{"id":"https://openalex.org/W4385201873","doi":"https://doi.org/10.1007/978-981-99-3878-0_52","title":"A Predictive Model Based on Decision Trees Focused on Digital Marketing Strategies","display_name":"A Predictive Model Based on Decision Trees Focused on Digital Marketing Strategies","publication_year":2023,"publication_date":"2023-01-01","ids":{"openalex":"https://openalex.org/W4385201873","doi":"https://doi.org/10.1007/978-981-99-3878-0_52"},"language":"en","primary_location":{"id":"doi:10.1007/978-981-99-3878-0_52","doi":"https://doi.org/10.1007/978-981-99-3878-0_52","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-981-99-3878-0_52","pdf_url":null,"source":{"id":"https://openalex.org/S4210169156","display_name":"Lecture notes in networks and systems","issn_l":"2367-3389","issn":["2367-3389","2367-3370"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core","jufo-1","norway-1"],"host_organization":"https://openalex.org/P4310319972","host_organization_name":"Springer International Publishing","host_organization_lineage":["https://openalex.org/P4310319972","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer International Publishing","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lecture Notes in Networks and Systems","raw_type":"book-chapter"},"volume":{"id":"https://openalex.org/W4385201968","display_name":"Proceedings of International Conference on Data Analytics and Insights, ICDAI 2023"},"type":"conference-paper","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5029604953","display_name":"Cristina P\u00e1ez-Quinde","orcid":"https://orcid.org/0000-0002-0654-0177","observed_orcids":["https://orcid.org/0000-0002-0654-0177"]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Cristina P\u00e1ez-Quinde","raw_affiliation_strings":["Instituto Superior Tecnol\u00f3gico Universitario Espa\u00f1a, Ambato, Ecuador"],"raw_orcid":"https://orcid.org/0000-0002-0654-0177","affiliations":[{"raw_affiliation_string":"Instituto Superior Tecnol\u00f3gico Universitario Espa\u00f1a, Ambato, Ecuador","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5092531403","display_name":"Montserrat Salas-Acosta","orcid":"https://orcid.org/0000-0002-0750-8179","observed_orcids":["https://orcid.org/0000-0002-0750-8179"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Montserrat Salas-Acosta","raw_affiliation_strings":["Instituto Superior Tecnol\u00f3gico Universitario Espa\u00f1a, Ambato, Ecuador"],"raw_orcid":"https://orcid.org/0000-0002-0750-8179","affiliations":[{"raw_affiliation_string":"Instituto Superior Tecnol\u00f3gico Universitario Espa\u00f1a, Ambato, Ecuador","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5041358725","display_name":"Freddy Giovanni Z\u00fa\u00f1iga V\u00e1squez","orcid":"https://orcid.org/0000-0001-6081-9382","observed_orcids":["https://orcid.org/0000-0001-6081-9382"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Freddy Z\u00fa\u00f1iga-V\u00e1squez","raw_affiliation_strings":["Instituto Superior Tecnol\u00f3gico Universitario Espa\u00f1a, Ambato, Ecuador"],"raw_orcid":"https://orcid.org/0000-0001-6081-9382","affiliations":[{"raw_affiliation_string":"Instituto Superior Tecnol\u00f3gico Universitario Espa\u00f1a, Ambato, Ecuador","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5004591339","display_name":"Diego Alejandro Mora Poveda","orcid":"https://orcid.org/0000-0001-8614-4600","observed_orcids":["https://orcid.org/0000-0001-8614-4600"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Diego Mora-Poveda","raw_affiliation_strings":["Instituto Superior Tecnol\u00f3gico Universitario Espa\u00f1a, Ambato, Ecuador"],"raw_orcid":"https://orcid.org/0000-0001-8614-4600","affiliations":[{"raw_affiliation_string":"Instituto Superior Tecnol\u00f3gico Universitario Espa\u00f1a, Ambato, Ecuador","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5029604953"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.4719,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.54172939,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":93},"biblio":{"volume":null,"issue":null,"first_page":"613","last_page":"622"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.20419999957084656,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.20419999957084656,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13373","display_name":"Data Mining and Machine Learning Applications","score":0.14090000092983246,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11891","display_name":"Big Data and Business Intelligence","score":0.12290000170469284,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/decision-tree","display_name":"decision tree","score":0.9470000267028809},{"id":"https://openalex.org/keywords/predictive-modeling","display_name":"predictive modeling","score":0.8489999771118164},{"id":"https://openalex.org/keywords/digital-marketing-strategy","display_name":"digital marketing strategy","score":0.9750000238418579},{"id":"https://openalex.org/keywords/customer-behavior-prediction","display_name":"customer