{"id":"https://openalex.org/W4384848720","doi":"https://doi.org/10.1136/bmj.p1672","title":"Neuroscience or stealth marketing? Experts alarmed at free Barbies for primary schools to teach social skills","display_name":"Neuroscience or stealth marketing? Experts alarmed at free Barbies for primary schools to teach social skills","publication_year":2023,"publication_date":"2023-07-20","ids":{"openalex":"https://openalex.org/W4384848720","doi":"https://doi.org/10.1136/bmj.p1672","pmid":"https://pubmed.ncbi.nlm.nih.gov/37474196"},"language":"en","primary_location":{"id":"doi:10.1136/bmj.p1672","doi":"https://doi.org/10.1136/bmj.p1672","is_oa":true,"landing_page_url":"https://doi.org/10.1136/bmj.p1672","pdf_url":"https://www.bmj.com/content/bmj/382/bmj.p1672.full.pdf","source":{"id":"https://openalex.org/S4393917726","display_name":"BMJ","issn_l":"1756-1833","issn":["1756-1833"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core","dongbi-a","doyens","jufo-2","ki-jl-3","medline","norway-2","poland-200","russia-white-list-1","vabb-shw"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"BMJ","raw_type":"journal-article"},"volume":null,"type":"other","is_traditional":false,"indexed_in":["crossref","pubmed"],"open_access":{"is_oa":true,"oa_status":"bronze","oa_url":"https://www.bmj.com/content/bmj/382/bmj.p1672.full.pdf","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5033707264","display_name":"Hristio Boytchev","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Hristio Boytchev","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5033707264"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":true,"cited_by_count":2,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":"382","issue":null,"first_page":"p1672","last_page":"p1672"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11649","display_name":"Pharmaceutical industry and healthcare","score":0.7803000211715698,"subfield":{"id":"https://openalex.org/subfields/2910","display_name":"Issues, ethics and legal aspects"},"field":{"id":"https://openalex.org/fields/29","display_name":"Nursing"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}},"topics":[{"id":"https://openalex.org/T11649","display_name":"Pharmaceutical industry and healthcare","score":0.7803000211715698,"subfield":{"id":"https://openalex.org/subfields/2910","display_name":"Issues, ethics and legal aspects"},"field":{"id":"https://openalex.org/fields/29","display_name":"Nursing"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}},{"id":"https://openalex.org/T12816","display_name":"Global Public Health Policies and Epidemiology","score":0.0333000011742115,"subfield":{"id":"https://openalex.org/subfields/2739","display_name":"Public Health, Environmental and Occupational Health"},"field":{"id":"https://openalex.org/fields/27","display_name":"Medicine"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.015799999237060547,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/barbie","display_name":"Barbie","score":0.8999999761581421},{"id":"https://openalex.org/keywords/mattel","display_name":"Mattel","score":0.8759999871253967},{"id":"https://openalex.org/keywords/social-skills-education","display_name":"social skills education","score":0.5889999866485596},{"id":"https://openalex.org/keywords/primary-school","display_name":"elementary school","score":0.7400000095367432},{"id":"https://openalex.org/keywords/toys","display_name":"toys","score":0.5320000052452087},{"id":"https://openalex.org/keywords/marketing-to-children","display_name":"marketing to children","score":0.7319999933242798},{"id":"https://openalex.org/keywords/brain-science","display_name":"brain research","score":0.3930000066757202}],"concepts":[{"id":"https://openalex.org/C2778736484","wikidata":"https://www.wikidata.org/wiki/Q491","display_name":"Friendship","level":2,"score":0.7537178993225098},{"id":"https://openalex.org/C2777754422","wikidata":"https://www.wikidata.org/wiki/Q17081927","display_name":"Social marketing","level":2,"score":0.5076390504837036},{"id":"https://openalex.org/C509550671","wikidata":"https://www.wikidata.org/wiki/Q126945","display_name":"Medical