{"id":"https://openalex.org/W4385332005","doi":"https://doi.org/10.37159/4bwnfx96","title":"THE EFFECT OF CREDIBILITY, QUALITY, AND QUANTITY OF EWOM ON PURCHASE INTENTION","display_name":"THE EFFECT OF CREDIBILITY, QUALITY, AND QUANTITY OF EWOM ON PURCHASE INTENTION","publication_year":2023,"publication_date":"2023-07-28","ids":{"openalex":"https://openalex.org/W4385332005","doi":"https://doi.org/10.37159/4bwnfx96"},"language":"en","primary_location":{"id":"doi:10.37159/4bwnfx96","doi":"https://doi.org/10.37159/4bwnfx96","is_oa":true,"landing_page_url":"https://doi.org/10.37159/4bwnfx96","pdf_url":"https://jurnalefektif.janabadra.ac.id/index.php/ojs/article/download/7/4","source":{"id":"https://openalex.org/S4387291501","display_name":"Efektif Jurnal Bisnis dan Ekonomi","issn_l":"2087-1872","issn":["2087-1872","2503-2968"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210147524","host_organization_name":"Janabadra University","host_organization_lineage":["https://openalex.org/I4210147524"],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Efektif : Jurnal Bisnis dan Ekonomi","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://jurnalefektif.janabadra.ac.id/index.php/ojs/article/download/7/4","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5092558016","display_name":"Anis Safitriani","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4400008912","display_name":"UIN Raden Mas Said Surakarta","ror":"https://ror.org/0037hx413","country_code":"ID","type":"education","lineage":["https://openalex.org/I4400008912"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Anis Safitriani","raw_affiliation_strings":["UIN Raden Mas Said, Surakarta, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"UIN Raden Mas Said, Surakarta, Indonesia","institution_ids":["https://openalex.org/I4400008912"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5019821935","display_name":"Zakky Fahma Auliya","orcid":"https://orcid.org/0000-0001-7337-4909","observed_orcids":["https://orcid.org/0000-0001-7337-4909"]},"institutions":[{"id":"https://openalex.org/I4400008912","display_name":"UIN Raden Mas Said Surakarta","ror":"https://ror.org/0037hx413","country_code":"ID","type":"education","lineage":["https://openalex.org/I4400008912"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Zakky Fahma Auliya","raw_affiliation_strings":["UIN Raden Mas Said, Surakarta, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"UIN Raden Mas Said, Surakarta, Indonesia","institution_ids":["https://openalex.org/I4400008912"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4400008912"],"apc_list":null,"apc_paid":null,"fwci":1.694,"has_fulltext":true,"cited_by_count":11,"citation_normalized_percentile":{"value":0.86345646,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":99},"biblio":{"volume":"14","issue":"1 Juni","first_page":"40","last_page":"57"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.6538000106811523,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.6538000106811523,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.33809998631477356,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.002400000113993883,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/electronic-word-of-mouth","display_name":"electronic word of mouth","score":0.9559999704360962},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":0.9990000128746033},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.45899999141693115},{"id":"https://openalex.org/keywords/college-students","display_name":"university students","score":0.5339999794960022}],"concepts":[{"id":"https://openalex.org/C2780224610","wikidata":"https://www.wikidata.org/wiki/Q1530061","display_name":"Credibility","level":2,"score":0.9007954597473145},{"id":"https://openalex.org/C100363876","wikidata":"https://www.wikidata.org/wiki/Q690661","display_name":"Nonprobability sampling","level":3,"score":0.7801923155784607},{"id":"https://openalex.org/C133462117","wikidata":"https://www.wikidata.org/wiki/Q4929239","display_name":"Data collection","level":2,"score":0.6182248592376709},{"id":"https://openalex.org/C198531522","wikidata":"https://www.wikidata.org/wiki/Q485146","display_name":"Sample (material)","level":2,"score":0.5878384113311768},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.5733917355537415},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.5634061098098755},{"id":"https://openalex.org/C140779682","wikidata":"https://www.wikidata.org/wiki/Q210868","display_name":"Sampling (signal processing)","level":3,"score":0.514633297920227},{"id":"https://openalex.org/C2908647359","wikidata":"https://www.wikidata.org/wiki/Q2625603","display_name":"Population","level":2,"score":0.5083925127983093},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.44728583097457886},{"id":"https://openalex.org/C87007009","wikidata":"https://www.wikidata.org/wiki/Q210832","display_name":"Statistical hypothesis testing","level":2,"score":0.4270744323730469},{"id":"https://openalex.org/C39896193","wikidata":"https://www.wikidata.org/wiki/Q380344","display_name":"Descriptive statistics","level":2,"score":0.425744891166687},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.36172887682914734},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.24977648258209229},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.208285391330719},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.1667095422744751},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.11821240186691284},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.07582402229309082},{"id":"https://openalex.org/C99454951","wikidata":"https://www.wikidata.org/wiki/Q932068","display_name":"Environmental