{"id":"https://openalex.org/W4385812945","doi":"https://doi.org/10.1080/08974438.2023.2246957","title":"The Relationship Between Social Media Marketing, Trust, Reputation and Purchase Intention: Empirical Evidence from Fast-Food Industry","display_name":"The Relationship Between Social Media Marketing, Trust, Reputation and Purchase Intention: Empirical Evidence from Fast-Food Industry","publication_year":2023,"publication_date":"2023-08-14","ids":{"openalex":"https://openalex.org/W4385812945","doi":"https://doi.org/10.1080/08974438.2023.2246957"},"language":"en","primary_location":{"id":"doi:10.1080/08974438.2023.2246957","doi":"https://doi.org/10.1080/08974438.2023.2246957","is_oa":false,"landing_page_url":"https://doi.org/10.1080/08974438.2023.2246957","pdf_url":null,"source":{"id":"https://openalex.org/S192372812","display_name":"Journal of International Food & Agribusiness Marketing","issn_l":"0897-4438","issn":["0897-4438","1528-6983"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","jufo-1","norway-1","poland-40","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of International Food &amp; Agribusiness Marketing","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5031075816","display_name":"Nur Zulaikha Mohamed Sadom","orcid":"https://orcid.org/0000-0002-4100-517X","observed_orcids":["https://orcid.org/0000-0002-4100-517X"]},"institutions":[{"id":"https://openalex.org/I4403386478","display_name":"MILA University","ror":"https://ror.org/05njtdr40","country_code":"MY","type":"education","lineage":["https://openalex.org/I4403386478"]}],"countries":["MY"],"is_corresponding":true,"raw_author_name":"Nur Zulaikha Mohamed Sadom","raw_affiliation_strings":["School of Management and Business, Manipal International University, Nilai, Negeri Sembilan, Malaysia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Management and Business, Manipal International University, Nilai, Negeri Sembilan, Malaysia","institution_ids":["https://openalex.org/I4403386478"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5090379534","display_name":"Siti Haryani Mat Yusoff","orcid":"https://orcid.org/0000-0002-8073-4148","observed_orcids":["https://orcid.org/0000-0002-8073-4148"]},"institutions":[{"id":"https://openalex.org/I4403386478","display_name":"MILA University","ror":"https://ror.org/05njtdr40","country_code":"MY","type":"education","lineage":["https://openalex.org/I4403386478"]}],"countries":["MY"],"is_corresponding":false,"raw_author_name":"Siti Haryani Mat Yusoff","raw_affiliation_strings":["School of Management and Business, Manipal International University, Nilai, Negeri Sembilan, Malaysia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Management and Business, Manipal International University, Nilai, Negeri Sembilan, Malaysia","institution_ids":["https://openalex.org/I4403386478"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5010894525","display_name":"Shuhaimi Mohd Sauh","orcid":"https://orcid.org/0009-0006-8636-6637","observed_orcids":["https://orcid.org/0009-0006-8636-6637"]},"institutions":[{"id":"https://openalex.org/I4403386478","display_name":"MILA University","ror":"https://ror.org/05njtdr40","country_code":"MY","type":"education","lineage":["https://openalex.org/I4403386478"]}],"countries":["MY"],"is_corresponding":false,"raw_author_name":"Shuhaimi Mohd Sauh","raw_affiliation_strings":["School of Management and Business, Manipal International University, Nilai, Negeri Sembilan, Malaysia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Management and Business, Manipal International University, Nilai, Negeri Sembilan, Malaysia","institution_ids":["https://openalex.org/I4403386478"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5031075816"],"corresponding_institution_ids":["https://openalex.org/I4403386478"],"apc_list":null,"apc_paid":null,"fwci":6.5685,"has_fulltext":false,"cited_by_count":42,"citation_normalized_percentile":{"value":0.96534087,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":100},"biblio":{"volume":"36","issue":"5","first_page":"956","last_page":"984"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9976000189781189,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9976000189781189,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.0017000000225380063,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.00019999999494757503,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"social