{"id":"https://openalex.org/W4385477204","doi":"https://doi.org/10.1080/10810730.2023.2236976","title":"Evaluation of the \u201cWe Can Do This\u201d Campaign Paid Media and COVID-19 Vaccination Uptake, United States, December 2020\u2013January 2022","display_name":"Evaluation of the \u201cWe Can Do This\u201d Campaign Paid Media and COVID-19 Vaccination Uptake, United States, December 2020\u2013January 2022","publication_year":2023,"publication_date":"2023-08-01","ids":{"openalex":"https://openalex.org/W4385477204","doi":"https://doi.org/10.1080/10810730.2023.2236976","pmid":"https://pubmed.ncbi.nlm.nih.gov/37528606","pmcid":"https://www.ncbi.nlm.nih.gov/pmc/articles/10529331"},"language":"en","primary_location":{"id":"doi:10.1080/10810730.2023.2236976","doi":"https://doi.org/10.1080/10810730.2023.2236976","is_oa":true,"landing_page_url":"https://doi.org/10.1080/10810730.2023.2236976","pdf_url":"https://www.tandfonline.com/doi/pdf/10.1080/10810730.2023.2236976?needAccess=true&role=button","source":{"id":"https://openalex.org/S27931387","display_name":"Journal of Health Communication","issn_l":"1081-0730","issn":["1081-0730","1087-0415"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core","jufo-2","ki-jl-1","medline","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Health Communication","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref","pubmed"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://www.tandfonline.com/doi/pdf/10.1080/10810730.2023.2236976?needAccess=true&role=button","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5017353301","display_name":"Benjamin Denison","orcid":"https://orcid.org/0000-0003-3671-2176","observed_orcids":["https://orcid.org/0000-0003-3671-2176"]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Benjamin Denison","raw_affiliation_strings":["Fors Marsh","Communication Campaign Research & Evaluation, Fors Marsh, Arlington, Virginia, USA"],"raw_orcid":"https://orcid.org/0000-0003-3671-2176","affiliations":[{"raw_affiliation_string":"Fors Marsh","institution_ids":[]},{"raw_affiliation_string":"Communication Campaign Research & Evaluation, Fors Marsh, Arlington, Virginia, USA","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5043111018","display_name":"Heather M. Dahlen","orcid":"https://orcid.org/0000-0001-7182-382X","observed_orcids":["https://orcid.org/0000-0001-7182-382X"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Heather Dahlen","raw_affiliation_strings":["Fors Marsh","Communication Campaign Research & Evaluation, Fors Marsh, Arlington, Virginia, USA"],"raw_orcid":"https://orcid.org/0000-0001-7182-382X","affiliations":[{"raw_affiliation_string":"Fors Marsh","institution_ids":[]},{"raw_affiliation_string":"Communication Campaign Research & Evaluation, Fors Marsh, Arlington, Virginia, USA","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5020186405","display_name":"Jae-Eun C. Kim","orcid":"https://orcid.org/0000-0003-4307-0001","observed_orcids":["https://orcid.org/0000-0003-4307-0001"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Jae-Eun C. Kim","raw_affiliation_strings":["Fors Marsh","Communication Campaign Research & Evaluation, Fors Marsh, Arlington, Virginia, USA"],"raw_orcid":"https://orcid.org/0000-0003-4307-0001","affiliations":[{"raw_affiliation_string":"Fors Marsh","institution_ids":[]},{"raw_affiliation_string":"Communication Campaign Research & Evaluation, Fors Marsh, Arlington, Virginia, USA","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5025685918","display_name":"Christopher Williams","orcid":"https://orcid.org/0000-0002-2002-6326","observed_orcids":["https://orcid.org/0000-0002-2002-6326"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Christopher Williams","raw_affiliation_strings":["Fors Marsh","Communication Campaign Research & Evaluation, Fors Marsh, Arlington, Virginia, USA"],"raw_orcid":"https://orcid.org/0000-0002-2002-6326","affiliations":[{"raw_affiliation_string":"Fors Marsh","institution_ids":[]},{"raw_affiliation_string":"Communication Campaign Research & Evaluation, Fors