{"id":"https://openalex.org/W4382520161","doi":"https://doi.org/10.53682/mk.v4i1.6789","title":"Pengaruh Pengetahuan Produk Terhadap Niat Beli Produk Wardah Sebagai Kosmetik Halal Melalui Sikap Konsumen","display_name":"Pengaruh Pengetahuan Produk Terhadap Niat Beli Produk Wardah Sebagai Kosmetik Halal Melalui Sikap Konsumen","publication_year":2023,"publication_date":"2023-06-30","ids":{"openalex":"https://openalex.org/W4382520161","doi":"https://doi.org/10.53682/mk.v4i1.6789"},"language":"id","primary_location":{"id":"doi:10.53682/mk.v4i1.6789","doi":"https://doi.org/10.53682/mk.v4i1.6789","is_oa":true,"landing_page_url":"http://dx.doi.org/10.53682/mk.v4i1.6789","pdf_url":"https://ejurnal.unima.ac.id/index.php/manajemen-dan-kewirausahaan/article/download/6789/3393","source":{"id":"https://openalex.org/S4387278704","display_name":"Manajemen dan Kewirausahaan","issn_l":"2774-6941","issn":["2774-6941"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I3131162304","host_organization_name":"Manado State University","host_organization_lineage":["https://openalex.org/I3131162304"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Manajemen dan Kewirausahaan","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://ejurnal.unima.ac.id/index.php/manajemen-dan-kewirausahaan/article/download/6789/3393","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5092357488","display_name":"Veronica Moniaga","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I3131162304","display_name":"Manado State University","ror":"https://ror.org/04appkh56","country_code":"ID","type":"education","lineage":["https://openalex.org/I3131162304"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Veronica Moniaga","raw_affiliation_strings":["Manado State University","Universitas Negeri Manado"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Manado State University","institution_ids":["https://openalex.org/I3131162304"]},{"raw_affiliation_string":"Universitas Negeri Manado","institution_ids":["https://openalex.org/I3131162304"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5001296138","display_name":"Tinneke Evie Meggy Sumual","orcid":"https://orcid.org/0000-0001-5368-7326","observed_orcids":["https://orcid.org/0000-0001-5368-7326"]},"institutions":[{"id":"https://openalex.org/I3131162304","display_name":"Manado State University","ror":"https://ror.org/04appkh56","country_code":"ID","type":"education","lineage":["https://openalex.org/I3131162304"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Tinneke E. M Sumual","raw_affiliation_strings":["Manado State University","Universitas Negeri Manado"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Manado State University","institution_ids":["https://openalex.org/I3131162304"]},{"raw_affiliation_string":"Universitas Negeri Manado","institution_ids":["https://openalex.org/I3131162304"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5051094067","display_name":"Lydia Ivana Kumajas","orcid":"https://orcid.org/0000-0002-4423-7160","observed_orcids":["https://orcid.org/0000-0002-4423-7160"]},"institutions":[{"id":"https://openalex.org/I3131162304","display_name":"Manado State University","ror":"https://ror.org/04appkh56","country_code":"ID","type":"education","lineage":["https://openalex.org/I3131162304"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Lydia Kumajas","raw_affiliation_strings":["Manado State University","Universitas Negeri Manado"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Manado State University","institution_ids":["https://openalex.org/I3131162304"]},{"raw_affiliation_string":"Universitas Negeri Manado","institution_ids":["https://openalex.org/I3131162304"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I3131162304"],"apc_list":null,"apc_paid":null,"fwci":1.54,"has_fulltext":true,"cited_by_count":10,"citation_normalized_percentile":{"value":0.85326517,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":93,"max":98},"biblio":{"volume":"4","issue":"1","first_page":"67","last_page":"80"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12651","display_name":"Halal products and consumer behavior","score":0.7573000192642212,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12651","display_name":"Halal products and consumer behavior","score":0.7573000192642212,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.22779999673366547,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13169","display_name":"Consumer Perception and Purchasing Behavior","score":0.012000000104308128,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/product-knowledge","display_name":"product knowledge","score":0.9929999709129333},{"id":"https://openalex.org/keywords/consumer-attitudes","display_name":"consumer attitudes","score":0.8339999914169312},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":1.0},{"id":"https://openalex.org/keywords/halal-cosmetics","display_name":"halal cosmetics","score":0.9269999861717224},{"id":"https://openalex.org/keywords/wardah-cosmetics","display_name":"Wardah cosmetics","score":0.8519999980926514},{"id":"https://openalex.org/keywords/marketing-strategy","display_name":"marketing strategy","score":0.7379999756813049}],"concepts":[{"id":"https://openalex.org/C100363876","wikidata":"https://www.wikidata.org/wiki/Q690661","display_name":"Nonprobability