Operational Research","issn_l":"0377-2217","issn":["0377-2217","1872-6860"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-class-a","anvur-scientific","cwts-core","fnege-1","jufo-2","ki-jl-2","norway-2","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"European Journal of Operational Research","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://madoc.bib.uni-mannheim.de/66017/","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5102878135","display_name":"Ruibing Wang","orcid":"https://orcid.org/0000-0001-9598-7247","observed_orcids":["https://orcid.org/0000-0001-9598-7247"]},"institutions":[{"id":"https://openalex.org/I177802217","display_name":"University of Mannheim","ror":"https://ror.org/031bsb921","country_code":"DE","type":"education","lineage":["https://openalex.org/I177802217"]},{"id":"https://openalex.org/I180726961","display_name":"Shenzhen University","ror":"https://ror.org/01vy4gh70","country_code":"CN","type":"education","lineage":["https://openalex.org/I180726961"]}],"countries":["CN","DE"],"is_corresponding":true,"raw_author_name":"Ruibing Wang","raw_affiliation_strings":["Business School, University of Mannheim, Mannheim, Germany","College of Management, Shenzhen University, Shenzhen, China"],"raw_orcid":"https://orcid.org/0000-0001-9598-7247","affiliations":[{"raw_affiliation_string":"Business School, University of Mannheim, Mannheim, Germany","institution_ids":["https://openalex.org/I177802217"]},{"raw_affiliation_string":"College of Management, Shenzhen University, Shenzhen, China","institution_ids":["https://openalex.org/I180726961"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5102916033","display_name":"Qiao Wang","orcid":"https://orcid.org/0000-0002-1864-4408","observed_orcids":["https://orcid.org/0000-0002-1864-4408"]},"institutions":[{"id":"https://openalex.org/I180726961","display_name":"Shenzhen University","ror":"https://ror.org/01vy4gh70","country_code":"CN","type":"education","lineage":["https://openalex.org/I180726961"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Qiao Wang","raw_affiliation_strings":["College of Management, Shenzhen University, Shenzhen, China"],"raw_orcid":"https://orcid.org/0000-0002-1864-4408","affiliations":[{"raw_affiliation_string":"College of Management, Shenzhen University, Shenzhen, China","institution_ids":["https://openalex.org/I180726961"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5021977479","display_name":"Wei\u2013yu Kevin Chiang","orcid":"https://orcid.org/0000-0003-4806-7485","observed_orcids":["https://orcid.org/0000-0003-4806-7485"]},"institutions":[{"id":"https://openalex.org/I168719708","display_name":"City University of Hong Kong","ror":"https://ror.org/03q8dnn23","country_code":"HK","type":"education","lineage":["https://openalex.org/I168719708"]}],"countries":["HK"],"is_corresponding":false,"raw_author_name":"Wei-yu Kevin Chiang","raw_affiliation_strings":["College of Business, City University of Hong Kong, Kowloon, Hong Kong"],"raw_orcid":"https://orcid.org/0000-0003-4806-7485","affiliations":[{"raw_affiliation_string":"College of Business, City University of Hong Kong, Kowloon, Hong Kong","institution_ids":["https://openalex.org/I168719708"]}]}],"institutions":[],"countries_distinct_count":3,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5102878135"],"corresponding_institution_ids":["https://openalex.org/I177802217","https://openalex.org/I180726961"],"apc_list":{"value":3290,"currency":"USD","value_usd":3290},"apc_paid":null,"fwci":4.0248,"has_fulltext":false,"cited_by_count":14,"citation_normalized_percentile":{"value":0.93664798,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":99},"biblio":{"volume":"313","issue":"2","first_page":"637","last_page":"651"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10328","display_name":"Supply Chain and Inventory Management","score":0.54830002784729,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10328","display_name":"Supply Chain and Inventory Management","score":0.54830002784729,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.4325999915599823,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.0071000000461936,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/promotional-mix","display_name":"promotion mix","score":0.9940000176429749},{"id":"https://openalex.org/keywords/pricing","display_name":"pricing","score":0.7720000147819519},{"id":"https://openalex.org/keywords/referral-reward-programs","display_name":"referral reward programs","score":0.9629999995231628},{"id":"https://openalex.org/keywords/product-awareness","display_name":"product awareness","score":0.4779999852180481},{"id":"https://openalex.org/keywords/marketing-costs","display_name":"marketing costs","score":0.5630000233650208},{"id":"https://openalex.org/keywords/new-product-promotion","display_name":"new product promotion","score":0.7099999785423279}],"concepts":[{"id":"https://openalex.org/C2776003135","wikidata":"https://www.wikidata.org/wiki/Q1333727","display_name":"Publicity","level":2,"score":0.6557548642158508},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6410594582557678},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.6291629076004028},{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.5840381383895874},{"id":"https://openalex.org/C38935604","wikidata":"https://www.wikidata.org/wiki/Q4330363","display_name":"Stylized fact","level":2,"score":0.5472875833511353},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5421794652938843},{"id":"https://openalex.org/C98716237","wikidata":"https://www.wikidata.org/wiki/Q193959","display_name":"Marketing mix","level":2,"score":0.49768832325935364},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.4947749972343445},{"id":"https://openalex.org/C29122968","wikidata":"https://www.wikidata.org/wiki/Q1414816","display_name":"Incentive","level":2,"score":0.4908054769039154},{"id":"https://openalex.org/C19351080","wikidata":"https://www.wikidata.org/wiki/Q1395034","display_name":"New