{"id":"https://openalex.org/W4383220736","doi":"https://doi.org/10.12712/rpca.v16i2.55486","title":"Sharing videos on whatsapp","display_name":"Sharing videos on whatsapp","publication_year":2022,"publication_date":"2022-08-16","ids":{"openalex":"https://openalex.org/W4383220736","doi":"https://doi.org/10.12712/rpca.v16i2.55486"},"language":"en","primary_location":{"id":"doi:10.12712/rpca.v16i2.55486","doi":"https://doi.org/10.12712/rpca.v16i2.55486","is_oa":true,"landing_page_url":"http://dx.doi.org/10.12712/rpca.v16i2.55486","pdf_url":"https://periodicos.uff.br/pca/article/download/55486/32701","source":{"id":"https://openalex.org/S2737958540","display_name":"Revista Pensamento Contempor\u00e2neo em Administra\u00e7\u00e3o","issn_l":"1982-2596","issn":["1982-2596"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":"https://openalex.org/P4310312471","host_organization_name":"Fluminense Federal University","host_organization_lineage":["https://openalex.org/P4310312471"],"host_organization_lineage_names":["Fluminense Federal University"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Revista Pensamento Contempor\u00e2neo em Administra\u00e7\u00e3o","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://periodicos.uff.br/pca/article/download/55486/32701","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5053073819","display_name":"Lucas Lopes Ferreira de Souza","orcid":"https://orcid.org/0000-0001-9663-6086","observed_orcids":["https://orcid.org/0000-0001-9663-6086"]},"institutions":[{"id":"https://openalex.org/I102939073","display_name":"Universidade Estadual do Cear\u00e1","ror":"https://ror.org/00sec1m50","country_code":"BR","type":"education","lineage":["https://openalex.org/I102939073"]},{"id":"https://openalex.org/I3125581668","display_name":"Universidade de Fortaleza","ror":"https://ror.org/02ynbzc81","country_code":"BR","type":"education","lineage":["https://openalex.org/I3125581668"]}],"countries":["BR"],"is_corresponding":false,"raw_author_name":"Lucas Lopes Ferreira Souza","raw_affiliation_strings":["entretenimento causam mudan\u00e7as de comportamento. Ademais, o conte\u00fado do v\u00eddeo influencia","0001-9663-6086","Programa de P\u00f3s-Gradua\u00e7\u00e3o em Administra\u00e7\u00e3o/Universidade Estadual do Cear\u00e1 (UECE) -Fortaleza/Cear\u00e1, Brasil","Programa de P\u00f3s-Gradua\u00e7\u00e3o em Administra\u00e7\u00e3o/Universidade de Fortaleza (UNIFOR) -Fortaleza/Cear\u00e1, Brasil"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"entretenimento causam mudan\u00e7as de comportamento. Ademais, o conte\u00fado do v\u00eddeo influencia","institution_ids":[]},{"raw_affiliation_string":"0001-9663-6086","institution_ids":[]},{"raw_affiliation_string":"Programa de P\u00f3s-Gradua\u00e7\u00e3o em Administra\u00e7\u00e3o/Universidade Estadual do Cear\u00e1 (UECE) -Fortaleza/Cear\u00e1, Brasil","institution_ids":["https://openalex.org/I102939073"]},{"raw_affiliation_string":"Programa de P\u00f3s-Gradua\u00e7\u00e3o em Administra\u00e7\u00e3o/Universidade de Fortaleza (UNIFOR) -Fortaleza/Cear\u00e1, Brasil","institution_ids":["https://openalex.org/I3125581668"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5039225821","display_name":"Ana Augusta Ferreira de Freitas","orcid":"https://orcid.org/0000-0002-2741-6968","observed_orcids":["https://orcid.org/0000-0002-2741-6968"]},"institutions":[{"id":"https://openalex.org/I102939073","display_name":"Universidade Estadual do Cear\u00e1","ror":"https://ror.org/00sec1m50","country_code":"BR","type":"education","lineage":["https://openalex.org/I102939073"]},{"id":"https://openalex.org/I3125581668","display_name":"Universidade de Fortaleza","ror":"https://ror.org/02ynbzc81","country_code":"BR","type":"education","lineage":["https://openalex.org/I3125581668"]}],"countries":["BR"],"is_corresponding":false,"raw_author_name":"Ana Augusta Ferreira Freitas","raw_affiliation_strings":["Programa de P\u00f3s-Gradua\u00e7\u00e3o em Administra\u00e7\u00e3o/Universidade de Fortaleza (UNIFOR) -Fortaleza/Cear\u00e1, Brasil","entretenimento causam mudan\u00e7as de comportamento. Ademais, o conte\u00fado do v\u00eddeo influencia","0001-9663-6086","Programa de