{"id":"https://openalex.org/W4385402677","doi":"https://doi.org/10.24967/jams.v4i01.2301","title":"PELATIHAN DIGITAL MARKETING UNTUK MENINGKATKAN PEMASARAN DAN KETAHANAN PANGAN UNTUK PRODUK UMKM PADA KOPI MBAH BONGSO DI DUSUN BABADAN","display_name":"PELATIHAN DIGITAL MARKETING UNTUK MENINGKATKAN PEMASARAN DAN KETAHANAN PANGAN UNTUK PRODUK UMKM PADA KOPI MBAH BONGSO DI DUSUN BABADAN","publication_year":2023,"publication_date":"2023-04-30","ids":{"openalex":"https://openalex.org/W4385402677","doi":"https://doi.org/10.24967/jams.v4i01.2301"},"language":"id","primary_location":{"id":"doi:10.24967/jams.v4i01.2301","doi":"https://doi.org/10.24967/jams.v4i01.2301","is_oa":true,"landing_page_url":"https://doi.org/10.24967/jams.v4i01.2301","pdf_url":"https://jurnal.saburai.id/index.php/JAMS/article/download/2301/1560","source":{"id":"https://openalex.org/S4210223354","display_name":"Jurnal Abdi Masyarakat Saburai (JAMS)","issn_l":"2746-5063","issn":["2746-5063","2746-5071"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Abdi Masyarakat Saburai (JAMS)","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://jurnal.saburai.id/index.php/JAMS/article/download/2301/1560","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5043516253","display_name":"Priska Choirina","orcid":"https://orcid.org/0000-0001-9696-1823","observed_orcids":["https://orcid.org/0000-0001-9696-1823"]},"institutions":[{"id":"https://openalex.org/I4405274536","display_name":"Universitas Islam Raden Rahmat Malang","ror":"https://ror.org/01wxhd850","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405274536"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Priska Choirina","raw_affiliation_strings":["Universitas Islam Raden Rahmat"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Islam Raden Rahmat","institution_ids":["https://openalex.org/I4405274536"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5008797234","display_name":"Urnika Mudhifatul Jannah","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405274536","display_name":"Universitas Islam Raden Rahmat Malang","ror":"https://ror.org/01wxhd850","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405274536"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Urnika Mudhifatul Jannah","raw_affiliation_strings":["Universitas Islam Raden Rahmat"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Islam Raden Rahmat","institution_ids":["https://openalex.org/I4405274536"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5016596941","display_name":"Farid Wahyudi","orcid":"https://orcid.org/0000-0001-6204-9895","observed_orcids":["https://orcid.org/0000-0001-6204-9895"]},"institutions":[{"id":"https://openalex.org/I4405274536","display_name":"Universitas Islam Raden Rahmat Malang","ror":"https://ror.org/01wxhd850","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405274536"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Farid Wahyudi","raw_affiliation_strings":["Universitas Islam Raden Rahmat"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Islam Raden Rahmat","institution_ids":["https://openalex.org/I4405274536"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5085805403","display_name":"Mojibur Rohman","orcid":"https://orcid.org/0000-0003-1642-9197","observed_orcids":["https://orcid.org/0000-0003-1642-9197"]},"institutions":[{"id":"https://openalex.org/I4405274536","display_name":"Universitas Islam Raden Rahmat Malang","ror":"https://ror.org/01wxhd850","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405274536"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Mojibur Rohman","raw_affiliation_strings":["Universitas Islam Raden Rahmat"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Islam Raden Rahmat","institution_ids":["https://openalex.org/I4405274536"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5049593668","display_name":"Bella Cornelia Tjiptady","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405274536","display_name":"Universitas Islam Raden Rahmat Malang","ror":"https://ror.org/01wxhd850","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405274536"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Bella Cornelia Tjiptady","raw_affiliation_strings":["Universitas Islam Raden Rahmat"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Islam Raden Rahmat","institution_ids":["https://openalex.org/I4405274536"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5092571979","display_name":"Moh Fajar Alfan Rezaky","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405274536","display_name":"Universitas Islam Raden Rahmat Malang","ror":"https://ror.org/01wxhd850","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405274536"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Moh Fajar Alfan Rezaky","raw_affiliation_strings":["Universitas Islam Raden Rahmat"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Islam Raden Rahmat","institution_ids":["https://openalex.org/I4405274536"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5092571980","display_name":"Ahmad Mukhlis","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405274536","display_name":"Universitas Islam Raden Rahmat Malang","ror":"https://ror.org/01wxhd850","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405274536"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Ahmad Mukhlis","raw_affiliation_strings":["Universitas Islam Raden Rahmat"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Islam Raden