behavior prediction","score":0.9369999766349792},{"id":"https://openalex.org/keywords/industry-4-0","display_name":"Industry 4.0","score":0.9599999785423279},{"id":"https://openalex.org/keywords/technology-4-0","display_name":"technology 4.0","score":0.9940000176429749},{"id":"https://openalex.org/keywords/marketing-decision-making","display_name":"marketing decision-making","score":0.8040000200271606}],"concepts":[{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.6591776609420776},{"id":"https://openalex.org/C9652623","wikidata":"https://www.wikidata.org/wiki/Q190109","display_name":"Field (mathematics)","level":2,"score":0.5733002424240112},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5386763215065002},{"id":"https://openalex.org/C206345919","wikidata":"https://www.wikidata.org/wiki/Q20380951","display_name":"Resource (disambiguation)","level":2,"score":0.5291928052902222},{"id":"https://openalex.org/C84525736","wikidata":"https://www.wikidata.org/wiki/Q831366","display_name":"Decision tree","level":2,"score":0.5287240147590637},{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.4787846803665161},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.473071426153183},{"id":"https://openalex.org/C26517878","wikidata":"https://www.wikidata.org/wiki/Q228039","display_name":"Key (lock)","level":2,"score":0.41733038425445557},{"id":"https://openalex.org/C539667460","wikidata":"https://www.wikidata.org/wiki/Q2414942","display_name":"Management science","level":1,"score":0.3797956705093384},{"id":"https://openalex.org/C2522767166","wikidata":"https://www.wikidata.org/wiki/Q2374463","display_name":"Data science","level":1,"score":0.3560987114906311},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.2569791078567505},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.24025321006774902},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.2243318259716034},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.1344953179359436},{"id":"https://openalex.org/C31258907","wikidata":"https://www.wikidata.org/wiki/Q1301371","display_name":"Computer network","level":1,"score":0.0},{"id":"https://openalex.org/C38652104","wikidata":"https://www.wikidata.org/wiki/Q3510521","display_name":"Computer security","level":1,"score":0.0},{"id":"https://openalex.org/C202444582","wikidata":"https://www.wikidata.org/wiki/Q837863","display_name":"Pure mathematics","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-981-99-3878-0_52","doi":"https://doi.org/10.1007/978-981-99-3878-0_52","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-981-99-3878-0_52","pdf_url":null,"source":{"id":"https://openalex.org/S4210169156","display_name":"Lecture notes in networks and systems","issn_l":"2367-3389","issn":["2367-3389","2367-3370"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core","jufo-1","norway-1"],"host_organization":"https://openalex.org/P4310319972","host_organization_name":"Springer International Publishing","host_organization_lineage":["https://openalex.org/P4310319972","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer International Publishing","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lecture Notes in Networks and Systems","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Industry, innovation and infrastructure","id":"https://metadata.un.org/sdg/9","score":0.4943999946117401}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":27,"referenced_works":["https://openalex.org/W237473401","https://openalex.org/W953190162","https://openalex.org/W2754900883","https://openalex.org/W2978346165","https://openalex.org/W3000475289","https://openalex.org/W3029211577","https://openalex.org/W3119808291","https://openalex.org/W3184834255","https://openalex.org/W3216679490","https://openalex.org/W4200253262","https://openalex.org/W4206182494","https://openalex.org/W4210832991","https://openalex.org/W4210842371","https://openalex.org/W4213295497","https://openalex.org/W4220704354","https://openalex.org/W4221106826","https://openalex.org/W4225012614","https://openalex.org/W4226396746","https://openalex.org/W4235285624","https://openalex.org/W4283466205","https://openalex.org/W4285135095","https://openalex.org/W4285183665","https://openalex.org/W4285208006","https://openalex.org/W4285792284","https://openalex.org/W4286255605","https://openalex.org/W4288046477","https://openalex.org/W4294573115"],"related_works":["https://openalex.org/W4384915969","https://openalex.org/W4389339052","https://openalex.org/W7164174547","https://openalex.org/W3164498317","https://openalex.org/W4402840610","https://openalex.org/W4311785941","https://openalex.org/W4407464168","https://openalex.org/W4396720463","https://openalex.org/W4367154464","https://openalex.org/W4411198291"],"abstract_inverted_index":null,"counts_by_year":[{"year":2024,"cited_by_count":1}],"updated_date":"2026-11-12T12:28:57.059296","created_date":"2023-07-25T00:00:00"}