{"id":"https://openalex.org/W4385796024","doi":"https://doi.org/10.4018/978-1-6684-8351-0.ch009","title":"Brand Activertising","display_name":"Brand Activertising","publication_year":2023,"publication_date":"2023-06-30","ids":{"openalex":"https://openalex.org/W4385796024","doi":"https://doi.org/10.4018/978-1-6684-8351-0.ch009"},"language":"en","primary_location":{"id":"doi:10.4018/978-1-6684-8351-0.ch009","doi":"https://doi.org/10.4018/978-1-6684-8351-0.ch009","is_oa":false,"landing_page_url":"https://doi.org/10.4018/978-1-6684-8351-0.ch009","pdf_url":null,"source":{"id":"https://openalex.org/S4210218413","display_name":"Advances in marketing, customer relationship management, and e-services book series","issn_l":"2327-5502","issn":["2327-5502","2327-5529"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core"],"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Advances in Marketing, Customer Relationship Management, and E-Services","raw_type":"book-chapter"},"volume":{"id":"https://openalex.org/W4385815127","display_name":"The Role of Brands in an Era of Over-Information"},"type":"book-chapter","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5101630012","display_name":"Alexandre Duarte","orcid":"https://orcid.org/0000-0002-2665-864X","observed_orcids":["https://orcid.org/0000-0002-2665-864X"]},"institutions":[{"id":"https://openalex.org/I4405257148","display_name":"Instituto de Comunica\u00e7\u00e3o da Nova","ror":"https://ror.org/04yfmyg44","country_code":"PT","type":"facility","lineage":["https://openalex.org/I4405257148","https://openalex.org/I83558840"]},{"id":"https://openalex.org/I83558840","display_name":"Universidade Nova de Lisboa","ror":"https://ror.org/02xankh89","country_code":"PT","type":"education","lineage":["https://openalex.org/I83558840"]}],"countries":["PT"],"is_corresponding":false,"raw_author_name":"Alexandre Duarte","raw_affiliation_strings":["ICNOVA, Universidade NOVA de Lisboa, Portugal"],"raw_orcid":"https://orcid.org/0000-0002-2665-864X","affiliations":[{"raw_affiliation_string":"ICNOVA, Universidade NOVA de Lisboa, Portugal","institution_ids":["https://openalex.org/I4405257148","https://openalex.org/I83558840"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5092635128","display_name":"Sim\u00e3o Chambel","orcid":"https://orcid.org/0000-0003-0160-8942","observed_orcids":["https://orcid.org/0000-0003-0160-8942"]},"institutions":[{"id":"https://openalex.org/I83558840","display_name":"Universidade Nova de Lisboa","ror":"https://ror.org/02xankh89","country_code":"PT","type":"education","lineage":["https://openalex.org/I83558840"]}],"countries":["PT"],"is_corresponding":false,"raw_author_name":"Sim\u00e3o Chambel","raw_affiliation_strings":["FCSH/UNL, Universidade NOVA de Lisboa, Portugal"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"FCSH/UNL, Universidade NOVA de Lisboa, Portugal","institution_ids":["https://openalex.org/I83558840"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":4.7116,"has_fulltext":false,"cited_by_count":4,"citation_normalized_percentile":{"value":0.95495617,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":96},"biblio":{"volume":null,"issue":null,"first_page":"198","last_page":"215"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13603","display_name":"Corporate Social Responsibility and Sustainability","score":0.4616999924182892,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13603","display_name":"Corporate Social Responsibility and Sustainability","score":0.4616999924182892,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.20980000495910645,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10115","display_name":"Corporate Social Responsibility Reporting","score":0.08330000191926956,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-activism","display_name":"brand activism","score":0.9929999709129333},{"id":"https://openalex.org/keywords/corporate-social-responsibility","display_name":"corporate social responsibility","score":0.8450000286102295},{"id":"https://openalex.org/keywords/controversial-advertising","display_name":"controversial advertising","score":0.6539999842643738},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.6230000257492065},{"id":"https://openalex.org/keywords/sociopolitical-issues","display_name":"socio-political issues","score":0.7459999918937683},{"id":"https://openalex.org/keywords/organizational-communication","display_name":"organizational communication","score":0.6959999799728394},{"id":"https://openalex.org/keywords/advertising-messages","display_name":"advertising messages","score":0.5799999833106995}],"concepts":[{"id":"https://openalex.org/C2778496695","wikidata":"https://www.wikidata.org/wiki/Q254128","display_name":"Dilemma","level":2,"score":0.6669474840164185},{"id":"https://openalex.org/C2780791683","wikidata":"https://www.wikidata.org/wiki/Q846785","display_name":"Action (physics)","level":2,"score":0.6654419302940369},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5891762971878052},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5787690877914429},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.48316019773483276},{"id":"https://openalex.org/C141261163","wikidata":"https://www.wikidata.org/wiki/Q218600","display_name":"Corporate social responsibility","level":2,"score":0.41087907552719116},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4006080627441406},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.2902711033821106},{"id":"https://openalex.org/C62520636","wikidata":"https://www.wikidata.org/wiki/Q944","display_name":"Quantum mechanics","level":1,"score":0.0},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.4018/978-1-6684-8351-0.ch009","doi":"https://doi.org/10.4018/978-1-6684-8351-0.ch009","is_oa":false,"landing_page_url":"https://doi.org/10.4018/978-1-6684-8351-0.ch009","pdf_url":null,"source":{"id":"https://openalex.org/S4210218413","display_name":"Advances in marketing, customer relationship management, and e-services book series","issn_l":"2327-5502","issn":["2327-5502","2327-5529"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core"],"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Advances in Marketing, Customer Relationship Management, and E-Services","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":41,"referenced_works":["https://openalex.org/W1528784858","https://openalex.org/W1534561933","https://openalex.org/W1745285764","https://openalex.org/W1808072584","https://openalex.org/W1970759779","https://openalex.org/W2045269804","https://openalex.org/W2070448052","https://openalex.org/W2098293622","https://openalex.org/W2124713579","https://openalex.org/W2132623349","https://openalex.org/W2133164746","https://openalex.org/W2404106677","https://openalex.org/W2612787255","https://openalex.org/W2776315477","https://openalex.org/W2924255155","https://openalex.org/W2947033672","https://openalex.org/W2948342409","https://openalex.org/W2950994036","https://openalex.org/W2952432807","https://openalex.org/W2981885170","https://openalex.org/W2991103383","https://openalex.org/W3010998917","https://openalex.org/W3037555610","https://openalex.org/W3049554738","https://openalex.org/W3086580735","https://openalex.org/W3087530249","https://openalex.org/W3087534233","https://openalex.org/W3093637768","https://openalex.org/W3102505501","https://openalex.org/W3128956512","https://openalex.org/W3133554574","https://openalex.org/W3137110147","https://openalex.org/W3162242549","https://openalex.org/W3203705988","https://openalex.org/W3209472049","https://openalex.org/W4213258506","https://openalex.org/W4293797790","https://openalex.org/W4301750854","https://openalex.org/W4382246864","https://openalex.org/W6988992785","https://openalex.org/W7005724293"],"related_works":["https://openalex.org/W7163684936","https://openalex.org/W4382140871","https://openalex.org/W7064209414","https://openalex.org/W4399141018","https://openalex.org/W7167894006","https://openalex.org/W4403859439","https://openalex.org/W3128164733","https://openalex.org/W4405207433","https://openalex.org/W3046703856","https://openalex.org/W4387335983"],"abstract_inverted_index":{"In":[0],"an":[1],"era":[2],"of":[3,69,103,117],"highly":[4],"polarized":[5],"public":[6],"opinion,":[7],"organizations":[8],"all":[9],"over":[10],"the":[11,33,67,76,100,115,128,140,146],"world":[12],"are":[13,51],"now":[14],"facing":[15],"a":[16,26,56,60,121],"great":[17],"dilemma,":[18],"as":[19],"brand":[20],"activism":[21],"and":[22,44,58,123,134,139],"CSR":[23],"strategies":[24],"have":[25],"stronger":[27],"influence":[28],"on":[29,62,145],"consumer":[30],"behaviors":[31],"than":[32],"traditional":[34],"marketing":[35,38],"campaigns.":[36],"With":[37],"changing":[39],"from":[40,99,110,127,137],"purpose":[41],"to":[42,54,83,88],"action,":[43],"consumers":[45,104,135],"becoming":[46],"more":[47],"belief":[48],"driven,":[49],"companies":[50,138],"being":[52],"asked":[53],"take":[55],"stand,":[57],"choose":[59],"side":[61],"controversial":[63],"sociopolitical":[64],"issues.":[65],"Advertising,":[66],"spearhead":[68],"organizational":[70],"communication,":[71],"which":[72],"has":[73,144],"always":[74],"appropriated":[75],"social":[77],"codes":[78],"in":[79,81,120],"force":[80],"society":[82],"persuade":[84],"its":[85],"target":[86],"audience":[87],"carry":[89],"out":[90],"certain":[91],"actions,":[92],"nowadays,":[93],"can":[94],"no":[95],"longer":[96],"be":[97],"dissociated":[98],"moral":[101],"concerns":[102],"who":[105],"increasingly":[106],"demand":[107,136],"corporate":[108],"responsibility":[109],"organizations.":[111],"This":[112],"chapter":[113],"explores":[114],"evolution":[116],"advertising's":[118],"role,":[119],"historical":[122],"contextual":[124],"approach,":[125],"analyzed":[126],"new":[129],"relationship":[130],"model":[131],"that":[132,142],"citizens":[133],"reflection":[141],"it":[143],"advertising":[147],"message.":[148]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":1}],"updated_date":"2026-10-10T09:11:00.788812","created_date":"2023-08-14T00:00:00"}