{"id":"https://openalex.org/W4385953684","doi":"https://doi.org/10.1108/mip-03-2023-0082","title":"Examining the effect of brand coolness on communal brand connection and brand commitment: a mediation and moderation perspective","display_name":"Examining the effect of brand coolness on communal brand connection and brand commitment: a mediation and moderation perspective","publication_year":2023,"publication_date":"2023-08-17","ids":{"openalex":"https://openalex.org/W4385953684","doi":"https://doi.org/10.1108/mip-03-2023-0082"},"language":"en","primary_location":{"id":"doi:10.1108/mip-03-2023-0082","doi":"https://doi.org/10.1108/mip-03-2023-0082","is_oa":false,"landing_page_url":"https://doi.org/10.1108/mip-03-2023-0082","pdf_url":null,"source":{"id":"https://openalex.org/S29817978","display_name":"Marketing Intelligence & Planning","issn_l":"0263-4503","issn":["0263-4503","1758-8049"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-scientific","cwts-core","jufo-1","ki-jl-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Marketing Intelligence &amp; Planning","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5091315793","display_name":"Fortune Edem Amenuvor","orcid":"https://orcid.org/0000-0001-7269-1937","observed_orcids":["https://orcid.org/0000-0001-7269-1937"]},"institutions":[{"id":"https://openalex.org/I52010207","display_name":"Keimyung University","ror":"https://ror.org/00tjv0s33","country_code":"KR","type":"education","lineage":["https://openalex.org/I52010207"]}],"countries":["KR"],"is_corresponding":false,"raw_author_name":"Fortune Edem Amenuvor","raw_affiliation_strings":["Keimyung University, Daegu, South Korea"],"raw_orcid":"https://orcid.org/0000-0001-7269-1937","affiliations":[{"raw_affiliation_string":"Keimyung University, Daegu, South Korea","institution_ids":["https://openalex.org/I52010207"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5064724453","display_name":"Frank Akasreku","orcid":"https://orcid.org/0000-0002-9737-437X","observed_orcids":["https://orcid.org/0000-0002-9737-437X"]},"institutions":[{"id":"https://openalex.org/I138690464","display_name":"University of Ghana","ror":"https://ror.org/01r22mr83","country_code":"GH","type":"education","lineage":["https://openalex.org/I138690464"]}],"countries":["GH"],"is_corresponding":false,"raw_author_name":"Frank Akasreku","raw_affiliation_strings":["University of Ghana Business School, Accra, Ghana"],"raw_orcid":"https://orcid.org/0000-0002-9737-437X","affiliations":[{"raw_affiliation_string":"University of Ghana Business School, Accra, Ghana","institution_ids":["https://openalex.org/I138690464"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5066426189","display_name":"Kobby Mensah","orcid":"https://orcid.org/0000-0001-7444-7989","observed_orcids":["https://orcid.org/0000-0001-7444-7989"]},"institutions":[{"id":"https://openalex.org/I138690464","display_name":"University of Ghana","ror":"https://ror.org/01r22mr83","country_code":"GH","type":"education","lineage":["https://openalex.org/I138690464"]}],"countries":["GH"],"is_corresponding":false,"raw_author_name":"Kobby A. Mensah","raw_affiliation_strings":["University of Ghana Business School, Accra, Ghana"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Ghana Business School, Accra, Ghana","institution_ids":["https://openalex.org/I138690464"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":5.8176,"has_fulltext":false,"cited_by_count":22,"citation_normalized_percentile":{"value":0.95516589,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":99},"biblio":{"volume":"41","issue":"7","first_page":"903","last_page":"922"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9984999895095825,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9984999895095825,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.0005000000237487257,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.0003000000142492354,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-coolness","display_name":"brand coolness","score":1.0},{"id":"https://openalex.org/keywords/brand-commitment","display_name":"brand