Marsh, Arlington, Virginia, USA","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5015283954","display_name":"Elissa C. Kranzler","orcid":"https://orcid.org/0000-0003-4492-5817","observed_orcids":["https://orcid.org/0000-0003-4492-5817"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Elissa Kranzler","raw_affiliation_strings":["Fors Marsh","Communication Campaign Research & Evaluation, Fors Marsh, Arlington, Virginia, USA"],"raw_orcid":"https://orcid.org/0000-0003-4492-5817","affiliations":[{"raw_affiliation_string":"Fors Marsh","institution_ids":[]},{"raw_affiliation_string":"Communication Campaign Research & Evaluation, Fors Marsh, Arlington, Virginia, USA","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5042868732","display_name":"Joseph Nicholas Luchman","orcid":"https://orcid.org/0000-0002-8886-9717","observed_orcids":["https://orcid.org/0000-0002-8886-9717"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Joseph N. Luchman","raw_affiliation_strings":["Fors Marsh","Communication Campaign Research & Evaluation, Fors Marsh, Arlington, Virginia, USA"],"raw_orcid":"https://orcid.org/0000-0002-8886-9717","affiliations":[{"raw_affiliation_string":"Fors Marsh","institution_ids":[]},{"raw_affiliation_string":"Communication Campaign Research & Evaluation, Fors Marsh, Arlington, Virginia, USA","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5051394233","display_name":"Sarah Trigger","orcid":"https://orcid.org/0000-0001-9982-4349","observed_orcids":["https://orcid.org/0000-0001-9982-4349"]},"institutions":[{"id":"https://openalex.org/I1299022934","display_name":"United States Department of Health and Human Services","ror":"https://ror.org/033jnv181","country_code":"US","type":"government","lineage":["https://openalex.org/I1299022934"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Sarah Trigger","raw_affiliation_strings":["U.S. Department of Health and Human Services","Office of the Assistant Secretary for Public Affairs, U.S. Department of Health and Human Services, Washington, DC, USA"],"raw_orcid":"https://orcid.org/0000-0001-9982-4349","affiliations":[{"raw_affiliation_string":"U.S. Department of Health and Human Services","institution_ids":["https://openalex.org/I1299022934"]},{"raw_affiliation_string":"Office of the Assistant Secretary for Public Affairs, U.S. Department of Health and Human Services, Washington, DC, USA","institution_ids":["https://openalex.org/I1299022934"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5024804360","display_name":"Morgane Bennett","orcid":"https://orcid.org/0000-0002-4624-0814","observed_orcids":["https://orcid.org/0000-0002-4624-0814"]},"institutions":[{"id":"https://openalex.org/I1299022934","display_name":"United States Department of Health and Human Services","ror":"https://ror.org/033jnv181","country_code":"US","type":"government","lineage":["https://openalex.org/I1299022934"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Morgane Bennett","raw_affiliation_strings":["U.S. Department of Health and Human Services","Office of the Assistant Secretary for Public Affairs, U.S. Department of Health and Human Services, Washington, DC, USA"],"raw_orcid":"https://orcid.org/0000-0002-4624-0814","affiliations":[{"raw_affiliation_string":"U.S. Department of Health and Human Services","institution_ids":["https://openalex.org/I1299022934"]},{"raw_affiliation_string":"Office of the Assistant Secretary for Public Affairs, U.S. Department of Health and Human Services, Washington, DC, USA","institution_ids":["https://openalex.org/I1299022934"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5070033207","display_name":"Tyler D. Nighbor","orcid":"https://orcid.org/0000-0002-8954-8763","observed_orcids":["https://orcid.org/0000-0002-8954-8763"]},"institutions":[{"id":"https://openalex.org/I1299022934","display_name":"United States Department of Health and Human Services","ror":"https://ror.org/033jnv181","country_code":"US","type":"government","lineage":["https://openalex.org/I1299022934"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Tyler Nighbor","raw_affiliation_strings":["U.S. Department