{"id":"https://openalex.org/W4385586684","doi":"https://doi.org/10.14569/ijacsa.2023.0140799","title":"Predicting Customer Segment Changes to Enhance Customer Retention: A Case Study for Online Retail using Machine Learning","display_name":"Predicting Customer Segment Changes to Enhance Customer Retention: A Case Study for Online Retail using Machine Learning","publication_year":2023,"publication_date":"2023-01-01","ids":{"openalex":"https://openalex.org/W4385586684","doi":"https://doi.org/10.14569/ijacsa.2023.0140799"},"language":"en","primary_location":{"id":"doi:10.14569/ijacsa.2023.0140799","doi":"https://doi.org/10.14569/ijacsa.2023.0140799","is_oa":true,"landing_page_url":"https://doi.org/10.14569/ijacsa.2023.0140799","pdf_url":"http://thesai.org/Downloads/Volume14No7/Paper_99-Predicting_Customer_Segment_Changes_to_Enhance_Customer_Retention.pdf","source":{"id":"https://openalex.org/S23629721","display_name":"International Journal of Advanced Computer Science and Applications","issn_l":"2156-5570","issn":["2156-5570","2158-107X"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core","norway-1","poland-20","russia-white-list-3","vabb-shw"],"host_organization":"https://openalex.org/P4310311819","host_organization_name":"Science and Information Organization","host_organization_lineage":["https://openalex.org/P4310311819"],"host_organization_lineage_names":["Science and Information Organization"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Advanced Computer Science and Applications","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"http://thesai.org/Downloads/Volume14No7/Paper_99-Predicting_Customer_Segment_Changes_to_Enhance_Customer_Retention.pdf","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5075005530","display_name":"Lahcen Abidar","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210153527","display_name":"Institut National des Postes et T\u00e9l\u00e9communications","ror":"https://ror.org/052bnvt46","country_code":"MA","type":"education","lineage":["https://openalex.org/I4210153527","https://openalex.org/I4210167103"]}],"countries":["MA"],"is_corresponding":false,"raw_author_name":"Lahcen ABIDAR","raw_affiliation_strings":["Department of Mathematics, Networks and Computer Science National Institute of Posts and Telecommunications, Rabat, Morocco"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Mathematics, Networks and Computer Science National Institute of Posts and Telecommunications, Rabat, Morocco","institution_ids":["https://openalex.org/I4210153527"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5055988056","display_name":"Dounia Zaidouni","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210153527","display_name":"Institut National des Postes et T\u00e9l\u00e9communications","ror":"https://ror.org/052bnvt46","country_code":"MA","type":"education","lineage":["https://openalex.org/I4210153527","https://openalex.org/I4210167103"]}],"countries":["MA"],"is_corresponding":false,"raw_author_name":"Dounia ZAIDOUNI","raw_affiliation_strings":["Department of Mathematics, Networks and Computer Science National Institute of Posts and Telecommunications, Rabat, Morocco"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Mathematics, Networks and Computer Science National Institute of Posts and Telecommunications, Rabat, Morocco","institution_ids":["https://openalex.org/I4210153527"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5067973859","display_name":"Ikram El Asri","orcid":"https://orcid.org/0000-0001-5272-8587","observed_orcids":["https://orcid.org/0000-0001-5272-8587"]},"institutions":[{"id":"https://openalex.org/I4210153527","display_name":"Institut National des Postes et T\u00e9l\u00e9communications","ror":"https://ror.org/052bnvt46","country_code":"MA","type":"education","lineage":["https://openalex.org/I4210153527","https://openalex.org/I4210167103"]}],"countries":["MA"],"is_corresponding":false,"raw_author_name":"Ikram EL ASRI","raw_affiliation_strings":["Department of Mathematics, Networks and Computer Science National Institute of