commitment","score":0.9990000128746033},{"id":"https://openalex.org/keywords/brand-trust","display_name":"brand trust","score":0.8479999899864197},{"id":"https://openalex.org/keywords/brand-loyalty","display_name":"brand loyalty","score":0.9980000257492065},{"id":"https://openalex.org/keywords/smartphone-users","display_name":"smartphone users","score":0.8579999804496765},{"id":"https://openalex.org/keywords/stimulus-organism-response-model","display_name":"stimulus-organism-response model","score":0.9359999895095825},{"id":"https://openalex.org/keywords/mediation","display_name":"mediation","score":0.41200000047683716},{"id":"https://openalex.org/keywords/moderation","display_name":"moderation","score":0.7639999985694885},{"id":"https://openalex.org/keywords/consumer-perception","display_name":"consumer perception","score":0.34700000286102295}],"concepts":[{"id":"https://openalex.org/C93225998","wikidata":"https://www.wikidata.org/wiki/Q1941972","display_name":"Moderation","level":2,"score":0.7330412864685059},{"id":"https://openalex.org/C2780144342","wikidata":"https://www.wikidata.org/wiki/Q1900653","display_name":"Brand loyalty","level":2,"score":0.7233915328979492},{"id":"https://openalex.org/C57375061","wikidata":"https://www.wikidata.org/wiki/Q453181","display_name":"Brand management","level":2,"score":0.7208952903747559},{"id":"https://openalex.org/C152455256","wikidata":"https://www.wikidata.org/wiki/Q1900597","display_name":"Brand awareness","level":2,"score":0.6109599471092224},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5936877131462097},{"id":"https://openalex.org/C179420905","wikidata":"https://www.wikidata.org/wiki/Q223871","display_name":"Mediation","level":2,"score":0.5885012149810791},{"id":"https://openalex.org/C205971072","wikidata":"https://www.wikidata.org/wiki/Q513100","display_name":"Brand equity","level":2,"score":0.5600754618644714},{"id":"https://openalex.org/C2776967331","wikidata":"https://www.wikidata.org/wiki/Q1132131","display_name":"Loyalty","level":2,"score":0.494672030210495},{"id":"https://openalex.org/C2776950860","wikidata":"https://www.wikidata.org/wiki/Q2914681","display_name":"Originality","level":3,"score":0.48805320262908936},{"id":"https://openalex.org/C2777591371","wikidata":"https://www.wikidata.org/wiki/Q17511757","display_name":"Brand relationship","level":3,"score":0.45247071981430054},{"id":"https://openalex.org/C71508700","wikidata":"https://www.wikidata.org/wiki/Q866188","display_name":"Brand extension","level":3,"score":0.44949010014533997},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.4255814552307129},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.42408937215805054},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.40528300404548645},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3646635413169861},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.21617019176483154},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.12693727016448975},{"id":"https://openalex.org/C11012388","wikidata":"https://www.wikidata.org/wiki/Q170658","display_name":"Creativity","level":2,"score":0.06483355164527893},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.06131395697593689},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/mip-03-2023-0082","doi":"https://doi.org/10.1108/mip-03-2023-0082","is_oa":false,"landing_page_url":"https://doi.org/10.1108/mip-03-2023-0082","pdf_url":null,"source":{"id":"https://openalex.org/S29817978","display_name":"Marketing Intelligence & Planning","issn_l":"0263-4503","issn":["0263-4503","1758-8049"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-scientific","cwts-core","jufo-1","ki-jl-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Marketing Intelligence &amp; Planning","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"display_name":"Partnerships for the