of Health and Human Services","Office of the Assistant Secretary for Public Affairs, U.S. Department of Health and Human Services, Washington, DC, USA"],"raw_orcid":"https://orcid.org/0000-0002-8954-8763","affiliations":[{"raw_affiliation_string":"U.S. Department of Health and Human Services","institution_ids":["https://openalex.org/I1299022934"]},{"raw_affiliation_string":"Office of the Assistant Secretary for Public Affairs, U.S. Department of Health and Human Services, Washington, DC, USA","institution_ids":["https://openalex.org/I1299022934"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5034907004","display_name":"Monica Vines","orcid":"https://orcid.org/0000-0002-4314-2397","observed_orcids":["https://orcid.org/0000-0002-4314-2397"]},"institutions":[{"id":"https://openalex.org/I1299022934","display_name":"United States Department of Health and Human Services","ror":"https://ror.org/033jnv181","country_code":"US","type":"government","lineage":["https://openalex.org/I1299022934"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Monica Vines","raw_affiliation_strings":["U.S. Department of Health and Human Services","Office of the Assistant Secretary for Public Affairs, U.S. Department of Health and Human Services, Washington, DC, USA"],"raw_orcid":"https://orcid.org/0000-0002-4314-2397","affiliations":[{"raw_affiliation_string":"U.S. Department of Health and Human Services","institution_ids":["https://openalex.org/I1299022934"]},{"raw_affiliation_string":"Office of the Assistant Secretary for Public Affairs, U.S. Department of Health and Human Services, Washington, DC, USA","institution_ids":["https://openalex.org/I1299022934"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5036138692","display_name":"Elizabeth L. Petrun","orcid":"https://orcid.org/0000-0001-6796-6350","observed_orcids":["https://orcid.org/0000-0001-6796-6350"]},"institutions":[{"id":"https://openalex.org/I1299022934","display_name":"United States Department of Health and Human Services","ror":"https://ror.org/033jnv181","country_code":"US","type":"government","lineage":["https://openalex.org/I1299022934"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Elizabeth L. Petrun Sayers","raw_affiliation_strings":["U.S. Department of Health and Human Services","Office of the Assistant Secretary for Public Affairs, U.S. Department of Health and Human Services, Washington, DC, USA"],"raw_orcid":"https://orcid.org/0000-0001-6796-6350","affiliations":[{"raw_affiliation_string":"U.S. Department of Health and Human Services","institution_ids":["https://openalex.org/I1299022934"]},{"raw_affiliation_string":"Office of the Assistant Secretary for Public Affairs, U.S. Department of Health and Human Services, Washington, DC, USA","institution_ids":["https://openalex.org/I1299022934"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5002739421","display_name":"Allison N. Kurti","orcid":"https://orcid.org/0000-0003-1018-8345","observed_orcids":["https://orcid.org/0000-0003-1018-8345"]},"institutions":[{"id":"https://openalex.org/I1299022934","display_name":"United States Department of Health and Human Services","ror":"https://ror.org/033jnv181","country_code":"US","type":"government","lineage":["https://openalex.org/I1299022934"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Allison N. Kurti","raw_affiliation_strings":["U.S. Department of Health and Human Services","Office of the Assistant Secretary for Public Affairs, U.S. Department of Health and Human Services, Washington, DC, USA"],"raw_orcid":"https://orcid.org/0000-0003-1018-8345","affiliations":[{"raw_affiliation_string":"U.S. Department of Health and Human Services","institution_ids":["https://openalex.org/I1299022934"]},{"raw_affiliation_string":"Office of the Assistant Secretary for Public Affairs, U.S. Department of Health and Human Services, Washington, DC, USA","institution_ids":["https://openalex.org/I1299022934"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5018819118","display_name":"Jessica