{"id":"https://openalex.org/W4385604161","doi":"https://doi.org/10.47820/recima21.v4i8.3705","title":"MARKETING DIGITAL E SEUS ASPECTOS \u00c9TICOS NA ODONTOLOGIA","display_name":"MARKETING DIGITAL E SEUS ASPECTOS \u00c9TICOS NA ODONTOLOGIA","publication_year":2023,"publication_date":"2023-08-05","ids":{"openalex":"https://openalex.org/W4385604161","doi":"https://doi.org/10.47820/recima21.v4i8.3705"},"language":"pt","primary_location":{"id":"doi:10.47820/recima21.v4i8.3705","doi":"https://doi.org/10.47820/recima21.v4i8.3705","is_oa":true,"landing_page_url":"https://doi.org/10.47820/recima21.v4i8.3705","pdf_url":"https://recima21.com.br/index.php/recima21/article/download/3705/2676","source":{"id":"https://openalex.org/S4210222786","display_name":"RECIMA21 - Revista Cient\u00edfica Multidisciplinar","issn_l":"2675-6218","issn":["2675-6218"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["erih-plus"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"RECIMA21 - Revista Cient\u00edfica Multidisciplinar - ISSN 2675-6218","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://recima21.com.br/index.php/recima21/article/download/3705/2676","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5014322653","display_name":"Rosana Maria Coelho Travassos","orcid":"https://orcid.org/0000-0003-4148-1288","observed_orcids":["https://orcid.org/0000-0003-4148-1288","https://orcid.org/0000-0002-0003-5735"]},"institutions":[{"id":"https://openalex.org/I4210137221","display_name":"Scientific Electronic Library Online","ror":"https://ror.org/0431zrt90","country_code":"BR","type":"archive","lineage":["https://openalex.org/I4210137221"]},{"id":"https://openalex.org/I71437568","display_name":"Universidade de Pernambuco","ror":"https://ror.org/00gtcbp88","country_code":"BR","type":"education","lineage":["https://openalex.org/I71437568"]}],"countries":["BR"],"is_corresponding":false,"raw_author_name":"Rosana Maria Coelho Travassos","raw_affiliation_strings":["RECIMA21 -Ci\u00eancias Exatas e da Terra, Sociais , da Sa\u00fade , Humanas e Engenharia/Tecnologia v. 4 , n.8 , 2023","Faculdade de Odontologia de Pernambuco -FOP -UPE","Scientific Electronic Library Online (SCIELO). O marketing digital"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"RECIMA21 -Ci\u00eancias Exatas e da Terra, Sociais , da Sa\u00fade , Humanas e Engenharia/Tecnologia v. 4 , n.8 , 2023","institution_ids":[]},{"raw_affiliation_string":"Faculdade de Odontologia de Pernambuco -FOP -UPE","institution_ids":["https://openalex.org/I71437568"]},{"raw_affiliation_string":"Scientific Electronic Library Online (SCIELO). O marketing digital","institution_ids":["https://openalex.org/I4210137221"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5006356544","display_name":"M\u00f4nica Maria de Albuquerque Pontes","orcid":"https://orcid.org/0000-0001-5873-7847","observed_orcids":["https://orcid.org/0000-0001-5873-7847"]},"institutions":[{"id":"https://openalex.org/I71437568","display_name":"Universidade de Pernambuco","ror":"https://ror.org/00gtcbp88","country_code":"BR","type":"education","lineage":["https://openalex.org/I71437568"]}],"countries":["BR"],"is_corresponding":false,"raw_author_name":"M\u00f4nica Maria de Albuquerque Pontes","raw_affiliation_strings":["RECIMA21 -Ci\u00eancias Exatas e da Terra, Sociais , da Sa\u00fade , Humanas e Engenharia/Tecnologia v. 4 , n.8 , 2023","Faculdade de Odontologia de Pernambuco -FOP -UPE"],"raw_orcid":"https://orcid.org/0000-0001-5873-7847","affiliations":[{"raw_affiliation_string":"RECIMA21 -Ci\u00eancias Exatas e da Terra, Sociais , da Sa\u00fade , Humanas e Engenharia/Tecnologia v. 4 , n.8 , 2023","institution_ids":[]},{"raw_affiliation_string":"Faculdade de Odontologia de Pernambuco -FOP -UPE","institution_ids":["https://openalex.org/I71437568"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5085165542","display_name":"Alexandre Batista Lopes do Nascimento","orcid":"https://orcid.org/0000-0001-5546-0424","observed_orcids":["https://orcid.org/0000-0001-5546-0424"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Alexandre Batista Lopes Nascimento","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5051276687","display_name":"Paulo Torban","orcid":"https://orcid.org/0009-0004-3443-391X","observed_orcids":["https://orcid.org/0009-0004-3443-391X"]},"institutions":[{"id":"https://openalex.org/I71437568","display_name":"Universidade de Pernambuco","ror":"https://ror.org/00gtcbp88","country_code":"BR","type":"education","lineage":["https://openalex.org/I71437568"]}],"countries":["BR"],"is_corresponding":false,"raw_author_name":"Paulo Torban","raw_affiliation_strings":["RECIMA21 -Ci\u00eancias Exatas e da Terra, Sociais , da Sa\u00fade , Humanas e Engenharia/Tecnologia v. 4 , n.8 , 2023","Faculdade de Odontologia de Pernambuco -FOP -UPE"],"raw_orcid":"https://orcid.org/0009-0004-3443-391X","affiliations":[{"raw_affiliation_string":"RECIMA21 -Ci\u00eancias Exatas e da Terra, Sociais , da Sa\u00fade , Humanas e Engenharia/Tecnologia v. 4 , n.8 , 2023","institution_ids":[]},{"raw_affiliation_string":"Faculdade de Odontologia de Pernambuco -FOP -UPE","institution_ids":["https://openalex.org/I71437568"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5057552984","display_name":"Ver\u00f4nica Maria de S\u00e1 Rodrigues","orcid":"https://orcid.org/0000-0001-9425-4068","observed_orcids":["https://orcid.org/0000-0001-9425-4068"]},"institutions":[{"id":"https://openalex.org/I71437568","display_name":"Universidade de Pernambuco","ror":"https://ror.org/00gtcbp88","country_code":"BR","type":"education","lineage":["https://openalex.org/I71437568"]}],"countries":["BR"],"is_corresponding":false,"raw_author_name":"Ver\u00f4nica Maria de S\u00e1 Rodrigues","raw_affiliation_strings":["RECIMA21 -Ci\u00eancias Exatas e da Terra, Sociais , da Sa\u00fade , Humanas e Engenharia/Tecnologia v. 4 , n.8 , 2023","Faculdade de Odontologia de Pernambuco -FOP -UPE"],"raw_orcid":"https://orcid.org/0000-0001-9425-4068","affiliations":[{"raw_affiliation_string":"RECIMA21 -Ci\u00eancias Exatas e da Terra, Sociais , da Sa\u00fade , Humanas e Engenharia/Tecnologia v. 4 , n.8 , 2023","institution_ids":[]},{"raw_affiliation_string":"Faculdade de Odontologia de Pernambuco -FOP -UPE","institution_ids":["https://openalex.org/I71437568"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5082977454","display_name":"Kattyenne Kabbaz Asfora","orcid":"https://orcid.org/0000-0002-7514-1444","observed_orcids":["https://orcid.org/0000-0002-7514-1444"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Kattyenne Kabbaz Asfora","raw_affiliation_strings":["RECIMA21 -Ci\u00eancias Exatas e da Terra, Sociais , da Sa\u00fade , Humanas e Engenharia/Tecnologia v. 4 , n.8 , 2023"],"raw_orcid":"https://orcid.org/0000-0002-7514-1444","affiliations":[{"raw_affiliation_string":"RECIMA21 -Ci\u00eancias Exatas e da Terra, Sociais , da Sa\u00fade , Humanas e Engenharia/Tecnologia v. 4 , n.8 , 2023","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5067509173","display_name":"Vanda Sanderana Mac\u00eado