Rahmat","institution_ids":["https://openalex.org/I4405274536"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4405274536"],"apc_list":null,"apc_paid":null,"fwci":2.2455,"has_fulltext":true,"cited_by_count":7,"citation_normalized_percentile":{"value":0.8987351,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":93,"max":97},"biblio":{"volume":"4","issue":"01","first_page":"52","last_page":"62"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/digital-marketing","display_name":"digital marketing","score":0.8399999737739563},{"id":"https://openalex.org/keywords/small-and-medium-sized-enterprises","display_name":"small and medium-sized enterprises","score":0.8420000076293945},{"id":"https://openalex.org/keywords/coffee-products","display_name":"coffee products","score":0.7260000109672546},{"id":"https://openalex.org/keywords/food-security","display_name":"food security","score":0.7889999747276306},{"id":"https://openalex.org/keywords/market-reach","display_name":"market reach","score":0.6970000267028809},{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"social media marketing","score":0.9480000138282776},{"id":"https://openalex.org/keywords/marketing-training","display_name":"marketing training","score":0.5519999861717224},{"id":"https://openalex.org/keywords/community-service","display_name":"community service","score":0.40700000524520874}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.4558829069137573},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.41835179924964905},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.16138088703155518}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.24967/jams.v4i01.2301","doi":"https://doi.org/10.24967/jams.v4i01.2301","is_oa":true,"landing_page_url":"https://doi.org/10.24967/jams.v4i01.2301","pdf_url":"https://jurnal.saburai.id/index.php/JAMS/article/download/2301/1560","source":{"id":"https://openalex.org/S4210223354","display_name":"Jurnal Abdi Masyarakat Saburai (JAMS)","issn_l":"2746-5063","issn":["2746-5063","2746-5071"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Abdi Masyarakat Saburai (JAMS)","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.24967/jams.v4i01.2301","doi":"https://doi.org/10.24967/jams.v4i01.2301","is_oa":true,"landing_page_url":"https://doi.org/10.24967/jams.v4i01.2301","pdf_url":"https://jurnal.saburai.id/index.php/JAMS/article/download/2301/1560","source":{"id":"https://openalex.org/S4210223354","display_name":"Jurnal Abdi Masyarakat Saburai (JAMS)","issn_l":"2746-5063","issn":["2746-5063","2746-5071"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Abdi Masyarakat Saburai (JAMS)","raw_type":"journal-article"},"sustainable_development_goals":[{"display_name":"Decent work and economic growth","score":0.7825999855995178,"id":"https://metadata.un.org/sdg/8"},{"display_name":"Zero hunger","score":0.5365999937057495,"id":"https://metadata.un.org/sdg/2"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4385402677.pdf","grobid_xml":"https://content.openalex.org/works/W4385402677.grobid-xml"},"referenced_works_count":8,"referenced_works":["https://openalex.org/W2954918398","https://openalex.org/W2989670694","https://openalex.org/W3047462473","https://openalex.org/W3118824384","https://openalex.org/W4224288883","https://openalex.org/W4312444187","https://openalex.org/W4312451577","https://openalex.org/W4389251645"],"related_works":["https://openalex.org/W7167497307","https://openalex.org/W4415150572","https://openalex.org/W4390735807","https://openalex.org/W7215688962","https://openalex.org/W4389690071","https://openalex.org/W7216477811","https://openalex.org/W7216445747","https://openalex.org/W4393124799","https://openalex.org/W4313040850","https://openalex.org/W4224308462"],"abstract_inverted_index":{"Bidang":[0],"usaha":[1],"kopi":[2,39],"merupakan":[3],"salah":[4,18],"satu":[5],"sumber":[6,11],"pendapatan":[7,58],"devisa":[8],"negara":[9],"dan":[10,79,105,119],"penghidupan":[12],"bagi":[13],"masyarakat":[14,75],"di":[15,20],"berbagai":[16],"daerah":[17],"satunya":[19],"Desa":[21],"Babadan,":[22],"Kecamatan":[23],"Ngajum.":[24],"Saat":[25],"ini":[26,101,131],"produk":[27,38,67,83],"Kopi":[28,88,139],"Mbah":[29,89,140],"Bongso":[30,90,141],"memiliki":[31],"permasalahan":[32,136],"utama":[33],"terkait":[34],"tingkat":[35],"jangkauan":[36],"pemasaran":[37,50,82,117],"mereka":[40],"yang":[41,64,109],"dinilai":[42],"masih":[43],"rendah,":[44],"karena":[45,71],"UMKM":[46,138],"tersebut":[47],"hanya":[48],"mengandalkan":[49],"dari":[51],"rumah":[52],"ke":[53],"rumah.":[54],"luas.":[55,95],"Peningkatan":[56],"sebuah":[57,62],"hasil":[59,126],"penjualan":[60],"memerlukan":[61],"strategi":[63],"baik":[65],"agar":[66],"semakin":[68,94],"dikenal.":[69],"Oleh":[70],"itu,":[72],"kegiatan":[73,100,116,129],"pengabdian":[74,130],"akan":[76],"memeberikan":[77],"penyuluhan":[78],"pelatihan":[80],"mengenai":[81],"secara":[84],"digital,":[85,118],"sehingga":[86],"pihak":[87],"mampu":[91],"memasarkan":[92],"produknya":[93],"Terdapat":[96],"3":[97],"tahapan":[98],"dalam":[99,121],"meliputi":[102],"persiapan,":[103],"pelaksanaan":[104],"evaluasi.":[106],"Beberapa":[107],"evaluasi":[108,127],"dilakukan":[110],"yaitu":[111],"pemahaman":[112],"digital":[113],"marketing,":[114],"pentingnya":[115],"kemampuan":[120],"mengoperasikan":[122],"sosial":[123],"media.":[124],"Dari":[125],"tersebut,":[128],"dapat":[132],"menjadi":[133],"solusi":[134],"untuk":[135],"mitra":[137],".":[142]},"counts_by_year":[{"year":2026,"cited_by_count":3},{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":2}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2023-07-31T00:00:00"}