{"id":"https://openalex.org/W4386004012","doi":"https://doi.org/10.37535/1020054120232","title":"Sosialisasi Digital Marketing dan Penggunaan Pembayaran Digital bagi UMKM Desa Penglipuran, Bangli, Bali","display_name":"Sosialisasi Digital Marketing dan Penggunaan Pembayaran Digital bagi UMKM Desa Penglipuran, Bangli, Bali","publication_year":2023,"publication_date":"2023-07-27","ids":{"openalex":"https://openalex.org/W4386004012","doi":"https://doi.org/10.37535/1020054120232"},"language":"id","primary_location":{"id":"doi:10.37535/1020054120232","doi":"https://doi.org/10.37535/1020054120232","is_oa":true,"landing_page_url":"http://dx.doi.org/10.37535/1020054120232","pdf_url":"https://journal.lspr.edu/index.php/servite/article/download/507/229/1906","source":{"id":"https://openalex.org/S4210195707","display_name":"Journal of Servite","issn_l":"2714-5220","issn":["2714-5220","2716-2133"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Servite","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://journal.lspr.edu/index.php/servite/article/download/507/229/1906","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5025476388","display_name":"Lamria Raya Fitriyani","orcid":"https://orcid.org/0000-0003-1357-1737","observed_orcids":["https://orcid.org/0000-0003-1357-1737"]},"institutions":[{"id":"https://openalex.org/I4405259041","display_name":"LSPR Institute of Communication and Business","ror":"https://ror.org/01mf0gg37","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405259041"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Lamria Raya Fitriyani","raw_affiliation_strings":["Institut Komunikasi dan Bisnis LSPR. Sudirman Park Campus , Jl. KH Mas Mansyur Kav 35 Jakarta Pusat , 10220 "],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Institut Komunikasi dan Bisnis LSPR. Sudirman Park Campus , Jl. KH Mas Mansyur Kav 35 Jakarta Pusat , 10220 ","institution_ids":["https://openalex.org/I4405259041"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5018653151","display_name":"Dewi Rachmawati","orcid":"https://orcid.org/0000-0001-6648-1001","observed_orcids":["https://orcid.org/0000-0001-6648-1001"]},"institutions":[{"id":"https://openalex.org/I4405259041","display_name":"LSPR Institute of Communication and Business","ror":"https://ror.org/01mf0gg37","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405259041"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Dewi Rachmawati","raw_affiliation_strings":["Institut Komunikasi dan Bisnis LSPR, Jakarta Pusat, Indonesia","ABSTRAK Desa Penglipuran yang berada di Kecamatan Bangli Provinsi Bali sudah lama dikenal sebagai"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Institut Komunikasi dan Bisnis LSPR, Jakarta Pusat, Indonesia","institution_ids":["https://openalex.org/I4405259041"]},{"raw_affiliation_string":"ABSTRAK Desa Penglipuran yang berada di Kecamatan Bangli Provinsi Bali sudah lama dikenal sebagai","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4405259041"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.11650281,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"5","issue":"1","first_page":"13","last_page":"13"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":1.0,"subfield":{"id":"https://openalex.org/subfields/3317","display_name":"Demography"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":1.0,"subfield":{"id":"https://openalex.org/subfields/3317","display_name":"Demography"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13744","display_name":"Financial Literacy and Behavior","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1402","display_name":"Accounting"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/digital-marketing","display_name":"digital marketing","score":1.0},{"id":"https://openalex.org/keywords/electronic-payments","display_name":"digital payments","score":0.9100000262260437},{"id":"https://openalex.org/keywords/micro-small-and-medium-enterprises","display_name":"micro, small and medium enterprises","score":0.9649999737739563},{"id":"https://openalex.org/keywords/tourist-villages","display_name":"tourism village","score":0.6000000238418579},{"id":"https://openalex.org/keywords/penglipuran-village","display_name":"Penglipuran Village","score":0.8930000066757202},{"id":"https://openalex.org/keywords/bali","display_name":"Bali","score":0.36800000071525574},{"id":"https://openalex.org/keywords/digitalization-of-sales","display_name":"digitalization of sales","score":0.5879999995231628},{"id":"https://openalex.org/keywords/community-outreach","display_name":"community