media marketing","score":1.0},{"id":"https://openalex.org/keywords/consumer-trust","display_name":"consumer trust","score":0.8510000109672546},{"id":"https://openalex.org/keywords/brand-reputation","display_name":"brand reputation","score":0.9760000109672546},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":1.0},{"id":"https://openalex.org/keywords/fast-food-industry","display_name":"fast food industry","score":0.9200000166893005},{"id":"https://openalex.org/keywords/stimulus-organism-response-model","display_name":"stimulus-organism-response model","score":0.9419999718666077},{"id":"https://openalex.org/keywords/word-of-mouth","display_name":"word of mouth","score":0.8149999976158142},{"id":"https://openalex.org/keywords/consumer-interaction","display_name":"consumer interaction","score":0.6940000057220459},{"id":"https://openalex.org/keywords/trendiness","display_name":"trendiness","score":0.8880000114440918},{"id":"https://openalex.org/keywords/customization","display_name":"customization","score":0.722000002861023}],"concepts":[{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.7265655994415283},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.6657251119613647},{"id":"https://openalex.org/C48798503","wikidata":"https://www.wikidata.org/wiki/Q877546","display_name":"Reputation","level":2,"score":0.6504874229431152},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.579105019569397},{"id":"https://openalex.org/C71104824","wikidata":"https://www.wikidata.org/wiki/Q1476639","display_name":"Structural equation modeling","level":2,"score":0.5319991707801819},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.5176701545715332},{"id":"https://openalex.org/C18918823","wikidata":"https://www.wikidata.org/wiki/Q49389","display_name":"Tourism","level":2,"score":0.5136024951934814},{"id":"https://openalex.org/C107482638","wikidata":"https://www.wikidata.org/wiki/Q815825","display_name":"Hospitality","level":3,"score":0.4601811170578003},{"id":"https://openalex.org/C525551149","wikidata":"https://www.wikidata.org/wiki/Q1495452","display_name":"Hospitality industry","level":3,"score":0.4482279121875763},{"id":"https://openalex.org/C119002697","wikidata":"https://www.wikidata.org/wiki/Q3376999","display_name":"LISREL","level":3,"score":0.43915534019470215},{"id":"https://openalex.org/C2985889538","wikidata":"https://www.wikidata.org/wiki/Q267114","display_name":"Social media marketing","level":3,"score":0.412239670753479},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.38793644309043884},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.342144250869751},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.18820664286613464},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0993366539478302},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.0},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1080/08974438.2023.2246957","doi":"https://doi.org/10.1080/08974438.2023.2246957","is_oa":false,"landing_page_url":"https://doi.org/10.1080/08974438.2023.2246957","pdf_url":null,"source":{"id":"https://openalex.org/S192372812","display_name":"Journal of International Food & Agribusiness Marketing","issn_l":"0897-4438","issn":["0897-4438","1528-6983"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","jufo-1","norway-1","poland-40","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of International Food &amp; Agribusiness Marketing","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":88,"referenced_works":["https://openalex.org/W119818611","https://openalex.org/W299203439","https://openalex.org/W610913865","https://openalex.org/W1497843627","https://openalex.org/W1541708487","https://openalex.org/W1545460766","https://openalex.org/W1974388707","https://openalex.org/W1981018178","https://openalex.org/W1995864960","https://openalex.org/W2000380427","https://openalex.org/W2016016415","https://openalex.org/W2017679397","https://openalex.org/W2019926099","https://openalex.org/W2026991063","https://openalex.org/W2029485242","https://openalex.org/W2038702827","https://openalex.org/W2089354188","https://openalex.org/W2093425966","https://openalex.org/W2097201529","https://openalex.org/W2105846236","https://openalex.org/W2122912498","https://openalex.org/W2131639346","https://openalex.org/W2132470305","https://openalex.org/W2146410840","https://openalex.org