P\u00f3s-Gradua\u00e7\u00e3o em Administra\u00e7\u00e3o/Universidade Estadual do Cear\u00e1 (UECE) -Fortaleza/Cear\u00e1, Brasil"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Programa de P\u00f3s-Gradua\u00e7\u00e3o em Administra\u00e7\u00e3o/Universidade de Fortaleza (UNIFOR) -Fortaleza/Cear\u00e1, Brasil","institution_ids":["https://openalex.org/I3125581668"]},{"raw_affiliation_string":"entretenimento causam mudan\u00e7as de comportamento. Ademais, o conte\u00fado do v\u00eddeo influencia","institution_ids":[]},{"raw_affiliation_string":"0001-9663-6086","institution_ids":[]},{"raw_affiliation_string":"Programa de P\u00f3s-Gradua\u00e7\u00e3o em Administra\u00e7\u00e3o/Universidade Estadual do Cear\u00e1 (UECE) -Fortaleza/Cear\u00e1, Brasil","institution_ids":["https://openalex.org/I102939073"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5012483598","display_name":"M\u00e1rcio de Oliveira Mota","orcid":"https://orcid.org/0000-0002-7725-3335","observed_orcids":["https://orcid.org/0000-0002-7725-3335"]},"institutions":[{"id":"https://openalex.org/I102939073","display_name":"Universidade Estadual do Cear\u00e1","ror":"https://ror.org/00sec1m50","country_code":"BR","type":"education","lineage":["https://openalex.org/I102939073"]},{"id":"https://openalex.org/I3125581668","display_name":"Universidade de Fortaleza","ror":"https://ror.org/02ynbzc81","country_code":"BR","type":"education","lineage":["https://openalex.org/I3125581668"]}],"countries":["BR"],"is_corresponding":false,"raw_author_name":"M\u00e1rcio de Oliveira Mota","raw_affiliation_strings":["Programa de P\u00f3s-Gradua\u00e7\u00e3o em Administra\u00e7\u00e3o/Universidade de Fortaleza (UNIFOR) -Fortaleza/Cear\u00e1, Brasil","entretenimento causam mudan\u00e7as de comportamento. Ademais, o conte\u00fado do v\u00eddeo influencia","0001-9663-6086","Programa de P\u00f3s-Gradua\u00e7\u00e3o em Administra\u00e7\u00e3o/Universidade Estadual do Cear\u00e1 (UECE) -Fortaleza/Cear\u00e1, Brasil"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Programa de P\u00f3s-Gradua\u00e7\u00e3o em Administra\u00e7\u00e3o/Universidade de Fortaleza (UNIFOR) -Fortaleza/Cear\u00e1, Brasil","institution_ids":["https://openalex.org/I3125581668"]},{"raw_affiliation_string":"entretenimento causam mudan\u00e7as de comportamento. Ademais, o conte\u00fado do v\u00eddeo influencia","institution_ids":[]},{"raw_affiliation_string":"0001-9663-6086","institution_ids":[]},{"raw_affiliation_string":"Programa de P\u00f3s-Gradua\u00e7\u00e3o em Administra\u00e7\u00e3o/Universidade Estadual do Cear\u00e1 (UECE) -Fortaleza/Cear\u00e1, Brasil","institution_ids":["https://openalex.org/I102939073"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5023981806","display_name":"Caio Victor","orcid":"https://orcid.org/0000-0002-9773-3782","observed_orcids":["https://orcid.org/0000-0002-9773-3782"]},"institutions":[{"id":"https://openalex.org/I102939073","display_name":"Universidade Estadual do Cear\u00e1","ror":"https://ror.org/00sec1m50","country_code":"BR","type":"education","lineage":["https://openalex.org/I102939073"]}],"countries":["BR"],"is_corresponding":false,"raw_author_name":"Caio Victor","raw_affiliation_strings":["Universidade Estadual do Cear\u00e1"],"raw_orcid":"https://orcid.org/0000-0002-9773-3782","affiliations":[{"raw_affiliation_string":"Universidade Estadual do Cear\u00e1","institution_ids":["https://openalex.org/I102939073"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.14,"has_fulltext":true,"cited_by_count":1,"citation_normalized_percentile":{"value":0.58201915,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":93},"biblio":{"volume":"16","issue":"2","first_page":"1","last_page":"13"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.6753000020980835,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.6753000020980835,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13745","display_name":"Media and Digital Communication","score":0.3093000054359436,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10355","display_name":"Impact of Technology on Adolescents","score":0.0027000000700354576,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/whatsapp","display_name":"WhatsApp","score":0.9679999947547913},{"id":"https://openalex.org/keywords/video-sharing","display_name":"video