{"id":"https://openalex.org/W4384298903","doi":"https://doi.org/10.1108/eemcs-05-2022-0178","title":"EcoTrend: new line of the ecological toilet in the Peruvian market","display_name":"EcoTrend: new line of the ecological toilet in the Peruvian market","publication_year":2023,"publication_date":"2023-07-14","ids":{"openalex":"https://openalex.org/W4384298903","doi":"https://doi.org/10.1108/eemcs-05-2022-0178"},"language":"en","primary_location":{"id":"doi:10.1108/eemcs-05-2022-0178","doi":"https://doi.org/10.1108/eemcs-05-2022-0178","is_oa":false,"landing_page_url":"https://doi.org/10.1108/eemcs-05-2022-0178","pdf_url":null,"source":{"id":"https://openalex.org/S2764837548","display_name":"Emerald Emerging Markets Case Studies","issn_l":"2045-0621","issn":["2045-0621"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["poland-20","russia-white-list-4"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Emerald Emerging Markets Case Studies","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5072237730","display_name":"Otto Regalado-Pez\u00faa","orcid":"https://orcid.org/0000-0001-6196-1479","observed_orcids":["https://orcid.org/0000-0001-6196-1479"]},"institutions":[{"id":"https://openalex.org/I1291453478","display_name":"Esan University","ror":"https://ror.org/05dm6rc87","country_code":"PE","type":"education","lineage":["https://openalex.org/I1291453478"]}],"countries":["PE"],"is_corresponding":false,"raw_author_name":"Otto Regalado-Pezua","raw_affiliation_strings":["Department of Marketing, ESAN University, Lima, Peru"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Marketing, ESAN University, Lima, Peru","institution_ids":["https://openalex.org/I1291453478"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5072700133","display_name":"C\u00e9sar Jhonnatan Horna-Salda\u00f1a","orcid":"https://orcid.org/0000-0002-8724-4694","observed_orcids":["https://orcid.org/0000-0002-8724-4694"]},"institutions":[{"id":"https://openalex.org/I1291453478","display_name":"Esan University","ror":"https://ror.org/05dm6rc87","country_code":"PE","type":"education","lineage":["https://openalex.org/I1291453478"]}],"countries":["PE"],"is_corresponding":false,"raw_author_name":"C\u00e9sar Jhonnatan Horna-Salda\u00f1a","raw_affiliation_strings":["Department of Operations and IT, ESAN University, Lima, Peru"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Operations and IT, ESAN University, Lima, Peru","institution_ids":["https://openalex.org/I1291453478"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5037475480","display_name":"Leonardo Toro","orcid":"https://orcid.org/0000-0003-0774-3416","observed_orcids":["https://orcid.org/0000-0003-0774-3416"]},"institutions":[{"id":"https://openalex.org/I1291453478","display_name":"Esan University","ror":"https://ror.org/05dm6rc87","country_code":"PE","type":"education","lineage":["https://openalex.org/I1291453478"]}],"countries":["PE"],"is_corresponding":false,"raw_author_name":"Leonardo Toro","raw_affiliation_strings":["Department of Marketing, ESAN University, Lima, Peru"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Marketing, ESAN University, Lima, Peru","institution_ids":["https://openalex.org/I1291453478"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I1291453478"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"13","issue":"2","first_page":"1","last_page":"31"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.6747999787330627,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.6747999787330627,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13151","display_name":"Business Strategies and Innovation","score":0.3188000023365021,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12786","display_name":"Innovation and Socioeconomic