education","level":1,"score":0.46443161368370056},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.40060943365097046},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.3710514008998871},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.3471548855304718},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.17288672924041748},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.15642136335372925}],"mesh":[{"descriptor_ui":"D006801","descriptor_name":"Humans","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false},{"descriptor_ui":"D012574","descriptor_name":"Schools","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false},{"descriptor_ui":"D040241","descriptor_name":"Social Marketing","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false},{"descriptor_ui":"D040541","descriptor_name":"Marketing","qualifier_ui":null,"qualifier_name":null,"is_major_topic":true},{"descriptor_ui":"D066107","descriptor_name":"Social Skills","qualifier_ui":null,"qualifier_name":null,"is_major_topic":true}],"locations_count":3,"locations":[{"id":"doi:10.1136/bmj.p1672","doi":"https://doi.org/10.1136/bmj.p1672","is_oa":true,"landing_page_url":"https://doi.org/10.1136/bmj.p1672","pdf_url":"https://www.bmj.com/content/bmj/382/bmj.p1672.full.pdf","source":{"id":"https://openalex.org/S4393917726","display_name":"BMJ","issn_l":"1756-1833","issn":["1756-1833"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core","dongbi-a","doyens","jufo-2","ki-jl-3","medline","norway-2","poland-200","russia-white-list-1","vabb-shw"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"BMJ","raw_type":"journal-article"},{"id":"pmid:37474196","doi":null,"is_oa":false,"landing_page_url":"https://pubmed.ncbi.nlm.nih.gov/37474196","pdf_url":null,"source":{"id":"https://openalex.org/S4306525036","display_name":"PubMed","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I1299303238","host_organization_name":"National Institutes of Health","host_organization_lineage":["https://openalex.org/I1299303238"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"BMJ (Clinical research ed.)","raw_type":"Journal Article"},{"id":"pmh:oai:open-archive.highwire.org:bmj:382/jul20_8/p1672","doi":null,"is_oa":false,"landing_page_url":"http://www.bmj.com/cgi/content/short/382/jul20_8/p1672","pdf_url":null,"source":{"id":"https://openalex.org/S4406923041","display_name":"HighWire Press Open Archive","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"TEXT"}],"best_oa_location":{"id":"doi:10.1136/bmj.p1672","doi":"https://doi.org/10.1136/bmj.p1672","is_oa":true,"landing_page_url":"https://doi.org/10.1136/bmj.p1672","pdf_url":"https://www.bmj.com/content/bmj/382/bmj.p1672.full.pdf","source":{"id":"https://openalex.org/S4393917726","display_name":"BMJ","issn_l":"1756-1833","issn":["1756-1833"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core","dongbi-a","doyens","jufo-2","ki-jl-3","medline","norway-2","poland-200","russia-white-list-1","vabb-shw"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"BMJ","raw_type":"journal-article"},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/4","score":0.6164000034332275,"display_name":"Quality education"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4384848720.pdf","grobid_xml":"https://content.openalex.org/works/W4384848720.grobid-xml"},"referenced_works_count":4,"referenced_works":["https://openalex.org/W2090533276","https://openalex.org/W2525254590","https://openalex.org/W3089902815","https://openalex.org/W3185581050"],"related_works":["https://openalex.org/W6922224765","https://openalex.org/W2037200256","https://openalex.org/W3046124581","https://openalex.org/W2610356013","https://openalex.org/W2978042897","https://openalex.org/W2236530908","https://openalex.org/W3127672086","https://openalex.org/W7222391892","https://openalex.org/W7072124913","https://openalex.org/W3141238324"],"abstract_inverted_index":{"Free":[0],"dolls":[1],"were":[2],"given":[3],"to":[4],"700":[5],"UK":[6],"schools":[7],"as":[8],"part":[9],"of":[10,14],"Mattel\u2019s":[11],"\u201cBarbie":[12],"School":[13],"Friendship\u201d":[15],"programme,":[16],"which":[17],"the":[18],"company":[19],"says":[20],"was":[21],"based":[22],"on":[23],"neuroscience":[24],"research,":[25],"but":[26],"critics":[27],"are":[28],"worried":[29],"about":[30],"overt":[31],"marketing.":[32],"Hristio":[33],"Boytchev":[34],"reports":[35]},"counts_by_year":[{"year":2025,"cited_by_count":2}],"updated_date":"2026-11-03T10:50:19.383937","created_date":"2023-07-21T00:00:00"}
