{"id":"https://openalex.org/W4385765310","doi":"https://doi.org/10.59141/jrssem.v3i01.516","title":"The Influence of Brand Image and Trust on Purchase Decisions in TikTok Shop","display_name":"The Influence of Brand Image and Trust on Purchase Decisions in TikTok Shop","publication_year":2023,"publication_date":"2023-08-09","ids":{"openalex":"https://openalex.org/W4385765310","doi":"https://doi.org/10.59141/jrssem.v3i01.516"},"language":"en","primary_location":{"id":"doi:10.59141/jrssem.v3i01.516","doi":"https://doi.org/10.59141/jrssem.v3i01.516","is_oa":true,"landing_page_url":"https://doi.org/10.59141/jrssem.v3i01.516","pdf_url":"https://jrssem.publikasiindonesia.id/index.php/jrssem/article/download/516/1230","source":{"id":"https://openalex.org/S4210233977","display_name":"Journal Research of Social Science Economics and Management","issn_l":"2807-6311","issn":["2807-6311","2807-6494"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal Research of Social Science, Economics, and Management","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://jrssem.publikasiindonesia.id/index.php/jrssem/article/download/516/1230","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5108303791","display_name":"Kathrine Syam Wijaya","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Kathrine Syam Wijaya","raw_affiliation_strings":["Program Studi Magister Management, Sekolah Tinggi Ilmu Ekonomi Harapan Bangsa Bandung, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Program Studi Magister Management, Sekolah Tinggi Ilmu Ekonomi Harapan Bangsa Bandung, Indonesia","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5108303791"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":6.1722,"has_fulltext":true,"cited_by_count":39,"citation_normalized_percentile":{"value":0.96329751,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":95,"max":100},"biblio":{"volume":"3","issue":"1","first_page":"1","last_page":"13"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.00019999999494757503,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-image","display_name":"brand image","score":0.9980000257492065},{"id":"https://openalex.org/keywords/consumer-trust","display_name":"consumer trust","score":0.9599999785423279},{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.9070000052452087},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":0.9359999895095825},{"id":"https://openalex.org/keywords/tiktok-shop","display_name":"TikTok Shop","score":0.9990000128746033},{"id":"https://openalex.org/keywords/social-commerce","display_name":"social commerce","score":0.9079999923706055},{"id":"https://openalex.org/keywords/e-commerce","display_name":"e-commerce","score":0.7210000157356262},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.7179999947547913}],"concepts":[{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.7161065340042114},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.698119044303894},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6781404614448547},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5849242806434631},{"id":"https://openalex.org/C198531522","wikidata":"https://www.wikidata.org/wiki/Q485146","display_name":"Sample (material)","level":2,"score":0.5264578461647034},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.502269983291626},{"id":"https://openalex.org/C57375061","wikidata":"https://www.wikidata.org/wiki/Q453181","display_name":"Brand management","level":2,"score":0.46087437868118286},{"id":"https://openalex.org/C153701036","wikidata":"https://www.wikidata.org/wiki/Q659974","display_name":"Trustworthiness","level":2,"score":0.4472337067127228},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.17657116055488586},{"id":"https://openalex.org/C108827166","wikidata":"https://www.wikidata.org/wiki/Q175975","display_name":"Internet privacy","level":1,"score":0.1183331310749054},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.07850861549377441},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C43617362","wikidata":"https://www.wikidata.org/wiki/Q170050","display_name":"Chromatography","level":1,"score":0.0},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.0},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.59141/jrssem.v3i01.516","doi":"https://doi.org/10.59141/jrssem.v3i01.516","is_oa":true,"landing_page_url":"https://doi.org/10.59141/jrssem.v3i01.516","pdf_url":"https://jrssem.publikasiindonesia.id/index.php/jrssem/article/download/516/1230","source":{"id":"https://openalex.org/S4210233977","display_name":"Journal