product development","level":2,"score":0.4347488284111023},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.3792726397514343},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.2466251254081726},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.11806637048721313},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0},{"id":"https://openalex.org/C139719470","wikidata":"https://www.wikidata.org/wiki/Q39680","display_name":"Macroeconomics","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.1016/j.ejor.2023.08.042","doi":"https://doi.org/10.1016/j.ejor.2023.08.042","is_oa":false,"landing_page_url":"https://doi.org/10.1016/j.ejor.2023.08.042","pdf_url":null,"source":{"id":"https://openalex.org/S103321696","display_name":"European Journal of Operational Research","issn_l":"0377-2217","issn":["0377-2217","1872-6860"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-class-a","anvur-scientific","cwts-core","fnege-1","jufo-2","ki-jl-2","norway-2","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"European Journal of Operational Research","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:eee:ejores:v:313:y:2024:i:2:p:637-651","doi":null,"is_oa":false,"landing_page_url":"http://www.sciencedirect.com/science/article/pii/S0377221723006719","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"},{"id":"pmh:oai:ub-madoc.bib.uni-mannheim.de:66017","doi":null,"is_oa":true,"landing_page_url":"https://madoc.bib.uni-mannheim.de/66017/","pdf_url":null,"source":{"id":"https://openalex.org/S4377196315","display_name":"MADOC (University of Mannheim)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I177802217","host_organization_name":"University of Mannheim","host_organization_lineage":["https://openalex.org/I177802217"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Zeitschriftenartikel"}],"best_oa_location":{"id":"pmh:oai:ub-madoc.bib.uni-mannheim.de:66017","doi":null,"is_oa":true,"landing_page_url":"https://madoc.bib.uni-mannheim.de/66017/","pdf_url":null,"source":{"id":"https://openalex.org/S4377196315","display_name":"MADOC (University of Mannheim)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I177802217","host_organization_name":"University of Mannheim","host_organization_lineage":["https://openalex.org/I177802217"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Zeitschriftenartikel"},"sustainable_development_goals":[],"study_designs":[],"awards":[{"id":"https://openalex.org/G1645807834","display_name":null,"funder_award_id":"7004534","funder_id":"https://openalex.org/F4320309893","funder_display_name":"City University of Hong Kong"}],"funders":[{"id":"https://openalex.org/F4320309893","display_name":"City University of Hong Kong","ror":"https://ror.org/03q8dnn23"},{"id":"https://openalex.org/F4320324159","display_name":"Universit\u00e4t Mannheim","ror":"https://ror.org/031bsb921"}],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":68,"referenced_works":["https://openalex.org/W171479377","https://openalex.org/W563655778","https://openalex.org/W1493520135","https://openalex.org/W1608238977","https://openalex.org/W1969100624","https://openalex.org/W1971526329","https://openalex.org/W1973789888","https://openalex.org/W1999762977","https://openalex.org/W2006487427","https://openalex.org/W2018484082","https://openalex.org/W2019368919","https://openalex.org/W2019659717","https://openalex.org/W2032067204","https://openalex.org/W2039642656","https://openalex.org/W2039810561","https://openalex.org/W2046279784","https://openalex.org/W2050669421","https://openalex.org/W2061568912","https://openalex.org/W2061742916","https://openalex.org/W2077626042","https://openalex.org/W2078831478","https://openalex.org/W2082542900","https://openalex.org/W2084308560","https://openalex.org/W2102236934","https://openalex.org/W2103498780","https://openalex.org/W2107140526","https://openalex.org/W2111312199","https://openalex.org/W2113101582","https://openalex.org/W2113193403","https://openalex.org/W2124903281","https://openalex.org/W2135866537","https://openalex.org/W2137607454","https://openalex.org/W2139746788","https://openalex.org/W2145509563","https://openalex.org/W2150576019","https://openalex.org/W2151527246","https://openalex.org/W2157359305","https://openalex.org/W2163983274","https://openalex.org/W2165713436","https://openalex.org/W2170902387","https://openalex.org/W2182653349","https://openalex.org/W2316166305","https://openalex.org/W2323569584","https://openalex.org/W2326103867","https://openalex.org/W2327881358","https://openalex.org/W2336645398","https://openalex.org/W2417362901","https://openalex.org/W2417628925","https://openalex.org/W2419362772","https://openalex.org/W2463390414","https://openalex.org/W2472832931","https://openalex.org/W2477418714","https://openalex.org/W2614270268","https://openalex.org/W2618869798","https://openalex.org/W2760764137","https://openalex.org/W2768175142","https://openalex.org/W2900259433","https://openalex.org/W2902709830","https://openalex.org/W2912412814","https://openalex.org/W3033364765","https://openalex.org/W3092094500","https://openalex.org/W3123202449","https://openalex.org/W3123460781","https://openalex.org/W3124067311","https://openalex.org/W3124359845","https://openalex.org/W3125388490","https://openalex.org/W4253164461","https://openalex.org/W4412433613"],"related_works":["https://openalex.org/W4407266217","https://openalex.org/W4407236145","https://openalex.org/W2763695065","https://openalex.org/W2214287516","https://openalex.org/W2076057131","https://openalex.org/W2277899786","https://openalex.org/W2019659717","https://openalex.org/W3122051810","https://openalex.org/W2596246464","https://openalex.org/W3034523064"],"abstract_inverted_index":null,"counts_by_year":[{"year":2026,"cited_by_count":4},{"year":2025,"cited_by_count":6},{"year":2024,"cited_by_count":3},{"year":2023,"cited_by_count":1}],"updated_date":"2026-10-24T09:50:30.924529","created_date":"2023-08-29T00:00:00"}