P. Weinberg","orcid":"https://orcid.org/0000-0003-0419-1409","observed_orcids":["https://orcid.org/0000-0003-0419-1409"]},"institutions":[{"id":"https://openalex.org/I1299022934","display_name":"United States Department of Health and Human Services","ror":"https://ror.org/033jnv181","country_code":"US","type":"government","lineage":["https://openalex.org/I1299022934"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Jessica Weinberg","raw_affiliation_strings":["U.S. Department of Health and Human Services","Office of the Assistant Secretary for Public Affairs, U.S. Department of Health and Human Services, Washington, DC, USA"],"raw_orcid":"https://orcid.org/0000-0003-0419-1409","affiliations":[{"raw_affiliation_string":"U.S. Department of Health and Human Services","institution_ids":["https://openalex.org/I1299022934"]},{"raw_affiliation_string":"Office of the Assistant Secretary for Public Affairs, U.S. Department of Health and Human Services, Washington, DC, USA","institution_ids":["https://openalex.org/I1299022934"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5002506071","display_name":"Leah Hoffman","orcid":"https://orcid.org/0000-0002-8153-3866","observed_orcids":["https://orcid.org/0000-0002-8153-3866"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Leah Hoffman","raw_affiliation_strings":["Fors Marsh","Communication Campaign Research & Evaluation, Fors Marsh, Arlington, Virginia, USA"],"raw_orcid":"https://orcid.org/0000-0002-8153-3866","affiliations":[{"raw_affiliation_string":"Fors Marsh","institution_ids":[]},{"raw_affiliation_string":"Communication Campaign Research & Evaluation, Fors Marsh, Arlington, Virginia, USA","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5060485958","display_name":"Joshua Peck","orcid":"https://orcid.org/0000-0002-8522-0437","observed_orcids":["https://orcid.org/0000-0002-8522-0437"]},"institutions":[{"id":"https://openalex.org/I1299022934","display_name":"United States Department of Health and Human Services","ror":"https://ror.org/033jnv181","country_code":"US","type":"government","lineage":["https://openalex.org/I1299022934"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Joshua Peck","raw_affiliation_strings":["U.S. Department of Health and Human Services","Office of the Assistant Secretary for Public Affairs, U.S. Department of Health and Human Services, Washington, DC, USA"],"raw_orcid":"https://orcid.org/0000-0002-8522-0437","affiliations":[{"raw_affiliation_string":"U.S. Department of Health and Human Services","institution_ids":["https://openalex.org/I1299022934"]},{"raw_affiliation_string":"Office of the Assistant Secretary for Public Affairs, U.S. Department of Health and Human Services, Washington, DC, USA","institution_ids":["https://openalex.org/I1299022934"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5017353301"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":6.7486,"has_fulltext":true,"cited_by_count":25,"citation_normalized_percentile":{"value":0.97714223,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":99},"biblio":{"volume":"28","issue":"9","first_page":"573","last_page":"584"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10833","display_name":"Vaccine Coverage and Hesitancy","score":0.8345000147819519,"subfield":{"id":"https://openalex.org/subfields/3306","display_name":"Health"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10833","display_name":"Vaccine Coverage and Hesitancy","score":0.8345000147819519,"subfield":{"id":"https://openalex.org/subfields/3306","display_name":"Health"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13979","display_name":"Communication and COVID-19 Impact","score":0.14399999380111694,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12214","display_name":"Media Influence and Health","score":0.013799999840557575,"subfield":{"id":"https://openalex.org/subfields/1208","display_name":"Literature and Literary Theory"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/covid-19-vaccination","display_name":"COVID-19 vaccination","score":0.8820000290870667},{"id":"https://openalex.org/keywords/public-education-campaigns","display_name":"public education