Research of Social Science Economics and Management","issn_l":"2807-6311","issn":["2807-6311","2807-6494"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal Research of Social Science, Economics, and Management","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.59141/jrssem.v3i01.516","doi":"https://doi.org/10.59141/jrssem.v3i01.516","is_oa":true,"landing_page_url":"https://doi.org/10.59141/jrssem.v3i01.516","pdf_url":"https://jrssem.publikasiindonesia.id/index.php/jrssem/article/download/516/1230","source":{"id":"https://openalex.org/S4210233977","display_name":"Journal Research of Social Science Economics and Management","issn_l":"2807-6311","issn":["2807-6311","2807-6494"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal Research of Social Science, Economics, and Management","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4385765310.pdf","grobid_xml":"https://content.openalex.org/works/W4385765310.grobid-xml"},"referenced_works_count":2,"referenced_works":["https://openalex.org/W2307919868","https://openalex.org/W2753073799"],"related_works":["https://openalex.org/W4390824854","https://openalex.org/W4390761028","https://openalex.org/W6911374623","https://openalex.org/W7217377753","https://openalex.org/W7217076873","https://openalex.org/W7150879755","https://openalex.org/W7221259064","https://openalex.org/W7125795151","https://openalex.org/W4409303827","https://openalex.org/W4416730606"],"abstract_inverted_index":{"The":[0,82,116],"present":[1],"study":[2,120],"aims":[3],"to":[4,27,52,72,109,122,165,180,200],"investigate":[5],"the":[6,16,19,23,42,56,96,111,123,140,143,150,206,213,223],"relationship":[7],"between":[8,113,215],"brand":[9,45,88,127,168,216],"image,":[10,89,217],"trust,":[11,218],"and":[12,47,91,104,129,160,170,184,197,208,219,236],"purchase":[13,32,93,137,182,220],"decisions":[14,33,51,138,221],"in":[15,134,155,176,222,231],"context":[17,141,224],"of":[18,44,78,87,118,125,142,225],"TikTok":[20,57,79,97,144,226],"Shop.":[21,145],"As":[22],"e-commerce":[24,210],"industry":[25],"continues":[26],"evolve,":[28],"factors":[29,151],"influencing":[30],"consumer":[31],"have":[34],"become":[35],"increasingly":[36],"complex.":[37],"This":[38,189],"research":[39,65,190],"focuses":[40],"on":[41,49,149],"impact":[43],"image":[46,128,169],"trust":[48,130,172],"consumers'":[50,136],"make":[53],"purchases":[54],"within":[55,95,139,205],"Shop":[58,80,98,227],"platform.":[59],"In":[60],"this":[61,119],"study,":[62],"a":[63,76],"quantitative":[64],"approach":[66],"is":[67],"adopted,":[68],"utilizing":[69],"survey":[70],"questionnaires":[71,83],"collect":[73],"data":[74],"from":[75],"sample":[77],"users.":[81],"assess":[84],"participants'":[85],"perceptions":[86],"trustworthiness,":[90],"their":[92,167,202,241],"intentions":[94,183],"environment.":[99],"Statistical":[100],"analyses,":[101,106],"including":[102],"correlation":[103],"regression":[105],"are":[107],"employed":[108],"examine":[110],"relationships":[112,239],"these":[114],"variables.":[115],"findings":[117],"contribute":[121],"understanding":[124],"how":[126],"play":[131],"pivotal":[132],"roles":[133],"shaping":[135],"By":[146],"shedding":[147],"light":[148],"that":[152],"influence":[153],"consumers":[154],"making":[156],"online":[157],"purchases,":[158],"businesses":[159,230],"marketers":[161],"can":[162,178,228],"develop":[163],"strategies":[164],"enhance":[166],"foster":[171],"among":[173],"consumers.":[174],"This,":[175],"turn,":[177],"lead":[179],"increased":[181],"ultimately":[185],"drive":[186],"business":[187],"growth.":[188],"provides":[191],"valuable":[192],"insights":[193],"for":[194],"marketers,":[195],"practitioners,":[196],"researchers":[198],"seeking":[199],"optimize":[201],"marketing":[203,234],"efforts":[204],"dynamic":[207],"competitive":[209],"landscape.":[211],"Understanding":[212],"interplay":[214],"guide":[229],"developing":[232],"effective":[233],"campaigns":[235],"building":[237],"stronger":[238],"with":[240],"target":[242],"audience.":[243]},"counts_by_year":[{"year":2026,"cited_by_count":9},{"year":2025,"cited_by_count":16},{"year":2024,"cited_by_count":11},{"year":2023,"cited_by_count":3}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2023-08-12T00:00:00"}