Carneiro","orcid":"https://orcid.org/0000-0003-2045-4133","observed_orcids":["https://orcid.org/0000-0003-2045-4133"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Vanda Sanderana Mac\u00eado Carneiro","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0003-2045-4133","affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5042028126","display_name":"Izabelle Gl\u00f3ria dos Santos","orcid":"https://orcid.org/0000-0002-4890-766X","observed_orcids":["https://orcid.org/0000-0002-4890-766X"]},"institutions":[{"id":"https://openalex.org/I71437568","display_name":"Universidade de Pernambuco","ror":"https://ror.org/00gtcbp88","country_code":"BR","type":"education","lineage":["https://openalex.org/I71437568"]}],"countries":["BR"],"is_corresponding":false,"raw_author_name":"Izabelle Gl\u00f3ria Santos","raw_affiliation_strings":["RECIMA21 -Ci\u00eancias Exatas e da Terra, Sociais , da Sa\u00fade , Humanas e Engenharia/Tecnologia v. 4 , n.8 , 2023","Faculdade de Odontologia de Pernambuco -FOP -UPE"],"raw_orcid":"https://orcid.org/0000-0002-4890-766X","affiliations":[{"raw_affiliation_string":"RECIMA21 -Ci\u00eancias Exatas e da Terra, Sociais , da Sa\u00fade , Humanas e Engenharia/Tecnologia v. 4 , n.8 , 2023","institution_ids":[]},{"raw_affiliation_string":"Faculdade de Odontologia de Pernambuco -FOP -UPE","institution_ids":["https://openalex.org/I71437568"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5050491452","display_name":"Wanderson Jos\u00e9 da Silva","orcid":"https://orcid.org/0000-0002-7817-8912","observed_orcids":["https://orcid.org/0000-0002-7817-8912"]},"institutions":[{"id":"https://openalex.org/I71437568","display_name":"Universidade de Pernambuco","ror":"https://ror.org/00gtcbp88","country_code":"BR","type":"education","lineage":["https://openalex.org/I71437568"]}],"countries":["BR"],"is_corresponding":false,"raw_author_name":"Wanderson Jos\u00e9 Silva","raw_affiliation_strings":["RECIMA21 -Ci\u00eancias Exatas e da Terra, Sociais , da Sa\u00fade , Humanas e Engenharia/Tecnologia v. 4 , n.8 , 2023","Faculdade de Odontologia de Pernambuco -FOP -UPE"],"raw_orcid":"https://orcid.org/0000-0002-7817-8912","affiliations":[{"raw_affiliation_string":"RECIMA21 -Ci\u00eancias Exatas e da Terra, Sociais , da Sa\u00fade , Humanas e Engenharia/Tecnologia v. 4 , n.8 , 2023","institution_ids":[]},{"raw_affiliation_string":"Faculdade de Odontologia de Pernambuco -FOP -UPE","institution_ids":["https://openalex.org/I71437568"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5061260833","display_name":"Maysa Swellen Valentim de Oliveira","orcid":"https://orcid.org/0000-0002-9994-4698","observed_orcids":["https://orcid.org/0000-0002-9994-4698"]},"institutions":[{"id":"https://openalex.org/I71437568","display_name":"Universidade de Pernambuco","ror":"https://ror.org/00gtcbp88","country_code":"BR","type":"education","lineage":["https://openalex.org/I71437568"]}],"countries":["BR"],"is_corresponding":false,"raw_author_name":"Maysa Swellen Valentim Oliveira","raw_affiliation_strings":["Faculdade de Odontologia de Pernambuco -FOP -UPE"],"raw_orcid":"https://orcid.org/0000-0002-9994-4698","affiliations":[{"raw_affiliation_string":"Faculdade de Odontologia de Pernambuco -FOP -UPE","institution_ids":["https://openalex.org/I71437568"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.2024,"has_fulltext":true,"cited_by_count":1,"citation_normalized_percentile":{"value":0.43433791,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":93},"biblio":{"volume":"4","issue":"8","first_page":"e483705","last_page":"e483705"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12027","display_name":"Social