Development","score":0.0017999999690800905,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/new-product-launch","display_name":"new product launch","score":0.6890000104904175},{"id":"https://openalex.org/keywords/green-consumers","display_name":"green consumers","score":0.6679999828338623},{"id":"https://openalex.org/keywords/green-marketing","display_name":"green marketing","score":0.6349999904632568},{"id":"https://openalex.org/keywords/responsible-consumption","display_name":"responsible consumption","score":0.8880000114440918},{"id":"https://openalex.org/keywords/market-entry-feasibility","display_name":"market entry feasibility","score":0.5080000162124634},{"id":"https://openalex.org/keywords/business-feasibility-study","display_name":"commercial viability","score":0.6169999837875366},{"id":"https://openalex.org/keywords/peruvian-market","display_name":"Peruvian market","score":0.6660000085830688},{"id":"https://openalex.org/keywords/emerging-markets","display_name":"emerging markets","score":0.5569999814033508},{"id":"https://openalex.org/keywords/entrepreneurship","display_name":"entrepreneurship","score":0.40799999237060547},{"id":"https://openalex.org/keywords/employee-training","display_name":"employee training","score":0.7110000252723694}],"concepts":[{"id":"https://openalex.org/C2778139618","wikidata":"https://www.wikidata.org/wiki/Q13440398","display_name":"Workforce","level":2,"score":0.5521506071090698},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5365701913833618},{"id":"https://openalex.org/C84309077","wikidata":"https://www.wikidata.org/wiki/Q3908516","display_name":"Entrepreneurship","level":2,"score":0.46977323293685913},{"id":"https://openalex.org/C68991459","wikidata":"https://www.wikidata.org/wiki/Q11700776","display_name":"Value proposition","level":2,"score":0.45285892486572266},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.4400389492511749},{"id":"https://openalex.org/C2778357586","wikidata":"https://www.wikidata.org/wiki/Q7857","display_name":"Toilet","level":2,"score":0.43843743205070496},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4034231901168823},{"id":"https://openalex.org/C50522688","wikidata":"https://www.wikidata.org/wiki/Q189833","display_name":"Economic growth","level":1,"score":0.18749240040779114},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.17204123735427856},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.1708822250366211},{"id":"https://openalex.org/C548081761","wikidata":"https://www.wikidata.org/wiki/Q180388","display_name":"Waste management","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/eemcs-05-2022-0178","doi":"https://doi.org/10.1108/eemcs-05-2022-0178","is_oa":false,"landing_page_url":"https://doi.org/10.1108/eemcs-05-2022-0178","pdf_url":null,"source":{"id":"https://openalex.org/S2764837548","display_name":"Emerald Emerging Markets Case Studies","issn_l":"2045-0621","issn":["2045-0621"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["poland-20","russia-white-list-4"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Emerald Emerging Markets Case Studies","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Responsible consumption and production","id":"https://metadata.un.org/sdg/12","score":0.7811999917030334}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":3,"referenced_works":["https://openalex.org/W2894277332","https://openalex.org/W2924728946","https://openalex.org/W3086482380"],"related_works":["https://openalex.org/W2921905963","https://openalex.org/W3084637050","https://openalex.org/W7111745353","https://openalex.org/W7037078345","https://openalex.org/W7112851316","https://openalex.org/W4405978331","https://openalex.org/W1878803541","https://openalex.org/W7131923829","https://openalex.org/W4385864546","https://openalex.org/W7014587161"],"abstract_inverted