sharing","score":0.9229999780654907},{"id":"https://openalex.org/keywords/video-content-type","display_name":"video content type","score":0.6240000128746033},{"id":"https://openalex.org/keywords/entertainment","display_name":"entertainment","score":0.39500001072883606},{"id":"https://openalex.org/keywords/sharing-intention","display_name":"sharing intention","score":0.6159999966621399},{"id":"https://openalex.org/keywords/attitude-toward-advertising","display_name":"consumer attitudes toward advertising","score":0.7419999837875366},{"id":"https://openalex.org/keywords/social-media-behavior","display_name":"social media behavior","score":0.503000020980835},{"id":"https://openalex.org/keywords/user-preferences","display_name":"user preferences","score":0.3799999952316284}],"concepts":[{"id":"https://openalex.org/C2778772087","wikidata":"https://www.wikidata.org/wiki/Q17054581","display_name":"Gratification","level":2,"score":0.8367683291435242},{"id":"https://openalex.org/C512170562","wikidata":"https://www.wikidata.org/wiki/Q173799","display_name":"Entertainment","level":2,"score":0.6449511051177979},{"id":"https://openalex.org/C2781249084","wikidata":"https://www.wikidata.org/wiki/Q908656","display_name":"Preference","level":2,"score":0.6317014694213867},{"id":"https://openalex.org/C198531522","wikidata":"https://www.wikidata.org/wiki/Q485146","display_name":"Sample (material)","level":2,"score":0.5603088140487671},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.49049729108810425},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.46875858306884766},{"id":"https://openalex.org/C71104824","wikidata":"https://www.wikidata.org/wiki/Q1476639","display_name":"Structural equation modeling","level":2,"score":0.4599413573741913},{"id":"https://openalex.org/C39896193","wikidata":"https://www.wikidata.org/wiki/Q380344","display_name":"Descriptive statistics","level":2,"score":0.4597390592098236},{"id":"https://openalex.org/C49774154","wikidata":"https://www.wikidata.org/wiki/Q131765","display_name":"Multimedia","level":1,"score":0.38982847332954407},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3604837656021118},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.28917622566223145},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.20796912908554077},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.13003739714622498},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.07818013429641724},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.06496155261993408},{"id":"https://openalex.org/C153349607","wikidata":"https://www.wikidata.org/wiki/Q36649","display_name":"Visual arts","level":1,"score":0.0},{"id":"https://openalex.org/C43617362","wikidata":"https://www.wikidata.org/wiki/Q170050","display_name":"Chromatography","level":1,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.12712/rpca.v16i2.55486","doi":"https://doi.org/10.12712/rpca.v16i2.55486","is_oa":true,"landing_page_url":"http://dx.doi.org/10.12712/rpca.v16i2.55486","pdf_url":"https://periodicos.uff.br/pca/article/download/55486/32701","source":{"id":"https://openalex.org/S2737958540","display_name":"Revista Pensamento Contempor\u00e2neo em Administra\u00e7\u00e3o","issn_l":"1982-2596","issn":["1982-2596"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":"https://openalex.org/P4310312471","host_organization_name":"Fluminense Federal University","host_organization_lineage":["https://openalex.org/P4310312471"],"host_organization_lineage_names":["Fluminense Federal University"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Revista Pensamento Contempor\u00e2neo em Administra\u00e7\u00e3o","raw_type":"journal-article"},{"id":"pmh:oai:redalyc.org:441772079002","doi":null,"is_oa":false,"landing_page_url":"https://www.redalyc.org/articulo.oa?id=441772079002","pdf_url":null,"source":{"id":"https://openalex.org/S4377196100","display_name":"Redalyc (Universidad Aut\u00f3noma del Estado de M\u00e9xico)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I179647637","host_organization_name":"Universidad Aut\u00f3noma del Estado de