Posts and Telecommunications, Rabat, Morocco"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Mathematics, Networks and Computer Science National Institute of Posts and Telecommunications, Rabat, Morocco","institution_ids":["https://openalex.org/I4210153527"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5050355536","display_name":"Abdeslam En\u2010Nouaary","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210153527","display_name":"Institut National des Postes et T\u00e9l\u00e9communications","ror":"https://ror.org/052bnvt46","country_code":"MA","type":"education","lineage":["https://openalex.org/I4210153527","https://openalex.org/I4210167103"]}],"countries":["MA"],"is_corresponding":false,"raw_author_name":"Abdeslam ENNOUAARY","raw_affiliation_strings":["Department of Mathematics, Networks and Computer Science National Institute of Posts and Telecommunications, Rabat, Morocco"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Mathematics, Networks and Computer Science National Institute of Posts and Telecommunications, Rabat, Morocco","institution_ids":["https://openalex.org/I4210153527"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4210153527"],"apc_list":null,"apc_paid":null,"fwci":5.0053,"has_fulltext":true,"cited_by_count":19,"citation_normalized_percentile":{"value":0.94737524,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":97,"max":99},"biblio":{"volume":"14","issue":"7","first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/customer-segmentation","display_name":"customer segmentation","score":0.7139999866485596},{"id":"https://openalex.org/keywords/customer-lifetime-value","display_name":"customer lifetime value","score":0.7559999823570251},{"id":"https://openalex.org/keywords/customer-retention","display_name":"customer retention","score":0.9269999861717224},{"id":"https://openalex.org/keywords/online-retail","display_name":"online retail","score":0.7549999952316284},{"id":"https://openalex.org/keywords/pareto-principle","display_name":"Pareto principle","score":0.8019999861717224},{"id":"https://openalex.org/keywords/targeted-advertising","display_name":"targeted advertising","score":0.7870000004768372},{"id":"https://openalex.org/keywords/advertising-campaign-optimization","display_name":"advertising campaign optimization","score":0.8489999771118164},{"id":"https://openalex.org/keywords/customer-prioritization","display_name":"customer prioritization","score":0.4690000116825104}],"concepts":[{"id":"https://openalex.org/C153083717","wikidata":"https://www.wikidata.org/wiki/Q6535263","display_name":"Leverage (statistics)","level":2,"score":0.8128765821456909},{"id":"https://openalex.org/C101276457","wikidata":"https://www.wikidata.org/wiki/Q5196474","display_name":"Customer retention","level":4,"score":0.7041138410568237},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.666160523891449},{"id":"https://openalex.org/C125308379","wikidata":"https://www.wikidata.org/wiki/Q363057","display_name":"Market segmentation","level":2,"score":0.623818039894104},{"id":"https://openalex.org/C58546491","wikidata":"https://www.wikidata.org/wiki/Q1150207","display_name":"Competitive advantage","level":2,"score":0.5991266965866089},{"id":"https://openalex.org/C130721881","wikidata":"https://www.wikidata.org/wiki/Q1146253","display_name":"Customer lifetime value","level":5,"score":0.5935393571853638},{"id":"https://openalex.org/C169549615","wikidata":"https://www.wikidata.org/wiki/Q939134","display_name":"Return on investment","level":3,"score":0.5887995362281799},{"id":"https://openalex.org/C2776915394","wikidata":"https://www.wikidata.org/wiki/Q5196451","display_name":"Customer engagement","level":3,"score":0.5247262120246887},{"id":"https://openalex.org/C57660159","wikidata":"https://www.wikidata.org/wiki/Q5196460","display_name":"Customer intelligence","level":5,"score":0.5033013224601746},{"id":"https://openalex.org/C2985066332","wikidata":"https://www.wikidata.org/wiki/Q556441","display_name":"Customer