{"id":"https://openalex.org/W4385818052","doi":"https://doi.org/10.4108/eai.2-6-2023.2334691","title":"Research on Profit Maximisation of Product Marketing Based on Online Social Networks in the Context of Globalisation","display_name":"Research on Profit Maximisation of Product Marketing Based on Online Social Networks in the Context of Globalisation","publication_year":2023,"publication_date":"2023-01-01","ids":{"openalex":"https://openalex.org/W4385818052","doi":"https://doi.org/10.4108/eai.2-6-2023.2334691"},"language":"en","primary_location":{"id":"doi:10.4108/eai.2-6-2023.2334691","doi":"https://doi.org/10.4108/eai.2-6-2023.2334691","is_oa":true,"landing_page_url":"http://dx.doi.org/10.4108/eai.2-6-2023.2334691","pdf_url":"http://eudl.eu/pdf/10.4108/eai.2-6-2023.2334691","source":{"id":"https://openalex.org/S4363608804","display_name":"International Conference on Information Economy, Data Modeling and Cloud Computing (ICIDC)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"conference"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 2nd International Conference on Information Economy, Data Modeling and Cloud Computing, ICIDC 2023, June 2\u20134, 2023, Nanchang, China","raw_type":"proceedings-article"},"volume":null,"type":"conference-paper","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"bronze","oa_url":"http://eudl.eu/pdf/10.4108/eai.2-6-2023.2334691","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5111024391","display_name":"Dalong Yu","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I885383172","display_name":"National University of Malaysia","ror":"https://ror.org/00bw8d226","country_code":"MY","type":"education","lineage":["https://openalex.org/I885383172"]}],"countries":["MY"],"is_corresponding":false,"raw_author_name":"Dalong Yu","raw_affiliation_strings":["The National University of Malaysia - Graduate School of Business"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"The National University of Malaysia - Graduate School of Business","institution_ids":["https://openalex.org/I885383172"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5112980193","display_name":"Zefeng Shao","orcid":"https://orcid.org/0009-0007-0824-6477","observed_orcids":["https://orcid.org/0009-0007-0824-6477"]},"institutions":[{"id":"https://openalex.org/I885383172","display_name":"National University of Malaysia","ror":"https://ror.org/00bw8d226","country_code":"MY","type":"education","lineage":["https://openalex.org/I885383172"]}],"countries":["MY"],"is_corresponding":true,"raw_author_name":"Zefeng Shao","raw_affiliation_strings":["} Universiti Kebangsaan Malaysia-Graduate School of Business"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"} Universiti Kebangsaan Malaysia-Graduate School of Business","institution_ids":["https://openalex.org/I885383172"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5112980193"],"corresponding_institution_ids":["https://openalex.org/I885383172"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9932000041007996,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9932000041007996,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.0026000000070780516,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.0026000000070780516,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/profit-maximization","display_name":"profit maximization","score":0.8519999980926514},{"id":"https://openalex.org/keywords/product-marketing","display_name":"product marketing","score":0.9229999780654907},{"id":"https://openalex.org/keywords/online-social-networks","display_name":"social networking sites","score":0.9980000257492065},{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"social media marketing","score":0.8880000114440918},{"id":"https://openalex.org/keywords/globalization","display_name":"globalization","score":0.8069999814033508},{"id":"https://openalex.org/keywords/digital-marketing-channels","display_name":"digital marketing channels","score":0.824999988079071}],"concepts":[{"id":"https://openalex.org/C2119116","wikidata":"https://www.wikidata.org/wiki/Q7181","display_name":"Globalization","level":2,"score":0.6448233127593994},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.6315674781799316},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5798512101173401},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.578765332698822},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.547646701335907},{"id":"https://openalex.org/C181622380","wikidata":"https://www.wikidata.org/wiki/Q26911","display_name":"Profit (economics)","level":2,"score":0.5440531969070435},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.5116358399391174},{"id":"https://openalex.org/C2777350553","wikidata":"https://www.wikidata.org/wiki/Q5961771","display_name":"Product marketing","level":3,"score":0.45371824502944946},{"id":"https://openalex.org/C2776094799","wikidata":"https://www.wikidata.org/wiki/Q6576947","display_name":"Marketing channel","level":2,"score":0.4341939687728882},{"id":"https://openalex.org/C93032411","wikidata":"https://www.wikidata.org/wiki/Q1363963","display_name":"Marketing strategy","level":2,"score":0.3783763349056244},{"id":"https://openalex.org/C40700","wikidata":"https://www.wikidata.org/wiki/Q1411783","display_name":"Industrial organization","level":1,"score":0.34847843647003174},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3429640531539917},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.16413378715515137},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.12114790081977844},{"id":"https://openalex.org/C34447519","wikidata":"https://www.wikidata.org/wiki/Q179522","display_name":"Market economy","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.4108/eai.2-6-2023.2334691","doi":"https://doi.org/10.4108/eai.2-6-2023.2334691","is_oa":true,"landing_page_url":"http://dx.doi.org/10.4108/eai.2-6-2023.2334691","pdf_url":"http://eudl.eu/pdf/10.4108/eai.2-6-2023.2334691","source":{"id":"https://openalex.org/S4363608804","display_name":"International Conference on Information Economy, Data Modeling and Cloud Computing (ICIDC)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"conference"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 2nd International Conference on Information Economy, Data Modeling and Cloud Computing, ICIDC 2023, June 2\u20134, 2023, Nanchang, China","raw_type":"proceedings-article"}],"best_oa_location":{"id":"doi:10.4108/eai.2-6-2023.2334691","doi":"https://doi.org/10.4108/eai.2-6-2023.2334691","is_oa":true,"landing_page_url":"http://dx.doi.org/10.4108/eai.2-6-2023.2334691","pdf_url":"http://eudl.eu/pdf/10.4108/eai.2-6-2023.2334691","source":{"id":"https://openalex.org/S4363608804","display_name":"International Conference on Information Economy, Data Modeling and Cloud Computing (ICIDC)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"conference"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 2nd International Conference on Information Economy, Data Modeling and Cloud Computing, ICIDC 2023, June 2\u20134, 2023, Nanchang, China","raw_type":"proceedings-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[{"id":"https://openalex.org/F4320322699","display_name":"Universiti Kebangsaan Malaysia","ror":"https://ror.org/00bw8d226"}],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4385818052.pdf","grobid_xml":"https://content.openalex.org/works/W4385818052.grobid-xml"},"referenced_works_count":2,"referenced_works":["https://openalex.org/W2300813372","https://openalex.org/W3110294814"],"related_works":["https://openalex.org/W2890328089","https://openalex.org/W7103457491","https://openalex.org/W2015143803","https://openalex.org/W4248573870","https://openalex.org/W7127152685","https://openalex.org/W3083440143","https://openalex.org/W3169214803","https://openalex.org/W7110585026","https://openalex.org/W7065643481","https://openalex.org/W621777219"],"abstract_inverted_index":{"With":[0],"the":[1,7,18],"expansion":[2],"of":[3,10,17,20],"global":[4],"markets":[5],"and":[6],"rapid":[8],"development":[9],"digital":[11],"technology,":[12],"companies":[13],"are":[14],"increasingly":[15],"aware":[16],"importance":[19],"online":[21,39],"social":[22,40],"networks":[23,41],"as":[24],"an":[25],"effective":[26],"marketing":[27,36],"channel.":[28],"This":[29],"paper":[30],"aims":[31],"to":[32],"explore":[33],"how":[34],"product":[35],"based":[37],"on":[38],"can":[42],"maximise":[43],"profits":[44]},"counts_by_year":[],"updated_date":"2026-10-30T12:39:25.321706","created_date":"2023-08-15T00:00:00"}