{"id":"https://openalex.org/W4382395745","doi":"https://doi.org/10.24912/pr.v7i1.16030","title":"Strategi Komunikasi Pemasaran Electronic Word of Mouth ESQA Cosmetics","display_name":"Strategi Komunikasi Pemasaran Electronic Word of Mouth ESQA Cosmetics","publication_year":2023,"publication_date":"2023-03-29","ids":{"openalex":"https://openalex.org/W4382395745","doi":"https://doi.org/10.24912/pr.v7i1.16030"},"language":"en","primary_location":{"id":"doi:10.24912/pr.v7i1.16030","doi":"https://doi.org/10.24912/pr.v7i1.16030","is_oa":true,"landing_page_url":"http://dx.doi.org/10.24912/pr.v7i1.16030","pdf_url":"https://journal.untar.ac.id/index.php/prologia/article/download/16030/14029","source":{"id":"https://openalex.org/S4210234730","display_name":"Prologia","issn_l":"2598-0777","issn":["2598-0777"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315070","host_organization_name":"Tarumanagara University","host_organization_lineage":["https://openalex.org/P4310315070"],"host_organization_lineage_names":["Tarumanagara University"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Prologia","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://journal.untar.ac.id/index.php/prologia/article/download/16030/14029","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5092350429","display_name":"Nathania Celia Bellajane","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I1102219","display_name":"Tarumanagara University","ror":"https://ror.org/04r0rbk24","country_code":"ID","type":"education","lineage":["https://openalex.org/I1102219"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Nathania Celia Bellajane","raw_affiliation_strings":["Universitas Tarumanagara"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Tarumanagara","institution_ids":["https://openalex.org/I1102219"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5009145487","display_name":"Yugih Setyanto","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I1102219","display_name":"Tarumanagara University","ror":"https://ror.org/04r0rbk24","country_code":"ID","type":"education","lineage":["https://openalex.org/I1102219"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Yugih Setyanto","raw_affiliation_strings":["Universitas Tarumanagara"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Tarumanagara","institution_ids":["https://openalex.org/I1102219"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5033471559","display_name":"Doddy Salman","orcid":"https://orcid.org/0000-0001-9520-4214","observed_orcids":["https://orcid.org/0000-0001-9520-4214"]},"institutions":[{"id":"https://openalex.org/I1102219","display_name":"Tarumanagara University","ror":"https://ror.org/04r0rbk24","country_code":"ID","type":"education","lineage":["https://openalex.org/I1102219"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Doddy Salman","raw_affiliation_strings":["Universitas Tarumanagara"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Tarumanagara","institution_ids":["https://openalex.org/I1102219"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I1102219"],"apc_list":null,"apc_paid":null,"fwci":0.462,"has_fulltext":true,"cited_by_count":3,"citation_normalized_percentile":{"value":0.67359828,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":95},"biblio":{"volume":"7","issue":"1","first_page":"149","last_page":"155"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9937000274658203,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9937000274658203,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.005100000184029341,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.0006000000284984708,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/electronic-word-of-mouth","display_name":"electronic word of mouth","score":0.9980000257492065},{"id":"https://openalex.org/keywords/marketing-communication-strategy","display_name":"marketing communication strategy","score":0.7829999923706055},{"id":"https://openalex.org/keywords/key-opinion-leaders","display_name":"key opinion leaders","score":0.9419999718666077},{"id":"https://openalex.org/keywords/cosmetics-marketing","display_name":"cosmetics marketing","score":0.7599999904632568},{"id":"https://openalex.org/keywords/public-relations","display_name":"public relations","score":0.6470000147819519},{"id":"https://openalex.org/keywords/advertising","display_name":"advertising","score":0.9259999990463257},{"id":"https://openalex.org/keywords/online-media","display_name":"online media","score":0.6579999923706055}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6483461260795593},{"id":"https://openalex.org/C137913393","wikidata":"https://www.wikidata.org/wiki/Q15737157","display_name":"Word of mouth","level":2,"score":0.5840177536010742},{"id":"https://openalex.org/C2992496598","wikidata":"https://www.wikidata.org/wiki/Q2350449","display_name":"Marketing communication","level":2,"score":0.5224403738975525},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4686535894870758},{"id":"https://openalex.org/C117774814","wikidata":"https://www.wikidata.org/wiki/Q1209283","display_name":"Electronic media","level":2,"score":0.4577364921569824},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.44826966524124146},{"id":"https://openalex.org/C26517878","wikidata":"https://www.wikidata.org/wiki/Q228039","display_name":"Key (lock)","level":2,"score":0.43345585465431213},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.4311259388923645},{"id":"https://openalex.org/C2780586970","wikidata":"https://www.wikidata.org/wiki/Q1357284","display_name":"Popularity","level":2,"score":0.413948118686676},{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.3427947461605072},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3294193148612976},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.24764186143875122},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.12403488159179688},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.05719864368438721},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.056925684213638306},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C38652104","wikidata":"https://www.wikidata.org/wiki/Q3510521","display_name":"Computer security","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.24912/pr.v7i1.16030","doi":"https://doi.org/10.24912/pr.v7i1.16030","is_oa":true,"landing_page_url":"http://dx.doi.org/10.24912/pr.v7i1.16030","pdf_url":"https://journal.untar.ac.id/index.php/prologia/article/download/16030/14029","source":{"id":"https://openalex.org/S4210234730","display_name":"Prologia","issn_l":"2598-0777","issn":["2598-0777"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315070","host_organization_name":"Tarumanagara University","host_organization_lineage":["https://openalex.org/P4310315070"],"host_organization_lineage_names":["Tarumanagara University"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Prologia","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.24912/pr.v7i1.16030","doi":"https://doi.org/10.24912/pr.v7i1.16030","is_oa":true,"landing_page_url":"http://dx.doi.org/10.24912/pr.v7i1.16030","pdf_url":"https://journal.untar.ac.id/index.php/prologia/article/download/16030/14029","source":{"id":"https://openalex.org/S4210234730","display_name":"Prologia","issn_l":"2598-0777","issn":["2598-0777"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315070","host_organization_name":"Tarumanagara University","host_organization_lineage":["https://openalex.org/P4310315070"],"host_organization_lineage_names":["Tarumanagara University"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Prologia","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4382395745.pdf","grobid_xml":"https://content.openalex.org/works/W4382395745.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W4389295342","https://openalex.org/W3121268120","https://openalex.org/W7215455992","https://openalex.org/W3093098323","https://openalex.org/W7100915916","https://openalex.org/W4415778830","https://openalex.org/W6986336451","https://openalex.org/W7080053494","https://openalex.org/W3134443338","https://openalex.org/W3012797570"],"abstract_inverted_index":{"The":[0,63],"development":[1],"of":[2,26,30,61,72,101,115,118,170,203,241,254],"communication":[3,33,104,137],"technology":[4],"affects":[5],"the":[6,31,66,70],"way":[7],"people":[8,83],"communicate":[9],"and,":[10],"in":[11,124],"turn,":[12],"marketing":[13,32,103,127,136],"communications.":[14,128],"Old":[15],"strategies":[16,34,68],"evolve":[17],"and":[18,23,110,142],"adapt":[19],"to":[20],"new":[21],"media":[22,164,212],"technologies.":[24],"Word":[25,169],"mouth":[27,102,119,171,242,255],"is":[28,69,91,131],"one":[29],"that":[35,96],"has":[36,120],"developed.":[37],"This":[38,75,129],"strategy":[39,76,105,130],"was":[40],"previously":[41],"carried":[42],"out":[43],"directly":[44],"by":[45,80,134],"two":[46,67],"or":[47,57,87],"more":[48],"people.":[49,112],"However,":[50],"now":[51],"it":[52],"can":[53,77],"be":[54,78],"done":[55,79],"online":[56],"called":[58],"electronic":[59,99,116,201,239,252],"word":[60,100,117,202,240,253],"mouth.":[62,204],"difference":[64],"between":[65],"use":[71],"internet":[73],"media.":[74],"anyone,":[81],"whether":[82],"who":[84],"have":[85],"popularity":[86],"not.":[88],"ESQA":[89,125,228,262],"Cosmetics":[90,126,229],"a":[92],"local":[93],"beauty":[94],"product":[95],"uses":[97],"an":[98],"through":[106],"key":[107,244],"opinion":[108,245],"leaders":[109],"ordinary":[111],"Each":[113],"type":[114],"its":[121],"own":[122],"role":[123],"also":[132],"supported":[133],"other":[135],"strategies,":[138],"namely":[139],"public":[140],"relations":[141],"advertising":[143],"activities.":[144],"Perkembangan":[145],"teknologi":[146,166],"komunikasi":[147,156,176,237,260,270],"berpengaruh":[148],"pada":[149,154],"cara":[150],"berkomunikasi":[151],"masyarakat":[152,276],"dan,":[153],"gilirannya,":[155],"pemasaran.":[157],"Strategi-strategi":[158],"lama":[159],"berkembang":[160],"dan":[161,165,247,277],"menyesuaikan":[162],"dengan":[163],"yang":[167,178,223,234],"baru.":[168],"merupakan":[172,230],"salah":[173],"satu":[174],"strategi":[175,208,236,269],"pemasaran":[177,238,261,271],"mengalami":[179],"perkembangan.":[180],"Strategi":[181,214,264],"ini":[182,194,215,265],"sebelumnya":[183],"dilakukan":[184,196,217],"secara":[185,197],"langsung":[186],"oleh":[187,218,268],"dua":[188],"orang":[189,222,248],"atau":[190,199,226],"lebih.":[191],"Namun,":[192],"saat":[193],"bisa":[195],"daring":[198],"disebut":[200],"Perbedaan":[205],"antara":[206],"kedua":[207],"tersebut":[209],"adalah":[210],"penggunaan":[211],"internet.":[213],"dapat":[216],"siapa":[219],"pun,":[220],"baik":[221],"memiliki":[224,256],"popularitas":[225],"tidak.":[227],"produk":[231],"kecantikan":[232],"lokal":[233],"menggunakan":[235],"melalui":[243],"leader":[246],"biasa.":[249],"Masing-masing":[250],"jenis":[251],"peran":[257],"tersendiri":[258],"dalam":[259],"Cosmetics.":[263],"juga":[266],"didukung":[267],"lainnya":[272],"yaitu":[273],"kegiatan":[274],"hubungan":[275],"periklanan.":[278]},"counts_by_year":[{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":1}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2023-06-29T00:00:00"}