campaigns","score":0.7360000014305115},{"id":"https://openalex.org/keywords/paid-media","display_name":"paid media","score":0.7730000019073486},{"id":"https://openalex.org/keywords/online-advertising","display_name":"online advertising","score":0.6990000009536743},{"id":"https://openalex.org/keywords/television-advertising","display_name":"television advertising","score":0.9900000095367432},{"id":"https://openalex.org/keywords/radio-advertising","display_name":"radio advertising","score":0.7319999933242798},{"id":"https://openalex.org/keywords/print-advertising","display_name":"print advertising","score":0.968999981880188},{"id":"https://openalex.org/keywords/outdoor-advertising","display_name":"outdoor advertising","score":0.9929999709129333},{"id":"https://openalex.org/keywords/media-exposure","display_name":"media exposure","score":0.492000013589859},{"id":"https://openalex.org/keywords/first-dose-vaccination","display_name":"first-dose vaccination","score":0.7919999957084656},{"id":"https://openalex.org/keywords/campaign-evaluation","display_name":"campaign evaluation","score":0.6620000004768372},{"id":"https://openalex.org/keywords/health-communication","display_name":"health communication","score":0.4740000069141388}],"concepts":[{"id":"https://openalex.org/C22070199","wikidata":"https://www.wikidata.org/wiki/Q192995","display_name":"Vaccination","level":2,"score":0.6977024674415588},{"id":"https://openalex.org/C3008058167","wikidata":"https://www.wikidata.org/wiki/Q84263196","display_name":"Coronavirus disease 2019 (COVID-19)","level":4,"score":0.6453067660331726},{"id":"https://openalex.org/C2910968140","wikidata":"https://www.wikidata.org/wiki/Q11033","display_name":"Media campaign","level":2,"score":0.5338332056999207},{"id":"https://openalex.org/C138816342","wikidata":"https://www.wikidata.org/wiki/Q189603","display_name":"Public health","level":2,"score":0.5270735621452332},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.48420026898384094},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.46626028418540955},{"id":"https://openalex.org/C558299567","wikidata":"https://www.wikidata.org/wiki/Q11033","display_name":"Mass media","level":2,"score":0.4173751473426819},{"id":"https://openalex.org/C3020105747","wikidata":"https://www.wikidata.org/wiki/Q11118951","display_name":"Media coverage","level":2,"score":0.41724133491516113},{"id":"https://openalex.org/C99454951","wikidata":"https://www.wikidata.org/wiki/Q932068","display_name":"Environmental health","level":1,"score":0.3928542137145996},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.2011948525905609},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.16671621799468994},{"id":"https://openalex.org/C29595303","wikidata":"https://www.wikidata.org/wiki/Q165650","display_name":"Media studies","level":1,"score":0.16232305765151978},{"id":"https://openalex.org/C203014093","wikidata":"https://www.wikidata.org/wiki/Q101929","display_name":"Immunology","level":1,"score":0.1396063268184662},{"id":"https://openalex.org/C159110408","wikidata":"https://www.wikidata.org/wiki/Q121176","display_name":"Nursing","level":1,"score":0.07793918251991272},{"id":"https://openalex.org/C524204448","wikidata":"https://www.wikidata.org/wiki/Q788926","display_name":"Infectious disease (medical specialty)","level":3,"score":0.0},{"id":"https://openalex.org/C142724271","wikidata":"https://www.wikidata.org/wiki/Q7208","display_name":"Pathology","level":1,"score":0.0},{"id":"https://openalex.org/C2779134260","wikidata":"https://www.wikidata.org/wiki/Q12136","display_name":"Disease","level":2,"score":0.0}],"mesh":[{"descriptor_ui":"D000086382","descriptor_name":"COVID-19","qualifier_ui":"Q000453","qualifier_name":"epidemiology","is_major_topic":true},{"descriptor_ui":"D000086382","descriptor_name":"COVID-19","qualifier_ui":"Q000517","qualifier_name":"prevention & control","is_major_topic":true},{"descriptor_ui":"D000086663","descriptor_name":"COVID-19 Vaccines","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false},{"descriptor_ui":"D000328","descriptor_name":"Adult","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false},{"descriptor_ui":"D006293","descriptor_name":"Health