M\u00e9xico","host_organization_lineage":["https://openalex.org/I179647637"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Revista Pensamento Contempor\u00e2neo em Administra\u00e7\u00e3o (Brasil) Num.2 Vol.16","raw_type":"art\u00edculo cient\u00edfico"}],"best_oa_location":{"id":"doi:10.12712/rpca.v16i2.55486","doi":"https://doi.org/10.12712/rpca.v16i2.55486","is_oa":true,"landing_page_url":"http://dx.doi.org/10.12712/rpca.v16i2.55486","pdf_url":"https://periodicos.uff.br/pca/article/download/55486/32701","source":{"id":"https://openalex.org/S2737958540","display_name":"Revista Pensamento Contempor\u00e2neo em Administra\u00e7\u00e3o","issn_l":"1982-2596","issn":["1982-2596"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":"https://openalex.org/P4310312471","host_organization_name":"Fluminense Federal University","host_organization_lineage":["https://openalex.org/P4310312471"],"host_organization_lineage_names":["Fluminense Federal University"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Revista Pensamento Contempor\u00e2neo em Administra\u00e7\u00e3o","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4383220736.pdf","grobid_xml":"https://content.openalex.org/works/W4383220736.grobid-xml"},"referenced_works_count":40,"referenced_works":["https://openalex.org/W1560103862","https://openalex.org/W1968553637","https://openalex.org/W1977218713","https://openalex.org/W1986339133","https://openalex.org/W1995535108","https://openalex.org/W1996771865","https://openalex.org/W2006878426","https://openalex.org/W2034892959","https://openalex.org/W2041563290","https://openalex.org/W2056308775","https://openalex.org/W2056966949","https://openalex.org/W2070685614","https://openalex.org/W2106763500","https://openalex.org/W2121155993","https://openalex.org/W2129020215","https://openalex.org/W2149142441","https://openalex.org/W2152497415","https://openalex.org/W2159347126","https://openalex.org/W2170142540","https://openalex.org/W2192250499","https://openalex.org/W2198080527","https://openalex.org/W2343753273","https://openalex.org/W2464238462","https://openalex.org/W2540820232","https://openalex.org/W2566301167","https://openalex.org/W2611253091","https://openalex.org/W2611291300","https://openalex.org/W2790408805","https://openalex.org/W2792236196","https://openalex.org/W2889750549","https://openalex.org/W2902214362","https://openalex.org/W2963550889","https://openalex.org/W3120070413","https://openalex.org/W3160580851","https://openalex.org/W3174847287","https://openalex.org/W3205255602","https://openalex.org/W4200475159","https://openalex.org/W4244913892","https://openalex.org/W4250394383","https://openalex.org/W4250905416"],"related_works":["https://openalex.org/W1893102027","https://openalex.org/W2070211642","https://openalex.org/W4243637173","https://openalex.org/W2258807179","https://openalex.org/W2022145989","https://openalex.org/W2922502040","https://openalex.org/W4200469414","https://openalex.org/W2060016291","https://openalex.org/W4401379014","https://openalex.org/W4417363460"],"abstract_inverted_index":{"The":[0,13,41,66],"research":[1],"sought":[2],"to":[3],"verify":[4],"how":[5],"different":[6],"types":[7],"of":[8,77],"videos":[9],"influence":[10],"WhatsApp":[11,73],"users.":[12],"study,":[14],"descriptive":[15],"and":[16,25,37,50,61,74,79],"quantitative,":[17],"had":[18],"a":[19],"sample":[20],"(n":[21],"=":[22],"208)":[23],"non-probabilistic":[24],"by":[26,31],"accessibility.":[27],"Data":[28],"were":[29,39],"collected":[30],"online":[32],"questionnaires.":[33],"Structural":[34],"Equation":[35],"Modeling":[36],"ANOVA":[38],"used.":[40],"results":[42],"show":[43],"that":[44],"the":[45,64,75],"preference":[46],"for":[47],"video":[48,56],"content":[49,57],"entertainment":[51],"causes":[52],"behavioral":[53],"changes.":[54],"Furthermore,":[55],"influences":[58],"sharing":[59],"intention":[60],"attitude":[62],"towards":[63],"ad.":[65],"article":[67],"presents":[68],"unprecedented":[69],"empirical":[70],"evidence":[71],"between":[72],"Theory":[76],"Uses":[78],"Gratification":[80],"(U&G).":[81]},"counts_by_year":[{"year":2023,"cited_by_count":1}],"updated_date":"2026-10-30T12:39:25.321706","created_date":"2023-07-06T00:00:00"}