value","level":3,"score":0.47560223937034607},{"id":"https://openalex.org/C191511416","wikidata":"https://www.wikidata.org/wiki/Q999278","display_name":"Customer satisfaction","level":2,"score":0.46840614080429077},{"id":"https://openalex.org/C63207073","wikidata":"https://www.wikidata.org/wiki/Q1076010","display_name":"Customer to customer","level":5,"score":0.4169788658618927},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4035482704639435},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.29372113943099976},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.2415279746055603},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.20814135670661926},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.13379907608032227},{"id":"https://openalex.org/C140781008","wikidata":"https://www.wikidata.org/wiki/Q1221081","display_name":"Service quality","level":3,"score":0.11031398177146912},{"id":"https://openalex.org/C181622380","wikidata":"https://www.wikidata.org/wiki/Q26911","display_name":"Profit (economics)","level":2,"score":0.09612804651260376},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.0},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.0},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.14569/ijacsa.2023.0140799","doi":"https://doi.org/10.14569/ijacsa.2023.0140799","is_oa":true,"landing_page_url":"https://doi.org/10.14569/ijacsa.2023.0140799","pdf_url":"http://thesai.org/Downloads/Volume14No7/Paper_99-Predicting_Customer_Segment_Changes_to_Enhance_Customer_Retention.pdf","source":{"id":"https://openalex.org/S23629721","display_name":"International Journal of Advanced Computer Science and Applications","issn_l":"2156-5570","issn":["2156-5570","2158-107X"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core","norway-1","poland-20","russia-white-list-3","vabb-shw"],"host_organization":"https://openalex.org/P4310311819","host_organization_name":"Science and Information Organization","host_organization_lineage":["https://openalex.org/P4310311819"],"host_organization_lineage_names":["Science and Information Organization"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Advanced Computer Science and Applications","raw_type":"journal-article"},{"id":"pmh:oai:thesai.org:1fcc5a4d-df82-4ede-8dec-a47cd51be6d8","doi":null,"is_oa":true,"landing_page_url":"https://thesai.org/Publications/ViewPaper?Volume=14&Issue=7&Code=IJACSA&SerialNo=99","pdf_url":"https://thesai.org/Downloads/Volume14No7/Paper_99-Predicting_Customer_Segment_Changes_to_Enhance_Customer_Retention.pdf","source":{"id":"https://openalex.org/S23629721","display_name":"International Journal of Advanced Computer Science and Applications","issn_l":"2156-5570","issn":["2156-5570","2158-107X"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core","norway-1","poland-20","russia-white-list-3","vabb-shw"],"host_organization":"https://openalex.org/P4310311819","host_organization_name":"Science and Information Organization","host_organization_lineage":["https://openalex.org/P4310311819"],"host_organization_lineage_names":["Science and Information Organization"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"International Journal of Advanced Computer Science and Applications, Vol. 14, No. 7 (2023), ISSN 2158-107X","raw_type":"text"}],"best_oa_location":{"id":"doi:10.14569/ijacsa.2023.0140799","doi":"https://doi.org/10.14569/ijacsa.2023.0140799","is_oa":true,"landing_page_url":"https://doi.org/10.14569/ijacsa.2023.0140799","pdf_url":"http://thesai.org/Downloads/Volume14No7/Paper_99-Predicting_Customer_Segment_Changes_to_Enhance_Customer_Retention.pdf","source":{"id":"https://openalex.org/S23629721","display_name":"International Journal of Advanced Computer Science and Applications","issn_l":"2156-5570","issn":["2156-5570","2158-107X"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core","norway-1","poland-20","russia-white-list-3","vabb-shw"],"host_organization":"https://openalex.org/P4310311819","host_organization_name":"Science and Information Organization","host_organization_lineage":["https://openalex.org/P4310311819"],"host_organization_lineage_names":["Science