Promotion","qualifier_ui":"Q000379","qualifier_name":"methods","is_major_topic":true},{"descriptor_ui":"D006801","descriptor_name":"Humans","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false},{"descriptor_ui":"D008402","descriptor_name":"Mass Media","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false},{"descriptor_ui":"D014481","descriptor_name":"United States","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false},{"descriptor_ui":"D014611","descriptor_name":"Vaccination","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false},{"descriptor_ui":"D020407","descriptor_name":"Internet","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false}],"locations_count":3,"locations":[{"id":"doi:10.1080/10810730.2023.2236976","doi":"https://doi.org/10.1080/10810730.2023.2236976","is_oa":true,"landing_page_url":"https://doi.org/10.1080/10810730.2023.2236976","pdf_url":"https://www.tandfonline.com/doi/pdf/10.1080/10810730.2023.2236976?needAccess=true&role=button","source":{"id":"https://openalex.org/S27931387","display_name":"Journal of Health Communication","issn_l":"1081-0730","issn":["1081-0730","1087-0415"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core","jufo-2","ki-jl-1","medline","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Health Communication","raw_type":"journal-article"},{"id":"pmid:37528606","doi":null,"is_oa":false,"landing_page_url":"https://pubmed.ncbi.nlm.nih.gov/37528606","pdf_url":null,"source":{"id":"https://openalex.org/S4306525036","display_name":"PubMed","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I1299303238","host_organization_name":"National Institutes of Health","host_organization_lineage":["https://openalex.org/I1299303238"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of health communication","raw_type":"Journal Article"},{"id":"pmh:oai:pubmedcentral.nih.gov:10529331","doi":null,"is_oa":true,"landing_page_url":"https://www.ncbi.nlm.nih.gov/pmc/articles/10529331","pdf_url":"https://pmc.ncbi.nlm.nih.gov/articles/PMC10529331/pdf/nihms-1917808.pdf","source":{"id":"https://openalex.org/S2764455111","display_name":"PubMed Central","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I1299303238","host_organization_name":"National Institutes of Health","host_organization_lineage":["https://openalex.org/I1299303238"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"acceptedVersion","is_accepted":true,"is_published":false,"raw_source_name":"J Health Commun","raw_type":"Text"}],"best_oa_location":{"id":"doi:10.1080/10810730.2023.2236976","doi":"https://doi.org/10.1080/10810730.2023.2236976","is_oa":true,"landing_page_url":"https://doi.org/10.1080/10810730.2023.2236976","pdf_url":"https://www.tandfonline.com/doi/pdf/10.1080/10810730.2023.2236976?needAccess=true&role=button","source":{"id":"https://openalex.org/S27931387","display_name":"Journal of Health Communication","issn_l":"1081-0730","issn":["1081-0730","1087-0415"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core","jufo-2","ki-jl-1","medline","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Health Communication","raw_type":"journal-article"},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/3","score":0.8560000061988831,"display_name":"Good health and well-being"}],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[{"id":"https://openalex.org/G318078432","display_name":null,"funder_award_id":"75N98019D00007","funder_id":"https://openalex.org/F4320332161","funder_display_name":"National Institutes of Health"}],"funders":[{"id":"https://openalex.org/F4320332161","display_name":"National Institutes of