Media in Health Education","score":0.8848000168800354,"subfield":{"id":"https://openalex.org/subfields/3306","display_name":"Health"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12027","display_name":"Social Media in Health Education","score":0.8848000168800354,"subfield":{"id":"https://openalex.org/subfields/3306","display_name":"Health"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.09589999914169312,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.002899999963119626,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/digital-marketing","display_name":"digital marketing","score":0.9810000061988831},{"id":"https://openalex.org/keywords/dental-marketing","display_name":"dental marketing","score":0.7910000085830688},{"id":"https://openalex.org/keywords/social-media","display_name":"social media","score":0.6629999876022339},{"id":"https://openalex.org/keywords/dental-ethics","display_name":"dental ethics","score":0.6000000238418579},{"id":"https://openalex.org/keywords/healthcare-marketing","display_name":"healthcare marketing","score":0.7429999709129333},{"id":"https://openalex.org/keywords/dental-practice-promotion","display_name":"dental practice promotion","score":0.6629999876022339}],"concepts":[{"id":"https://openalex.org/C2779962280","wikidata":"https://www.wikidata.org/wiki/Q7433389","display_name":"SciELO","level":3,"score":0.4316957890987396},{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.35169345140457153},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.3506993055343628},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.2842278480529785},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.18153640627861023},{"id":"https://openalex.org/C2779473830","wikidata":"https://www.wikidata.org/wiki/Q1540899","display_name":"MEDLINE","level":2,"score":0.12579181790351868},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.47820/recima21.v4i8.3705","doi":"https://doi.org/10.47820/recima21.v4i8.3705","is_oa":true,"landing_page_url":"https://doi.org/10.47820/recima21.v4i8.3705","pdf_url":"https://recima21.com.br/index.php/recima21/article/download/3705/2676","source":{"id":"https://openalex.org/S4210222786","display_name":"RECIMA21 - Revista Cient\u00edfica Multidisciplinar","issn_l":"2675-6218","issn":["2675-6218"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["erih-plus"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"RECIMA21 - Revista Cient\u00edfica Multidisciplinar - ISSN 2675-6218","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.47820/recima21.v4i8.3705","doi":"https://doi.org/10.47820/recima21.v4i8.3705","is_oa":true,"landing_page_url":"https://doi.org/10.47820/recima21.v4i8.3705","pdf_url":"https://recima21.com.br/index.php/recima21/article/download/3705/2676","source":{"id":"https://openalex.org/S4210222786","display_name":"RECIMA21 - Revista Cient\u00edfica Multidisciplinar","issn_l":"2675-6218","issn":["2675-6218"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["erih-plus"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"RECIMA21 - Revista Cient\u00edfica Multidisciplinar - ISSN 