and Information Organization"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Advanced Computer Science and Applications","raw_type":"journal-article"},"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"id":"https://metadata.un.org/sdg/9","display_name":"Industry, innovation and infrastructure","score":0.5199999809265137}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4385586684.pdf","grobid_xml":"https://content.openalex.org/works/W4385586684.grobid-xml"},"referenced_works_count":19,"referenced_works":["https://openalex.org/W1804094391","https://openalex.org/W2017565819","https://openalex.org/W2086784208","https://openalex.org/W2583768955","https://openalex.org/W2891398129","https://openalex.org/W2893616889","https://openalex.org/W2915015079","https://openalex.org/W2954312269","https://openalex.org/W2976655757","https://openalex.org/W2987205502","https://openalex.org/W3040970061","https://openalex.org/W3121467183","https://openalex.org/W3128809680","https://openalex.org/W3132120873","https://openalex.org/W3143381390","https://openalex.org/W3162650135","https://openalex.org/W3171458132","https://openalex.org/W4250988393","https://openalex.org/W4313056046"],"related_works":["https://openalex.org/W4400911122","https://openalex.org/W6903525161","https://openalex.org/W4416403364","https://openalex.org/W4408667239","https://openalex.org/W7171248792","https://openalex.org/W4396831218","https://openalex.org/W4200205315","https://openalex.org/W7141581323","https://openalex.org/W4400032059","https://openalex.org/W7155553135"],"abstract_inverted_index":{"In":[0],"today\u2019s":[1],"highly":[2],"competitive":[3,124],"marketplace,":[4],"advertisers":[5,101],"strive":[6],"to":[7,11,65,81,163],"tailor":[8],"their":[9,18,68,108,130,168],"messages":[10],"specific":[12,83],"individuals":[13],"or":[14],"groups,":[15],"often":[16],"overlooking":[17],"most":[19,131],"significant":[20],"clients.":[21,133],"The":[22,134],"Pareto":[23],"principle,":[24],"asserting":[25],"that":[26],"80%":[27],"of":[28,33,97],"sales":[29],"come":[30],"from":[31],"20%":[32,46],"customers,":[34],"offers":[35],"valuable":[36,132],"insights,":[37],"imagine":[38],"if":[39],"companies":[40],"could":[41],"accurately":[42],"forecast":[43],"this":[44,58,118],"vital":[45],"and":[47,78,106,128,138,149,161,176],"recognize":[48],"its":[49],"historical":[50],"significance.":[51],"Predicting":[52],"customer":[53,147,173],"lifetime":[54,174],"value":[55,175],"(CLV)":[56],"at":[57],"juncture":[59],"becomes":[60],"crucial":[61],"in":[62,117,146,166,180],"aiding":[63],"firms":[64],"effectively":[66],"prioritize":[67],"efforts.":[69],"To":[70],"achieve":[71],"this,":[72],"organizations":[73],"can":[74,102,121],"leverage":[75],"predictive":[76],"models":[77],"analytical":[79],"tools":[80],"target":[82],"customers":[84],"with":[85],"tailored":[86],"campaigns,":[87],"enabling":[88],"well-informed":[89],"decisions":[90],"about":[91],"advertising":[92,151,169],"investments.":[93],"By":[94,112],"being":[95],"aware":[96],"these":[98],"segment":[99],"transitions,":[100],"efficiently":[103],"deploy":[104],"resources":[105],"increase":[107],"return":[109],"on":[110],"investment.":[111],"implementing":[113],"the":[114],"strategies":[115,152],"outlined":[116],"study,":[119],"businesses":[120],"gain":[122],"a":[123,157],"edge":[125],"by":[126,171],"identifying":[127],"retaining":[129],"potential":[135],"for":[136],"growth":[137],"client":[139,181],"retention":[140],"is":[141],"immense":[142],"when":[143],"anticipating":[144,172],"changes":[145,179],"segments":[148],"adjusting":[150],"accordingly.":[153],"This":[154],"paper":[155],"provides":[156],"comprehensive":[158],"methodology,":[159],"tools,":[160],"insights":[162],"assist":[164],"marketers":[165],"optimizing":[167],"campaigns":[170],"actively":[177],"predicting":[178],"segmentation.":[182]},"counts_by_year":[{"year":2026,"cited_by_count":3},{"year":2025,"cited_by_count":10},{"year":2024,"cited_by_count":6}],"updated_date":"2026-10-30T12:39:25.321706","created_date":"2023-08-05T00:00:00"}