Health","ror":"https://ror.org/01cwqze88"}],"has_content":{"grobid_xml":false,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4385477204.pdf"},"referenced_works_count":52,"referenced_works":["https://openalex.org/W1201749067","https://openalex.org/W1517229207","https://openalex.org/W1559817201","https://openalex.org/W1909119028","https://openalex.org/W1973860140","https://openalex.org/W1975707616","https://openalex.org/W2001442339","https://openalex.org/W2002337933","https://openalex.org/W2009326842","https://openalex.org/W2009867598","https://openalex.org/W2011359407","https://openalex.org/W2018514555","https://openalex.org/W2021604300","https://openalex.org/W2029633220","https://openalex.org/W2041384976","https://openalex.org/W2049862494","https://openalex.org/W2077656075","https://openalex.org/W2084305422","https://openalex.org/W2090214829","https://openalex.org/W2114996843","https://openalex.org/W2118446274","https://openalex.org/W2120767862","https://openalex.org/W2130826305","https://openalex.org/W2131981140","https://openalex.org/W2136753600","https://openalex.org/W2158216255","https://openalex.org/W2161250618","https://openalex.org/W2163988786","https://openalex.org/W2212466265","https://openalex.org/W2345093711","https://openalex.org/W2520424410","https://openalex.org/W2539297736","https://openalex.org/W2574098185","https://openalex.org/W2613361260","https://openalex.org/W2784179385","https://openalex.org/W2791406634","https://openalex.org/W2908592009","https://openalex.org/W2969320561","https://openalex.org/W2977025857","https://openalex.org/W3080673801","https://openalex.org/W3119977046","https://openalex.org/W3137606497","https://openalex.org/W3145451057","https://openalex.org/W3153930904","https://openalex.org/W3184566024","https://openalex.org/W3199606929","https://openalex.org/W3201366892","https://openalex.org/W3208892311","https://openalex.org/W4224119105","https://openalex.org/W4224598179","https://openalex.org/W4327898530","https://openalex.org/W4365443550"],"related_works":["https://openalex.org/W4327898530","https://openalex.org/W4390577282","https://openalex.org/W4406593846","https://openalex.org/W4400283616","https://openalex.org/W4291000428","https://openalex.org/W4365443550","https://openalex.org/W4390451146","https://openalex.org/W4312646563","https://openalex.org/W4200386644","https://openalex.org/W4287844201"],"abstract_inverted_index":{"COVID-19":[0,14,34],"public":[1,15,145],"education":[2,16,146],"campaign.":[3,17],"This":[4],"study":[5,47,142],"is":[6],"one":[7],"of":[8,12,43,86,103],"the":[9,76,84,101],"first":[10],"evaluations":[11],"this":[13,141],"We":[18,68],"tested":[19],"associations":[20],"between":[21,75,95],"channel-specific":[22],"campaign":[23,65,151,159],"exposure":[24],"(i.e.":[25],"digital,":[26],"TV,":[27],"radio,":[28],"print,":[29],"and":[30,33,55,83,89,100,111],"out-of-home":[31],"advertising)":[32],"first-dose":[35,87,104],"vaccinations":[36],"among":[37],"a":[38,70,90],"nationally":[39],"representative":[40],"online":[41],"sample":[42],"3,278":[44],"adults.":[45],"The":[46],"introduces":[48],"novel":[49],"ways":[50],"to":[51,115,157],"simultaneously":[52],"evaluate":[53],"short-":[54],"long-term":[56,96],"cumulative":[57,97],"media":[58,81,120,139,155],"dose,":[59],"filling":[60],"an":[61],"important":[62],"gap":[63],"in":[64,79],"evaluation":[66],"literature.":[67],"observed":[69],"positive,":[71,91],"statistically":[72,92],"significant":[73,93],"relationship":[74,94],"short-term":[77],"change":[78],"digital":[80,110,119],"dose":[82,99],"likelihood":[85,102],"vaccination,":[88,116],"TV":[98,112,129],"vaccination.":[105],"Results":[106],"suggest":[107],"that":[108,118,144],"both":[109],"ads":[113],"contributed":[114],"such":[117],"was":[121],"associated":[122],"with":[123],"more":[124],"immediate":[125],"behavioral":[126],"changes,":[127],"whereas":[128],"gradually":[130],"shifted":[131],"behaviors":[132],"over":[133],"time.":[134],"As":[135],"findings":[136],"varied":[137],"by":[138],"channel,":[140],"suggests":[143],"campaigns":[147],"should":[148],"consider":[149],"delivering":[150],"messages":[152],"across":[153,161],"multiple":[154],"channels":[156],"enhance":[158],"reach":[160],"audiences.":[162]},"counts_by_year":[{"year":2026,"cited_by_count":6},{"year":2025,"cited_by_count":7},{"year":2024,"cited_by_count":11},{"year":2023,"cited_by_count":1}],"updated_date":"2026-10-31T12:09:11.096373","created_date":"2023-08-03T00:00:00"}