sampling","level":3,"score":0.7751350402832031},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5064495801925659},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.48187384009361267},{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.47899100184440613},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.378459095954895},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3671761155128479},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.17853102087974548},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.10050758719444275},{"id":"https://openalex.org/C2908647359","wikidata":"https://www.wikidata.org/wiki/Q2625603","display_name":"Population","level":2,"score":0.09154367446899414},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C149923435","wikidata":"https://www.wikidata.org/wiki/Q37732","display_name":"Demography","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.53682/mk.v4i1.6789","doi":"https://doi.org/10.53682/mk.v4i1.6789","is_oa":true,"landing_page_url":"http://dx.doi.org/10.53682/mk.v4i1.6789","pdf_url":"https://ejurnal.unima.ac.id/index.php/manajemen-dan-kewirausahaan/article/download/6789/3393","source":{"id":"https://openalex.org/S4387278704","display_name":"Manajemen dan Kewirausahaan","issn_l":"2774-6941","issn":["2774-6941"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I3131162304","host_organization_name":"Manado State University","host_organization_lineage":["https://openalex.org/I3131162304"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Manajemen dan Kewirausahaan","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.53682/mk.v4i1.6789","doi":"https://doi.org/10.53682/mk.v4i1.6789","is_oa":true,"landing_page_url":"http://dx.doi.org/10.53682/mk.v4i1.6789","pdf_url":"https://ejurnal.unima.ac.id/index.php/manajemen-dan-kewirausahaan/article/download/6789/3393","source":{"id":"https://openalex.org/S4387278704","display_name":"Manajemen dan Kewirausahaan","issn_l":"2774-6941","issn":["2774-6941"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I3131162304","host_organization_name":"Manado State University","host_organization_lineage":["https://openalex.org/I3131162304"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Manajemen dan Kewirausahaan","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4382520161.pdf","grobid_xml":"https://content.openalex.org/works/W4382520161.grobid-xml"},"referenced_works_count":10,"referenced_works":["https://openalex.org/W1670651627","https://openalex.org/W2125148134","https://openalex.org/W2929777363","https://openalex.org/W3013790691","https://openalex.org/W3095806913","https://openalex.org/W3205742822","https://openalex.org/W4200135047","https://openalex.org/W4312191628","https://openalex.org/W4317936349","https://openalex.org/W6744010852"],"related_works":["https://openalex.org/W7215820692","https://openalex.org/W7216271082","https://openalex.org/W3187425659","https://openalex.org/W3164700364","https://openalex.org/W4378881836","https://openalex.org/W7051921389","https://openalex.org/W6986253491","https://openalex.org/W4417413048","https://openalex.org/W3082405373","https://openalex.org/W2613993372"],"abstract_inverted_index":{"Penelitian":[0,14],"ini":[1,15],"bertujuan":[2],"untuk":[3],"mengetahui":[4],"pengaruh":[5],"pengetahuan":[6,39],"produk":[7,33,40],"dan":[8,20,41,48],"sikap":[9,42,55,64],"konsumen":[10,43,47,65],"terhadap":[11],"niat":[12,45],"beli.":[13],"menggunakan":[16],"pendekatan":[17],"kuantitatif":[18],"deskriptif":[19],"menjaring":[21],"75":[22,97],"responden":[23,30],"dengan":[24],"metode":[25],"purposive":[26,101],"sampling":[27,102],"dimana":[28],"kriteria":[29],"adalah":[31],"pengguna":[32],"kosmetik":[34],"halal.":[35],"Hasil":[36],"penelitian":[37],"menunjukkan":[38],"mempengaruhi":[44],"beli":[46],"adanya":[49],"peran":[50],"mediasi":[51],"yang":[52],"ditunjukkan":[53],"oleh":[54],"konsumen.":[56],"Berdasarkan":[57],"temuan":[58],"ini,":[59],"perusahaan":[60],"sebaiknya":[61],"memperhatikan":[62],"pembentukan":[63],"sebagai":[66],"landasan":[67],"kebijakan":[68],"strategi":[69],"pemasaran.":[70],"This":[71,87],"study":[72,89],"aims":[73],"to":[74,144],"determine":[75],"the":[76,105,129,145,151],"influence":[77],"of":[78,111,147],"product":[79,119],"knowledge":[80,120],"and":[81,95,121,128],"consumer":[82,122,125,134,148],"attitudes":[83,123,149],"on":[84,137],"purchase":[85,126],"intentions.":[86],"current":[88],"used":[90],"a":[91,100],"descriptive":[92],"quantitative":[93],"approach":[94],"netted":[96],"respondents":[98,108],"with":[99],"method":[103],"where":[104],"criteria":[106],"for":[107,153],"were":[109],"users":[110],"halal":[112],"cosmetic":[113],"products.":[114],"The":[115],"results":[116],"showed":[117],"that":[118],"influenced":[124],"intentions":[127],"mediating":[130],"role":[131],"shown":[132],"by":[133],"attitudes.":[135],"Based":[136],"these":[138],"findings,":[139],"companies":[140],"should":[141],"pay":[142],"attention":[143],"formation":[146],"as":[150],"basis":[152],"marketing":[154],"strategy":[155],"policies.":[156]},"counts_by_year":[{"year":2026,"cited_by_count":5},{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":3}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2023-06-30T00:00:00"}