health","level":1,"score":0.06334862112998962},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0592648983001709},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C31972630","wikidata":"https://www.wikidata.org/wiki/Q844240","display_name":"Computer vision","level":1,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C43617362","wikidata":"https://www.wikidata.org/wiki/Q170050","display_name":"Chromatography","level":1,"score":0.0},{"id":"https://openalex.org/C106131492","wikidata":"https://www.wikidata.org/wiki/Q3072260","display_name":"Filter (signal processing)","level":2,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.37159/4bwnfx96","doi":"https://doi.org/10.37159/4bwnfx96","is_oa":true,"landing_page_url":"https://doi.org/10.37159/4bwnfx96","pdf_url":"https://jurnalefektif.janabadra.ac.id/index.php/ojs/article/download/7/4","source":{"id":"https://openalex.org/S4387291501","display_name":"Efektif Jurnal Bisnis dan Ekonomi","issn_l":"2087-1872","issn":["2087-1872","2503-2968"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210147524","host_organization_name":"Janabadra University","host_organization_lineage":["https://openalex.org/I4210147524"],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Efektif : Jurnal Bisnis dan Ekonomi","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.37159/4bwnfx96","doi":"https://doi.org/10.37159/4bwnfx96","is_oa":true,"landing_page_url":"https://doi.org/10.37159/4bwnfx96","pdf_url":"https://jurnalefektif.janabadra.ac.id/index.php/ojs/article/download/7/4","source":{"id":"https://openalex.org/S4387291501","display_name":"Efektif Jurnal Bisnis dan Ekonomi","issn_l":"2087-1872","issn":["2087-1872","2503-2968"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210147524","host_organization_name":"Janabadra University","host_organization_lineage":["https://openalex.org/I4210147524"],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Efektif : Jurnal Bisnis dan Ekonomi","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4385332005.pdf","grobid_xml":"https://content.openalex.org/works/W4385332005.grobid-xml"},"referenced_works_count":40,"referenced_works":["https://openalex.org/W1505596080","https://openalex.org/W1509220384","https://openalex.org/W1510762207","https://openalex.org/W1517229207","https://openalex.org/W1572680973","https://openalex.org/W1970435653","https://openalex.org/W1978825503","https://openalex.org/W2048108092","https://openalex.org/W2076427490","https://openalex.org/W2084434090","https://openalex.org/W2094760913","https://openalex.org/W2099697766","https://openalex.org/W2176421873","https://openalex.org/W2185197680","https://openalex.org/W2244058731","https://openalex.org/W2516396761","https://openalex.org/W2521966845","https://openalex.org/W2562251808","https://openalex.org/W2599269039","https://openalex.org/W2908257135","https://openalex.org/W2908921278","https://openalex.org/W2910397568","https://openalex.org/W2944170415","https://openalex.org/W2957323822","https://openalex.org/W2967245639","https://openalex.org/W2976160390","https://openalex.org/W2985537607","https://openalex.org/W3036390838","https://openalex.org/W3083824253","https://openalex.org/W3120387138","https://openalex.org/W3123091093","https://openalex.org/W3129020783","https://openalex.org/W3132281259","https://openalex.org/W3181099733","https://openalex.org/W3199580437","https://openalex.org/W3202868878","https://openalex.org/W4236306499","https://openalex.org/W4313172284","https://openalex.org/W6773501224","https://openalex.org/W7002199675"],"related_works":["https://openalex.org/W4283823277","https://openalex.org/W4408130617","https://openalex.org/W7219158805","https://openalex.org/W3165416244","https://openalex.org/W3157125465","https://openalex.org/W3129020783","https://openalex.org/W7162557612","https://openalex.org/W2919489941","https://openalex.org/W7125404759","https://openalex.org/W7045983163"],"abstract_inverted_index":{"This":[0],"study":[1,35,56,112],"aims":[2],"to":[3],"determine":[4],"the":[5,39,115,119,134,150],"effect":[6,148],"of":[7,12,17,38,41,64,110,131,136,141,153],"credibility,":[8,120,137],"quality,":[9,121,138],"and":[10,43,77,101,122,139,146],"quantity":[11,123,140],"e-WOM":[13,142],"on":[14,128,149],"purchase":[15,129,151],"intention":[16,130,152],"Ms":[18,154],"Glow":[19,155],"products.":[20,156],"The":[21,31,51,108],"research":[22,27,88],"method":[23],"used":[24,57],"in":[25,33,54],"this":[26,34,55,111],"is":[28],"quantitative":[29],"method.":[30],"population":[32],"were":[36],"students":[37],"Faculty":[40],"Economics":[42],"Islamic":[44],"Business,":[45],"UIN":[46],"Raden":[47],"Mas":[48],"Said":[49],"Surakarta.":[50],"sampling":[52],"technique":[53],"purposive":[58],"sampling,":[59],"so":[60],"that":[61,114],"a":[62,144],"sample":[63],"124":[65],"respondents":[66],"was":[67,71],"obtained.":[68],"Data":[69],"collection":[70],"carried":[72],"out":[73],"by":[74],"distributing":[75],"questionnaires":[76],"data":[78,81],"processing":[79],"using":[80,84,104],"analysis":[82,96],"techniques":[83],"descriptive":[85],"statistical":[86],"tests,":[87,90,93,97,100],"instrument":[89],"classical":[91],"assumption":[92],"multiple":[94],"linear":[95],"model":[98],"fixity":[99],"hypothesis":[102],"testing":[103],"SPSS":[105],"version":[106],"23.":[107],"results":[109],"indicate":[113],"three":[116],"variables,":[117,124],"namely":[118],"have":[125,143],"an":[126],"influence":[127],"56.8%.":[132],"Furthermore,":[133],"variables":[135],"positive":[145],"significant":[147]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2025,"cited_by_count":8},{"year":2024,"cited_by_count":1}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2023-07-29T00:00:00"}