outreach","score":0.35199999809265137}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.6406005024909973},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.45571446418762207},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.3208102881908417}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.37535/1020054120232","doi":"https://doi.org/10.37535/1020054120232","is_oa":true,"landing_page_url":"http://dx.doi.org/10.37535/1020054120232","pdf_url":"https://journal.lspr.edu/index.php/servite/article/download/507/229/1906","source":{"id":"https://openalex.org/S4210195707","display_name":"Journal of Servite","issn_l":"2714-5220","issn":["2714-5220","2716-2133"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Servite","raw_type":"journal-article"},{"id":"pmh:oai:journal.lspr.edu:article/507","doi":null,"is_oa":true,"landing_page_url":"https://journal.lspr.edu/index.php/index/article/view/507","pdf_url":null,"source":{"id":"https://openalex.org/S4210195707","display_name":"Journal of Servite","issn_l":"2714-5220","issn":["2714-5220","2716-2133"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2714-5220","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"doi:10.37535/1020054120232","doi":"https://doi.org/10.37535/1020054120232","is_oa":true,"landing_page_url":"http://dx.doi.org/10.37535/1020054120232","pdf_url":"https://journal.lspr.edu/index.php/servite/article/download/507/229/1906","source":{"id":"https://openalex.org/S4210195707","display_name":"Journal of Servite","issn_l":"2714-5220","issn":["2714-5220","2716-2133"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Servite","raw_type":"journal-article"},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/9","score":0.4943999946117401,"display_name":"Industry, innovation and infrastructure"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4386004012.pdf","grobid_xml":"https://content.openalex.org/works/W4386004012.grobid-xml"},"referenced_works_count":2,"referenced_works":["https://openalex.org/W2910122853","https://openalex.org/W6773501224"],"related_works":["https://openalex.org/W7220545324","https://openalex.org/W4409789083","https://openalex.org/W7218083284","https://openalex.org/W7221272240","https://openalex.org/W7221301214","https://openalex.org/W7134070478","https://openalex.org/W7215572156","https://openalex.org/W7220272961","https://openalex.org/W7221156276","https://openalex.org/W7220696626"],"abstract_inverted_index":{"Desa":[0,23,137],"Penglipuran":[1],"yang":[2,15,29,35,40,51,63,132,144,153],"berada":[3,133],"di":[4,68,93,128,134],"Kecamatan":[5],"Bangli":[6],"Provinsi":[7],"Bali":[8,67,92],"sudah":[9],"lama":[10],"dikenal":[11],"sebagai":[12],"desa":[13],"wisata":[14],"menarik":[16,30],"bagi":[17],"wisatawan":[18],"mancanegara":[19],"maupun":[20],"dalam":[21],"negeri.":[22],"ini":[24,100,111],"terkenal":[25],"karena":[26],"penataan":[27,32],"arsitekturnya":[28],"dengan":[31,38,57],"rumah":[33],"warga":[34,131],"memanjang":[36],"disertai":[37],"gapura":[39],"seragam.":[41],"Selain":[42],"itu":[43],"juga":[44,83,158,185],"terdapat":[45,164],"hutan":[46,49],"kayu":[47],"dan":[48,59,81,88,103,118,173,179,191],"bambu":[50],"menjadi":[52],"tujuan":[53],"wisatawan.":[54],"Serta":[55],"dilengkapi":[56],"festival":[58],"pertunjukan-pertunjukan":[60],"budaya":[61,66],"lainnya":[62],"menambah":[64],"kentalnya":[65],"tempat":[69,94],"ini.":[70],"Untuk":[71,106],"menunjang":[72],"pariwisata,":[73],"penduduk":[74],"lokal":[75],"melalui":[76],"UMKM":[77,99,123,143],"(Usaha":[78],"Mikro":[79],"Kecil":[80],"Menengah)":[82],"berkesempatan":[84],"untuk":[85,113,146,161,187],"menyediakan":[86],"suvenir":[87],"makanan":[89],"ringan":[90],"khas":[91],"tersebut.":[95],"Sayangnya":[96],"penjualan":[97],"para":[98],"masih":[101],"tradisional":[102],"belum":[104],"terdigitalisasi.":[105],"itulah":[107],"pengabdian":[108],"masyarakat":[109],"kali":[110],"bertujuan":[112],"memberikan":[114],"pengetahuan":[115,149,178],"digital":[116,121],"marketing":[117],"penggunaan":[119],"pembayaran":[120,192],"kepada":[122,141],"setempat.":[124],"Pelaksanaan":[125],"sosialisasi":[126,152,157],"dilakukan":[127],"Balai":[129],"Pertemuan":[130],"area":[135],"depan":[136],"Penglipuran.":[138],"Pre-test":[139],"diberikan":[140],"24":[142],"berpartisipasi":[145],"mengetahui":[147,162],"tingkat":[148],"mereka":[150],"mengenai":[151],"akan":[154],"diberikan.":[155],"Setelah":[156],"disebarkan":[159],"post-test":[160],"apakah":[163],"peningkatan":[165,177],"pengetahuan.":[166],"Hasilnya":[167],"menunjukkan":[168],"keberhasilan":[169],"dari":[170],"perbandingan":[171],"pre-test":[172],"post-test,":[174],"dimana":[175],"mengalami":[176],"pemahaman":[180],"sebesar":[181],"59%.":[182],"Dan":[183],"peserta":[184],"berkeinginan":[186],"beralih":[188],"ke":[189],"pemasaran":[190],"digital.":[193]},"counts_by_year":[],"updated_date":"2026-10-30T12:39:25.321706","created_date":"2023-08-20T00:00:00"}