_index":{"Learning":[0],"outcomes":[1,4],"The":[2,243,314],"learning":[3],"of":[5,13,29,45,66,78,86,97,105,109,131,141,164,181,203,208,240,297],"the":[6,11,21,27,30,43,69,76,79,84,103,106,126,132,153,168,182,201,234,262,271,275,280,295,298],"study":[7],"are":[8,224,332],"to":[9,41,61,101,123,250,256,285,319],"analyze":[10,42],"launch":[12,62,127],"a":[14,47,52,63,87,95,142,196,254,287],"new":[15,48,53,64,88,263,278],"business":[16,49],"line":[17,50,65,265],"for":[18,334],"Trend":[19,147,214],"at":[20],"commercial":[22,129,272],"and":[23,37,83,99,119,128,137,158,236,282,311,325],"market":[24,71,258,281],"levels;":[25],"identify":[26],"potential":[28],"green":[31,89,312],"consumer":[32],"in":[33,51,68,156,167,187,267,270,279],"Peruvian":[34,70],"emerging":[35],"market;":[36],"apply":[38],"strategic":[39],"tools":[40],"viability":[44,273],"launching":[46],"market.":[54],"Case":[55],"overview/synopsis":[56],"Jos\u00e9":[57],"Luis":[58],"Galindo":[59,114,177,268],"planned":[60],"toilets":[67,223],"called":[72,144],"EcoTrend,":[73],"based":[74],"on":[75,200,217,246,294],"analysis":[77],"responsible":[80],"consumption":[81],"trend":[82],"presence":[85],"consumer.":[90],"Therefore,":[91],"he":[92,193],"carried":[93],"out":[94,125],"series":[96],"studies":[98,118],"estimates":[100,120],"define":[102],"feasibility":[104],"value":[107],"proposition":[108],"his":[110,174,206],"ecological":[111],"toilet.":[112],"However,":[113,189],"doubted":[115],"if":[116],"these":[117],"were":[121],"enough":[122],"carry":[124],"success":[130],"EcoTrend":[133,264],"line.":[134,221],"Galindo,":[135],"founder":[136],"current":[138],"general":[139],"manager":[140],"company":[143,197],"Cer\u00e1mica":[145],"Industrial":[146],"S.A.C,":[148],"is":[149,215,231],"broadly":[150],"knowledgeable":[151],"about":[152],"construction":[154],"sector":[155],"Peru":[157],"has":[159,178],"more":[160],"than":[161],"30":[162],"years":[163],"work":[165],"experience":[166],"ceramic":[169],"bathroom":[170,184],"fixtures":[171],"industry.":[172],"Throughout":[173],"professional":[175],"career,":[176],"managed":[179],"three":[180],"leading":[183],"fixture":[185],"companies":[186],"Peru.":[188],"it":[190],"was":[191,277,283],"when":[192],"started":[194],"Trend,":[195],"focusing":[198],"specifically":[199],"manufacture":[202],"toilets,":[204],"that":[205],"dream":[207],"becoming":[209],"an":[210],"entrepreneur":[211],"came":[212],"true.":[213],"focused":[216],"its":[218,247],"one-piece":[219],"toilet":[220],"These":[222],"characterized":[225],"by":[226],"their":[227],"high-quality":[228],"workmanship,":[229],"which":[230],"achieved":[232],"through":[233],"efficient":[235],"distinctive":[237],"production":[238],"process":[239],"Trend\u2019s":[241,257],"workforce.":[242],"workforce":[244],"stays":[245],"toes":[248],"due":[249],"constant,":[251],"thorough":[252],"training,":[253],"key":[255],"competitiveness.":[259],"In":[260],"addition,":[261],"sowed":[266],"uncertainty":[269],"because":[274],"product":[276],"going":[284],"bring":[286],"great":[288],"challenge.":[289],"Complexity":[290],"academic":[291],"level":[292,322],"Depending":[293],"scope":[296],"course,":[299],"different":[300],"teaching":[301],"objectives":[302],"could":[303],"be":[304,317],"oriented":[305],"toward":[306],"entrepreneurship,":[307],"management":[308,326],"sciences,":[309],"strategy":[310],"marketing.":[313],"case":[315],"can":[316],"used":[318],"teach":[320],"higher":[321],"undergraduate":[323],"marketing":[324],"courses.":[327],"Supplementary":[328],"materials":[329],"Teaching":[330],"notes":[331],"available":[333],"educators":[335],"only.":[336],"Subject":[337],"code":[338],"CSS":[339],"8:":[340],"Marketing.":[341]},"counts_by_year":[],"updated_date":"2026-08-21T09:56:20.448147","created_date":"2023-07-15T00:00:00"}