goals","score":0.46000000834465027,"id":"https://metadata.un.org/sdg/17"}],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":49,"referenced_works":["https://openalex.org/W196121739","https://openalex.org/W1510070215","https://openalex.org/W1966842282","https://openalex.org/W1985419904","https://openalex.org/W1992395607","https://openalex.org/W2005157918","https://openalex.org/W2014134373","https://openalex.org/W2023801818","https://openalex.org/W2034313253","https://openalex.org/W2035667357","https://openalex.org/W2039728845","https://openalex.org/W2044846008","https://openalex.org/W2046344967","https://openalex.org/W2085887978","https://openalex.org/W2106096361","https://openalex.org/W2137247419","https://openalex.org/W2168315542","https://openalex.org/W2184141728","https://openalex.org/W2257296463","https://openalex.org/W2269650299","https://openalex.org/W2417628925","https://openalex.org/W2521370951","https://openalex.org/W2527981348","https://openalex.org/W2806476924","https://openalex.org/W2902700447","https://openalex.org/W2905606956","https://openalex.org/W2912522296","https://openalex.org/W2923098026","https://openalex.org/W2933112917","https://openalex.org/W2982611304","https://openalex.org/W2988471088","https://openalex.org/W3043853844","https://openalex.org/W3081683301","https://openalex.org/W3092724695","https://openalex.org/W3093466736","https://openalex.org/W3140662684","https://openalex.org/W3160897082","https://openalex.org/W3193413530","https://openalex.org/W3206268820","https://openalex.org/W4211068185","https://openalex.org/W4224076719","https://openalex.org/W4243667233","https://openalex.org/W4251933401","https://openalex.org/W4283258566","https://openalex.org/W4283660837","https://openalex.org/W4286447500","https://openalex.org/W4288749243","https://openalex.org/W4296129137","https://openalex.org/W4313597189"],"related_works":["https://openalex.org/W4412736070","https://openalex.org/W4312404523","https://openalex.org/W4391796244","https://openalex.org/W7220761136","https://openalex.org/W7127566303","https://openalex.org/W4323924232","https://openalex.org/W4283660837","https://openalex.org/W7222776770","https://openalex.org/W4205237908","https://openalex.org/W7104817428"],"abstract_inverted_index":{"Purpose":[0],"The":[1,65,87,136,160],"purpose":[2],"of":[3,21,72,141],"this":[4],"study,":[5],"which":[6],"draws":[7],"on":[8,24,79],"the":[9,19,34,59,122,139,163],"stimulus":[10],"organism":[11],"response":[12],"(S-O-R)":[13],"theory,":[14],"is":[15],"to":[16,150,172],"empirically":[17],"examine":[18],"effect":[20],"brand":[22,26,29,37,73,82,85,92,95,99,102,109,113,125,129,132,144,175,177,181],"coolness":[23,74,126],"communal":[25,81,98,112,174],"connection":[27,83,100,114],"and":[28,39,54,84,105,111,127,131,146,152,183],"commitment,":[30,103,178],"while":[31],"assessing":[32],"how":[33],"latter":[35],"fosters":[36],"trust":[38,182],"loyalty":[40,104,130],"among":[41],"smartphone":[42,50],"users.":[43],"Design/methodology/approach":[44],"Data":[45],"are":[46,115],"collected":[47],"from":[48],"410":[49],"users":[51],"in":[52,121],"Ghana":[53],"analyzed":[55],"with":[56,156],"Smart-PLS":[57],"utilizing":[58],"structural":[60],"equations":[61],"modeling":[62],"technique.":[63],"Findings":[64],"study's":[66],"findings":[67],"show":[68],"that":[69,91,165],"consumers'":[70],"perceptions":[71],"have":[75],"a":[76],"positive":[77],"influence":[78],"their":[80],"commitment.":[86],"study":[88,137,161],"also":[89],"discovers":[90],"commitment":[93,110],"influences":[94,101],"loyalty,":[96],"whereas":[97],"trust,":[106],"respectively.":[107],"Similarly,":[108],"identified":[116],"as":[117],"important":[118],"mediating":[119],"variables":[120],"relationship":[123],"between":[124],"both":[128],"trust.":[133],"Practical":[134],"implications":[135],"underlines":[138],"significance":[140],"developing":[142],"cool":[143,168],"images":[145],"communicating":[147],"same":[148],"effectively":[149],"current":[151],"prospective":[153],"customers,":[154],"along":[155],"other":[157],"stakeholders.":[158],"Originality/value":[159],"highlights":[162],"fact":[164],"properly":[166],"creating":[167],"brands":[169],"can":[170],"lead":[171],"increased":[173],"connection,":[176],"and,":[179],"consequently,":[180],"loyalty.":[184]},"counts_by_year":[{"year":2026,"cited_by_count":7},{"year":2025,"cited_by_count":9},{"year":2024,"cited_by_count":5},{"year":2023,"cited_by_count":1}],"updated_date":"2026-10-14T16:39:01.820549","created_date":"2023-08-18T00:00:00"}