2675-6218","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4385604161.pdf","grobid_xml":"https://content.openalex.org/works/W4385604161.grobid-xml"},"referenced_works_count":11,"referenced_works":["https://openalex.org/W66290463","https://openalex.org/W2042295884","https://openalex.org/W2142463752","https://openalex.org/W2270716678","https://openalex.org/W2410917876","https://openalex.org/W2808954893","https://openalex.org/W3002752454","https://openalex.org/W3134673711","https://openalex.org/W3216774644","https://openalex.org/W4200141262","https://openalex.org/W4309925736"],"related_works":["https://openalex.org/W3207603893","https://openalex.org/W7217077566","https://openalex.org/W4400951004","https://openalex.org/W7219955647","https://openalex.org/W7220427646","https://openalex.org/W4410421381","https://openalex.org/W2808954893","https://openalex.org/W4378216046","https://openalex.org/W4410888866","https://openalex.org/W4402800513"],"abstract_inverted_index":{"Com":[0],"a":[1,20,139,151],"amplia\u00e7\u00e3o":[2],"da":[3,9,38,78],"concorr\u00eancia":[4],"no":[5],"mercado":[6],"de":[7,42,69,92,94,108,131,177,181,209,220],"trabalho":[8,52,154],"odontologia,":[10,61],"faz-se":[11],"necess\u00e1rio":[12],"utilizar":[13],"ferramentas":[14],"que":[15,31,40,144,190,199],"evidenciem":[16],"o":[17,145,160,175,191],"cirurgi\u00e3o-dentista":[18],"e":[19,44,98,103,116,138,198,212],"cl\u00ednica":[21],"odontol\u00f3gica.":[22],"O":[23,49,72,123],"marketing":[24,58,124,146,192,210],"digital":[25,59,125,147,193],"\u00e9":[26,53,194],"um":[27],"dos":[28,133],"recursos":[29],"dispon\u00edveis":[30],"mais":[32],"vem":[33],"crescendo":[34],"entre":[35,101],"os":[36,55,206,215],"profissionais":[37],"sa\u00fade":[39],"utilizam":[41],"websites":[43],"redes":[45],"sociais":[46,65],"como":[47,75,129],"ferramenta.":[48],"objetivo":[50],"deste":[51],"descrever":[54],"benef\u00edcios":[56],"do":[57,153,155,218],"em":[60,171,203],"atrav\u00e9s":[62],"das":[63],"m\u00eddias":[64],"preconizado":[66],"pelo":[67,186],"C\u00f3digo":[68,176],"\u00c9tica":[70,178,221],"Odontol\u00f3gico.":[71,222],"estudo":[73],"caracterizou-se":[74],"revis\u00e3o":[76],"integrativa":[77],"literatura":[79],"com":[80,174,205],"abordagem":[81],"qualitativa":[82],"descritiva.":[83],"Foram":[84],"selecionados":[85],"21":[86],"artigos":[87],"relacionados":[88],"ao":[89],"tema":[90],"Marketing":[91],"servi\u00e7os":[93,134],"sa\u00fade,":[95],"M\u00eddias":[96],"Sociais":[97],"Odontologia,":[99],"publicados":[100],"2004":[102],"2023":[104],"na":[105,117,136],"Biblioteca":[106],"Virtual":[107],"Sa\u00fade":[109],"(BVS),":[110],"National":[111],"Library":[112,120],"of":[113],"Medicine":[114],"(Pubmed),":[115],"Scientific":[118],"Electronic":[119],"Online":[121],"(SCIELO).":[122],"tem":[126],"sido":[127],"utilizado":[128],"estrat\u00e9gia":[130],"divulga\u00e7\u00e3o":[132,152],"odontol\u00f3gicos":[135],"contemporaneidade":[137],"partir":[140],"dessa":[141],"an\u00e1lise,":[142],"conclui-se":[143],"contribui":[148],"fortemente":[149],"para":[150],"dentista,":[156],"podendo":[157],"afetar":[158],"consideravelmente":[159],"seu":[161,166,184],"sucesso":[162],"profissional.":[163],"No":[164],"entanto,":[165],"uso":[167],"deve":[168],"ser":[169,201],"pautado":[170],"condutas":[172],"consonantes":[173],"Odontol\u00f3gico,":[179],"sendo":[180],"grande":[182],"import\u00e2ncia":[183],"conhecimento":[185],"cirurgi\u00e3o":[187],"dentista.":[188],"Conclui-se":[189],"uma":[195],"importante":[196],"ferramenta":[197],"pode":[200],"utilizada":[202],"conjunto":[204],"demais":[207],"tipos":[208],"externo":[211],"interno,":[213],"respeitando":[214],"preceitos":[216],"\u00e9ticos":[217],"Conselho":[219]},"counts_by_year":[{"year":2025,"cited_by_count":1}],"updated_date":"2026-10-05T09:50:58.205359","created_date":"2023-08-05T00:00:00"}