/W2163544552","https://openalex.org/W2200721024","https://openalex.org/W2315860008","https://openalex.org/W2336002703","https://openalex.org/W2344875840","https://openalex.org/W2595629513","https://openalex.org/W2734817998","https://openalex.org/W2743232724","https://openalex.org/W2789995235","https://openalex.org/W2809228629","https://openalex.org/W2898198688","https://openalex.org/W2913211610","https://openalex.org/W2923410225","https://openalex.org/W2930155039","https://openalex.org/W2954908179","https://openalex.org/W2978084639","https://openalex.org/W2997875840","https://openalex.org/W3003753994","https://openalex.org/W3009053523","https://openalex.org/W3030261423","https://openalex.org/W3033823300","https://openalex.org/W3034035632","https://openalex.org/W3036365675","https://openalex.org/W3039834253","https://openalex.org/W3047057236","https://openalex.org/W3081594654","https://openalex.org/W3088234333","https://openalex.org/W3093907073","https://openalex.org/W3112072001","https://openalex.org/W3114734083","https://openalex.org/W3120302401","https://openalex.org/W3122877168","https://openalex.org/W3124029982","https://openalex.org/W3129572046","https://openalex.org/W3131440640","https://openalex.org/W3133154620","https://openalex.org/W3134983327","https://openalex.org/W3135219704","https://openalex.org/W3171608960","https://openalex.org/W3175824641","https://openalex.org/W3176109850","https://openalex.org/W3180351162","https://openalex.org/W3186281570","https://openalex.org/W3194394180","https://openalex.org/W3198115124","https://openalex.org/W3198131759","https://openalex.org/W3200216771","https://openalex.org/W3212107732","https://openalex.org/W3214583894","https://openalex.org/W4200263621","https://openalex.org/W4200352859","https://openalex.org/W4207000303","https://openalex.org/W4207033006","https://openalex.org/W4211230170","https://openalex.org/W4224112560","https://openalex.org/W4226151744","https://openalex.org/W4226490156","https://openalex.org/W4235678817","https://openalex.org/W4280567832","https://openalex.org/W4281622448","https://openalex.org/W4288074019","https://openalex.org/W4317211092","https://openalex.org/W4413301036","https://openalex.org/W7015161931"],"related_works":["https://openalex.org/W4288074019","https://openalex.org/W7212174361","https://openalex.org/W4406421414","https://openalex.org/W7046292071","https://openalex.org/W4405773804","https://openalex.org/W7019703347","https://openalex.org/W7162812999","https://openalex.org/W7216195195","https://openalex.org/W4406623372","https://openalex.org/W7220089170"],"abstract_inverted_index":{"Considering":[0],"the":[1,5,19,23,41,44,56,74,85,97],"increased":[2],"interest":[3],"in":[4,15,40,84],"role":[6],"of":[7,12,43,78,87,94,116],"Social":[8],"Media":[9],"Marketing":[10],"(SMM)":[11],"fast-food":[13,112,124],"brands":[14],"encouraging":[16],"purchase":[17,34,110,134],"decisions,":[18],"current":[20],"study":[21,75,80,118],"introduced":[22],"stimulus-organism-response":[24],"(S-O-R)":[25],"as":[26],"a":[27,111],"theoretical":[28,57],"support":[29],"to":[30,33,54,72,106,109,126,131],"connect":[31],"SMM":[32,83,129],"intention":[35,108],"via":[36],"trust":[37,101],"and":[38,92,102],"reputation":[39],"context":[42],"Malaysian":[45],"fast":[46],"food":[47],"industry.":[48],"A":[49],"cross-sectional":[50],"survey":[51],"was":[52,70],"designed":[53],"examine":[55],"framework,":[58],"which":[59],"yielded":[60],"212":[61],"usable":[62],"responses.":[63],"Partial":[64],"least":[65],"squares":[66],"structural":[67],"equation":[68],"modeling":[69],"used":[71],"test":[73],"hypotheses.":[76],"Results":[77],"this":[79,117],"suggest":[81],"that":[82],"form":[86],"entertainment,":[88],"interaction,":[89],"trendiness,":[90],"customization,":[91],"word":[93],"mouth":[95],"invoke":[96],"positive":[98,107],"effect":[99],"on":[100],"reputation,":[103],"ultimately":[104],"lead":[105],"products.":[113],"The":[114],"findings":[115],"may":[119],"provide":[120],"valuable":[121],"insight":[122],"for":[123],"marketers":[125],"restrategize":[127],"their":[128],"strategy":[130],"increase":[132],"consumer":[133],"intention.":[135]},"counts_by_year":[{"year":2026,"cited_by_count":20},{"year":2025,"cited_by_count":15},{"year":2024,"cited_by_count":6},{"year":2023,"cited_by_count":1}],"updated_date":"2026-11-08T12:12:28.789561","created_date":"2023-08-15T00:00:00"}
